Контекст и SEO

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21.09.2020
10:07 Seomoz.Org Search Intent and SEO: A Quick Guide

Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency (Brainlabs), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why? Oftentimes, the keywords and the intent simply don’t match. Here we’ll discuss the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent. First–let’s iron out the basics. What is search intent? Search intent (also known as user intent) is the primary goal a user has when searching a query in a search engine. Many times, users are searching for a specific type of answer or resource as they search.

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18.09.2020
12:16 Ixbt.com Квадрокамера, 90 Гц и 65 Вт за $230. Realme Narzo 20 Pro как ответ Redmi

В Сети появились подробности о бюджетном смартфоне Realme новой линейки Narzo. Интересно, что характеристики Realme Narzo 20 Pro просочились в Сеть благодаря действиям известной в Индии торговой площадки Flipkart — администраторы поспешили настроить контекстную рекламу на еще не представленную официально модель. Эта самая реклама говорит о том, что смартфон получил SoC MediaTek Helio G95, поддержку зарядки мощностью 65 Вт и экран с кадровой частотой 90 Гц. Цена смартфона составит $230 в эквиваленте. А чуть ранее Narzo 20 Pro засветился на живых фото с квадрокамерой на тыльной панели. Увы, характеристик камеры пока нет, но можно думать, что она примерно будет соответствовать камерам схожих по цене смартфонов Redmi.    Комментировать

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10:13 Seomoz.Org The Theory Behind Ranking Factors — Whiteboard Friday

Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory behind them, and hopefully get past some of these — let's say controversies — that have come up over the years, when we've really just been talking past one another. You see, ranking factors have been with us since pretty much day one of search engine optimization. We have been trying as SEOs to identify exactly what influences the algorithm. Well, that's what we're going

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16.09.2020
09:50 habrahabr.ru SiteAnalyzer 2.2 — бесплатный аудит сайта

Всем привет! Представляю вашему вниманию новую версию программы SiteAnalyzer, предназначенную для технического аудита и SEO-анализа сайтов (бесплатный аналог Screaming Frog SEO Spider). В новой версии SiteAnalyzer 2.2 мы постарались добавить несколько давно назревших функций, а также оптимизировать и сделать более удобными некоторые из уже существующих инструментов. Ниже расскажем обо всем поподробнее. Читать дальше →

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15.09.2020
10:14 Seomoz.Org What Shifts in Product Demand Mean for SEO

Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing strategy. As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly. These strategies apply not only in the midst of our current pandemic, but also during any rapid or unexpected change in product demand. E-commerce sites are facing two very different scenarios With my own e-commerce clients, and as a consumer myself, I’ve noticed two ways

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14.09.2020
10:13 Seomoz.Org How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing. This includes information suitable for businesses that haven’t engaged with SEO as a channel before, as well as those who have had more experience with it. The goal is to gain more traffic and increase conversions. Scenario 1: You don’t know what keywords you should be ranking for Targeting the right keywords is central to getting a

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11.09.2020
10:05 Seomoz.Org How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

Posted by randfish We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. As you can see, I'm missing my moustache, but never mind. We've got tons of important things to get through, and so we'll leave the facial hair to the inevitable comments. I want to talk today about how to prioritize your link building efforts and opportunities. I think this comes as a big challenge for many marketers and SEOs because link building can just seem so daunting. So

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09.09.2020
12:28 habrahabr.ru Решаем, нужен ли вам личный почтовый сервер

Большинство из нас бесит то, что владелец сервера читает нашу почту. Конечно, делают это алгоритмы, а не живые люди, но от этого не легче: мутная контекстная реклама, собранная из обрывков фраз, недостаточная безопасность, да и просто осознание того, что твою переписку может просматривать условный товарищ майор — бесят. Кого-то бесят в большей, кого-то в меньшей степени. Еще у части специалистов есть пунктик на тему красоты почты. Хочется красивый, короткий, запоминающийся адрес, который бы показывал, что вы не просто gmail-холоп, а вполне самостоятельная боевая единица на полях IT-сражений. А кто-то хочет просто экспериментов. Эти люди уже сами собирали ядро системы, тонко настроили домашний медиа-сервер, научили роутер качать все подряд с файлообменников без участия ОС. Теперь нужно поднять свою почту, приватный VPN, а дальше можно посмотреть в сторону написания драйверов или на другие активности уровня «хардкор». У многих IT-специалистов существует запрос, который

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10:16 Seomoz.Org How to Choose Google My Business Categories (With Cool Tools!)

Posted by MiriamEllis Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Choose wrongly and you can exclude yourself from this vital visibility. Google categories can also play a role in determining which features will be available to you in your Google Business Profile/Google listing. For example, if you’re

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08.09.2020
10:11 Seomoz.Org Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to improve. GSC is free, secure, easy to implement, and it’s home to the purest form of your search performance KPI data. Sounds perfect, right? However, the lack of capability for analyzing those KPIs on larger scales means we can often miss crucial points that indicate our pages’ true performance. Being limited to 1,000 rows of data per request and restricted filtering makes data refinement and growth discovery tedious (or close to impossible). SEOs love Google Search Console — it has the perfect data — but sadly, it’s not the perfect tool for interpreting that data. FYI: there’s an API In order to start

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07.09.2020
13:43 habrahabr.ru Зачем делать анализ сайтов конкурентов при подготовке к SEO-кампании? Пример из практики

Прежде чем предлагать новому клиенту варианты проведения SEO-кампании, мы провели бесплатный предварительный анализ сайтов конкурентов и сделали обзор поискового спроса. Уже на этом этапе нам удалось удивить клиента. Читайте в нашей статье пример анализа конкурентов. Читать дальше →

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01:25 habrahabr.ru SEO npm-пакета: почему важно правильно настраивать конфиг и писать тесты

Не так давно я опубликовал статью о CLI для React-компонент, который для меня стал первым публичным npm-пакетом. И так как мне хотелось поделиться своими наработками с как можно большим кругом разработчиков я начал изучать разные способы улучшения своей позиции в поисковой выдаче на разных специализированных сайтах. В попытках улучшить свое положение я опирался на поиск в npm, yarn и npms. И если вы сейчас откроете страничку моего пакета в любом из этих трех сайтов, то результаты там будут, к сожалению, скромными и я попробую объяснить почему и порассуждаю на эту тему. Читать

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04.09.2020
10:24 Seomoz.Org How to Create 10x Content — Best of Whiteboard Friday

Posted by randfish Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about how to create 10x content. Now, for those of you who might need a refresher or who haven't seen previous Whiteboard Fridays where we've talked about 10x content, this is the idea that, because of content saturation, content overload, the idea that there's just so much in our streams and standing out is so hard, we can't just say, "Hey, I want to be as good as the top 10 people in the search results for this particular keyword term or phrase."

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03.09.2020
18:43 habrahabr.ru [Перевод] Как улучшить SEO с помощью Next.js

«JavaScript Developer. Basic». Хотите узнать больше о курсе «JavaScript Developer. Basic»? Приглашаем вас на бесплатный вебинар, в рамках которого преподаватель курса даст ответы на все интересующие вопросы. Есть несколько современных подходов к разработке приложений. Два самых популярных — это одностраничные приложения (SPA) и приложения с серверным рендерингом. Одностраничные приложения отличаются высокой производительностью.Хотя после некоторых обновлений поисковый робот Google стал обрабатывать их немного иначе, результаты SEO для них все еще не впечатляют. Серверный рендеринг позволяет более эффективно оптимизировать приложения для поисковых систем, при этом их производительность в этом случае тоже будет вполне приличной. С появлением таких замечательных JavaScript-фреймворков, как Next и Gatsby, стало появляться больше приложений с серверным рендерингом.Давайте разберемся, почему одностраничные приложения — не всегда хорошее решение, особенно в тех случаях, когда вам нужен

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02.09.2020
10:14 Seomoz.Org How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Posted by amandamilligan As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks to your site A significant boost in brand awarenessAn increase in your brand’s authorityImproved relationships with writers who loved your content I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand. Step 1: Create newsworthy content You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance. Timeliness is tough. Hard news is usually covered by media outlets automatically anyway. However, there’s a way to create news — and it’s through data

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01.09.2020
10:07 Seomoz.Org Page Authority 2.0 Is Coming This Month: What’s Changing and Why

Posted by rjonesx. Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. While PA has always fluctuated with changes in the link graph, we’re introducing a whole new method of deriving the score. Learn More About Page Authority 2.0 What's changing Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. As Moz tends to do, we’re pioneering a new manner of calculating Page Authority to produce superior results. Here are some of the ways we’re changing things up: The training set In the past, we used SERPs alone to train the Page Authority model. While this method was simple and direct, it left

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31.08.2020
10:22 Seomoz.Org Title Tags SEO: When to Include Your Brand and/or Boilerplate

Posted by Cyrus-Shepard If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements in your titles automatically? To be fair, most sites do. Alternatively, could it help your SEO to actually include less information in your titles? (Or at least in specific circumstances?) We know from a handful of studies that titles of a certain length tend to perform better. A now-famous study from the engineers at Etsy showed how shorter titles performed better than longer ones. SEOs speculate that this could be because shorter titles can have more focused relevancy (by focusing on core keywords), might earn higher click-through rates, or some other reason we can't

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28.08.2020
16:49 Computerra.ru Особенности SEO-продвижения на Западе

Довольно большой процент компаний на определенной стадии своего развития сталкиваются с проблемой, что на местном рынке становится тесно. Тогда возникают планы по экспансии иностранных рынков и расширению влияния за рубежом. Агентство Rush Agency специализируется на выводе продуктов и компаний в топы выдачи в различных регионах по всему миру. В этом процессе есть ряд неочевидных особенностей, […] Михаил Фомин

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11:18 habrahabr.ru [Из песочницы] Революция в SEO

Драматичная и эмоциональная история в картинках о том, как наше небо упало на землю, и о том, как мы это пережили и стали немного лучше понимать, каким SEO мы хотим заниматься. За последние 5 лет SEO кардинально изменилось. Многие сохраняют хорошую мину, но как ни крути, в отрасли депрессия, и она сохраняется по сей день. Что заставило нашу беспокойную, но любимую отрасль меняться? Давайте разбираться. Читать дальше →

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10:05 Seomoz.Org Google Ads Mistakes to Avoid — Best of Whiteboard Friday

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick Point President Dana DiTomaso explains how you can harness the power of both SEO and PPC for a better Google experience overall. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz readers. My name is Dana DiTomaso, and I'm President and partner at Kick Point. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. Today I'm going be talking to you about PPC, and I know you're thinking, "This is an SEO blog. What are you doing here talking about PPC?" But one of my resolutions for 2019 is to bring together SEO and PPC people,

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27.08.2020
18:30 Cnews «Яндекс.Директ» запустил оплату за конверсии целевых действий пользователей

Новая модель оплаты рекламы

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10:41 habrahabr.ru Как группировать семантику для контекстной рекламы: 9 подходов

Собрать семантику для контекста — это часть дела. Ее еще нужно упорядочить — чтобы было удобно и эффективно управлять кампаниями. Но как группировать ключи? Мы собрали 9 подходов. Здесь нет правильных и неправильных — все они применимы в тех или иных ситуациях, и все имеют как плюсы, так и минусы. Об этих подходах полезно знать, чтобы протестировать их и, возможно, найти точки роста. Читать дальше

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25.08.2020
18:01 Lenta.ru Мужчина тушил лесной пожар ногами и попал на видео

Житель американского города Скоттсдейла, штат Аризона, во время пробежки заметил охваченный пламенем парк и попытался потушить огонь ногами. Бегун в течение двух часов топтал небольшие участки земли, сбивая с них огонь. Его увидели сотрудники новостного канала, снимавшие сюжет о вызванном молнией лесном пожаре.

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10:15 Seomoz.Org Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

Posted by ipfister Since Moz released the new Google Data Studio Connectors for STAT, you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those reports into Data Studio (the tool we use for our own reporting) is a godsend. While the Historical Keyword Rankings connector reports on rank over time, it may not be as obvious how to report on rank change over time. In this post, I'll give you step-by-step guidance on how to report on rank change — as well as a couple other filtering and reporting tips — while using the connectors within Google Data Studio. If you aren't a STAT user yet but you want

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24.08.2020
21:21 habrahabr.ru Задача о рюкзаке в контекстной рекламе для досок объявлений

Я хочу здесь описать кейс с одним из лучших (на мой взгляд) способов управления лимитами дневных бюджетов для контекстных рекламных кампаний. Мне кажется подобная схема может подойти компаниям с не прямой монетизацией трафика, например для досок объявлений (classifieds), в тематике авто, недвижимости и всего-на-свете. Возможно не только им. Это мой первый опыт написания публичных статей, так что сорри, если что не так. Буду рад конструктивным комментариям. Читать дальше →

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19:18 Seomoz.Org How Big Is the Gender Gap Between Men and Women in SEO?

Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women.  So how big is the gender gap? And how does it translate to tangible things like pay and job titles? To find out, we mined the data from our State of SEO 2020 survey, which featured 652 SEOs in 51 countries. Here are some of the things we learned. But first, a mea culpa. If SEOs who identify as women have an uphill climb in this industry, there’s no doubt that female-identifying SEOs of color

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15:14 habrahabr.ru Ждать ли второй волны коронавируса?

Привет! Нам для принятия решений нужен был срез, насколько ждать или не ждать вторую волну всяких окукливаний и карантинов. Официальная статистика, конечно, вещь классная, но хотелось получить более практические метрики. Вообще, если вы когда-нибудь принимали решения в более-менее крупном бизнесе, то знаете, что полных данных никогда в принципе не бывает, и часто нужно искать какое-то сопутствующее поведение людей, которое может дать нужные числа. Мы взяли SEO-спрос, то есть количество поисковых запросов из разных регионов на симптомы коронавируса, методы лечения, запись на КТ, тесты и прочее. Вот поисковый спрос на симптоматику: Ниже результаты в виде дофига непонятных графиков и куда более понятных суммаций по ним. Держите, возможно, вам тоже будет нужно. Читать дальше

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21.08.2020
10:21 Seomoz.Org Let's Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line. Russ also delved into the topic of profitability in his MozCon Virtual presentation this year. To watch his and our other amazing speaker presentations, you can purchase access to the 2020 video bundle here.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. I am Russ Jones, and I can't tell you how excited I am for my first Whiteboard Friday. I am Principal Search Scientist here at Moz. But before coming to Moz, for the 10 years prior to that, I was

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19.08.2020
15:31 habrahabr.ru [recovery mode] Продвижение сайта статьями — как это работает

В чем суть метода Продвижение статьями — разновидность контент-маркетинга. Метод заключается в том, чтобы создавать качественные публикации, оптимизированные под поисковые запросы, и размещать их на собственном сайте. Читать дальше →

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10:08 Seomoz.Org Creative Diversification — More Hooks and Less Risk for Link Building

Posted by GeorgeRoot As digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you'd like your campaign to be featured, what kind of headlines you want it to achieve, and how people should read your data and story. As we all know, we can't control the outcomes of a campaign, but we can certainly push them in the right direction. To give your link building campaigns the best chance in the outreach stage, you need to make sure there is enough creative diversification during the production process, especially for data-led pieces and surveys. This opens up your "journalist pool" and gives you a ton more people to outreach to with a potential interest in your

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17.08.2020
10:16 Seomoz.Org Fifteen Years Is a Long Time in SEO

Posted by willcritchlow I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs. I’m now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO Partner at Brainlabs, so… I’m sorry everyone, but I’m very much staying in the SEO industry. As such, it feels a bit like the end of a chapter for me rather than the end of the book, but it has still had me looking back over what’s changed and what hasn’t over the last 15 years I’ve been in the industry. I can’t lay claim to being one of the first generation of SEO experts, but having

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14.08.2020
22:17 habrahabr.ru Визуализация статистики Яндекс Директ своими руками. От API до Data Studio

Мне, как специалисту по рекламе, требуется постоянно присматривать за клиентами. В этом мне помогает Data Studio. Однако специалистам по рекламе редко выделяют бюджеты на аналитику, поэтому приходится делать все своими руками. Что нужно сделать чтобы визуализировать Яндекс Директ в Data Studio: Получить токен от своего аккаунта (за этим в справку Директа) На Python Написать запрос к серверу Яндекс Директ Сложить статистику в Pandas Data Frame Отправить данные в Google Big Query Построить визуализацию в Data Studio на основе данных в Google Big Query Читать дальше →

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10:08 Seomoz.Org Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

Posted by Dr-Pete Needless to say, we're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that's now become part of our day-to-day lives? As with most things, the most important factor is to consider your audience. People aren't siloed to a single device — your optimization strategy shouldn't be, either. In this informative Whiteboard Friday, Dr. Pete soothes our fears about a multi-platform world and highlights the necessity of optimizing for a journey rather than a touchpoint. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everybody. It's Dr. Pete

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06:23 habrahabr.ru [Перевод] Что, черт возьми, такое гидратация и регидратация?

Если процесс frontend разработки привёл вас к вопросу SEO оптимизации, то почти наверняка, вы столкнётесь с понятием Server Serde Renderind (SSR) и тесно связанной с ним гидратацией (или регидратацией). Пердставленная ниже информация является переводом в очень свободной форме и дополненным некоторыми особенностями, с целью прояснить subject. Читать дальше →

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13.08.2020
12:59 Computerra.ru SEO за рубежом: как продвинуть сайт в США и Европе

Для того, чтобы эффективно продавать товары и услуги не только в своем регионе, но и по всему миру, перевести сайт на другие языки недостаточно — это только видимая часть айсберга, которая с реальным увеличением продаж имеет весьма опосредованную связь. В действительности задача на порядок сложнее. Чтобы занять лидирующие позиции в выдаче, необходимо наладить работу маркетинговых […] Drozd.red

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10:15 Seomoz.Org The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

Posted by cheryldraper This year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren't held over delicious entrees at lunch, but our Birds of a Feather virtual sessions were a big hit!)How to get the most out of an online conference while also caring for your needs and being aware of Zoom fatigue And while it may have felt a little different this year, with 21 industry experts covering topics all the way from easy-to-implement machine learning to effective content promotion to crafting a keyword strategy that accounts for a world in crisis, MozCon

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12.08.2020
20:31 CMSWire.com A Solution to Marketers' Attribution Problems, According to Isaac Newton

Marketing qualified leads, website return visitors, SEO rankings, social media influence, ‘click to open’ ratios … these are just a few of the dizzy array of metrics digital marketers use. Continue reading...

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11.08.2020
16:52 CMSWire.com How to Inspect Search Engine Crawls for Better SEO

Marketers are likely to feel a bit budget-crazy these days. Every campaign is linked to a budget, and the interruptions from the COVID-19 pandemic have thrown budgets into chaos.   But a potentially calming action is to refine website elements for better search engine optimization (SEO). Continue reading...

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10:16 Seomoz.Org Adjusting Paid Campaigns During a Recession

Posted by ryanmoothart Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far more than many other industries due to social distancing guidelines and stay-at-home orders. However, all businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12 to 24 months. Hopefully, this pandemic cedes faster than that and the economy comes out of our pending depression more rapidly at some point next year. But since nobody can know for sure when that will happen, it’s better to be safe and plan

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07.08.2020
15:45 habrahabr.ru [Из песочницы] Заказной черный пиар и другие грязные приемы в рамках управления репутацией в интернете

Сейчас пул инструментов в рамках интернет-маркетинга у любой компании или интернет агентства довольно широк, от стандартных и уже устоявшихся, вроде SEO, до сравнительно новых, таких, как SMM и ORM. Если про первые два практически всё уже изучено и новые фишки появляются редко то с ORM все обстоит несколько иначе. Большинство даже не знают, что означает эта аббревиатура. ORM, или же управление репутацией, сравнительно новый способ продвижения, по крайнем мере в том виде, который есть сейчас. В этом блоге я хотел бы разобрать базовые (и не совсем) явления в рамках управления репутацией в интернете и темой для моей первой статьи здесь станет заказной чёрный пиар. О чем пойдет речь? Под управлением репутацией чаще всего понимают именно исправление плохого инфополя своей компании. Однако в бизнесе нередко бывает, что помимо улучшения показателей своей компании, хотят и насолить конкурентам. В такой момент, как правило, решаются на заказной черный пиар. Стоит уточнить, что речь

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10:20 Seomoz.Org Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Posted by KameronJenkins Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common thing we encountered was a client's rankings dropped. What do we

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06.08.2020
22:00 CMSWire.com How to Plan SEO for Featured Snippets and Improve Your Customer Experience

Remember playing an old video game and getting excited when you gained an extra life or bonus points? Well, featured snippets in search engines are the “power up” bonuses SEO strategists need for smart search engine optimization. Continue reading...

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13:50 habrahabr.ru [Из песочницы] Защищаемся от трекеров на мобильных платформах

Отслеживание в интернете Многие пользователи сталкиваются с отслеживанием в интернете повседневно. Одним из самых явных и крупных следствий является таргетированная реклама. Любой, кто хоть раз имел дело с такими гигантами как, например, Google AdWords, знает насколько обширны настройки целевой аудитории, доступные рекламодателю. Особенные опасения вызывает мобильный таргетинг, который к обыкновенным сведениям прикрепляет геолокацию и время пользователя. Вопрос о защите приватности в интернете на мобильных устройствах возникает у многих пользователей. Читать дальше

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05.08.2020
10:16 Seomoz.Org How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

Posted by R0bin_L0rd Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different way. If you’re a marketer looking for work, adding this to your list of skills could mean you keep things ticking along while many of the usual doors are closed — or that you open new doors. What you’ll get In this post, I give you instructions and code to produce not just one, but a series of text-based chatbots that can be managed by Google Sheets. The example here is set up to work with restaurants, but could be adapted to work with any business that needs to receive orders, check them against inventory/menus, and note them down to be fulfilled. Once the system is set up, there will be no coding necessary to create a new SMS-based chatbot for a

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04.08.2020
19:16 Seomoz.Org Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

Posted by Ola.King As members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your business. We know that somewhere along the journey of improving your website and drumming up more traffic (and hopefully conversions), you’ll want to track rankings for your target keywords. Perhaps you started by noticing a traffic drop on your website. Or maybe you’re actively adapting your business in response to new challenges as a result of the COVID-19 pandemic. You’ll ultimately want to know how your page rankings were affected, and start to explore what you can do next. In this series of Daily SEO Fix videos, the Moz onboarding team takes you through workflows using the Moz Pro tools. We help you coast through your rankings analysis to gain some actionable insights, from

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31.07.2020
20:52 CMSmagazine Бартер на услуги продвижения и SEO-оптимизации

Партнеры и клиенты, у нас хорошие новости для вас!

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10:20 Seomoz.Org What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

Posted by willcritchlow We're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there's a lot to dig into.  Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, everyone. I'm Will Critchlow, founder and CEO of Distilled, and this week's Whiteboard Friday is a little bit different. I want to talk about some surprising and interesting and a few funny facts that I learnt when I was reading some research that Google did about how kids search for information. So

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29.07.2020
19:16 Seomoz.Org 6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT

Posted by brian.ho Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to data visualization tools to do so — pulling in data from across multiple SEO tools, blending that data in unique ways, and helping to pull back the curtain on the mystery of SEO. Platforms like Tableau and Google Data Studio are becoming more commonplace in the SEO community as we seek better ways to communicate with our teams. We’ve heard from a number of folks in the Moz community that having a central dashboard to present data has streamlined their own reporting processes. It’s also made information more digestible for colleagues and clients, as they can see everything they need in one place. Thanks to the helpful feedback of many, many STAT customers, we’ve

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00:48 habrahabr.ru Обзор python-пакета yadirstat — самый простой способ получить статистику из API Яндекс Директ

Здравствуйте, мне приходится собирать статистику из Яндекс Директ и, чтобы упростить работу, я опубликовал свой python-пакет, с помощью которого это можно делать очень просто. yandex.ru/dev/oauth/doc/dg/tasks/get-oauth-token-docpage) Пакет yadirstat уже опубликован на pypi — вы сможете установить его с помощью pip pip install yadirstat Пакет позволяет получить следующую статистику: Статистика по кампаниям Статистика по условиям показов (например, ключевые слова и аудитории) Статистика по поисковым запросам Читать дальше →

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28.07.2020
09:59 Computerra.ru Какие новые санкции вводит Google?

Google постоянно меняет алгоритмы продвижения сайтов. В своей работе именитая компания полностью ориентируется на потребности пользователей. Внедряемые технологии заставляют оптимизаторов пересматривать используемые стратегии, чтобы продвигать сайты и удерживать лидирующие позиции в поисковой выдаче. Спонсор статьи — Космовеб, компания по созданию сайтов в Астане. Компания перестает поддерживать Flash в поиске, потому такой контент будет полностью проигнорирован […] Алина Хмелёва

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27.07.2020
10:07 Seomoz.Org The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of questions about what results to expect. Sure, everyone wants links now, but where does the real growth come in, and how long does it take? And in either case, people want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. Short-term

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24.07.2020
18:49 CMSWire.com One Simple Mistake Can Kill Conversions and Revenue

A Fortune 50 company's website wasn't converting customers as it had hoped. In fact, it wasn't doing well at all. It hired a marketing company to improve the SEO, which succeeded at driving more people to the site. Yet conversions were still down. Continue reading...

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10:10 Seomoz.Org The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

Posted by Shannon-McGuirk We've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In this popular Whiteboard Friday from 2018, MozCon speaker Shannon McGuirk graciously gives us a five-step plan for breathing new life into a dead content campaign. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. Welcome to this edition of Whiteboard Friday. My name is Shannon McGuirk. I'm the Head of PR and Content at a UK-based digital marketing agency called Aira. Now, throughout my time, I've launched a number of creative content and digital PR campaigns, too many to mention. But the

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09:09 habrahabr.ru [recovery mode] Почему мы отказались от копирайтеров на бирже

Мы используем контент-маркетинг в работе по продвижению сайтов и брендов в Сети. Для этого нам требуются качественные тексты. Казалось бы, их можно заказывать на биржах фриланса. Но у этого способа слишком много минусов. Опробовав все варианты генерации текстового контента, в итоге мы пришли к единственно верному решению.   Читать дальше →

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23.07.2020
18:38 habrahabr.ru Как 16 разных бизнесов справляются с «корона-кризисом» с помощью SEO

Кризис и самоизоляция больно ударили по малому бизнесу. По данным на основании сведений оператора фискальных данных «Платформы ОФД», каждая пятая компания в России не может открыться после снятия ограничительных мер. Но так ли всё плохо на самом деле? Я консультирую предпринимателей в области интернет-маркетинга, помогаю продвигать сайты и увеличивать прибыль за счет онлайн-продаж. В этой статье хочу поделиться с Вами статистикой органического трафика 16 различных сайтов. И, поверьте, не всё так однозначно! В качестве контрольного среза я использовал период с начала 2019 года по середину 2020. В декабре сделаю полный сравнительный анализ, но уже эти данные могут сказать о многом. Читать дальше

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22.07.2020
10:06 Seomoz.Org Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Posted by MiriamEllis Image credit: J.B. Hill What’s the good of a survey if it doesn’t result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. Just a year ago, our respondents had voted it #1. If you’re feeling startled, too, here’s our chance to take a more granular look at the data and see if we can offer some useful theories for proximity’s drop in perceived dominance. First, a quick definition of user-to-business proximity What do local SEOs mean when they speak of user-to-business proximity? Imagine an Internet searcher is

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21.07.2020
10:10 Seomoz.Org Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance. The reality is, it’s hard The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after month and year after

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20.07.2020
10:22 Seomoz.Org Help Us Improve: The 2020 Moz Blog Reader Survey

Posted by morgan.mcmurray It's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we're still living up to the high standards we set for this blog, and that we're still providing as valuable an experience as we can for you all. That's where you come in today. To help us serve you better, please consider going through the survey below, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog. We'll publish the results along with our takeaways in a few weeks, and will use them to guide our work going forward. From all of us at Moz, thanks in advance for your time! TAKE THE SURVEY Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the

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17.07.2020
10:26 Seomoz.Org Core Web Vitals: The Next Official Google Ranking Factor - Whiteboard Friday

Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard here at Moz. Today we're talking about the next official Google ranking factor — Core Web Vitals. Now what do I mean by official ranking factor? Google makes hundreds of changes a year. Every week they introduce new changes to their algorithm. Occasionally they announce ranking factor changes. They do this in particular when something is important or they want to encourage people, webmasters to make changes to their site beforehand. They do this for important things like HTTPS and other signals. So this is one they actually

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16.07.2020
07:06 Seomoz.Org That's a Wrap: MozCon Virtual 2020 Day Two Recap

Posted by cheryldraper Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon. As always, the speakers served up some flaming hot content (including an actual movie). We can’t wait to share some of these takeaways with you! Britney Muller — Accessible Machine Learning Workflows for SEOs Britney started off by assuring everyone that they absolutely can use machine learning. She knows this because she was able to teach her dad how to use it! Let’s jump right in. Basically, machine learning can be used for a lot of things. There's endless possibilities w/ #machinelearning:Some cool things:- AI-generated faces- Auto-excuse generator (need that)Leveraging for

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15.07.2020
23:45 Seomoz.Org Introducing the Moz API for Google Sheets

Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API. So, I built this free Google Sheets add-on, and now you can pull link metrics for those URLs in seconds, no coding required. Here are a few use cases for the Moz API for Sheets add-on: Get Moz Spam Score in metric to assist toxic link analysis (paid plan required).Get domain authority and page authority in bulk to help you assess the quality of sites for link outreach, domain valuation, and more (available with free and paid plans).Use built-in custom formulas to parse URLs, save URLs to

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08:03 Lenta.ru Самую сексуальную атлетку мира назвали мотиватором после фото в коротких шортах

Самая сексуальная атлетка мира Алиса Шмидт выложила новую фотографию и была названа мотиватором пользователями сети. Бегунья попозировала в коротких шортах и белой подвязанной футболке. Она написала, что ее главной мотивацией является выступление на международных соревнованиях.

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06:46 Seomoz.Org MozCon Virtual 2020: Top Takeaways from Day One

Posted by cheryldraper Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value. We’re talking insights, game plans, cheat codes — you name it, we’ve got it — and this year was no different. Let’s get to it. Sarah Bird — Welcome & State of the Industry It’s always inspiring to hear from our fearless leader. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry. Sarah also laid out her thoughts on major SEO trends for 2020. AAAAAND WE'RE

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14.07.2020
16:08 habrahabr.ru Apache & Nginx. Связаны одной цепью

Для многих компаний Nginx + Apache + PHP — очень типовая и распространенная связка, и Timeweb здесь не стал исключением. Однако разобраться, как именно она реализована, может быть любопытно и полезно. Использование такой связки, конечно, продиктовано потребностями наших клиентов. И Nginx и Apache играют особую роль, каждый решает определенную задачу. Основные настройки Apache выполняются в конфигурационных файлах самого Apache, а настройки для клиентских сайтов происходят через файл .htaccess. .htaccess — конфигурационный файл, в котором клиент может самостоятельно настроить правила и поведение веб-сервера. Такая настройка будет относиться конкретно к его сайту. Например, благодаря функционалу Apache пользователи могут менять режим работы в рамках одной версии PHP с mod_php на mod_cgi; можно настраивать редиректы, оптимизацию для SEO, удобный URL, некоторые лимиты для PHP. Nginx используется как прокси-сервер для перенаправления трафика на Apache и как веб-сервер для отдачи

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13:37 CMSmagazine SEO продвижение сайтов в 2020 и ссылочный взрыв

Ссылочный взрыв в 2020 жесть или не так уж и плохо?

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10.07.2020
10:21 Seomoz.Org SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

Posted by BritneyMuller SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage. It's what you have to offer and what the other side is looking to gain and leveraging that

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08.07.2020
10:38 Ведомости Сооснователь группы «Чайф» Владимир Бегунов заразился коронавирусом

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10:37 Lenta.ru У гитариста «Чайфа» нашли коронавирус

У гитариста группы «Чайф» Владимира Бегунова нашли коронавирус. Об этом музыкант сообщил в соцсетях. «К великому сожалению я стал частью статистики. Поставлен диагноз COVID», — сказал он. Артист добавил, что благодаря знающим медикам и своевременному лечению поражение легких составило лишь десять процентов.

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10:06 Gazeta.Ru Основатель группы "Чайф" заразился коронавирусом

Бессменный участник группы "Чайф" и один из ее основателей гитарист Владимир Бегунов заболел коронавирусом. "К великому сожалению, я стал частью статистики. Мне поставлен диагноз COVID, поставлена пневмония", - ...

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07.07.2020
10:14 Seomoz.Org How to Bring Your Best Self to the Online Conference Season

Posted by cheryldraper Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices to show up ready and take on any online event you choose to attend this year. Don't forget, if you haven't yet, there is still time to purchase your MozCon Virtual ticket! Join us for MozCon Virtual! Set your intention To get the most out of your online event, you need to go in with an intention. That way you’ll be more likely to gain something from the experience. Ask yourself, what

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03.07.2020
10:18 Seomoz.Org Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things page speed and really getting to the bottom of why it's so important for you to be thinking about and working on as you do your work. At the

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02.07.2020
10:12 Seomoz.Org Behind the Scenes at MozCon Virtual

Posted by Dr-Pete Re-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners at Seamless Events for helping this all come together. Also, many thanks to our speakers who gave me permission to share their photos and let you in on some of the magic behind in front of the curtain. MozCon Virtual equipment list Before we get to the fun part (or maybe this is the fun part for you), here's the standard equipment list our A/V team used for MozCon Virtual (some speaker set-ups may vary): Logitech C920 HD Pro Webcam (more

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30.06.2020
10:15 Seomoz.Org Thinking Beyond the Link Building “Campaign” [Case Study]

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity or dark art like it used to be. In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. The problem with campaigns I want to start by being super clear on something, and I make no apologies for reiterating this throughout this post: Link building campaigns aren’t a bad thing. My core point is that they

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01:38 CMSmagazine "Ни за что": 40% предпринимателей не будут сокращать затраты на контекстную рекламу даже в кризис

В конце весны тендерная площадка Workspace провела опрос заказчиков digital-услуг. Целью его проведения было выявление изменений подхода малого и среднего бизнеса к собственному онлайн-продвижению.

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29.06.2020
12:57 habrahabr.ru [Из песочницы] Частное расследование SEO бага на сайте Монобанка

По сути это история розыска дефекта вёрстки банковского сайта, приведшего к неточному отображению его главной страницы на поиске. Подобную проблему часто встречают на сайте, собранном например в онлайновом конструкторе, или свёрстанном например верстальщиком не знакомым с азами поисковой оптимизации. И эта история так и осталась бы интересной лишь узкому кругу практикующих сеошников, не коснись она одной недокументированной особенности индексации, о которой наверняка захотелось бы узнать и прочим специалистам по обслуживанию сайта. Приглашаю их под кат. Читать дальше

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10:15 Seomoz.Org How to Choose the Most Link-Worthy Data Source for Your Content

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform. In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client dataSocial media Participatory methodsPublicly available dataSurveyGerm swab It’s important to note that there are countless other data sources that we use for content campaigns every day at Fractl that are not mentioned in this article. In this analysis, each category has at least 20 campaigns,

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27.06.2020
17:31 Gazeta.Ru Смерч в Вологодской области сняли на видео

Смерч в Вологодской области снял на видео приехавший в отпуск житель Мурманска Андрей Бегунов. Запись опубликована на его странице в социальной сети "ВКонтакте". На записи видна уходящая в неба воронка смерча и сверкающие ...

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26.06.2020
10:20 Seomoz.Org How to Get Backlinks in 2020 [Series] - Whiteboard Friday

Posted by BritneyMuller Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!) Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are going to be looking at the easiest ways for you to get backlinks to your website. None of these involve content creation whatsoever. Really excited to dive into this. It will be part of a larger "Link Building in 2020 Series and Beyond." So really excited to dive into some of the easiest things that you can do today to enhance your backlink profile. Let's take a look. No-brainer link building ☑ Unlinked brand, product, name, etc.

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24.06.2020
16:01 Computerra.ru Платный трафик как инструмент в B2B-маркетинге

Платный трафик, будь то контекстная реклама, таргетированная или РСЯ (рекламная сеть Яндекса), является неотъемлемой частью продвижения продуктов компании в B2B-сегменте. Сами рекламные кампании (РК) работают по другим сценариям, нежели в B2C-сегменте, поскольку вне зависимости от сферы, в которой работает организация, отличается сама механика принятия решений и как следствие сроки сделки Drozd.red

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10:05 Seomoz.Org Download the SEO's Local Search Cheat Sheet!

Posted by MiriamEllis What a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clientsAll the moving marketing parts ...in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks downStandard procedures aren’t understood company-widePeople feel rushed No local SEO agency or in-house SEO wants to waste time and resources on a scenario like building a GMB listing for a business model that’s ineligible, pushing out incorrect NAP because it wasn’t vetted by the right department, or having to contact a client multiple times because the onboarding process wasn’t thorough enough to get all the information needed in a single step. Maybe worse yet, giving the wrong advice to a client is embarrassing and undermines retention. Nobody’s perfect, and the best SEOs will drop a few balls here and there, but it helps build confidence to know you have the answers to marketing FAQs at your

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01:23 Techcrunch.Com iOS 14’s App Clips will save you from always needing ‘an app for that’

The App Store ecosystem today is home to nearly 2 million apps. That means finding new apps to download is now more challenging than ever. This, in turns, leads app developers to funnel more money into App Store Search ads, traditional SEO, and digital advertising in an effort to acquire new users. A new feature […]

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23.06.2020
20:59 Seomoz.Org The MozCon Virtual 2020 Final Agenda

Posted by cheryldraper We're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. On July 14th & 15th, we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking, and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel. Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129 And remember,

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22.06.2020
19:46 habrahabr.ru Почему медленная загрузка сайта убивает SEO. И как шиншиллам не остаться без домиков

Медленные страницы не просто тормозят, а сводят поисковую оптимизацию на нет. Можно сколько угодно вкладываться в контент и «расшаривание» сайта, но продолжать терять позиции из-за большого количества отказов. Читать дальше →

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19:06 habrahabr.ru Зачем и как проверять скорость загрузки сайта?

Блог RapidWeb.me — интернет-агентства полного цикла. Создание, ускорение и продвижение сайтов. Скорость работы — один из ключевых показателей сайта. От него зависят позиции в поисковой выдаче и конверсия продаж. Следует контролировать быстродействие с помощью специализированных сервисов и предпринимать меры по ускорению загрузки страниц. Читать дальше →

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10:20 Seomoz.Org Third-party vs. In-house Delivery: A Guide to Informed Choice

Posted by MiriamEllis  Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn’t get the job done. If your business or clients are weighing whether to fulfill delivery in-house or partner with a third party, my small experience is an apt footnote to the huge, emergent debate over last-mile fulfillment options. I’d searched all over town for scarce potatoes, finally arranging by phone with the local Sprouts market to hold their last two bags for me one morning, and texting the Instacart driver about where the spuds were being held. Next: For whatever reason, the driver chose not to retrieve them, claiming the manager told them there was nothing being held for me. Not

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19.06.2020
16:54 Computerra.ru SEO как инструмент в B2B-маркетинге

Поисковую оптимизацию (Search Engine Optimization, SEO) как технологию хоронят последние лет 10, но сейчас она по-прежнему востребована и является одним из главных инструментов продвижения компании Drozd.red

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10:10 Seomoz.Org Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

Posted by Cyrus-Shepard Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday, coming to you from my home where I am wearing a tuxedo, wearing a tuxedo in hope that it exudes a little bit of expertise, perhaps authority, maybe even trust. Yes, today we are talking about Google E-A-T, expertise, authority, trust, specifically asking the question, "Is Google E-A-T actually a ranking factor?"  Now

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18.06.2020
10:14 Seomoz.Org Preparing E-Commerce for the Post-COVID Bounce Back

Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer combined. The speed of transformation in e-commerce since the COVID-19 outbreak (an already fast-paced industry) has been savage. Supply chains are under strain for many brands selling online (especially where demand is high and supplies are low). How do you best manage expectations and maximize

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17.06.2020
15:36 habrahabr.ru 10 способов автоматизировать рекламу в Google Ads

В сфере контекстной рекламы много рутины. Подбор запросов и минус-слов, написание объявлений, назначение ставок, анализ статистики и поиск направлений для оптимизации — все это отнимает время. В Google Ads многие задачи автоматизируются с помощью встроенных и сторонних инструментов. Рассказываем, где можно сэкономить время и как это сделать. Читать дальше

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10:23 Seomoz.Org The State of Local SEO Industry Report 2020, Announced

Posted by MiriamEllis Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. By capturing their hands-on experience, we get the big picture of local SEO as an effort not confined to experts, but rather, requiring all hands on deck. In this report, you’ll find insights to share with coworkers and clients on: Company infrastructureLocal ranking factorsTool & software usageGaps in the marketplaceHigh ROI strategies and tactics Get the full report! A window in time on local business marketing The data in our survey

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16.06.2020
11:08 habrahabr.ru [Перевод] Почему мы в $ИЗВЕСТНОЙ_КОМПАНИИ перешли на $РАСКРУЧЕННУЮ_ТЕХНОЛОГИЮ

Прим. перев.: эта шуточная статья, которую по праву охарактеризовали как иллюстрацию «SEO-driven development», нашла очень большой отклик на Reddit и других ресурсах. Соглашаясь с актуальностью той истории, что пародируется автором оригинала, мы рады поделиться её переводом с русскоговорящим сообществом. Сразу после своего основания в 2010 году $ИЗВЕСТНАЯ_КОМПАНИЯ вполне помещалась в $ГАРАЖЕ_БРАТАНА_ОСНОВАТЕЛЯ. С тех пор мы росли как на дрожжах, чему способствовали постоянные вливания средств венчурными капиталистами. Сегодня сотни миллионов активных пользователей (DAUs) изо всех уголков мира ежедневно пользуются нашими продуктами в мобильных приложениях и на сайте $famouscompany.com. За это время мы реализовали несколько усовершенствований (пинок импульс в нужном направлении нам придавала паника, вызванная очередным громким сбоем) для поддержания серверов в работоспособном состоянии. Имевшийся технологический стек верой и правдой служил нам все эти годы. Но со временем стало

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10:25 Seomoz.Org How to Network Online Like a Champ

Posted by cheryldraper This conference season feels a bit different, doesn't it? Where we're usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats, offering video sessions by top-notch speakers or live streams with open chats. But what about everyone's favorite bonus during conference season — networking? Thankfully, all is not lost! With a little ingenuity and virtual elbow grease, you can still forge new professional relationships over an internet connection rather than a cocktail. (And hey, nothing's stopping you from enjoying a nice, frosty Mozcow Mule or tasty mocktail in your home office space, right?) In our current reality of social distancing, marketing conference networking will look different, but it's not going anywhere. Read on for tips on how to effectively network while remote! Step 1: Look for networking opportunities Depending

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00:40 Techcrunch.Com In uncertain times, jump start your SEO

Follow these seven steps to quickly go from having no SEO to a foundation for organic growth and visibility that will serve you well through any economic situation.

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15.06.2020
14:59 habrahabr.ru У кого на карантине продажи растут?

Всем привет. Меня зовут Александр, я руководитель компании index.art. Мы занимаемся разработкой и продвижением сайтов. В том числе у нас в портфолио довольно много Интернет-магазинов. Говорят, на карантикулах растут online-продажи. Мы решили взять несколько наших клиентов из различных отраслей и разобраться на их реальном примере как растут или не растут продажи в это сложное время. Всего отобрали три компании. Это разные сферы, но при этом у них похожа структура: на базе оптового дистрибьютора функционирует розничный Интернет-магазин. В этих случаях есть возможность сопоставить online-продажи на сайте с offline-продажами. Читать дальше

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10:16 Seomoz.Org How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

Posted by amandamilligan I’m a big fan of the Lore podcast, and in a recent episode, the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have quite the horrible impact on society — as we’ve learned in history classes — but the host notes that it’s also one of the first how-tos ever written. And it was published in 1486, ore than 500 years ago. How-to content isn’t new, and from what I can tell, it isn’t going anywhere. Look at how many search results come back when you narrow content down to titles including “how to.”  It’s not just that there’s a ton of this type of content, either. People want to read it. The prominence of “how-to” content My team at Fractl did a study about how different generations search online. We gave nearly 1,000 people this prompt: You

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12.06.2020
10:18 Seomoz.Org Understanding & Fulfilling Search Intent - Whiteboard Friday

Posted by BritneyMuller Google houses the world's information, and it's their goal to serve the best answers to searchers' questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going to be uncovering understanding and fulfilling search intent, and this is a really important topic to understand and better prepare your content around. I want you to think about this idea that Google houses the

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11.06.2020
16:25 habrahabr.ru У кого на карантине продажи растут?

Всем привет. Меня зовут Александр, я руководитель компании index.art. Мы занимаемся разработкой и продвижением сайтов. В том числе у нас в портфолио довольно много Интернет-магазинов. Говорят, на карантикулах растут online-продажи. Мы решили взять несколько наших клиентов из различных отраслей и разобраться на их реальном примере как растут или не растут продажи в это сложное время. Всего отобрали три компании. Это разные сферы, но при этом у них похожа структура: на базе оптового дистрибьютора функционирует розничный Интернет-магазин. В этих случаях есть возможность сопоставить online-продажи на сайте с offline-продажами. Читать дальше

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10:26 Seomoz.Org Should You Test That? When to Engage in SEO Split Tests

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. This has given me the chance to see how SEOs are currently approaching split-testing, and where we can improve

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10.06.2020
10:13 Seomoz.Org Help Us Improve: The 2020 Moz Blog Reader Survey Is Here

Posted by morgan.mcmurray It's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts.  With so much having changed, we wanted to be sure we're still living up to the high standards we set for this blog, and that we're still providing as valuable an experience as we can for you all. That's where you come in today. To help us serve you better, please consider going through the survey below, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog. We'll publish the results along with our takeaways in a few weeks, and will use them to guide our work going forward. From all of us at Moz, thanks in advance for your time! TAKE THE SURVEY Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links

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09.06.2020
10:10 Seomoz.Org Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Posted by MiriamEllis Image credit: Kenneth Leung, Michael Coghlan “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” - ABC How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery. Frankly, it’s devastating reading headlines forecasting the permanent closure of 7.5 million American SMBs, but while absorbing these, I also spent six weeks shaking the Internet for bathroom tissue before locating some 1,400 miles away. Point being: Where there’s need, fulfilment can be a public good, and where there’s upheaval, any possibility is worth

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