Контекст и SEO

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04.05.2021
12:05 Seomoz.Org Page Level Query Analysis at Scale with Google Colab, Python, & the GSC API [Video Instructions Included]

Given the apparent limitations with the Google Search Console traffic data available to the SEO community, the data engineering team at Inseev Interactive developed a simple script that allows you to get the data you need in a flexible format for many great analytical views. Better yet, it’s all available with only a few input variables.

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30.04.2021
16:36 habrahabr.ru [recovery mode] SEO — вакцина для бизнеса

«Любой кризис — это новое возможности»,  Уинстон Черчилль Прежде чем начать говорить о SEO и бизнесе в современных реалиях, давайте вернемся на год в прошлое. Итак, 3 марта 2020 года в Украине был подтвержден первый случай заражения COVID-19. А уже спустя несколько дней того же года на всей территории страны был введен жесткий карантин. Это был первый, но далеко не последний удар по офлайн-бизнесу. Впоследствии в течение года таких ударов было несколько. И они наверняка еще будут...  Малый и средний бизнес несет огромные убытки, многие его представители просто закрываются, уровень дохода падает практически во всех сферах, а поддержка бизнеса со стороны государства, будем честными, вызывает лишь смех сквозь слезы. Читать

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29.04.2021
11:04 habrahabr.ru Как переоптимизация и переспам влияют на трафик в Яндексе

После проведения основных SEO-работ на сайте косметологической клиники трафик в Google резко вырос, тогда как в Яндексе он оставался на прежнем уровне. Тогда мы внимательно изучили тексты, и нашли проблему. Читать далее

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28.04.2021
16:13 Cnews «Яндекс.Директ» запустил инструмент размещения рекламы для малого и среднего бизнеса

Рекламодателю достаточно указать ссылку на рекламируемую страницу

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12:12 Sostav.ru «Яндекс.Директ» запустил инструмент для настройки рекламы «Мастер кампаний»

Он предназначен для представителей малого и среднего бизнеса

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27.04.2021
14:18 Computerra.ru Продвижение сайта в интернете: что стоит учесть

Любой веб-ресурс, который создается в интернете, имеет изначально коммерческую основу, то есть он должен приносить доход своим владельцам. Чтобы этого добиться, необходимо заниматься увеличением количества посетителей или продвижением. Для чего оно нужно, как работает? В этом мы подробно разберемся дальше. Само продвижение коммерческого сайта – достаточно длительный и трудоемкий процесс, который требует определенных навыков. Именно […] Олег Яновский

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10:33 Seomoz.Org 6 Steps to Executing an Efficient SEO Clean-Up Strategy

In this article, learn how to successfully execute an SEO clean-up strategy to ensure your site aligns with your business goals, keeps you in Google’s good books, and yields an excellent user experience for visitors and customers.

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26.04.2021
10:14 Seomoz.Org Technical SEO Implementations to Increase the Impact of Your Link Building Campaigns

In this blog, we’ll examine some of the technical SEO strategies you can use for your site before, during, and after your link building campaigns in order to optimize the performance and long-term impact of each campaign.

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21.04.2021
10:35 Seomoz.Org Long Tail SEO in 2021: How You Can Have It All or Die Trying

Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity.

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10:01 Lenta.ru Бегун 800 метров уговаривал голодного медведя не есть его

В американском штате Вайоминг голодный черный медведь погнался за бегуном. Мужчина решил не убегать, чтобы хищник не принял его за добычу. Вместо этого он повернулся к нему лицом и стал медленно отступать к своему автомобилю, припаркованному в нескольких сотнях метров оттуда, непрерывно разговаривая с медведем.

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16.04.2021
16:44 habrahabr.ru [recovery mode] Гарантии в SEO — миф! Или кто “что” обещает, и кто “что” реально может выполнить

Есть ли гарантии в SEO? При продвижении сайта 100% эффективный результат не способно обеспечить ни одно, даже самое известное агентство. Но пообещать это может каждый. Нередко на сайте подрядчика можно увидеть: «выведение в топ-3 за месяц», «обеспечим вечные позиции в топе» и пр. Клиенты зачастую ведутся на красивые обещания и уже готовы заключить договор на услугу. Но! Лозунги "SEO-продвижение с гарантией" – это утопия. Читать далее

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13.04.2021
15:01 CMSmagazine Старт нового рейтинга на SEOnews

На SEOnews впервые стартовал рейтинг Известности SEO-сервисов!

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07.04.2021
10:23 Seomoz.Org 3 Vital Click-Based Signals for SEO: First, Long, & Last

This post shows you how to optimize for click signals to improve your SEO, regardless of how Google might use them as a ranking signal.

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06.04.2021
10:44 Seomoz.Org 6 Common Google SERP Feature Misconceptions in SEO

Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Snippets, and more!

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05.04.2021
17:14 ITnews.com.ua Чем контекстная реклама в Google отличается от других методов продвижения?

Контекстная реклама представляет собой один из самых популярных методов продвижения товаров и услуг в сети Интернет.

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01.04.2021
01:08 Seomoz.Org Women in SEO: Reflections on the Past, Present, and Future of Women in the Industry

As Women’s History Month draws to a close, Moz CEO Sarah Bird reflects on the contributions women have made to the SEO industry, and highlights the work we still have to do.

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30.03.2021
19:05 Seomoz.Org New & Improved: Announcing The Beginner's Guide To Link Building

Posted by Cyrus-Shepard Link building isn't always easy, but if you want to rank with SEO, links are often the cost of admission. While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. Indeed, every study over the past decade shows a high correlation between links and ranking. And while links alone can't guarantee a #1 spot at the top of Google, previous research has shown that it's nearly impossible to rank without any links at all. For many, link building also presents a challenge. Folks get sincerely frustrated with wasted link building efforts, poor outreach processes, and lack of results. It doesn't have to be that way. Good link building actually helps everyone involved: the content owner, the linker, the audience, and search engines alike. Google evaluates

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29.03.2021
11:45 ITnews.com.ua Growth Hacking - технология SEO для решительного роста

Обеспечить попадание на одну из желанных топ-10 позиций в Google больше невозможно с помощью обычных методов SEO.

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10:31 habrahabr.ru Digital-мероприятия в Москве c 29 марта по 4 апреля

Подборка мероприятий на неделю Бизнес-завтрак «Как увеличить продажи с сайта: используем сквозную аналитику и SEO 30 марта (вторник) Лофт «Лев Толстой» Льва Толстого 23/1 бесплатно Alytics и Rookee проведут бесплатный бизнес-завтрак на котором расскажут, каких результатов можно достичь грамотно используя сквозную аналитику и получаемый трафик. За чашкой ароматного кофе, участники смогут получить консультацию по своему бизнесу и обсудить интересующие вопросы. Спикеры: Игорь Болотов, генеральный директор Alytics и Алексей Романенков, Business Development Director Rookee. Приглашаются владельцы бизнеса, директора по маркетингу, маркетологи, специалисты по рекламе. Участие бесплатно, по предварительной регистрации: https://clck.ru/Tug5o Читать дальше

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10:07 Seomoz.Org Empathetic Marketing: The Secret Business Ingredient in the 2021 Recipe

Posted by Nadya_Khoja The events of 2020 have shown us just how important empathetic marketing is for businesses both large and small. The world has changed and businesses need to adapt to the new needs of their customers if they want to grow. The best way to do that is through empathy. What is empathetic marketing? Empathy is the ability to see events and situations from another’s perspective — to put yourself in their shoes. For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer at the center of your marketing strategy and work outwards. But it’s important to remember that being empathetic also means being genuine — you can’t create emotional marketing campaigns for the sole purpose of manipulating customers. Empathy is believable when it creates

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06:16 Sostav.ru 43% SEO-специалистов тратят на ссылки более четверти рекламного бюджета

Также почти 16% респондентов признались в накрутке поведенческих факторов

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26.03.2021
17:04 habrahabr.ru Доверяй, но проверяй: посмотрите по-новому на работу своего SEO-подрядчика

Сегодня множество компаний имеет контракты с агентствами на SEO-продвижение. Но не всегда фирма-подрядчик относится к своим обещаниям ответственно, стремится к работе на результат. По факту часто случается так, что агентство запрашивает солидный бюджет, а клиент получает несколько текстов и пару десятков временных ссылок, практически ничего не меняется в позициях в поисковиках. Как оценить профессионализм своего подрядчика и выяснить, какое реальное положение дел с веб-ресурсом? О качественном СЕО-продвижении можно говорить, если в работе компании прослеживаются описанные ниже процессы. Читать

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10:12 Seomoz.Org 7 Dead Simple Ways to Reduce Bounce Rate

Posted by Cyrus-Shepard Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to make your users happier. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Welcome, Moz fans, to a new edition of Whiteboard Friday. My name is Cyrus Shepard. Today we're talking about bounce rate, specifically seven dead simple tips to reduce your bounce rate.  So most of you already know what bounce rate is. But for those who are uninitiated, bounce rate is an analytics term. It simply means a single page or non-interaction visit. When a visitor comes from Google or another website and they visit one page, they have no interaction, and they leave,

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24.03.2021
19:11 Seomoz.Org Announcing: The MozCon Virtual 2021 Initial Agenda

Posted by cheryldraper Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more! We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!) Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home. Not your typical marketing conference Get connected Meet fellow attendees and don't miss a minute of MozCon fun — follow #mozcon and

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10:21 Seomoz.Org SEO Website Analytics: Going One Step Deeper Into GA

Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are going to quickly look at three very specific, very actionable Google Analytics views for uncovering SEO opportunities. Track Core Web Vitals Google has verified that Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) are now part of the Page Experience ranking factor. These metrics together make up Core Web Vitals. This topic has already been covered many times in the SEO industry, and Google itself has covered the topic along with how to measure the metrics, so we won’t dive too deep into the

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23.03.2021
23:20 habrahabr.ru Склонение фраз по падежам

В бытность мою сеошником, прости господи, часто нужно было приводить различные фразы к различным падежам. Т.к. сейчас уже я довольно далек от темы продвижения сайтов, а наработок осталось много, хочу поделиться некоторыми. В частности сегодня, отдаю в свободное пользование тему для склонения фраз по падежам. Склонять можно в единственном и множественном числе. В отличие от некоторых популярных сервисов, фразы склоняются нормально. И правильно. Например: Офисное оборудование - довольно геморройная фраза, т.к. стандартными средствами она склоняется, как офисными оборудованиями. У меня склоняется вот так: {"PREP":{"O":"об","S":"с","V":"в"},"SINGLE":{"ORIGINAL":"офисное оборудование","GENT":"офисного оборудования","DATV":"офисному оборудованию","ACCS":"офисное оборудование","ABLT":"офисным оборудованием","LOCT":"офисном оборудовании"},"PLURAL":{"ORIGINAL":"офисное оборудование","GENT":"офисного оборудования","DATV":"офисному оборудованию","ACCS":"офисное

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22.03.2021
22:21 Seomoz.Org Featured Snippets: Not Gone, Just on Holiday (Apparently)

Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn't a fluke, did my homework, and published when I was sure I was onto something. Then, this happened (30-day view): C'MON, GOOGLE! I did all these beautiful analyses, found a lovely connection between Featured Snippet losses, YMYL queries, and head terms, and then you go and make me look like a chump?! Is there anything we can learn from this strange turn of events? Do I really need this stress? Should I just go pour myself a cocktail? Stay tuned for none of these answers and more! You want more data? Ok, fine, I guess... Could this recovery be a fluke of the 10,000-keyword MozCast data set? It's unlikely, but let's dot our i's and cross our t's. Here's the Featured Snippet data from the same time period across roughly 2.2M US/desktop keywords in the STAT data set: So,

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10:15 Seomoz.Org The Local Finder vs. Google Maps: How Different Are They?

Posted by MiriamEllis Google must be one of the most experimental enterprises the world has ever known. When it comes to the company’s local search interfaces, rather than rolling them all out as a single, cohesive whole, they have emerged in piecemeal fashion over two decades with different but related feature sets, unique URLs, and separate branding. Small wonder that confusion arises in dialog about aspects of local search. You, your agency coworkers, and your clients may find yourselves talking at cross-purposes about local rankings simply because you’re all looking at them on different interfaces! Such is certainly the case with Google Maps vs. the object we call the Google Local Finder. Even highly skilled organic SEOs at your agency may not understand that these are two different entities which can feature substantially

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19.03.2021
19:42 Seomoz.Org Stop Asian Hate

Posted by SarahBird We condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime. This is not an isolated incident. We must acknowledge the widespread examples of violence and prejudice, bigotry, and intolerance that have been building for some time. We've seen attacks on elders in the Asian community. Children face bullying from peers. There has been workplace discrimination, street harassment, violence, and vandalism. Since the beginning of the pandemic, hate crimes against Asians have increased tremendously. Anti-Asian racism is not new, but it's been fueled by dangerous false rhetoric surrounding COVID-19. I challenge myself and my community to recognize the painful history of anti-Asian racism, to learn and understand the

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10:10 Seomoz.Org Every Metric Is A Vanity Metric

Posted by Dr-Pete Marketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance.  In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more realistic view of your results. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everybody. Welcome to another edition of Whiteboard Friday. I'm Dr. Pete, the Marketing Scientist for Moz, and I want to talk to you today about vanity metrics.  So I think we all have an intuition of what that means, but what I want to discuss today is I think we get caught up in this being about specific metrics. To me, the problem isn't the metrics themselves. The problem is the vanity. So I want to talk about us and what we bring to metrics, and how to do better no matter what the

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17.03.2021
10:04 Seomoz.Org LSI Keywords: What Are They and Why Do They Matter in SEO?

Posted by JessicaFoster The written content on your website serves to not only inform and entertain readers, but also to grab the attention of search engines to improve your organic rankings. And while using SEO keywords in your content can help you get found by users, focusing solely on keyword density doesn’t cut it when it comes to creating SEO-friendly, reader-focused content. This is where LSI keywords come in. LSI keywords serve to add context to your content, making it easier to understand by search engines and readers alike. Want to write content that ranks and wows your readers? Learn how to use LSI keywords the right way. What are LSI keywords? Latent Semantic Indexing (LSI) keywords are terms that are conceptually related to the main keyword you’re targeting in your content. They help provide context to your content,

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16.03.2021
16:41 3dnews Читы для Call of Duty: Warzone открыто рекламируются в Google, несмотря на политику AdSense

Издание SegmentNext обратило внимание, что читы для Call of Duty: Warzone открыто рекламируются в поисковой системе Google. Это нарушает правила рекламного сервиса Google AdSense, но меры против продвижения запрещённого программного обеспечения пока не предпринимаются. Ранее похожим образом читы продвигались с помощью Facebook Gaming. Если сейчас в Google ввести запрос Call of Duty: Warzone cheats, то на первой строчке будет рекламное объявление с предложением приобрести Aimbot и Wallhack, чтобы «доминировать» в игре. Первый тип мошеннического программного обеспечения автоматически направляет пули в голову врага, а второй позволяет видеть сквозь стены.

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10:05 Seomoz.Org LiveBlogPosting Schema: A Powerful Tool for Top Stories Success

Posted by cml63 One of the great things about doing SEO at an agency is that you're constantly working on different projects you might not have had the opportunity to explore before. Being an SEO agency-side allows you to see such a large variety of sites that it gives you a more holistic perspective on the algorithm, and to work with all kinds of unique problems and implementations. This year, one of the most interesting projects that we worked on at Go Fish Digital revolved around helping a large media company break into Google’s Top Stories for major single-day events. When doing competitor research for the project, we discovered that one way many sites appear to be doing this is through use of a schema type called LiveBlogPosting. This sent us down a pathway of fairly deep research into what this structured data type

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15.03.2021
10:11 Seomoz.Org Google My Business: What It Is, How To Use It, and Why

Posted by MiriamEllis Google My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. Today, we’re doing foundational learning! Share this simple, comprehensive article with incoming clients and team members to get off on the right foot with this important local business digital asset. An introduction to the basics of Google My Business First, let’s get on the same page regarding what Google My Business is and how to be part of it. What is Google My Business? Google My Business (GMB) is a multi-layered platform that enables you to submit information about local

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12.03.2021
11:13 Seomoz.Org How to Select Meaningful B2B SEO Keywords

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly. To find out how, watch this week's episode of Whiteboard Friday!  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi and welcome to another Whiteboard Friday. My name is Cody McDaniel, and I'm an SEO manager at Obility. We are a B2B digital marketing agency, and today I want to talk about selecting meaningful B2B SEO keyword targets and the process and steps you can take in your own keyword research. So B2B is a little bit different than you would see in your normal B2C types of marketing, right? The sales

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10.03.2021
19:33 CMSmagazine Стартовал рейтинг SEO глазами клиентов 2021

Интернет-издание SEOnews объявляет о старте ежегодного рейтинга SEO глазами клиентов. Рейтинг проводится в 12-ый раз, и в нем уже приняли участие более 600 компаний и 7000 клиентов.

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11:14 Seomoz.Org What I Found After Experimenting with Google Discover for Two Months

Posted by Moberstein I’m completely fascinated by Google’s Discover Feed. Besides the fact that it serves highly-relevant content, it also seems beyond the reach of being gamed. In a way, it almost seems beyond the reach of pure SEO (which makes it downright tantalizing to me). It all made me want to understand what makes the feed tick. So I did what any sensible person would do. I spent the better part of two months running all sorts of queries in all sorts of different ways to see how it impacted my Discover Feed. Here are my ramblings. My approach to analyzing Google’s Discover Feed Let me explain what I did and how I did it, to both give you a better understanding of this analysis and point out its gaping limitations. For five days a week, and over the course of two months, I executed all sorts of user behavior aimed at influencing my Discover Feed. I ran queries on specific topics on mobile, searched for other topics on desktop… clicked on

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09.03.2021
11:11 Seomoz.Org According to the Experts: 5 Technical SEO Trends to Watch in 2021

Posted by morgan.mcmurray It’s no secret that SEO relies heavily on technical components to drive site rankability, and with so many emerging technologies, new tools, and metrics (*cough* Core Web Vitals *cough*), you might be wondering whether these constant updates will affect your more technical work. To find out more about the state of technical SEO in 2021, we asked seven industry experts for their thoughts. The overwhelming answer? Keep doing what you’re doing. “The core essentials in 2021 will remain about the same — every SEO needs to understand the fundamentals of crawling vs. indexing and the technical basics that have to be met before a site can rank,” says Moz Search Scientist, Dr. Pete Meyers. “All the fancy footwork in the world won’t get you anywhere if there’s no floor beneath you.” But what should

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08.03.2021
11:12 Seomoz.Org Daily SEO Fix: Gaining Insight from Exported Moz Pro Data

Posted by M.Cole Gaining insight from data you’ve gathered is vital to the success of your SEO efforts, allowing you to monitor your performance over time and make strategic changes where necessary. One of the Moz onboarding team's goals is to make sure you’re getting the most out of your Moz Pro data. Most of the time, that will involve providing insight within the tool. But you can also get great insight from exported Moz Pro data. To help ensure that you’re doing all you can to maximize the value of your exported data, we’ve created a handy collection of Daily SEO Fix videos. Remember, if you’d like to speak directly with a member of our onboarding team, you can book a personalized, one-on-one Moz Pro walkthrough. Book a Moz Pro Walkthrough What’s the most beneficial thing you’ve learned from your exported Moz Pro data? Let us know in the comments! Filter ranking keywords by subfolders How can I see ranking keywords for a specific

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05.03.2021
11:33 habrahabr.ru [recovery mode] SEO умер? 2021-2022 — закат эпохи SEO-продвижения

Привет, на связи Иван Бабайлов. Я предприниматель и интернет-маркетолог. В этом видео я хочу обсудить популярное в последнее время мнение, что SEO мертв, что из поисковых систем больше нельзя получать клиентов, что будущее только за платной таргетированной или контекстной рекламой. Читать дальше →

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11:10 Seomoz.Org How to Resolve Duplicate Content

Posted by meghanpahinui What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week's episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks through some handy (and hunger-inducing) analogies to help you answer these questions!  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Meghan, and I'm part of the Learn Team here at Moz. Today we're going to talk a bit about duplicate content.  So why are we talking about duplicate content? Well, this is a pretty common issue, and it can often be a bit confusing. What is it? How is it determined? Why are certain pages on my site being flagged as duplicates of one another? And most importantly, how do I resolve it if I find that this is something that I want to tackle on my site?  What is

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03.03.2021
11:22 Seomoz.Org 10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front. We have to do better for our businesses and our clients. I’m a data nerd at heart with lots of battle scars from 15 years in SEO. The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. We have a lot of historical data for bank websites, so comparing pre/post COVID data would be easier

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02.03.2021
11:51 habrahabr.ru Как аналитика помогает нашей IT компании получать крупные контракты из SEO

Крупные контракты на кастомную разработку для американского бизнеса, которые приходят к нам из SEO, позволили нам, IT аутсорсинговой компанией с 300 сотрудниками, покрыться небольшим жирком. Он дает нам возможность инвестировать в разработку аналитических инструментов для собственных нужд и настраивать масштабируемый процесс лидогенерации. Началось все с меня как технического сеошника, продолжается созданием маркетинговой команды под меня и под мою методологию. Раз в это инвестирует руководитель B2B компании в сфере разработки ПО на заказ, это работает на западном рынке, и это можно масштабировать, то может и вам будет это интересно? Подсмотреть

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01.03.2021
11:06 Seomoz.Org Featured Snippets Drop to Historic Lows

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here's a two-week view (February 10-23): Here's a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the graph back further, but let's cut to the chase — this is the lowest prevalence rate of Featured Snippets in our data set since we started collecting reliable data in the summer of 2015. Are we losing our minds? After the year we've all had, it's always good to check our sanity. In this case, other data sets showed a drop on the same date, but the severity of the drop varied dramatically. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop. Interestingly, there's been a 16% total drop since February 10, if we include a second, smaller drop on February 13. While

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27.02.2021
16:16 habrahabr.ru За что IT-компании платят экономистам и сколько стоит человеческая жизнь?

На этой неделе наших соцсетях выступал Евгений Канашевский, экономист из Zalando, Economics Phd университета Штата Пенсильвания. На работе Женя занимается установлением причинно-следственных связей в онлайн-рекламе с помощью экспериментальных и квазиэкспериментальных методов и моделей машинного обучения. Делимся с вами расшифровкой эфира. Меня зовут Евгений Канашевский. Сегодня мы поговорим о том, за что IT-компании платят экономистам, о том, чем экономисты отличаются от обычных data scientist-ов, и ответим на интересные вопросы вроде «сколько стоит человеческая жизнь?», которыми занимаются экономисты. Для начала я представлю себя. Я сейчас работаю экономистом/data scientist-ом в большой компании Zalando. Это онлайн-магазин, который продает одежду, обувь, косметику в 16 странах Европы и планирует расширение на новые рынки. До того, как я присоединился к Zalando в 2020 году, я делал PhD по экономике в университете штата Пенсильвания. Я начал интересоваться экономикой задолго до

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26.02.2021
11:15 Seomoz.Org Google Posts: Conversion Factor — Not Ranking Factor

Posted by Greg_Gifford While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Fridays. I'm Greg Gifford, the Vice President of Search at SearchLab, a boutique digital marketing agency specializing in local SEO and paid search. I'm here today to talk about— you guessed it — Google Posts, the feature on Google My Business that lets you post interesting and attractive things to attract potential customers. The importance of Google My Business Mike Blumenthal said it first. Your Google My Business listing is your new homepage. Then we all kind of stole it, and everybody says it now. But it's totally true.

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10:09 ITnews.com.ua Контекстная реклама для бизнеса: зачем она нужна

Каким компаниям необходима контекстная реклама ● Эффективность PPC ● Где выгодно заказать контекстную рекламу ● Все это читайте в нашей статье

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25.02.2021
16:25 habrahabr.ru SEO-плагины пишутся шарлатанами?

Или лучше "Значительная часть SEO-плагинов под WordPress пишется шарлатанами?", если формулировать вопрос с доскональной точностью. По ряду причин в последнее время я занимаюсь перебором SEO-плагинов на своем собственном сайте. Включаю то один, то другой ― от флагманов к малоизвестным. Смотрю, что как работает. И вот что увидела. Читать далее

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14:22 habrahabr.ru [Перевод] Каким будет мир без cookie-файлов?

Тим Конли, директор IPONWEB по обслуживанию клиентов в Европе, рассказывает о том, что нас ждет в мире без cookie-файлов. Новость о том, что Google прекратит поддержку сторонних файлов cookie в своем популярном браузере Chrome, наделала много шума. Это известие не стало неожиданностью для тех, кто хорошо разбирается в вопросе и знает, что cookie-файлы плохо подходят для долгосрочного отслеживания активности пользователей и таргетирования. И все же по-прежнему не утихают споры о том, что нас ждет дальше. Итак, каким будет будущее без cookie-файлов? Читать дальше

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11:19 Seomoz.Org The Potential Impact of Gen Z on SEO

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later.  Who is Generation Z? Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Although the purported birth years of this generation vary across different sources, Pew Research refers to them as individuals born from 1997 and onward. With that in mind, it may come as a surprise that these Americans now make up about 28.7% of the total population.

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24.02.2021
11:19 Seomoz.Org How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

Posted by OeuyownK As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets significantly. The variances in revenue performances also empirically correlated with time frames when the public received more support, in the form of stimulus checks. My team at Portent conducted the study detailed below to verify our hypotheses that the pandemic caused revenue increases in online retailers and auto industries, and that those spikes correlated with stimulus distributions. We discovered a few specific factors that increased the probability of confirming our hypothesis along the way. “Unprecedented”

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08:07 Sostav.ru SEO сегодня: на что ориентироваться и от чего отказаться

Какими приемами стоит пользоваться в 2021 году, рассказывает агентство Netpeak

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23.02.2021
11:00 Seomoz.Org The Strategic Value of Structured Data Implementation on SME Websites

Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all serve content from sites with structured data. So, when we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference. In this blog I’ll explain the following: What is structured data?Why should SMEs prioritize structured data implementation?How do you identify which structured data is best for your SEO strategy?Strategies for adding

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22.02.2021
11:04 Seomoz.Org 7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_Shehu SEO is a dynamic industry. What worked some weeks ago might not work again right now. As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business. In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results. If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away. 1. Natural Language Processing (NLP) In December 2019, Google officially rolled out the Bidirectional Encoder

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19.02.2021
11:21 Seomoz.Org How to Explain Domain Authority to a Non-SEO

Posted by Orbiteer Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s WBF host — Andy Crestodina — walks through how to get your message across successfully. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription SEO is actually really hard to explain. There are so many concepts. But it's also really important to explain so that we can show value to our clients and to our employers.  My name is Andy Crestodina. I'm the co-founder of Orbit Media Studios. We're a web design company here in Chicago. I've been doing SEO for 20 years and explaining it for about as long. This video is my best attempt to help you explain a really important concept in SEO, which is Domain Authority, to someone who doesn't know anything at all about SEO, to someone who is non-technical, to someone who is maybe not even a marketer.

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17.02.2021
20:14 Seomoz.Org Presenting: The Essential Local SEO Strategy Guide

Posted by MiriamEllis Untie the ribbons and hear the paper crackle — it’s a handcrafted gift, ready for you to unwrap! This guide is a labor of love that Moz has worked on through the toughest year in local SEO, with hopes of a stronger 2021 for local brands. It’s free, it’s jam-packed with over eight chapters of actionable local search marketing strategies for your agency or local business, it's… The Essential Local SEO Strategy Guide! What is The Essential Local SEO Strategy Guide? Moz is publishing this free guide to support digital marketing agencies and local business owners who want to gain an excellent understanding of topics and tactics within local search marketing. This multi-chapter guide covers: Understanding Google’s local SERPsAssessing demand and analyzing local marketsAnalyzing on-page SEO and local business listingsAnalyzing and developing a reputation and reviews strategyAnalyzing local business content and creating a publishing

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16.02.2021
12:13 Sostav.ru Продажи через контекстную рекламу выросли более чем в два раза

Лидируют доставка еды и продуктов, а также софт и игры

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15.02.2021
11:25 Seomoz.Org 5 Tips to Invigorate Boring SEO Reports with Storytelling

Posted by chrisgiarratana Add value to SEO reports with storytelling Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. SEO reporting has always been an important part of my deliverables. Whether I'm working with clients through my agency, StrategyBeam, or when I worked in a corporate team, I found that good reporting made a big difference with trust building and overall strategy. Regardless of who

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12.02.2021
11:17 Seomoz.Org Impactful SEO Audits for B2B

Posted by carlycs A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello and welcome to another edition of Whiteboard Friday. My name is Carly Schoonhoven, and I'm a Senior SEO Manager at Obility. We're a B2B digital marketing agency here in Portland, Oregon. Now if you work for an agency, you know that sometimes a really valuable SEO audit can be the difference between winning over a client and losing out to someone else. So something I sometimes struggle with is how to level up your basic SEO audit into something that's really impactful for a B2B company that is in need of a long-term, strategic plan. Now when I'm talking about

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05:51 Sostav.ru Павел Дуров рассказал, что в Telegram появится контекстная реклама

Мессенджер не будет использовать личные данные пользователей для показа объявлений

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11.02.2021
11:19 Seomoz.Org How to Combine SEO and CRO for the Ultimate Lead Generation Strategy

Posted by IzabelleHundrev If there’s one thing that most marketers have in common, it’s that we want more leads. Sure, not all leads are good. Some are even downright unqualified. But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together. While this may seem obvious, you’d be surprised how many marketing teams are really good at one or the other, but fail to find the balance between both. Below, I’ll share why it’s critical to find alignment between SEO and CRO, and how to do it so that both of these functions work together to drive qualified leads for your business. SEO

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10.02.2021
16:12 Techcrunch.Com Insight launches a customizable iOS browser with support for extensions

A new startup called Insight is bringing web browser extensions to the iPhone, with the goal of delivering a better web browsing experience by blocking ads and trackers, flagging fake reviews on Amazon, offering SEO-free search experiences, or even calling out media bias and misinformation, among other things. These features are made available by way […]

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11:24 Seomoz.Org How to Write an SEO-Focused Content Brief Your Writers Will Love

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. You’ve tried to send them keyword ideas, but so far, they haven’t been receptive to your suggestions. Or how about this scenario? You’re a marketing director at a startup. You know that you need content, but don’t have the expertise or time to do it yourself, so you ask your network for recommendations and find yourself a freelance writer. The only problem is, you’re not always sure what to assign them. With little instruction to

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11:13 habrahabr.ru 7 простых инструментов, которые помогут сделать видео для рекламы

Видеореклама набирает все больше оборотов: пользователи лучше реагируют на видео, чем на статические картинки и баннеры, а рекламные системы постоянно увеличивают количество видеоформатов. В статье собрали инструменты, которые помогут быстро и просто создавать привлекательные ролики для таргетированной или контекстной рекламы. Даже если у вас нет навыков монтажа. В подборке Click.ru — сервисы с рабочим бесплатным функционалом и доступными платными тарифы (не дороже 15$/месяц). Читать далее

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09.02.2021
11:14 Seomoz.Org The Definitive Guide to JavaScript SEO (2021 Edition)

Posted by PierceBrelinsky The web is in a golden age of front-end development, and JavaScript and technical SEO are experiencing a renaissance. As a technical SEO specialist and web dev enthusiast at an award-winning digital marketing agency, I’d like to share my perspective on modern JavaScript SEO based on industry best practices and my own agency experience. In this article, you'll learn how to optimize your JS-powered website for search in 2021. What is JavaScript SEO? JavaScript SEO is the discipline of technical SEO that’s focused on optimizing websites built with JavaScript for visibility by search engines. It’s primarily concerned with: Optimizing content injected via JavaScript for crawling, rendering, and indexing by search engines.Preventing, diagnosing, and troubleshooting ranking issues for websites and SPAs (Single

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08.02.2021
20:17 habrahabr.ru Tier 2 в SEO и интернет маркетинге

Поскольку как в Гугле, так и в Яндексе пока почти нет информации на русском про tier 2 начнем с определений. В переводе с английского tier – это ярус, уже можно понять, что tier 2 это какой-то второй ярус. Если мы начнем «гуглить» tier 2, то увидим, что термин применяется в построении сетей разных уровней, а также в центрах обработки данных как показатель их надежности, но еще и в выдаче виз в Великобританию. Казалось бы, а при чем здесь SEO или маркетинг? Рунет по разному, но зачастую значительно позже переваривает и популяризирует тренды или методы, которые в англоязычном мировом интернете уже давно систематизированы и изучены. В Google на английском поиск по запросу “tier seo” показывает, что эти методы продвижения с помощью усиления ссылок второго уровня tier 2 используется и активно обсуждается на англоязычных форумах уже много лет. Надо отметить, что даже в продвинутом англоязычном seo иногда не в курсе термина tier 2, хотя успешно используют эти методы. Стоп, а если я не

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11:17 Seomoz.Org Local SEO Tips for Electric Vehicle Charging Stations

Posted by MiriamEllis Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. Electric vehicle (EV) charging stations exemplify this: They’re all over local packs, finders, and maps, but their models is a bit unusual, and Google has yet to update the guidelines to show exactly how to represent them in the Google My Business setting. Today, we’ll pull together our own set of EV charging station best practices — based on Google’s rules for similar enterprises — and throw a few free local search marketing tips into the trunk as well. How to handle your EV charging station Google My Business listings Whether you’re an owner, in-house marketer, or agency staffer who’s been tasked with promoting a fleet of

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05.02.2021
11:17 Seomoz.Org Using STAT to Identify Featured Snippet Opportunities

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page, and you can use STAT to achieve those wins. In this week's episode of Whiteboard Friday, Moz Learning and Development Specialist Zoe Pegler walks you through how you can do so in five easy steps. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. I'm Zoe from Moz's Learning Team. Today I'm going to be showing you how to use STAT to identify featured snippet opportunities. If you're not familiar with STAT, it's a ranking tool which is very good at pulling big data. What's a featured snippet?   For those of you that might not know what a featured snippet is, it's one of those answer boxes that appear at the top of a search results page. It's the result that shows up directly beneath the ads after the search is performed. So, for example, if you did a search for something like

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04.02.2021
18:20 CMSmagazine Ingate занял лидирующие позиции в рейтинге Digital Index 2020

Adindex.ru объявил лидеров интернет-отрасли. Компания Ingate в очередной раз забрала несколько призов: заняла первое место в сегменте поисковой оптимизации и стала второй в сегменте SMM/PR/SERM.

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11:20 Seomoz.Org 5 Ways to Use Search as a Growth Channel for B2B in 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google.high competition on scarcely available keywords. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month. (This is assuming all other things are equal.) Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Yet, the difference in their traffic numbers makes it look like Yieldify hasn’t been doing much SEO, but that’s not the case. For instance, when I used the MozBar to analyze the on-page optimization they did on their article

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03.02.2021
11:04 Seomoz.Org Fast & Featured: How Entities Can Help You Conquer Snippets in Less Than 4 Minutes

Posted by larissa-lacerda From the moment I started working with SEO, I was faced with countless optimization tactics. After heading down numerous rabbit holes, I came to see how important it is to identify your low hanging fruit: the opportunities to generate great results with less effort. The first time I saw notable results in my work was in the optimizations I put into practice to reach featured snippets. The thrill of jumping to the top of the page was so great that it soon became my passion. But not everything in SEO is so simple (or stable). Soon, methods that had previously brought results were no longer working. With the competition growing increasingly competent and challenging, great results were becoming less frequent. If, like me, you’ve reached that point — don't worry! I’ll show you how I

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02.02.2021
11:21 Seomoz.Org Announcing the New Technical SEO Certification Series: What It Is & How to Get Certified

Posted by KaviKardos SEO education has been central to Moz’s mission since the start. In addition to our many guides, blog posts, and videos, we’ve shifted in recent years to offer on-demand video training courses through Moz Academy. Our team has been blown away by the reception of our online training programs. To date, over 142,000 students have enrolled in a course through Moz Academy. Wowie! On top of that, 94% of Moz Academy students said they would recommend the course(s) they took to a friend or colleague. We’re so glad that our content is resonating with you and helping to level up your knowledge in various SEO subject areas. We launched our SEO Essentials Certification Series back in May 2019, and we’ve seen almost 500 students get certified in that timeframe. Since then, we’ve heard requests from across the Moz

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01.02.2021
11:09 Seomoz.Org SEO Forecasting in Google Sheets

Posted by Tom.Capper Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. It was a quick, effective way to see if a change to your site traffic is some kind of seasonality you can ignore, something to celebrate, or a worrying sign of traffic loss. In short: you could enter in a series of data, and it would plot it out on a graph like the image above. Five years later, I still get people — from former colleagues to complete strangers — asking me about this tool, and more often than not, I’m asked for a version that works directly in spreadsheets. I find this easy to sympathize with: a spreadsheet is more flexible, easier to debug, easier to expand upon, easier to maintain, and a format that people are very familiar with.

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29.01.2021
11:09 Seomoz.Org The Anatomy of the Perfect Pitch Email

Posted by amandamilligan If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer.  To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through a real pitch email that resulted in coverage of one of their stories. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everyone. Welcome to another edition of Whiteboard Friday. My name is Amanda Milligan. I'm the Marketing Director at Fractl. Today I'm going to talk to you about the anatomy of the perfect pitch email. This has to do with the digital PR space. The way that we get backlinks and brand awareness for our clients is by creating original

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28.01.2021
11:17 Seomoz.Org Finding Keyword Opportunities Without Historical Data

Posted by Imogen_Davies At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats, which state 3.5 billion queries are searched every day, that means that 525 million of those queries are brand new. That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans. The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide. Even then, the volumes they report need to be taken with a grain of salt – you’re telling me there are only 140 searches per month for “women’s discount designer clothing”? – and if you work in B2B industries, those searches are generally much smaller volumes to begin with. So, we know there are huge amounts of searches available, with more and more being added every day, but without the data to

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11:06 habrahabr.ru Как стать востребованным специалистом по контекстной рекламе

Востребованный специалист по контекстной рекламе — это тот, кто приносит бизнесу результат (лиды, продажи, узнаваемость бренда) при минимальных затратах денег, времени и других ресурсов. Разбираемся, что нужно делать и чему учиться, чтобы стать таким человеком. Будем исходить из того, что специалистом вы уже стали: вы уже освоили основы, настраиваете и ведете хотя бы простенькие кампании для небольших проектов. Теперь задача — стать востребованным на рынке. Вот что для этого нужно делать. Читать далее

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27.01.2021
17:17 habrahabr.ru SEO-friendly HTML для верстальщика

В этой статье не будет подробного разбора всех аспектов SEO-friendly сайта. Я собрал здесь лишь тот объем информации, с которым мне необходимо было познакомиться для решения SEO-задач в компании ВсеИнструменты. Читать далее

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11:09 Seomoz.Org How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGerman It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month? Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have. In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results. Objectives Our objectives were similar to what every website ultimately wants

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26.01.2021
22:49 CMSWire.com How to Use Instagram Search Optimization: A New Kind of SEO

Instagram has introduced a new variation on its search, one in which marketers should consider as social media optimization, a complement to SEO. Continue reading...

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21:28 Seomoz.Org Study Confirms Moz Has the Largest Link Data Set

Posted by CassandraLeeanne Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better. With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient. Methodology The link index study was done by Perficient, a respected publicly-traded consulting firm specializing in digital solutions. This award winning firm regularly publishes insightful studies, focused on SEO trends and topics. For this study, Eric Enge, Principal at Perficient, Search Engine Land author, and well-known SEO SME, led the investigation. The study compared 3,000 search queries across the Technology, Health, and

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25.01.2021
12:35 habrahabr.ru 26 шагов SEO-настройки для нового сайта: что учесть, чтобы не переделывать

Ольга Топал, Middle SEO specialist, Boosta SEO - это не так страшно, как кажется. А базовое SEO – еще проще. Правильная базовая SEO-настройка молодого сайта уже принесет результаты. Не каждый ваш конкурент оптимизирует свой сайт на 100%. Поэтому, если вы оптимизируете сайт правильно, есть все шансы побороться за органический трафик спустя некоторые время. На каком этапе можно начинать делать SEO? Чем раньше, тем лучше. В этой статье я собрала 26 пунктов, которые нужно учесть до запуска сайта, чтобы первое сканирование, а позже индексирование прошли гладко и принесли максимальную пользу. Этот чек-лист составлен с учетом всех рекомендаций поисковой системы Google и подходит как для русскоязычных сайтов, так и проектов «на Запад». Читать больше о

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11:16 Seomoz.Org Outranking Tough Competitors: My One-Year Study of a Google Local Finder

Posted by MiriamEllis Image credit: Sharon Mollerus A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock. “How do we edge our way up in Google’s local finder, and find our place above the tideline? We don’t even know where to begin,” the local business owner says. The rough truth is that Google’s local search engine results often don’t make sense at first glance, or even at second or third glances. Local brands are left to puzzle out how to achieve maximum growth when they’re consistently being outranked by sticky competition for their core search phrases. Methodology About a year ago, I decided to run a study in which I’d track a local finder for a single query — “breakfast (X city)” — to see if anything brands or the public

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22.01.2021
11:21 Seomoz.Org A (Re)Introduction to Guest Posting

Posted by CitationLabs Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Watch to find out! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, folks. My name is Garrett French, and I'm a link builder. I run Citation Labs. We have 120 employees, and we build lots of links. Today I am here to reintroduce to you the tactic of guest posting. All right. Very specifically, though, guest posting with a target of publishers — this largest portion here of the publisher pyramid — who are supported by sales, whose main reason of publishing is to sell things. Introduction So let's dig in. We are talking about earned placements. The publishers have to approve this

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21.01.2021
11:09 Seomoz.Org 4 SEO Strategies for Programmatic Sites

Posted by Royh Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. Programmatic pages are pages that have been generated automatically on a very large scale. SEO strategies for these pages are used to target multiple keyword variations by creating landing pages at that scale automatically. You’ll typically find these pages in major verticals like e-commerce, real estate, travel, and informational sites. These verticals are relying on programmatic pages to build their SEO strategy, and they have a dedicated page for each product and category. This set up can lead to hundreds of millions of pages — they’re efficient, functional, and user-friendly, however, they do come with some SEO challenges. In my experience, the comprehensive SEO strategy covered in this post works best when tailored to fit a large site with programmatic pages. Many strategies that typically work for sites

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20.01.2021
07:31 Sostav.ru «Яндекс» оспорит штраф за неполную контекстную рекламу

Дело может поменять систему размещения и проверки объявлений

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19.01.2021
11:04 Seomoz.Org The Best-Laid Plans: Can We Predict Anything About 2021?

Posted by Dr-Pete I've deleted this introduction twice. To say that no one could've predicted how 2020 unfolded seems trite since we're not even a month into 2021, and this new year has already unraveled. Our challenges in the past year, across the globe, have gone far beyond marketing, and I doubt any of us ended the year the way we expected. This graph from Google Trends tells the story better than I can: The pandemic fundamentally rewrote the global economy in a way none of us has ever experienced, and yet we have to find a path forward. How do we even begin to chart a course in 2021? What do we know? Let's start small. Within our search marketing realm, is there anything we can predict with relative certainty in 2021? Below are some of the major announcements Google has made and trends that are likely to continue. While the timelines on some of these are unclear (and all are subject to change), these shifts in our small world are very likely. Mobile-only

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18.01.2021
13:31 habrahabr.ru Server-Side Rendering с нуля до профи

В данной статье мы разберем влияние SSR на SEO оптимизацию приложения. Пройдем с вами путь по переносу обычного React приложения на SSR. Разберем обработку асинхронных операций в SSR приложениях. Посмотрим, как делать SSR в приложениях с Redux Saga. Настроим Webpack 5 для работы с SSR приложением. А также рассмотрим тонкости работы SSR: Генерация HTML Meta Tags, Dynamic Imports, работа с LocalStorage, debugging и прочее. Читать дальше →

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11:12 Seomoz.Org 8 Unconventional Ways to Generate Qualified B2B Sales Leads

Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. You have to be open to A/B testing your strategies and your content. Regularly track your content performance, metrics, conversions, and be ready to improve. So, what are these unconventional methods to generate B2B sales leads? Read on to

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15.01.2021
11:11 Seomoz.Org Investigating Traffic Upticks

Posted by jocameron In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this was a sudden and consistent increase, which may on the face of it look great. You may perceive that this is exactly what you and your clients have been striving for. But as we know, traffic funneling into your site isn't the end of the story. You're also going to want that traffic to convert. But also, when something like this happens, there can be other lessons that you can

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14.01.2021
11:22 Seomoz.Org Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.Vandernick If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government. Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local

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13.01.2021
11:07 Seomoz.Org The Evolution of SEO [Video Presentation]

Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies.  Editor's Note: Rob mentions a promo in the video that has since expired, but you can still get a free month of Moz Pro + free walkthrough here!  Video Transcription Hello, everyone. Thank you for that introduction. I very much appreciate it, and it's wonderful to be with all of you here today. I'm Rob Ousbey from Moz. Real quick, I was going to share my screen here and say that my gift to you for coming to the session today is this link. This won't just get you a free month of Moz Pro, but everybody who signs up can get a free walkthrough with an SEO expert to help you get started. I'll put this link up again at the end of the session. But if you're

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12.01.2021
13:34 Lenta.ru Бегун прыгнул в заледеневшее озеро ради спасения чужой собаки

В английском городе Понтефракт, графство Западный Йоркшир, мужчина прыгнул в заледеневшее озеро, чтобы спасти чужого пса. Бегун нырнул в водоем и, разбивая рукой заледеневшие участки, пробрался к питомцу. Он благополучно доплыл с животным до берега и передал его хозяевам. После этого спаситель продолжил пробежку.

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11.01.2021
18:13 habrahabr.ru Чего на самом деле ждать при запуске маркетинга на рынке США и как заработать первые деньги

Я занимаюсь развитием агентства контент-маркетинга на зарубежных ресурсах уже пять лет из них более двух лет развиваю еще и собственный SaaS-стартап для международного рынка. Таким образом я сам постоянно тестирую существующие методы продвижения на своем же продукте.  Ко мне очень часто обращаются предприниматели, которые уже пробовали продвигать свои проекты на зарубежных рынках и обожглись. «Facebook - это слив денег», «сделали статью, продаж не было вообще», «работаем над SEO, но особо не растем» – неудивительно, что после такого все маркетологи кажутся шарлатанами, а инструменты – неработающей ерундой. Сегодня я расскажу о том, какие ошибки можно совершить при продвижении стартапа на зарубежных рынках, какие ожидания стоит сформировать, и что может сработать на самом деле. Читать

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11:11 Seomoz.Org 2021 Local SEO Success: Expert Tips & Predictions

Posted by MiriamEllis “We are here to awaken from our illusion of separateness.” ― Thích Nhất Hạnh, Buddhist teacher Image credit: Maulvi My warm New Year’s greetings to all local business owners and local SEOs reading my column today. Add to this my sincere sentiments of solidarity for what we went through together in 2020 — we won’t soon forget it, and our stories from the journey contain important teachings for our market and industry. I often find that the best local SEO takeaways sprout from the real-world anecdotes of colleagues and friends, and you’ll find those here today along with my personal predictions for the year ahead. Let’s get learning! Teachings from the real lives of local SEOs In a year when we were physically distant from one another in unprecedented ways, I’ve found memorable lessons in how local

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09.01.2021
00:09 CMSWire.com How SEO Can Boost Customer Experience

In SEO as in life, to get some, you have to give some. So forget about keyword stuffing and focus on providing a good user experience instead. Continue reading...

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08.01.2021
11:05 Seomoz.Org 21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure.  First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below!  Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should,

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31.12.2020
18:33 habrahabr.ru Как я ушел на 1с-фриланс

Хочу рассказать, как я умудрился уйти на фриланс. Все началось с контекстной рекламы в инстаграмме. В начале 2019 года я стал обращать на нее внимание и все чаще и чаще записывался на бесплатные вебинары по саморазивитию. Потом прочитал книгу "Магия утра". Согласно ей я выделил час в день утром на анализ положения, в котором нахожусь. До этого у меня не было времени задуматься. Выводы были неутешительными. Я приближался к возрасту 45 лет, работа программистом 1С вызывала отвращение. Необходимость каждый день быть в офисе "от звонка до звонка" воспринималась как рабство. 1С, кстати, я занимаюсь уже 20 лет. При этом еще 2.5 часа в день тратил на дорогу. Читать

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30.12.2020
10:56 habrahabr.ru 9 ключевых трендов контекстной рекламы в 2021 году

Текущий 2020 год, который всколыхнул рынки онлайн-бизнеса и интернет-маркетинга, а также бросил нам всем немало вызовов, подходит к концу. То, что пандемия и вызванные ей процессы не могли не повлиять на рынок контекстной рекламы, очевидно. Каким было это влияние и что может ожидать рекламные агентства и специалистов по контекстной рекламе в 2021 году — в нашей новой статье. Читать далее

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29.12.2020
11:16 Seomoz.Org The Link Building Webslog

Posted by rjonesx. This is not the link building article you — or really anyone — were probably hoping for. It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building.  What can you expect? 1. YELLING IN CAPSLOCK. 2. Some tips and tricks. 3. Weeping and gnashing of teeth  Courtesy Some Ecards All kidding aside, one of the few aphorisms I’ve come to believe is that sharing how we do things as SEOs is almost never a problem, because 99% of people don't have the follow-through and resources to make it happen. I would love to be proven wrong by the readers on Moz. My goal here is to give a realistic understanding of the monotonous slog that is white-hat, outreach-based link building. I happen to think that link building is a

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11:04 habrahabr.ru [Перевод] Webflow для лендинга + Ghost для блога с Caddy Server

В современных SaaS приложениях лендинг, блог и основное приложение — это три разных сервиса/продукта со своими технологиями. Для лендинга вы можете использовать Tilda, Webflow или другие веб-конструкторы. Для блога обычно используют автономную CMS, такую как WordPress, Ghost или другие. Для SEO крайне важно продвигать и индексировать основной домен .com вместо субдомена blog. .com. Чем больше контента будет на .com/blog, тем больше Google будет индексировать его, а значит и главную страницу. Читать далее

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