Контекст и SEO

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26.11.2020
14:00 habrahabr.ru Кейс по SEO: анализируем поисковый спрос и корректируем стратегию продвижения

В 2019 году мы получили от потенциального клиента запрос на продвижение англоязычного сайта по теме «soaking tubs» (это такие глубокие ванны для полного погружения в воду). Мы изучили клиентский интернет-магазин, а затем решили сделать анализ поискового спроса для одного из запросов и выяснить, соответствуют ли ему страницы сайта. Как оказалось, ситуация даже по одному запросу не совсем такая, как ожидал клиент. Рассказываем, какие результаты дал анализ поискового спроса и что мы предложили клиенту для продвижения англоязычного сайта в органических результатах Google. Читать дальше

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24.11.2020
22:04 CMSmagazine Бесплатный вебинар "Онлайн проверка SEO-оптимизации сайта"

На вебинаре в режиме онлайн разберем SEO-оптимизацию сайта из тех, что пришлют участники. Сайт выберем рандомайзером.

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18:16 CMSmagazine Опубликован Рейтинг SEO-агентств-2020 по версии Рейтинга Рунета

Рейтинг Рунета опубликовал свежий Рейтинг SEO-агентств. В этом году для его подготовки организаторы изучили 54 321 проект, продвигаемый 840 агентствами для 29 911 клиентов. Эта статистика незначительно отличается от данных за 2019 год, что говорит о том, что в целом объем заказов на рынке SEO-услуг особо не изменился.

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23.11.2020
11:08 Seomoz.Org Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro

Posted by KerryDuggan So we meet again, keyword research... Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority of our entertainment and social needs. This means the need for search engines to provide us with what we’re looking for has never been more relevant. Google's algorithm focuses on how to fulfill search intent, and we want Google to see us doing that. We know the accuracy and relevancy of content is imperative so Google thinks we’re the answer to the searcher's query. I lead Moz’s onboarding team in Ireland, and keywords are our most discussed topic in one-on-one walkthroughs — you all want to know how to find the best keywords, if you are currently using the most relevant keywords, and what keywords your competitors are using. The Moz Pro tool shows us all this and more. Book a Moz Pro Walkthrough We want our

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20.11.2020
11:20 Seomoz.Org How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

Posted by BritneyMuller As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building. This is part of my link building series. If you missed the first video, definitely go check it out. It's all around no-brainer link building. It's the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So

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18.11.2020
11:10 Seomoz.Org Business as Unusual: How to Communicate Your New and Updated Services with Google My Business

Posted by ktaing Since the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying the need for brands and businesses of all sizes to be present and discoverable online. During the pandemic, almost a third of shoppers have purchased from a brand that’s new to them. In this article, we’ll explore tactics for surfacing your new or updated services digitally to guide and convert these new searchers during their decision-making process. What types of questions are searchers asking? How can I do business with you? When thinking about your Google My Business

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17.11.2020
11:28 Seomoz.Org The New Best Practices for Native Advertising on Editorial Sites

Posted by MeganRoseM Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. Because they fit the form and function of their sites, their best practices are directly dictated by how we interact with the organic content that surrounds them. On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives.

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16.11.2020
11:24 habrahabr.ru Современный стартовый HTML-шаблон

Доброго времени суток, друзья! Позвольте представить вам мой новый проект — современный стартовый HTML-шаблон. Данный шаблон является результатом анализа более 100 источников по вопросам, касающимся структуры и содержимого веб-страницы, разделения приложения на компоненты, кэширования ресурсов, поисковой оптимизации, безопасности и т.д., и включает в себя следующее: Все meta и link-теги (общие, Microsoft, Facebook, Twitter, IOS, Android, структурированные данные — Schema.org и JSON-LD, а также парочка тегов, связанных с безопасностью) Пример использования HTML5-тегов Пример использования CSS3-свойств Пример использования CSS-модулей Пример использования JavaScript-модулей Файл «manifest.json» Сервис-воркер общего назначения (сначала кэш, затем сеть) Файл «robots.txt» Файл «sitemap.xml» Файл «browserconfig.xml» Файл ".gitignore" Пример Express.js-сервера, устанавливающего заголовки, связанные с безопасностью и сжатием, и возвращающего файлы по запросу Пример креативной

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11:09 Seomoz.Org 6 Ways to Build Brand Authority With Content Marketing

Posted by amandamilligan Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that trust not leading to a sale (at some point). But how exactly can a brand begin to build, or build upon, their authority? Content is an excellent way, and in this article, I’ll go through my tips on how it can be done. 1. Answer your audience’s questions If you’re not doing this, there’s virtually no way you’ll become an authority. People grow to rely on brands when those brands provide the information they’re looking for, so if your content marketing doesn’t incorporate those answers, you’re not demonstrating to your audience why they should trust

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13.11.2020
12:20 habrahabr.ru Чат-бот для устранения ошибок в контекстной рекламе Яндекс.Директ

Всем привет! Мы сделали сервис, который в формате чат-бота показывает ошибки и способы их устранения в контекстной рекламе по заранее сформированному алгоритму. Будет очень полезна обратная связь от пользователей Хабра! Читать дальше →

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12:06 habrahabr.ru Чат-бот для устранения ошибок в контекстной рекламе Яндекс.Директ

Всем привет! Мы сделали сервис, который в формате чат-бота показывает ошибки и способы их устранения в контекстной рекламе по заранее сформированному алгоритму. Читать дальше →

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11:08 Seomoz.Org How Do Sessions Work in Google Analytics? — Best of Whiteboard Friday

Posted by Tom.Capper Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it's integral that we're aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on page for reporting). Editor’s note: Tom Capper is now an independent SEO consultant. This video is from 2018, but the same principles hold up today. There is only one minor caveat: the words "user" and "browser" are used interchangeably early in the video, which still hold mostly true. Google is trying to further push multi-device users as a concept with Google Analytics 4, but still relies on users being logged in, as well as extra tracking setup. For most sites most of the

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11.11.2020
18:45 habrahabr.ru Pet-проекты: зачем они нужны, и стоит ли тратить на это время в 2020 году + опрос

Личные проекты для разработчиков и инженеров – важная и интересная тема. В интернете есть множество упоминаний того, как такие проекты приводят к масштабным достижениям – так было в случае нобелевских лауреатов по физике Андрея Гейма и Константина Новоселова, чей эксперимент первоначально состоялся вечером в пятницу, когда ученые по традиции тестировали различные безумные на первый взгляд идеи. Многие компании также пытаются стимулировать такую активность работников – в Google было правило 20%, которое привело к рождению Gmail, AdSense и Google News, а в Twitter инженеры получали неделю свободную от обычных обязанностей для экспериментов. Да что далеко ходить – недавно мы делали вебинар с Android-разработчиком Дмитрием Рязанцевым (вот его статья про работу на Toptal) – запущенную им игру Draw and Ride скачали 250,000 раз, а начиналась она именно как pet-проект. Звучит вдохновляюще, но насколько подход pet-проектов актуален в конце 2020 года? Считают ли до сих пор инженеры наличие

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18:32 habrahabr.ru [recovery mode] Когда можно обойтись без SEO или каким проектам поисковая оптимизация не нужна

Мы стараемся всегда говорить клиентам только правду, излишне их никогда не обнадеживать и не браться за SEO, если не уверены в его результатах. Наш опыт работы с различными интернет-проектами показал, что для одних проектов SEO — must-have, а для других — пустая трата денег. В ряде случаев на поисковой оптимизации можно сэкономить, обратившись к другим способам продвижения. Как раз об этом мы и хотим рассказать в этом материале. Читать далее

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11:08 Seomoz.Org Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location data and reviews may be of equal and complementary power, they shouldn’t require an equal share of your time. Automation of basic business data distribution is the key to freeing you up to focus on the elements of listings that require human ingenuity — namely, reviews and other listings-based content like posts and Q&A. It’s my hope that sharing this article with your team or your boss will help you get the financial allocations you need for automated listings management, plus generous

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10.11.2020
11:08 Seomoz.Org Behind the SEO: Launching Our New Guide — How to Rank

Posted by Cyrus-Shepard Seven years ago, we published a post on the Moz Blog titled "How to Rank: 25 Step Master SEO Blueprint." From an SEO perspective, the post did extremely well. Over time, the "How to Rank" post accumulated: 400k pageviews200k organic visits100s of linking root domains Despite its success, seven years is a long time in SEO. The chart below shows what often happens when you don't update your content. Predictably, both rankings and traffic declined significantly. By the summer of 2020, the post was only seeing a few hundred visits per month. Time to update We decided to update the content. We did this not only for a ranking/traffic boost, but also because SEO has changed a lot since 2013. The old post simply didn't cut it anymore. To regain our lost traffic, we also wanted to

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09.11.2020
11:17 Seomoz.Org How We Became Digital Marketers in Just One Summer

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten, Steve, Darcie, Erin, and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Introduction Our digital marketing class this summer did not give us credits that count towards graduation (in fact, some of us graduated in Spring 2020), nor did it give us a grade. Instead, we learned about paid search and organic search along with some of the key concepts central to digital marketing. We also became certified in Google Ads Search along the way.  We each had different reasons for taking the course, but we all believe that digital marketing

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06.11.2020
11:21 Seomoz.Org 5 SEO Tactics to Maximize Internal Links — Whiteboard Friday

Posted by Cyrus-Shepard Are you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday. Resources for further reading: • Should SEOs Care About Internal Links?• Internal Linking Best Practices Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans! Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, and today we are talking about internal links. Specifically, five SEO tactics to maximize your internal links. I love internal links. There are a lot of guides out there, internal link best practices — they explain everything. This is not that video. This is not that guide. Instead, I want to show you ways to maximize your internal links for maximum SEO gain, because I see a lot of

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04.11.2020
11:03 Seomoz.Org Top 10 Changes That Impacted Google My Business in 2020

Posted by ColanNielsen 2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it’s important to keep track of all the changes that happen in the local search space in general, and that impact GMB specifically. So far in 2020 we are up to 54 changes. As you can tell, changes that impact Google My Business came at a fast pace — and at high volume — in 2020. In this post, I highlight the changes I think were most important in each month of this year, so far. For an exhaustive list of all the updates that have been made, check out this timeline. January: Google posts borked — hello, 2020! Foreshadowing things to come, GMB started off the year with a major issue in their Google Posts feature. Google

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03.11.2020
11:21 Seomoz.Org Supporting Small Business Saturday with 2020-Conscious Marketing

Posted by MiriamEllis Image credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restauranteur on the American Express Small Business Saturday website, and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communities that are still standing, and still capable of sustaining our hometowns, our cities, and our dreams. 72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. In Q4 of

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02.11.2020
00:12 CMSmagazine Продвижение сайтов за 2 месяца!

Продвинем ваш сайт за 2 месяца в топ 5

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30.10.2020
10:13 Seomoz.Org Sustainable Link Building: Increasing Your Chances of Getting Links — Best of Whiteboard Friday

Posted by Paddy_Moogan Link building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this informative and enduringly relevant 2018 edition of Whiteboard Friday, guest host Paddy Moogan shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. Welcome to Whiteboard Friday. I'm not Rand. I'm Paddy Moogan. I'm the cofounder of Aira. We're an agency in the UK, focusing on SEO, link building, and content marketing. You may have seen me write on the Moz Blog before, usually about link building. You may have read my link building book. If you have, thank you. Today, I'm going to talk about link building again. It's a

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28.10.2020
12:59 habrahabr.ru Конверсия сайта

При продвижении сайта SEO-специалисты часто забывают о конверсии сайта (я сам seo занимаюсь, не встречал из знакомых тех, кто делал бы это). Они зациклены на увеличении входящего трафика, а не его эффективном использовании. Чаще всего это зависит от поставленных задач клиента. В свою очередь конверсия сайта может оказаться сильной точкой роста для бизнеса. Изменить конверсию намного быстрее и дешевле, чем привлечь больше трафика через поисковые системы. Большая часть времени уйдет на сбор данных. Главная проблема - это проанализировать данные и найти правильное решение. Читать

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27.10.2020
14:40 Sostav.ru Как в 2,2 раза увеличить ROI контекстной рекламы — кейс «Эльдорадо»

Для оптимизации рекламных кампаний команда iProspect использовала решение OWOX BI, способное рассчитывать вероятность конверсии

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26.10.2020
10:26 Seomoz.Org HTTPS Is Table Stakes for SEO in 2020

Posted by Dr-Pete Back in the spring of 2017, I wrote that HTTPS results made up half of page-one Google organic URLs. In over three years, I haven't posted an update, which might lead you to believe that nothing changed. The reality is that a whole lot changed, but it changed so gradually that there was never a single event or clear "a-ha!" moment to write about.Now, in the fall of 2020, HTTPS URLs make up 98% of page-one organic results in the MozCast 10,000-keyword tracking set. Here's the monthly growth since April 2017: There was a bump in HTTPS after October 2017, when Google announced that Chrome would be displaying more warnings to users for non-secure forms, but otherwise forward momentum has been fairly steady. While browsers have continued to raise the stakes, there have been no announced or measured algorithm updates regarding HTTPS. I scoff at your data! So, why am I writing this update now? While the MozCast 10,000-keyword set is well-suited

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23.10.2020
10:21 Seomoz.Org 4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

Posted by JoyHawkins With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land.  In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, Moz fans. My name is Joy Hawkins, and today I'm going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not. We've come to the conclusion that there are only four things inside the Google My Business dashboard

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22.10.2020
17:36 habrahabr.ru 80+ расширений Google Chrome для интернет-маркетологов

Сделали подборку расширений для маркетологов. Поиск и хранение информации, аналитика, анализ конкурентов, SEO, работа с текстом, изображениями, видео, соцсетями — в общем, расширения на все случаи жизни. Читать дальше

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21.10.2020
10:25 Seomoz.Org Basic Reputation Management for Better Customer Service

Posted by MiriamEllis The Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least when a complaint occurs via phone, the tone of a customer’s voice tells you a bit more and you can strive to respond with an appropriate vocal pitch, further questions, soothing, helping, maybe resolving. Still, if you’re working off a formal script, the human connection can be missed: Image credit: News Oresund, Elvert Barnes It’s a win when a customer complains in person to your staff, but only if those employees have been empowered to use their own initiative to solve problems. Employees who’ve been tasked with face-to-face interactions but lack permission to act fully human when customers complain will miss

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20.10.2020
10:11 Seomoz.Org There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results. Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But these mountains aren’t just for climbing — there are numerous “nuggets” of information to be mined from the SERPs that can help us on our journey to the mountaintop. Earning page one rankings is difficult — to build optimized pages that can rank, you need comprehensive SEO strategy that

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19.10.2020
10:15 habrahabr.ru SiteAnalyzer 2.3 — Динамика загрузки страниц

Всем привет! Продолжаем выкладывать обзоры новых версий программы SiteAnalyzer, предназначенной для технического аудита и SEO-анализа сайтов. В новой версии SiteAnalyzer мы продолжили курс по планомерному развитию программы, в результате чего добавили несколько нововведений и исправили пару багов. Расскажем обо всем поподробнее. Читать дальше →

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10:13 Seomoz.Org The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Posted by MiriamEllis The COVID-19 pandemic has upended the way we engage with local businesses. We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time.  For more local insights, download our State of Local SEO Industry Report. 1. 70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to focus even more on the most impactful local SEO campaign elements. Which three local search marketing tactics are delivering the most value for businesses right now, and why? Phil Rozek: Health and Wellness Services 1. Detailed, recent reviews — especially on Google Maps, but preferably also on other

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16.10.2020
10:14 Seomoz.Org 10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. [Note: #3 isn't covered in the video, but we've included in the post below. Enjoy!] Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, back in front of the whiteboard. So excited to be here today. We're talking about ten tips to index and rank new content faster. You publish some new content on your blog, on your website, and you sit around and you wait. You wait for it to be in Google's index. You wait for it to rank. It's a frustrating process that can

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01:17 Seomoz.Org New Moz Local Plans Unveiled — With Reputation Management & Social Posting!

Posted by BarryYim With listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs. While it’s always been important for local businesses to have accurate and complete online listings, it’s even more crucial in today’s environment. Google found that searches for “in stock” grew more than 70% globally in late Q1, indicating people were shopping locally more often, and Nextdoor found that 72% of their members believe they will frequent local businesses more after the crisis is over. But consumers often rely on reviews of local businesses when deciding where to buy. High quality, positive reviews can improve your business visibility, and when you respond to reviews, it shows that you value your customers and their feedback. Get started with Moz Local today! Why is Moz offering new plans?

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15.10.2020
14:04 Seomoz.Org YouTube Dominates Google Video in 2020

Posted by Dr-Pete In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even feel like you encounter more YouTube videos than videos from other sources, but does the data back this up?  A Wall Street Journal article in June 2020 measured a strong advantage of YouTube in Google search results, but that article focused on 98 hand-selected videos to compare YouTube to other platforms.  Using a set of over two million Google.com (US) desktop searches captured in early October 2020, we were able to extract more than 250,000 results with video carousels on page one. Most organic video results in 2020 appear in a carousel, like this one: This carousel appeared on a search for “How to be an investor” (Step 1: Find a bag of money). Notice the arrow

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14.10.2020
15:15 CMSmagazine Рейтинг Рунета опубликовал график выхода всех рейтингов 2020 года

Рейтинг Рунета, ежегодно издающий рейтинги веб-студий и мобильных разработчиков, а также агентств, специализирующихся на SEO-услугах и контекстной рекламе, опубликовал график выхода всех рейтингов 2020 года.

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13.10.2020
10:01 Seomoz.Org Competitive Advantage in a Commoditized Industry

Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. And finally, you'll get actionable tips and homework to help your business stand out. The state of our industry “SEO is dead.” Have you ever heard this eye-roller before? This is a common refrain in the search industry every time Google takes more precious real estate into its clutches

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12.10.2020
10:22 Seomoz.Org How to Create a Useful and Well-Optimized FAQ Page

Posted by AnnSmarty The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor. One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand. Why create an FAQ page? Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contact you directly.Shorten your customers’ buying journeys. If your site users can find all the answers without having to hear back from your team, they’ll buy right away.Build trust

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05:44 Sostav.ru «Яндекс» покупает платформу для управления контекстной рекламой К50

Гендиректор компании Мария Опритова продолжит руководить командой

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10.10.2020
18:39 habrahabr.ru Удобство Scatterplot для статистики ключевых слов

В этой небольшой заметке я хочу обратить внимание специалистов по контекстной рекламе на то, что для анализа статистики ключевых слов исключительно удобна визуализация — Диаграмма рассеяния (Scatterplot). Читать дальше →

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09.10.2020
10:29 Seomoz.Org SEO Is Not an On/Off Switch — Whiteboard Friday

Posted by Dr-Pete When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run.  Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, everybody, Dr. Pete from Moz here. I want to welcome you to my first recording from Whiteboard Friday Studio Chicago, aka my basement. I want to thank the content team, first of all, for getting me set up with the equipment, but especially for their patience. I am not an AV guy, so this

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07.10.2020
19:08 Seomoz.Org Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

Posted by NicoleDeLeon People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO. Due to the subject matter and the way we reached out, our respondents were not a snapshot of the industry as a whole. We were very pleased to have 326 SEOs complete the survey, including a significant number of female, BIPOC, and LGBTQ+ participants. These are important voices that need to be heard, but as we analyzed the data, we were careful not to generalize the industry as a whole without accounting for potential sampling bias. We addressed this by looking at groups separately — straight white cisgender men, BIPOC women, LGBTQ+ men, and so forth. We recognize that intersectionality is

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06:39 CMSmagazine 20 лет продвигаем сайты!

Старейший сервис создания и продвижения сайтов празднует юбилей: 1PS.RU исполняется 20 лет!

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06.10.2020
10:03 Seomoz.Org 3 Digital PR Tenets for Excellent Outreach

Posted by amandamilligan Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more? It’s not easy, I’ll tell you that. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process. I hope sharing them with you will help you refine your own strategy. 1. Research and relevancy are non-negotiable When we surveyed 500 writers in 2019, we asked them about their biggest pitching pet peeves. PR pros and journalists have a mutually beneficial relationship. We provide them a source for their posts, and they share what we produce widely with their audience. Why is it important to

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03.10.2020
01:52 habrahabr.ru Современное SEO: качество страниц

В конце мая с. г. в Google сообщили, что теперь они намерены в алгоритм ранжирования сайтов ввести понятие "качества страницы" (page experience). А в понятие качества страницы они включили: скорость загрузки страницы, интерактивность (т.е. например, чтобы кнопка быстро приобретала способность нажиматься), и стабильность контента во время загрузки (т.е. вы не должны случайно нажимать кнопки или ссылки из-за того что всё на экране прыгает пока страница грузится). Кроме того страница должна быть оптимизирована для мобильных устройств (mobile friendly), безопасна для просмотра, передаваться по протоколу https (не http), и не иметь навязчивой рекламы между страницами (intrusive interstitials). Читать

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02.10.2020
10:16 Seomoz.Org Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

Posted by HeatherPhysioc Have you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations. In this helpful — and still relevant — Whiteboard Friday episode from autumn 2018, MozCon speaker Heather Physioc shares her tried-and-true methods for building yourself a toolkit that'll help you tear through roadblocks to get your work implemented. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription What up, Moz fans? This is Heather Physioc. I'm the Director of the Discoverability Group at VML, headquartered in Kansas City. So today we're going to talk about how

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30.09.2020
12:17 Sostav.ru Юля Воронкина, ArrowMedia: смена стратегии продвижения бренда в период неопределенности

О состоянии контекстной рекламы, поведении клиентов и антикризисном маркетинге

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04:20 Seomoz.Org Page Authority 2.0: An Update on Testing and Timing

Posted by rjonesx. One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the new Page Authority (PA) on September 30, 2020. The new model is exceptional in nearly every way to the current PA, but our last quality control measure revealed an anomaly that we could not ignore. As a result, we’ve made the tough decision to delay the launch of Page Authority 2.0. So, let me take a moment to retrace our steps as to how we got here, where that leaves us, and how we intend to proceed. Seeing an old problem with fresh eyes Historically, Moz has used the same method over and over again to build a Page Authority model (as well as Domain Authority). This model's advantage was its simplicity, but it left much to be desired. Previous Page Authority models trained

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29.09.2020
10:03 Seomoz.Org My 8 Best Local SEO Tips for the 2020 Holidays

Posted by MiriamEllis  Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge, which the OED defines as: A quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being. While this sometimes-elusive state of being isn’t something you can buy direct from a store, and while some shoppers are still unfamiliar with hygge by name, many will be

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28.09.2020
10:18 Seomoz.Org How to Detect and Improve Underperforming Content: A Guide to Optimization

Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? How vital is content for your SEO strategy, actually? And most importantly: how can you be content with your site’s content? Puns aside, this post aims to help you figure out potential causes of your underperforming content and how to improve it. Why content is key in SEO in 2020 Content is one of the most important factors in SEO.

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25.09.2020
10:04 Seomoz.Org Accessible Machine Learning for SEOs — Whiteboard Friday

Posted by BritneyMuller Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that's not true, and to go through a few steps to get you started.  To see more on machine learning from Britney and our other MozCon 2020 speakers, check out this year's video bundle.  Get my MozCon 2020 video bundle Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to this special edition of Whiteboard Friday. Today we are taking a sneak peek at what I spoke about at MozCon 2020, where I made machine learning accessible to SEOs everywhere. This is so, so exciting because it is

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22.09.2020
12:40 habrahabr.ru [Перевод] Перелинковка сайта: лучшие методы оптимизации внутренних ссылок для SEO

Известный за рубежом SEO-специалист Кевин Индиг подготовил подробное руководство, в котором объясняются все аспекты внутренней перелинковки сайтов, а также описал стратегии и методы оптимизации внутренних ссылок относительно высказываний и заявлений сотрудников Google и личного опыта продвижения сайтов. Перевод материала подготовлен специалистами SiteAnalyzer. *** Внутренние ссылки – это самый мощный рычаг поискового продвижения после контент-маркетинга, который может на 100% контролироваться владельцем сайта. Вот почему мы создали подробное руководство, в котором объясняются все аспекты перелинковки. После изучения этой статьи вы сможете оптимизировать структуру внутренних ссылок и повысить трафик своего сайта. Читать дальше

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10:03 Seomoz.Org How to Turn One Piece of Content into Multiple for SEO

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratch. There's a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awareness. It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and

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21.09.2020
15:21 habrahabr.ru Как провести технический аудит фронтенд-приложения на примере высоконагруженного информационного портала

Под аудитом сайта как правило понимают комплексный анализ факторов, влияющих на его видимость в поисковых системах, то есть, SEO-аудит. Также начинают набирать популярность UX-аудиты, которые оценивают эффективность, удобство и логику пользовательских интерфейсов. Для проверки скорости работы сайта и выявления причин задержек существует технический аудит. Провести его рекомендуется, даже если система с виду работает исправно, и нет замечаний к производительности. Дело в том, что её все равно можно улучшить: оптимизация инфраструктуры ускорит доставку кода, а рефакторинг кодовой базы поможет сократить расходы на техническое сопровождение. В этом материале мы покажем, как проходит технический аудит сайта на примере популярного новостного ресурса, который посещают десятки тысяч пользователей в час. Рассмотрим независимые друг от друга этапы проверок и анализа, в результате которых наглядно покажем, как можно улучшить проект и устранить тормозящие загрузку страниц бутылочные горлышки.

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12:10 Sostav.ru I-Brand и Google расскажут, как повысить продажи фармпрепаратов за счет контекстной рекламы

Бесплатный вебинар состоится 24 сентября

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10:07 Seomoz.Org Search Intent and SEO: A Quick Guide

Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency (Brainlabs), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why? Oftentimes, the keywords and the intent simply don’t match. Here we’ll discuss the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent. First–let’s iron out the basics. What is search intent? Search intent (also known as user intent) is the primary goal a user has when searching a query in a search engine. Many times, users are searching for a specific type of answer or resource as they search.

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18.09.2020
12:16 Ixbt.com Квадрокамера, 90 Гц и 65 Вт за $230. Realme Narzo 20 Pro как ответ Redmi

В Сети появились подробности о бюджетном смартфоне Realme новой линейки Narzo. Интересно, что характеристики Realme Narzo 20 Pro просочились в Сеть благодаря действиям известной в Индии торговой площадки Flipkart — администраторы поспешили настроить контекстную рекламу на еще не представленную официально модель. Эта самая реклама говорит о том, что смартфон получил SoC MediaTek Helio G95, поддержку зарядки мощностью 65 Вт и экран с кадровой частотой 90 Гц. Цена смартфона составит $230 в эквиваленте. А чуть ранее Narzo 20 Pro засветился на живых фото с квадрокамерой на тыльной панели. Увы, характеристик камеры пока нет, но можно думать, что она примерно будет соответствовать камерам схожих по цене смартфонов Redmi.    Комментировать

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10:13 Seomoz.Org The Theory Behind Ranking Factors — Whiteboard Friday

Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory behind them, and hopefully get past some of these — let's say controversies — that have come up over the years, when we've really just been talking past one another. You see, ranking factors have been with us since pretty much day one of search engine optimization. We have been trying as SEOs to identify exactly what influences the algorithm. Well, that's what we're going

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16.09.2020
09:50 habrahabr.ru SiteAnalyzer 2.2 — бесплатный аудит сайта

Всем привет! Представляю вашему вниманию новую версию программы SiteAnalyzer, предназначенную для технического аудита и SEO-анализа сайтов (бесплатный аналог Screaming Frog SEO Spider). В новой версии SiteAnalyzer 2.2 мы постарались добавить несколько давно назревших функций, а также оптимизировать и сделать более удобными некоторые из уже существующих инструментов. Ниже расскажем обо всем поподробнее. Читать дальше →

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15.09.2020
10:14 Seomoz.Org What Shifts in Product Demand Mean for SEO

Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing strategy. As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly. These strategies apply not only in the midst of our current pandemic, but also during any rapid or unexpected change in product demand. E-commerce sites are facing two very different scenarios With my own e-commerce clients, and as a consumer myself, I’ve noticed two ways

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14.09.2020
10:13 Seomoz.Org How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing. This includes information suitable for businesses that haven’t engaged with SEO as a channel before, as well as those who have had more experience with it. The goal is to gain more traffic and increase conversions. Scenario 1: You don’t know what keywords you should be ranking for Targeting the right keywords is central to getting a

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11.09.2020
10:05 Seomoz.Org How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

Posted by randfish We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. As you can see, I'm missing my moustache, but never mind. We've got tons of important things to get through, and so we'll leave the facial hair to the inevitable comments. I want to talk today about how to prioritize your link building efforts and opportunities. I think this comes as a big challenge for many marketers and SEOs because link building can just seem so daunting. So

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09.09.2020
12:28 habrahabr.ru Решаем, нужен ли вам личный почтовый сервер

Большинство из нас бесит то, что владелец сервера читает нашу почту. Конечно, делают это алгоритмы, а не живые люди, но от этого не легче: мутная контекстная реклама, собранная из обрывков фраз, недостаточная безопасность, да и просто осознание того, что твою переписку может просматривать условный товарищ майор — бесят. Кого-то бесят в большей, кого-то в меньшей степени. Еще у части специалистов есть пунктик на тему красоты почты. Хочется красивый, короткий, запоминающийся адрес, который бы показывал, что вы не просто gmail-холоп, а вполне самостоятельная боевая единица на полях IT-сражений. А кто-то хочет просто экспериментов. Эти люди уже сами собирали ядро системы, тонко настроили домашний медиа-сервер, научили роутер качать все подряд с файлообменников без участия ОС. Теперь нужно поднять свою почту, приватный VPN, а дальше можно посмотреть в сторону написания драйверов или на другие активности уровня «хардкор». У многих IT-специалистов существует запрос, который

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10:16 Seomoz.Org How to Choose Google My Business Categories (With Cool Tools!)

Posted by MiriamEllis Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Choose wrongly and you can exclude yourself from this vital visibility. Google categories can also play a role in determining which features will be available to you in your Google Business Profile/Google listing. For example, if you’re

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08.09.2020
10:11 Seomoz.Org Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to improve. GSC is free, secure, easy to implement, and it’s home to the purest form of your search performance KPI data. Sounds perfect, right? However, the lack of capability for analyzing those KPIs on larger scales means we can often miss crucial points that indicate our pages’ true performance. Being limited to 1,000 rows of data per request and restricted filtering makes data refinement and growth discovery tedious (or close to impossible). SEOs love Google Search Console — it has the perfect data — but sadly, it’s not the perfect tool for interpreting that data. FYI: there’s an API In order to start

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07.09.2020
13:43 habrahabr.ru Зачем делать анализ сайтов конкурентов при подготовке к SEO-кампании? Пример из практики

Прежде чем предлагать новому клиенту варианты проведения SEO-кампании, мы провели бесплатный предварительный анализ сайтов конкурентов и сделали обзор поискового спроса. Уже на этом этапе нам удалось удивить клиента. Читайте в нашей статье пример анализа конкурентов. Читать дальше →

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01:25 habrahabr.ru SEO npm-пакета: почему важно правильно настраивать конфиг и писать тесты

Не так давно я опубликовал статью о CLI для React-компонент, который для меня стал первым публичным npm-пакетом. И так как мне хотелось поделиться своими наработками с как можно большим кругом разработчиков я начал изучать разные способы улучшения своей позиции в поисковой выдаче на разных специализированных сайтах. В попытках улучшить свое положение я опирался на поиск в npm, yarn и npms. И если вы сейчас откроете страничку моего пакета в любом из этих трех сайтов, то результаты там будут, к сожалению, скромными и я попробую объяснить почему и порассуждаю на эту тему. Читать

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04.09.2020
10:24 Seomoz.Org How to Create 10x Content — Best of Whiteboard Friday

Posted by randfish Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about how to create 10x content. Now, for those of you who might need a refresher or who haven't seen previous Whiteboard Fridays where we've talked about 10x content, this is the idea that, because of content saturation, content overload, the idea that there's just so much in our streams and standing out is so hard, we can't just say, "Hey, I want to be as good as the top 10 people in the search results for this particular keyword term or phrase."

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03.09.2020
18:43 habrahabr.ru [Перевод] Как улучшить SEO с помощью Next.js

«JavaScript Developer. Basic». Хотите узнать больше о курсе «JavaScript Developer. Basic»? Приглашаем вас на бесплатный вебинар, в рамках которого преподаватель курса даст ответы на все интересующие вопросы. Есть несколько современных подходов к разработке приложений. Два самых популярных — это одностраничные приложения (SPA) и приложения с серверным рендерингом. Одностраничные приложения отличаются высокой производительностью.Хотя после некоторых обновлений поисковый робот Google стал обрабатывать их немного иначе, результаты SEO для них все еще не впечатляют. Серверный рендеринг позволяет более эффективно оптимизировать приложения для поисковых систем, при этом их производительность в этом случае тоже будет вполне приличной. С появлением таких замечательных JavaScript-фреймворков, как Next и Gatsby, стало появляться больше приложений с серверным рендерингом.Давайте разберемся, почему одностраничные приложения — не всегда хорошее решение, особенно в тех случаях, когда вам нужен

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02.09.2020
10:14 Seomoz.Org How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Posted by amandamilligan As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks to your site A significant boost in brand awarenessAn increase in your brand’s authorityImproved relationships with writers who loved your content I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand. Step 1: Create newsworthy content You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance. Timeliness is tough. Hard news is usually covered by media outlets automatically anyway. However, there’s a way to create news — and it’s through data

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01.09.2020
10:07 Seomoz.Org Page Authority 2.0 Is Coming This Month: What’s Changing and Why

Posted by rjonesx. Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. While PA has always fluctuated with changes in the link graph, we’re introducing a whole new method of deriving the score. Learn More About Page Authority 2.0 What's changing Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. As Moz tends to do, we’re pioneering a new manner of calculating Page Authority to produce superior results. Here are some of the ways we’re changing things up: The training set In the past, we used SERPs alone to train the Page Authority model. While this method was simple and direct, it left

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31.08.2020
10:22 Seomoz.Org Title Tags SEO: When to Include Your Brand and/or Boilerplate

Posted by Cyrus-Shepard If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements in your titles automatically? To be fair, most sites do. Alternatively, could it help your SEO to actually include less information in your titles? (Or at least in specific circumstances?) We know from a handful of studies that titles of a certain length tend to perform better. A now-famous study from the engineers at Etsy showed how shorter titles performed better than longer ones. SEOs speculate that this could be because shorter titles can have more focused relevancy (by focusing on core keywords), might earn higher click-through rates, or some other reason we can't

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28.08.2020
16:49 Computerra.ru Особенности SEO-продвижения на Западе

Довольно большой процент компаний на определенной стадии своего развития сталкиваются с проблемой, что на местном рынке становится тесно. Тогда возникают планы по экспансии иностранных рынков и расширению влияния за рубежом. Агентство Rush Agency специализируется на выводе продуктов и компаний в топы выдачи в различных регионах по всему миру. В этом процессе есть ряд неочевидных особенностей, […] Михаил Фомин

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11:18 habrahabr.ru [Из песочницы] Революция в SEO

Драматичная и эмоциональная история в картинках о том, как наше небо упало на землю, и о том, как мы это пережили и стали немного лучше понимать, каким SEO мы хотим заниматься. За последние 5 лет SEO кардинально изменилось. Многие сохраняют хорошую мину, но как ни крути, в отрасли депрессия, и она сохраняется по сей день. Что заставило нашу беспокойную, но любимую отрасль меняться? Давайте разбираться. Читать дальше →

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10:05 Seomoz.Org Google Ads Mistakes to Avoid — Best of Whiteboard Friday

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick Point President Dana DiTomaso explains how you can harness the power of both SEO and PPC for a better Google experience overall. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz readers. My name is Dana DiTomaso, and I'm President and partner at Kick Point. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. Today I'm going be talking to you about PPC, and I know you're thinking, "This is an SEO blog. What are you doing here talking about PPC?" But one of my resolutions for 2019 is to bring together SEO and PPC people,

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27.08.2020
18:30 Cnews «Яндекс.Директ» запустил оплату за конверсии целевых действий пользователей

Новая модель оплаты рекламы

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10:41 habrahabr.ru Как группировать семантику для контекстной рекламы: 9 подходов

Собрать семантику для контекста — это часть дела. Ее еще нужно упорядочить — чтобы было удобно и эффективно управлять кампаниями. Но как группировать ключи? Мы собрали 9 подходов. Здесь нет правильных и неправильных — все они применимы в тех или иных ситуациях, и все имеют как плюсы, так и минусы. Об этих подходах полезно знать, чтобы протестировать их и, возможно, найти точки роста. Читать дальше

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25.08.2020
18:01 Lenta.ru Мужчина тушил лесной пожар ногами и попал на видео

Житель американского города Скоттсдейла, штат Аризона, во время пробежки заметил охваченный пламенем парк и попытался потушить огонь ногами. Бегун в течение двух часов топтал небольшие участки земли, сбивая с них огонь. Его увидели сотрудники новостного канала, снимавшие сюжет о вызванном молнией лесном пожаре.

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10:15 Seomoz.Org Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

Posted by ipfister Since Moz released the new Google Data Studio Connectors for STAT, you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those reports into Data Studio (the tool we use for our own reporting) is a godsend. While the Historical Keyword Rankings connector reports on rank over time, it may not be as obvious how to report on rank change over time. In this post, I'll give you step-by-step guidance on how to report on rank change — as well as a couple other filtering and reporting tips — while using the connectors within Google Data Studio. If you aren't a STAT user yet but you want

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24.08.2020
21:21 habrahabr.ru Задача о рюкзаке в контекстной рекламе для досок объявлений

Я хочу здесь описать кейс с одним из лучших (на мой взгляд) способов управления лимитами дневных бюджетов для контекстных рекламных кампаний. Мне кажется подобная схема может подойти компаниям с не прямой монетизацией трафика, например для досок объявлений (classifieds), в тематике авто, недвижимости и всего-на-свете. Возможно не только им. Это мой первый опыт написания публичных статей, так что сорри, если что не так. Буду рад конструктивным комментариям. Читать дальше →

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19:18 Seomoz.Org How Big Is the Gender Gap Between Men and Women in SEO?

Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women.  So how big is the gender gap? And how does it translate to tangible things like pay and job titles? To find out, we mined the data from our State of SEO 2020 survey, which featured 652 SEOs in 51 countries. Here are some of the things we learned. But first, a mea culpa. If SEOs who identify as women have an uphill climb in this industry, there’s no doubt that female-identifying SEOs of color

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15:14 habrahabr.ru Ждать ли второй волны коронавируса?

Привет! Нам для принятия решений нужен был срез, насколько ждать или не ждать вторую волну всяких окукливаний и карантинов. Официальная статистика, конечно, вещь классная, но хотелось получить более практические метрики. Вообще, если вы когда-нибудь принимали решения в более-менее крупном бизнесе, то знаете, что полных данных никогда в принципе не бывает, и часто нужно искать какое-то сопутствующее поведение людей, которое может дать нужные числа. Мы взяли SEO-спрос, то есть количество поисковых запросов из разных регионов на симптомы коронавируса, методы лечения, запись на КТ, тесты и прочее. Вот поисковый спрос на симптоматику: Ниже результаты в виде дофига непонятных графиков и куда более понятных суммаций по ним. Держите, возможно, вам тоже будет нужно. Читать дальше

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21.08.2020
10:21 Seomoz.Org Let's Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line. Russ also delved into the topic of profitability in his MozCon Virtual presentation this year. To watch his and our other amazing speaker presentations, you can purchase access to the 2020 video bundle here.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. I am Russ Jones, and I can't tell you how excited I am for my first Whiteboard Friday. I am Principal Search Scientist here at Moz. But before coming to Moz, for the 10 years prior to that, I was

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19.08.2020
15:31 habrahabr.ru [recovery mode] Продвижение сайта статьями — как это работает

В чем суть метода Продвижение статьями — разновидность контент-маркетинга. Метод заключается в том, чтобы создавать качественные публикации, оптимизированные под поисковые запросы, и размещать их на собственном сайте. Читать дальше →

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10:08 Seomoz.Org Creative Diversification — More Hooks and Less Risk for Link Building

Posted by GeorgeRoot As digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you'd like your campaign to be featured, what kind of headlines you want it to achieve, and how people should read your data and story. As we all know, we can't control the outcomes of a campaign, but we can certainly push them in the right direction. To give your link building campaigns the best chance in the outreach stage, you need to make sure there is enough creative diversification during the production process, especially for data-led pieces and surveys. This opens up your "journalist pool" and gives you a ton more people to outreach to with a potential interest in your

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17.08.2020
10:16 Seomoz.Org Fifteen Years Is a Long Time in SEO

Posted by willcritchlow I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs. I’m now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO Partner at Brainlabs, so… I’m sorry everyone, but I’m very much staying in the SEO industry. As such, it feels a bit like the end of a chapter for me rather than the end of the book, but it has still had me looking back over what’s changed and what hasn’t over the last 15 years I’ve been in the industry. I can’t lay claim to being one of the first generation of SEO experts, but having

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14.08.2020
22:17 habrahabr.ru Визуализация статистики Яндекс Директ своими руками. От API до Data Studio

Мне, как специалисту по рекламе, требуется постоянно присматривать за клиентами. В этом мне помогает Data Studio. Однако специалистам по рекламе редко выделяют бюджеты на аналитику, поэтому приходится делать все своими руками. Что нужно сделать чтобы визуализировать Яндекс Директ в Data Studio: Получить токен от своего аккаунта (за этим в справку Директа) На Python Написать запрос к серверу Яндекс Директ Сложить статистику в Pandas Data Frame Отправить данные в Google Big Query Построить визуализацию в Data Studio на основе данных в Google Big Query Читать дальше →

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10:08 Seomoz.Org Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

Posted by Dr-Pete Needless to say, we're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that's now become part of our day-to-day lives? As with most things, the most important factor is to consider your audience. People aren't siloed to a single device — your optimization strategy shouldn't be, either. In this informative Whiteboard Friday, Dr. Pete soothes our fears about a multi-platform world and highlights the necessity of optimizing for a journey rather than a touchpoint. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everybody. It's Dr. Pete

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06:23 habrahabr.ru [Перевод] Что, черт возьми, такое гидратация и регидратация?

Если процесс frontend разработки привёл вас к вопросу SEO оптимизации, то почти наверняка, вы столкнётесь с понятием Server Serde Renderind (SSR) и тесно связанной с ним гидратацией (или регидратацией). Пердставленная ниже информация является переводом в очень свободной форме и дополненным некоторыми особенностями, с целью прояснить subject. Читать дальше →

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13.08.2020
12:59 Computerra.ru SEO за рубежом: как продвинуть сайт в США и Европе

Для того, чтобы эффективно продавать товары и услуги не только в своем регионе, но и по всему миру, перевести сайт на другие языки недостаточно — это только видимая часть айсберга, которая с реальным увеличением продаж имеет весьма опосредованную связь. В действительности задача на порядок сложнее. Чтобы занять лидирующие позиции в выдаче, необходимо наладить работу маркетинговых […] Drozd.red

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10:15 Seomoz.Org The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

Posted by cheryldraper This year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren't held over delicious entrees at lunch, but our Birds of a Feather virtual sessions were a big hit!)How to get the most out of an online conference while also caring for your needs and being aware of Zoom fatigue And while it may have felt a little different this year, with 21 industry experts covering topics all the way from easy-to-implement machine learning to effective content promotion to crafting a keyword strategy that accounts for a world in crisis, MozCon

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12.08.2020
20:31 CMSWire.com A Solution to Marketers' Attribution Problems, According to Isaac Newton

Marketing qualified leads, website return visitors, SEO rankings, social media influence, ‘click to open’ ratios … these are just a few of the dizzy array of metrics digital marketers use. Continue reading...

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11.08.2020
16:52 CMSWire.com How to Inspect Search Engine Crawls for Better SEO

Marketers are likely to feel a bit budget-crazy these days. Every campaign is linked to a budget, and the interruptions from the COVID-19 pandemic have thrown budgets into chaos.   But a potentially calming action is to refine website elements for better search engine optimization (SEO). Continue reading...

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10:16 Seomoz.Org Adjusting Paid Campaigns During a Recession

Posted by ryanmoothart Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far more than many other industries due to social distancing guidelines and stay-at-home orders. However, all businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12 to 24 months. Hopefully, this pandemic cedes faster than that and the economy comes out of our pending depression more rapidly at some point next year. But since nobody can know for sure when that will happen, it’s better to be safe and plan

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07.08.2020
15:45 habrahabr.ru [Из песочницы] Заказной черный пиар и другие грязные приемы в рамках управления репутацией в интернете

Сейчас пул инструментов в рамках интернет-маркетинга у любой компании или интернет агентства довольно широк, от стандартных и уже устоявшихся, вроде SEO, до сравнительно новых, таких, как SMM и ORM. Если про первые два практически всё уже изучено и новые фишки появляются редко то с ORM все обстоит несколько иначе. Большинство даже не знают, что означает эта аббревиатура. ORM, или же управление репутацией, сравнительно новый способ продвижения, по крайнем мере в том виде, который есть сейчас. В этом блоге я хотел бы разобрать базовые (и не совсем) явления в рамках управления репутацией в интернете и темой для моей первой статьи здесь станет заказной чёрный пиар. О чем пойдет речь? Под управлением репутацией чаще всего понимают именно исправление плохого инфополя своей компании. Однако в бизнесе нередко бывает, что помимо улучшения показателей своей компании, хотят и насолить конкурентам. В такой момент, как правило, решаются на заказной черный пиар. Стоит уточнить, что речь

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10:20 Seomoz.Org Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Posted by KameronJenkins Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common thing we encountered was a client's rankings dropped. What do we

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06.08.2020
22:00 CMSWire.com How to Plan SEO for Featured Snippets and Improve Your Customer Experience

Remember playing an old video game and getting excited when you gained an extra life or bonus points? Well, featured snippets in search engines are the “power up” bonuses SEO strategists need for smart search engine optimization. Continue reading...

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13:50 habrahabr.ru [Из песочницы] Защищаемся от трекеров на мобильных платформах

Отслеживание в интернете Многие пользователи сталкиваются с отслеживанием в интернете повседневно. Одним из самых явных и крупных следствий является таргетированная реклама. Любой, кто хоть раз имел дело с такими гигантами как, например, Google AdWords, знает насколько обширны настройки целевой аудитории, доступные рекламодателю. Особенные опасения вызывает мобильный таргетинг, который к обыкновенным сведениям прикрепляет геолокацию и время пользователя. Вопрос о защите приватности в интернете на мобильных устройствах возникает у многих пользователей. Читать дальше

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05.08.2020
10:16 Seomoz.Org How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

Posted by R0bin_L0rd Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different way. If you’re a marketer looking for work, adding this to your list of skills could mean you keep things ticking along while many of the usual doors are closed — or that you open new doors. What you’ll get In this post, I give you instructions and code to produce not just one, but a series of text-based chatbots that can be managed by Google Sheets. The example here is set up to work with restaurants, but could be adapted to work with any business that needs to receive orders, check them against inventory/menus, and note them down to be fulfilled. Once the system is set up, there will be no coding necessary to create a new SMS-based chatbot for a

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04.08.2020
19:16 Seomoz.Org Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

Posted by Ola.King As members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your business. We know that somewhere along the journey of improving your website and drumming up more traffic (and hopefully conversions), you’ll want to track rankings for your target keywords. Perhaps you started by noticing a traffic drop on your website. Or maybe you’re actively adapting your business in response to new challenges as a result of the COVID-19 pandemic. You’ll ultimately want to know how your page rankings were affected, and start to explore what you can do next. In this series of Daily SEO Fix videos, the Moz onboarding team takes you through workflows using the Moz Pro tools. We help you coast through your rankings analysis to gain some actionable insights, from

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31.07.2020
20:52 CMSmagazine Бартер на услуги продвижения и SEO-оптимизации

Партнеры и клиенты, у нас хорошие новости для вас!

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