Контекст и SEO

Satisfying search intent is a critical component of our daily SEO work. But if you're not thinking ahead to what a searcher might look for after that initial query is answered, you could be missing out. In today's Whiteboard Friday, Ola tells you what "next search intent" is, why it's important, and how to optimize for it.

С чего начать SEO-продвижение, чтобы добиться лучших результатов и не сделать серьезных ошибок? Поговорим об этом на бесплатном вебинаре от Sape и Ingate 18 мая в 14:00.

Description: The truth is, there’s no such thing as a one-size-fits-all link earning approach or vendor. You need a link earning “stack” that appropriately reflects the complexity of your marketing and content goals. In an ideal world, here’s what that stack would look like.

If you're familiar with the blue ocean marketing strategy, you know that SEO is inherently a "red ocean" industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly trying to one-up their competitors. In this environment, is there any hope for creating a "blue ocean" — innovating to avoid the choppy waters of the current market?

Here’s how to get users from your website into your email newsletter list, and why email marketing and SEO work so well together.

Before you begin your quest to find new keywords, you need to know exactly who your competitors are. In this newest Daily Fix, some of our best and brightest Mozzers will show you what you need to do to get the most out of Moz Pro’s Competitive Research tools, which allow you to find your true competitors, what keywords they rank for, and what their top performing content is.

Whether you're just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you!

Choosing where keywords go within content will feel much like arranging furniture. Continue reading...

Эксперты Digital Geeks о расстановке приоритетов и принципе Quick Wins

Emily Potter returns as a Whiteboard Friday host to share with you the first three SEO tests you should run to kick-start your SEO testing program.

Эксперты Digital Geeks поделились своим подходом к управлению SEO

On large SEO teams, there’s always someone to learn from, bounce ideas off of, or to help finish projects on time. But what happens when the SEO team is just you? More than three years after moving to a company where she's the only SEO, Lindsay shares her tips for accomplishing goals without the built-in support of an established team.

In marketing you must jump at your opportunities, sometimes requiring a flying leap. Continue reading...

Вице-спикер Госдумы Петр Толстой, комментируя решение YouTube заблокировать канал «Дума ТВ», призвал заблокировать сервис, причём сделать это так «чтобы ни под каким VPN зайти нельзя было». Google заблокировал в YouTube без возможности восстановления канал официального СМИ Государственной Думы – Парламентского телевидения (Дума ТВ). Якобы за нарушение каких-то правил ресурса. Правда потом стало известно, что причина в санкциях. Ещё раз подчеркну – заблокировано официальное СМИ федерального органа власти Российской Федерации, главной целью работы которого является освещение деятельности Государственной Думы. Петр Толстой Петр Толстой заявил, YouTube «буквально наводнен чудовищными фейками и контекстной рекламой, направленной на дискредитацию российских военных и на раскачивание внутриполитической ситуации в России». Пора признать, что YouTube – ресурс, ведущий откровенно подрывную и антироссийскую деятельность,

Холдинг Alphabet не смог добиться во французском апелляционном суде отмены решения по штрафу в размере €150 млн в отношении Google — компанию обвинили в злоупотреблении полномочиями в отношении собственных рекламодателей. Источник изображения: adsense.google.com

Павел Кислов, Head of Product Sape, завершил масштабное SEO-исследование, в ходе которого были проанализированы свыше 50 тысяч запросов и несколько сотен сайтов. Владельцы сайтов медицинской направленности, SEO-специалисты и маркетологи могут бесплатно ознакомиться с его результатами.

В него вошли 77 коротких уроков

Оно специализируется на цифровом маркетинге и SEO и является партнёром Google

Украинские беженцы попадают на территорию Белоруссии различными путями. Об этом сообщил начальник департамента по гражданству и миграции МВД Белоруссии Алексей Бегун. Одним из способов пересечения границы стал въезд в Белоруссию через территорию Польши. Также часты случаи перехода госграницы по тайным тропам.

Каждому бизнесмену, который желает увеличить аудиторию своего сайта, необходимо позаботиться о его продвижении.

Whether in-house or on the agency side, blockers to success often come from internal site teams or long development queues. The key to making progress comes from two primary avenues: Advocating for SEO through exceptional knowledge of the channel as a whole, and deep integration with internal teams to move projects along. Here’s how to do both with the teams you might work with on a regular basis.

Back in August, we analyzed 10,000 SERPs and found that Google was rewriting 58% of the title tags we were able to track. In September, after some serious objections from the SEO community, Google made changes so that “title elements are now used around 87% of the time”. This immediately raises two questions. First, has the situation improved? Second, why the huge mismatch between our numbers? Let’s take a look.

If taking advantage of social media trends in one way or another isn’t a part of your brand’s digital marketing strategy just yet, read on. This article will show why it’s important to jump on board, and provide you with a list of actionable steps to do so successfully.

Компания Google заявила о прекращении показов рекламы сайтов, приложений и YouTube-каналов, если такая реклама располагается рядом с контентом, эксплуатирующим или отрицающим разворачивающиеся на Украине события. Источник изображения: adsense.google.com

If you’re an SEO considering a transition from agency work to joining an in-house team, or vice versa, Angela’s insights and advice from her recent career shift will provide helpful comparisons for your own pro-con list.

Happy St. Patrick’s Day, Moz fans! To celebrate, we’re going to take a look at the inspiring tale of how a nation built a path to real human progress for its people, with takeaways that can be applied to your own business and community.

CMS Magazine. Новости рынка веб-разработок и интернет-маркетинга.

Your SEO strategy should be one of the primary considerations before you even start your website. Instead of fighting to make your website SEO-ready later on, start with this holistic SEO checklist for new websites and save yourself valuable time and resources

Given how cryptic Google typically is about core updates, it can often seem like we’re at the mercy of the algorithm, with no legitimate measures of our own to employ. However, there are in fact ample tactics at our disposal to address, analyze, and affect the outcomes of core algorithm updates.

Ранее Google остановила продажи контекстной рекламы на всех своих сервисах

We’re so excited to announce the launch of our brand-new SEO Competitive Analysis Certification.It joins the SEO Essentials Certification and Technical SEO Certification in our Moz Academy course catalog, focused on getting you certified in competitive analysis and research.

To help companies better evaluate job candidates, marketing interviews typically include a “take-home assignment.” This is your chance to showcase how you approach problems and how you communicate your solution to key stakeholders. In this guide, Debbie walks you through the steps she took to create a marketing pitch and land her current job as an SEO specialist.

In our fast-paced day-to-day lives, we can often underestimate the power of copy, even though it’s the only thing between our business and our customers. To that end, Marty used SEO Testing to trial different copy types in product page titles, and want shares the results of that test in this blog.

Социальные сети Facebook и Instagram, принадлежащие компании Meta, заблокировали таргетированную рекламу для российских пользователей. Поздно вечером в пятницу Facebook объявила, что больше не позволит российским рекламодателям «создавать или размещать рекламу в любой точке мира, в том числе в России». В настройках рекламных компаний Facebook и Instagram теперь нельзя выбрать Россию в качестве региона для показа продвигаемых публикаций. Источник изображения: Pixabay

Решение принято в связи с российской военной операцией на территории Украины

Ранее Роскомнадзор потребовал прекратить распространение фейков

Google ограничила работу сервиса контекстной рекламы в России. Соответствующие сообщения компания разослала пользователям AdSense на территории нашей страны. Сейчас работа сервиса остановлена на всех площадках Google, сайтах, участвующих в программе AdSense и на платформе YouTube. Владельцы сайтов и каналов не смогут получать доход от рекламы за просмотры российских пользователей. Реклама в других странах будет работать […] Elena Dorokhina

Google временно ограничила функционирование системы контекстной рекламы AdSense на территории РФ. Об этом говорится в сообщении компании, разосланном пользователям сервиса. Источник изображения: adsense.google.com

SEMrush and Ahrefs are among the most popular tools in the SEO industry. Both companies have been in business for years and have thousands of customers per month. If you're a professional SEO or trying to do digital marketing on your own, at some point you'll likely consider using a tool to help with your efforts. Ahrefs and SEMrush are two names that will likely appear on your shortlist. In this guide, I'm going to help you learn more about these SEO tools and how to choose the one that's best for your purposes. What is

Ведомство пригрозило заблокировать сайты за распространение информации про «многочисленные жертвы» на территории Украины

IT-гигант Google временно запретил СМИ, связанным с российскими властями, зарабатывать на сервисе контекстной рекламы Google Ads. Об этом сообщает ТАСС со ссылкой на Reuters. Ограничение связано со специальной операцией, которую проводят ...

Enterprise SEO platforms BrightEdge and Oncrawl merge to further AI-powered decisioning surrounding web performance. Learn more. Continue reading...

Глава департамента по гражданству и миграции МВД Белоруссии Алексей Бегун заявил, что страна готова принимать беженцев из Донбасса. "Мы пока не ощутили миграционного потока. Пока к нам не доехал никто. Но я думаю, что поток людей ...

Белоруссия готова принимать беженцев из Донбасса и предоставлять им гражданство. Об этом заявил глава департамента по гражданству и миграции МВД страны Алексей Бегун. Бегун напомнил, что с 2014 года из зоны конфликта на востоке Украины в Белоруссию прибыли около 170 тысяч граждан.

When we think of link building, one of the first people we think of is our friend Paddy Moogan at Aira, the architect of the Beginner’s Guide to Link Building, MozCon alumni speaker, and industry thought leader. That’s why we’re jazzed to announce that the link building chapter of our upcoming Professional’s Guide to SEO is authored by none other than the fine folks at Aira. And today we’re sharing an excerpt of that very chapter.

Do you have the desire to become a content creator, but not have the money to start? Here are 7 free websites every content creator needs to know. 1.Exploding Topics (Trending Topics)If you're a content creator, you might be wondering what better way to find new topic ideas than to see what people are searching for? This tool gives you this data without anyone else's explanation. It provides related hashtags and tips on how to use them effectively in your posts. It's a great tool for anyone who wants to keep up to date with what's most relevant in their niche. You can also see the most popular hashtags by country, making it easier to understand cross-border and demographic

Are you a great Chrome user? That’s nice to hear. But first, consider whether or not there are any essential Chrome extensions you are currently missing from your browsing life, so here we're going to share with you 10 Best Chrome Extensions That Are Perfect for Everyone. So Let's Start. 1. LastPassWhen you have too several passwords to remember, LastPass remembers them for you. This chrome extension is an easy way to save you time and increase security. It’s a single password manager that will log you into all of your accounts. you simply ought to bear in mind one word: your LastPass password to log in to all or any your accounts. Features Save usernames and passwords

  If you are looking for the best wordpress plugins, then you are at the right place. Here is the list of best wordpress plugins that you should use in your blog to boost SEO, strong your security and know every aspects of your blog . Although creating a good content is one factor but there are many wordpress plugins that perform different actions and add on to your success. So let's  start 1.Yoast SEOThose users who are serious about SEO, Yoast SEO will do the work for them to reach their goals. All they need to do is select a keyword, and the plugin will then optimize your page according to the specified keyword Yoast offers many popular SEO WordPress plugin

In the previous Daily Fix edition we talked through the basics of creating Moz Pro reports. This time, we’ll dive deeper into some specific use cases that may help you and your team better relay critical information regarding your SEO goals and objectives.

  If you are looking for the best wordpress plugins, then you are at the right place. Here is the list of best wordpress plugins that you should use in your blog to boost SEO, strong your security and know every aspects of your blog . Although creating a good content is one factor but there are many wordpress plugins that perform different actions and add on to your success. So let's  start 1.Yoast SEOThose users who are serious about SEO, Yoast SEO will do the work for them to reach their goals. All they need to do is select a keyword, and the plugin will then optimize your page according to the specified keyword Yoast offers many popular SEO WordPress plugin

SEO-оптимизация представляет собой продвижение сайта компании в поисковых системах, что позволяет привлечь больше клиентов и повысить популярность и узнаваемость продукции и бренда

Команда диджитал-агентства поделилась тонкостями использования инструмента и экспертным прогнозом

Delivering on an SEO strategy is an imperative for many brands. Picking the right SEO agency can be a critical step in getting to the finish line. Continue reading...

Leveraging SEO can benefit your entire marketing department’s performance. Understand how SEO relates to other marketing channels, and learn about the impact it can have on your organization.

Are you a great Chrome user? That’s nice to hear. But first, consider whether or not there are any essential Chrome extensions you are currently missing from your browsing life, so here we're going to share with you 10 Best Chrome Extensions That Are Perfect for Everyone. So Let's Start. 1. LastPassWhen you have too several passwords to remember, LastPass remembers them for you. This chrome extension is an easy way to save you time and increase security. It’s a single password manager that will log you into all of your accounts. you simply ought to bear in mind one word: your LastPass password to log in to all or any your accounts. Features Save usernames and passwords

Over the coming weeks, we’ll be sharing chapter excerpts from our new Professional's Guide to SEO, with the full guide releasing at the end. First up, we’re sharing a portion of our chapter on advanced SEO strategy. Brought to you by the inimitable Kavi Kardos, Moz alumni and SEO Manager at Automox, this chapter looks at getting started with a next-step strategy, tactics to implement, and resources for leveling up.

Do you have the desire to become a content creator, but not have the money to start? Here are 7 free websites every content creator needs to know. 1.Exploding Topics (Trending Topics)If you're a content creator, you might be wondering what better way to find new topic ideas than to see what people are searching for? This tool gives you this data without anyone else's explanation. It provides related hashtags and tips on how to use them effectively in your posts. It's a great tool for anyone who wants to keep up to date with what's most relevant in their niche. You can also see the most popular hashtags by country, making it easier to understand cross-border and demographic

Last year was an incredible year for core updates, and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs and new features from tools like Google Lens. These developments will change how we manage our SEO now and in the future.

Shopify is an increasingly popular platform for e-commerce sites, but it's not fully SEO-friendly out of the box. What's the best way to optimize your Shopify experience for SEO?

Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority.

Медиабюджет рассчитан на три года. Подать заявку могут представители малого и среднего бизнеса до 31 января

The team at MacMillan Search has generated a lot of value by combining automated STAT reports with Google Sheets through the script they share in this post. From adding ranking details to other tool’s outputs to giving the content teams up-to-date “People Also Ask” reports, the end result has proven to be a great time-saver in week-to-week SEO workflows.

Бегун из Тринидада и Тобаго Деон Лендор умер в возрасте 29 лет. Причины смерти спортсмена не уточняются. Он завоевал бронзовую медаль в эстафете 4 по 400 метров на Олимпиаде 2012 года в Лондоне. На счету легкоатлета также серебро чемпионата мира-2015 в том же виде программы.

We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year ahead!

Let’s set you up for success with seven local SEO precepts for the year ahead, some expert commentary, and many signs of good things to come!

In case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months! You’ll find Whiteboard Friday episodes, technical SEO insights, search engine updates, and tips for analytics, among several other topics. Enjoy!

Miriam bundles recent local search stats and takeaways into a single gift basket, which you can draw from when you need to create a compelling narrative for clients and co-workers.

CMS Magazine. Новости рынка веб-разработок и интернет-маркетинга.

To stay on top of your game as a SaaS business, you must identify the companies you're competing with from an SEO standpoint. That way, you’ll know the content strategies to focus on, the keywords to target, and the type of backlinks to acquire. In this post, you’ll learn three effective ways to do this quickly.

Our top Whiteboard Friday episode of the year was originally published all the way back at the beginning of January! So much has happened in the marketing industry since then, but Cyrus’s 21 SEO tips for the year are still definitely smart.

Контекстная реклама представляет собой разновидность интернет-рекламы, которую показывают пользователям в соответствии с их запросами. К ней относятся любые текстовые, графические и другие материалы.

Если вы хотите опубликовать своё предложение по работе, пишите на vacancy@sostav.ru

Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s Whiteboard Friday host — Andy Crestodina — walks through how to get your message across successfully.

Крупный рейтинг сайтов и набор SEO-инструментов Alexa прекратит свое существование менее чем через полгода. Владеющая им Amazon не раскрывает причины закрытия ресурса, запущенного почти 26 лет назад. Предположительно, это связано с падением его популярности.

Keyword clustering is the SEO tactic to use if you want to seamlessly optimize your SEO content and streamline your workflow at the same time. The best part? It’s fairly simple, and SERPs give you all the information you need to make an informed decision on exactly how to do it.

To get a better understanding of what’s considered “quality traffic”, we’ll look into various Google Analytics metrics that will help you create a rock solid SEO strategy.

«Яндекс» впервые с 2001 года поменял визуальный стиль единой платформы для размещения рекламы в интернете

Стоит усиливать бдительность, не переходить по ссылкам из контекстной рекламы и внимательно проверять адреса страниц интернет-магазинов

Может быть сложно понять, сколько потратить на SEO, особенно если вы думали об органическом трафике как о "бесплатном". Устойчивая тенденция к росту расходов на SEO указывает на то, что маркетологи осознают важную роль SEO, помогая потенциальным клиентам найти их предложения в поиске.

As a concrete, high-margin, high-ROI deliverable, email should be a centerpiece of any SEO agency's additional services. David Mihm explains exactly why that is in this update to his 2018 post, and equips you with the tools you need to start offering this cheap, effective, highly profitable service to your clients.

In today’s Daily Fix, Moz specialists show you how to create clear, insightful reports that you can easily share. These reports cover all the key elements of SEO and can be customized to suit your needs.

Daniel walks you through a framework for investing in SEO, from answering how much to invest in the first place, through how to structure and measure the success of that investment.

Does citation management still matter in the grand scheme of local SEO? Our industry has been trying to gauge which way the wind is blowing on this subject for years now, but a recent study suggests that —yes — local businesses should be investing in listing management.

In today’s episode of Whiteboard Friday, Cyrus explains how to use the complementary powers of SEO and email marketing over and over again so that each strategy becomes bigger and more powerful the more you do it.

Вебинар будет полезен тем, кто уже продвигается в поисковых системах или хочет запустить SEO-оптимизацию сайта. На вебинаре вы узнаете, как можно самостоятельно проверить в моменте ключевые KPI подрядчика по SEO.

In today’s episode of Whiteboard Friday, Cyrus explains how to use the complementary powers of SEO and email marketing over and over again so that each strategy becomes bigger and more powerful the more you do it.

Does citation management still matter in the grand scheme of local SEO? Our industry has been trying to gauge which way the wind is blowing on this subject for years now, but a recent study suggests that —yes — local businesses should be investing in listing management.

Чтобы сайт был успешным, недостаточно только его внешней привлекательности. Даже если на страницах разместить интересный и качественный контент, никто его не увидит, если не выполнена SEO оптимизация.

Daniel walks you through a framework for investing in SEO, from answering how much to invest in the first place, through how to structure and measure the success of that investment.

В эту среду, 27 октября, в Москве пройдёт конференция Huawei Developer Day, на которой выступят как представители китайского техногиганта, так и партнёров компании, включая «Сбер», сервис «Кошелёк», Axelbot, «Яндекс.Директ» и myTarget. В рамках мероприятия будет рассказано о развитии мобильной экосистемы Huawei, HarmonyOS и Huawei Mobile Services (HMS) Core 6. Huawei

In today’s Daily Fix, Moz specialists show you how to create clear, insightful reports that you can easily share. These reports cover all the key elements of SEO and can be customized to suit your needs.

Народная артистка России Татьяна Васильева рассказала о тяжелом семейном конфликте, из-за которого она долгое время не могла видеть собственных внуков. По словам Васильевой, после развода ее сына Филиппа невестка артистки Анастасия Бегунова уехала в Германию и забрала детей с собой.

Вебинар будет полезен тем, кто уже продвигается в поисковых системах или хочет запустить SEO-оптимизацию сайта. На вебинаре вы узнаете, как можно самостоятельно проверить в моменте ключевые KPI подрядчика по SEO.

Победитель закупки получит трёхлетний контракт с госкорпорацией

Контекстная реклама является одним из наиболее эффективных средств продвижения товаров и услуг.

Search marketers can't get our important work implemented if we can't prove that it's worth the investment to our higher-ups. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO work.

Prep your local business to be both popular and profitable in the 2021 holiday shopping season by answering six types of scenario-specific customer questions, and strategizing where to publicize the answers.

Today, Ola takes you through the technical SEO fixes that should be at the top of your SEO audit list.

  Google today informed users and ad buyers alike that AdSense for Content, Video, and Games is switching to first-price auctions in the coming months. AdSense previously used a sealed-bid second-price auction for buyers wanting to purchase ad space. It involved the winner — who offered the most — only paying the amount of the second-highest bid. Over time, many ad selling platforms in the display advertising ecosystem, including Google Ad Manager and Google AdMob, switched their auction to first-price. In a first-price auction, the final price reflects the winning bid. AdSense is now following and adopting a first-price auction to “help advertisers by

Руслан Шакин стартовал из Японии три года назад и в пятницу намерен достигнуть Мурманска. Об этом пишет интернет-редакция канала "ТВ-21". Мужчина уже пересек южное полушарие, Америку, Европу и уже почти добрался до столицы ...