Контекст и SEO

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02.03.2021
11:51 habrahabr.ru Как аналитика помогает нашей IT компании получать крупные контракты из SEO

Крупные контракты на кастомную разработку для американского бизнеса, которые приходят к нам из SEO, позволили нам, IT аутсорсинговой компанией с 300 сотрудниками, покрыться небольшим жирком. Он дает нам возможность инвестировать в разработку аналитических инструментов для собственных нужд и настраивать масштабируемый процесс лидогенерации. Началось все с меня как технического сеошника, продолжается созданием маркетинговой команды под меня и под мою методологию. Раз в это инвестирует руководитель B2B компании в сфере разработки ПО на заказ, это работает на западном рынке, и это можно масштабировать, то может и вам будет это интересно? Подсмотреть

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01.03.2021
11:06 Seomoz.Org Featured Snippets Drop to Historic Lows

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here's a two-week view (February 10-23): Here's a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the graph back further, but let's cut to the chase — this is the lowest prevalence rate of Featured Snippets in our data set since we started collecting reliable data in the summer of 2015. Are we losing our minds? After the year we've all had, it's always good to check our sanity. In this case, other data sets showed a drop on the same date, but the severity of the drop varied dramatically. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop. Interestingly, there's been a 16% total drop since February 10, if we include a second, smaller drop on February 13. While

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27.02.2021
16:16 habrahabr.ru За что IT-компании платят экономистам и сколько стоит человеческая жизнь?

На этой неделе наших соцсетях выступал Евгений Канашевский, экономист из Zalando, Economics Phd университета Штата Пенсильвания. На работе Женя занимается установлением причинно-следственных связей в онлайн-рекламе с помощью экспериментальных и квазиэкспериментальных методов и моделей машинного обучения. Делимся с вами расшифровкой эфира. Меня зовут Евгений Канашевский. Сегодня мы поговорим о том, за что IT-компании платят экономистам, о том, чем экономисты отличаются от обычных data scientist-ов, и ответим на интересные вопросы вроде «сколько стоит человеческая жизнь?», которыми занимаются экономисты. Для начала я представлю себя. Я сейчас работаю экономистом/data scientist-ом в большой компании Zalando. Это онлайн-магазин, который продает одежду, обувь, косметику в 16 странах Европы и планирует расширение на новые рынки. До того, как я присоединился к Zalando в 2020 году, я делал PhD по экономике в университете штата Пенсильвания. Я начал интересоваться экономикой задолго до

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26.02.2021
11:15 Seomoz.Org Google Posts: Conversion Factor — Not Ranking Factor

Posted by Greg_Gifford While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Fridays. I'm Greg Gifford, the Vice President of Search at SearchLab, a boutique digital marketing agency specializing in local SEO and paid search. I'm here today to talk about— you guessed it — Google Posts, the feature on Google My Business that lets you post interesting and attractive things to attract potential customers. The importance of Google My Business Mike Blumenthal said it first. Your Google My Business listing is your new homepage. Then we all kind of stole it, and everybody says it now. But it's totally true.

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10:09 ITnews.com.ua Контекстная реклама для бизнеса: зачем она нужна

Каким компаниям необходима контекстная реклама ● Эффективность PPC ● Где выгодно заказать контекстную рекламу ● Все это читайте в нашей статье

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25.02.2021
16:25 habrahabr.ru SEO-плагины пишутся шарлатанами?

Или лучше "Значительная часть SEO-плагинов под WordPress пишется шарлатанами?", если формулировать вопрос с доскональной точностью. По ряду причин в последнее время я занимаюсь перебором SEO-плагинов на своем собственном сайте. Включаю то один, то другой ― от флагманов к малоизвестным. Смотрю, что как работает. И вот что увидела. Читать далее

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14:22 habrahabr.ru [Перевод] Каким будет мир без cookie-файлов?

Тим Конли, директор IPONWEB по обслуживанию клиентов в Европе, рассказывает о том, что нас ждет в мире без cookie-файлов. Новость о том, что Google прекратит поддержку сторонних файлов cookie в своем популярном браузере Chrome, наделала много шума. Это известие не стало неожиданностью для тех, кто хорошо разбирается в вопросе и знает, что cookie-файлы плохо подходят для долгосрочного отслеживания активности пользователей и таргетирования. И все же по-прежнему не утихают споры о том, что нас ждет дальше. Итак, каким будет будущее без cookie-файлов? Читать дальше

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11:19 Seomoz.Org The Potential Impact of Gen Z on SEO

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later.  Who is Generation Z? Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Although the purported birth years of this generation vary across different sources, Pew Research refers to them as individuals born from 1997 and onward. With that in mind, it may come as a surprise that these Americans now make up about 28.7% of the total population.

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24.02.2021
11:19 Seomoz.Org How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

Posted by OeuyownK As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets significantly. The variances in revenue performances also empirically correlated with time frames when the public received more support, in the form of stimulus checks. My team at Portent conducted the study detailed below to verify our hypotheses that the pandemic caused revenue increases in online retailers and auto industries, and that those spikes correlated with stimulus distributions. We discovered a few specific factors that increased the probability of confirming our hypothesis along the way. “Unprecedented”

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08:07 Sostav.ru SEO сегодня: на что ориентироваться и от чего отказаться

Какими приемами стоит пользоваться в 2021 году, рассказывает агентство Netpeak

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23.02.2021
11:00 Seomoz.Org The Strategic Value of Structured Data Implementation on SME Websites

Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all serve content from sites with structured data. So, when we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference. In this blog I’ll explain the following: What is structured data?Why should SMEs prioritize structured data implementation?How do you identify which structured data is best for your SEO strategy?Strategies for adding

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22.02.2021
11:04 Seomoz.Org 7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_Shehu SEO is a dynamic industry. What worked some weeks ago might not work again right now. As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business. In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results. If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away. 1. Natural Language Processing (NLP) In December 2019, Google officially rolled out the Bidirectional Encoder

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19.02.2021
11:21 Seomoz.Org How to Explain Domain Authority to a Non-SEO

Posted by Orbiteer Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s WBF host — Andy Crestodina — walks through how to get your message across successfully. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription SEO is actually really hard to explain. There are so many concepts. But it's also really important to explain so that we can show value to our clients and to our employers.  My name is Andy Crestodina. I'm the co-founder of Orbit Media Studios. We're a web design company here in Chicago. I've been doing SEO for 20 years and explaining it for about as long. This video is my best attempt to help you explain a really important concept in SEO, which is Domain Authority, to someone who doesn't know anything at all about SEO, to someone who is non-technical, to someone who is maybe not even a marketer.

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17.02.2021
20:14 Seomoz.Org Presenting: The Essential Local SEO Strategy Guide

Posted by MiriamEllis Untie the ribbons and hear the paper crackle — it’s a handcrafted gift, ready for you to unwrap! This guide is a labor of love that Moz has worked on through the toughest year in local SEO, with hopes of a stronger 2021 for local brands. It’s free, it’s jam-packed with over eight chapters of actionable local search marketing strategies for your agency or local business, it's… The Essential Local SEO Strategy Guide! What is The Essential Local SEO Strategy Guide? Moz is publishing this free guide to support digital marketing agencies and local business owners who want to gain an excellent understanding of topics and tactics within local search marketing. This multi-chapter guide covers: Understanding Google’s local SERPsAssessing demand and analyzing local marketsAnalyzing on-page SEO and local business listingsAnalyzing and developing a reputation and reviews strategyAnalyzing local business content and creating a publishing

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16.02.2021
12:13 Sostav.ru Продажи через контекстную рекламу выросли более чем в два раза

Лидируют доставка еды и продуктов, а также софт и игры

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15.02.2021
11:25 Seomoz.Org 5 Tips to Invigorate Boring SEO Reports with Storytelling

Posted by chrisgiarratana Add value to SEO reports with storytelling Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. SEO reporting has always been an important part of my deliverables. Whether I'm working with clients through my agency, StrategyBeam, or when I worked in a corporate team, I found that good reporting made a big difference with trust building and overall strategy. Regardless of who

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12.02.2021
11:17 Seomoz.Org Impactful SEO Audits for B2B

Posted by carlycs A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello and welcome to another edition of Whiteboard Friday. My name is Carly Schoonhoven, and I'm a Senior SEO Manager at Obility. We're a B2B digital marketing agency here in Portland, Oregon. Now if you work for an agency, you know that sometimes a really valuable SEO audit can be the difference between winning over a client and losing out to someone else. So something I sometimes struggle with is how to level up your basic SEO audit into something that's really impactful for a B2B company that is in need of a long-term, strategic plan. Now when I'm talking about

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05:51 Sostav.ru Павел Дуров рассказал, что в Telegram появится контекстная реклама

Мессенджер не будет использовать личные данные пользователей для показа объявлений

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11.02.2021
11:19 Seomoz.Org How to Combine SEO and CRO for the Ultimate Lead Generation Strategy

Posted by IzabelleHundrev If there’s one thing that most marketers have in common, it’s that we want more leads. Sure, not all leads are good. Some are even downright unqualified. But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together. While this may seem obvious, you’d be surprised how many marketing teams are really good at one or the other, but fail to find the balance between both. Below, I’ll share why it’s critical to find alignment between SEO and CRO, and how to do it so that both of these functions work together to drive qualified leads for your business. SEO

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10.02.2021
16:12 Techcrunch.Com Insight launches a customizable iOS browser with support for extensions

A new startup called Insight is bringing web browser extensions to the iPhone, with the goal of delivering a better web browsing experience by blocking ads and trackers, flagging fake reviews on Amazon, offering SEO-free search experiences, or even calling out media bias and misinformation, among other things. These features are made available by way […]

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11:24 Seomoz.Org How to Write an SEO-Focused Content Brief Your Writers Will Love

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. You’ve tried to send them keyword ideas, but so far, they haven’t been receptive to your suggestions. Or how about this scenario? You’re a marketing director at a startup. You know that you need content, but don’t have the expertise or time to do it yourself, so you ask your network for recommendations and find yourself a freelance writer. The only problem is, you’re not always sure what to assign them. With little instruction to

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11:13 habrahabr.ru 7 простых инструментов, которые помогут сделать видео для рекламы

Видеореклама набирает все больше оборотов: пользователи лучше реагируют на видео, чем на статические картинки и баннеры, а рекламные системы постоянно увеличивают количество видеоформатов. В статье собрали инструменты, которые помогут быстро и просто создавать привлекательные ролики для таргетированной или контекстной рекламы. Даже если у вас нет навыков монтажа. В подборке Click.ru — сервисы с рабочим бесплатным функционалом и доступными платными тарифы (не дороже 15$/месяц). Читать далее

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09.02.2021
11:14 Seomoz.Org The Definitive Guide to JavaScript SEO (2021 Edition)

Posted by PierceBrelinsky The web is in a golden age of front-end development, and JavaScript and technical SEO are experiencing a renaissance. As a technical SEO specialist and web dev enthusiast at an award-winning digital marketing agency, I’d like to share my perspective on modern JavaScript SEO based on industry best practices and my own agency experience. In this article, you'll learn how to optimize your JS-powered website for search in 2021. What is JavaScript SEO? JavaScript SEO is the discipline of technical SEO that’s focused on optimizing websites built with JavaScript for visibility by search engines. It’s primarily concerned with: Optimizing content injected via JavaScript for crawling, rendering, and indexing by search engines.Preventing, diagnosing, and troubleshooting ranking issues for websites and SPAs (Single

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08.02.2021
20:17 habrahabr.ru Tier 2 в SEO и интернет маркетинге

Поскольку как в Гугле, так и в Яндексе пока почти нет информации на русском про tier 2 начнем с определений. В переводе с английского tier – это ярус, уже можно понять, что tier 2 это какой-то второй ярус. Если мы начнем «гуглить» tier 2, то увидим, что термин применяется в построении сетей разных уровней, а также в центрах обработки данных как показатель их надежности, но еще и в выдаче виз в Великобританию. Казалось бы, а при чем здесь SEO или маркетинг? Рунет по разному, но зачастую значительно позже переваривает и популяризирует тренды или методы, которые в англоязычном мировом интернете уже давно систематизированы и изучены. В Google на английском поиск по запросу “tier seo” показывает, что эти методы продвижения с помощью усиления ссылок второго уровня tier 2 используется и активно обсуждается на англоязычных форумах уже много лет. Надо отметить, что даже в продвинутом англоязычном seo иногда не в курсе термина tier 2, хотя успешно используют эти методы. Стоп, а если я не

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11:17 Seomoz.Org Local SEO Tips for Electric Vehicle Charging Stations

Posted by MiriamEllis Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. Electric vehicle (EV) charging stations exemplify this: They’re all over local packs, finders, and maps, but their models is a bit unusual, and Google has yet to update the guidelines to show exactly how to represent them in the Google My Business setting. Today, we’ll pull together our own set of EV charging station best practices — based on Google’s rules for similar enterprises — and throw a few free local search marketing tips into the trunk as well. How to handle your EV charging station Google My Business listings Whether you’re an owner, in-house marketer, or agency staffer who’s been tasked with promoting a fleet of

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05.02.2021
11:17 Seomoz.Org Using STAT to Identify Featured Snippet Opportunities

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page, and you can use STAT to achieve those wins. In this week's episode of Whiteboard Friday, Moz Learning and Development Specialist Zoe Pegler walks you through how you can do so in five easy steps. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. I'm Zoe from Moz's Learning Team. Today I'm going to be showing you how to use STAT to identify featured snippet opportunities. If you're not familiar with STAT, it's a ranking tool which is very good at pulling big data. What's a featured snippet?   For those of you that might not know what a featured snippet is, it's one of those answer boxes that appear at the top of a search results page. It's the result that shows up directly beneath the ads after the search is performed. So, for example, if you did a search for something like

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04.02.2021
18:20 CMSmagazine Ingate занял лидирующие позиции в рейтинге Digital Index 2020

Adindex.ru объявил лидеров интернет-отрасли. Компания Ingate в очередной раз забрала несколько призов: заняла первое место в сегменте поисковой оптимизации и стала второй в сегменте SMM/PR/SERM.

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11:20 Seomoz.Org 5 Ways to Use Search as a Growth Channel for B2B in 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google.high competition on scarcely available keywords. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month. (This is assuming all other things are equal.) Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Yet, the difference in their traffic numbers makes it look like Yieldify hasn’t been doing much SEO, but that’s not the case. For instance, when I used the MozBar to analyze the on-page optimization they did on their article

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03.02.2021
11:04 Seomoz.Org Fast & Featured: How Entities Can Help You Conquer Snippets in Less Than 4 Minutes

Posted by larissa-lacerda From the moment I started working with SEO, I was faced with countless optimization tactics. After heading down numerous rabbit holes, I came to see how important it is to identify your low hanging fruit: the opportunities to generate great results with less effort. The first time I saw notable results in my work was in the optimizations I put into practice to reach featured snippets. The thrill of jumping to the top of the page was so great that it soon became my passion. But not everything in SEO is so simple (or stable). Soon, methods that had previously brought results were no longer working. With the competition growing increasingly competent and challenging, great results were becoming less frequent. If, like me, you’ve reached that point — don't worry! I’ll show you how I

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02.02.2021
11:21 Seomoz.Org Announcing the New Technical SEO Certification Series: What It Is & How to Get Certified

Posted by KaviKardos SEO education has been central to Moz’s mission since the start. In addition to our many guides, blog posts, and videos, we’ve shifted in recent years to offer on-demand video training courses through Moz Academy. Our team has been blown away by the reception of our online training programs. To date, over 142,000 students have enrolled in a course through Moz Academy. Wowie! On top of that, 94% of Moz Academy students said they would recommend the course(s) they took to a friend or colleague. We’re so glad that our content is resonating with you and helping to level up your knowledge in various SEO subject areas. We launched our SEO Essentials Certification Series back in May 2019, and we’ve seen almost 500 students get certified in that timeframe. Since then, we’ve heard requests from across the Moz

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01.02.2021
11:09 Seomoz.Org SEO Forecasting in Google Sheets

Posted by Tom.Capper Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. It was a quick, effective way to see if a change to your site traffic is some kind of seasonality you can ignore, something to celebrate, or a worrying sign of traffic loss. In short: you could enter in a series of data, and it would plot it out on a graph like the image above. Five years later, I still get people — from former colleagues to complete strangers — asking me about this tool, and more often than not, I’m asked for a version that works directly in spreadsheets. I find this easy to sympathize with: a spreadsheet is more flexible, easier to debug, easier to expand upon, easier to maintain, and a format that people are very familiar with.

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29.01.2021
11:09 Seomoz.Org The Anatomy of the Perfect Pitch Email

Posted by amandamilligan If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer.  To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through a real pitch email that resulted in coverage of one of their stories. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everyone. Welcome to another edition of Whiteboard Friday. My name is Amanda Milligan. I'm the Marketing Director at Fractl. Today I'm going to talk to you about the anatomy of the perfect pitch email. This has to do with the digital PR space. The way that we get backlinks and brand awareness for our clients is by creating original

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28.01.2021
11:17 Seomoz.Org Finding Keyword Opportunities Without Historical Data

Posted by Imogen_Davies At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats, which state 3.5 billion queries are searched every day, that means that 525 million of those queries are brand new. That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans. The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide. Even then, the volumes they report need to be taken with a grain of salt – you’re telling me there are only 140 searches per month for “women’s discount designer clothing”? – and if you work in B2B industries, those searches are generally much smaller volumes to begin with. So, we know there are huge amounts of searches available, with more and more being added every day, but without the data to

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11:06 habrahabr.ru Как стать востребованным специалистом по контекстной рекламе

Востребованный специалист по контекстной рекламе — это тот, кто приносит бизнесу результат (лиды, продажи, узнаваемость бренда) при минимальных затратах денег, времени и других ресурсов. Разбираемся, что нужно делать и чему учиться, чтобы стать таким человеком. Будем исходить из того, что специалистом вы уже стали: вы уже освоили основы, настраиваете и ведете хотя бы простенькие кампании для небольших проектов. Теперь задача — стать востребованным на рынке. Вот что для этого нужно делать. Читать далее

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27.01.2021
17:17 habrahabr.ru SEO-friendly HTML для верстальщика

В этой статье не будет подробного разбора всех аспектов SEO-friendly сайта. Я собрал здесь лишь тот объем информации, с которым мне необходимо было познакомиться для решения SEO-задач в компании ВсеИнструменты. Читать далее

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11:09 Seomoz.Org How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGerman It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month? Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have. In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results. Objectives Our objectives were similar to what every website ultimately wants

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26.01.2021
22:49 CMSWire.com How to Use Instagram Search Optimization: A New Kind of SEO

Instagram has introduced a new variation on its search, one in which marketers should consider as social media optimization, a complement to SEO. Continue reading...

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21:28 Seomoz.Org Study Confirms Moz Has the Largest Link Data Set

Posted by CassandraLeeanne Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better. With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient. Methodology The link index study was done by Perficient, a respected publicly-traded consulting firm specializing in digital solutions. This award winning firm regularly publishes insightful studies, focused on SEO trends and topics. For this study, Eric Enge, Principal at Perficient, Search Engine Land author, and well-known SEO SME, led the investigation. The study compared 3,000 search queries across the Technology, Health, and

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25.01.2021
12:35 habrahabr.ru 26 шагов SEO-настройки для нового сайта: что учесть, чтобы не переделывать

Ольга Топал, Middle SEO specialist, Boosta SEO - это не так страшно, как кажется. А базовое SEO – еще проще. Правильная базовая SEO-настройка молодого сайта уже принесет результаты. Не каждый ваш конкурент оптимизирует свой сайт на 100%. Поэтому, если вы оптимизируете сайт правильно, есть все шансы побороться за органический трафик спустя некоторые время. На каком этапе можно начинать делать SEO? Чем раньше, тем лучше. В этой статье я собрала 26 пунктов, которые нужно учесть до запуска сайта, чтобы первое сканирование, а позже индексирование прошли гладко и принесли максимальную пользу. Этот чек-лист составлен с учетом всех рекомендаций поисковой системы Google и подходит как для русскоязычных сайтов, так и проектов «на Запад». Читать больше о

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11:16 Seomoz.Org Outranking Tough Competitors: My One-Year Study of a Google Local Finder

Posted by MiriamEllis Image credit: Sharon Mollerus A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock. “How do we edge our way up in Google’s local finder, and find our place above the tideline? We don’t even know where to begin,” the local business owner says. The rough truth is that Google’s local search engine results often don’t make sense at first glance, or even at second or third glances. Local brands are left to puzzle out how to achieve maximum growth when they’re consistently being outranked by sticky competition for their core search phrases. Methodology About a year ago, I decided to run a study in which I’d track a local finder for a single query — “breakfast (X city)” — to see if anything brands or the public

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22.01.2021
11:21 Seomoz.Org A (Re)Introduction to Guest Posting

Posted by CitationLabs Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Watch to find out! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, folks. My name is Garrett French, and I'm a link builder. I run Citation Labs. We have 120 employees, and we build lots of links. Today I am here to reintroduce to you the tactic of guest posting. All right. Very specifically, though, guest posting with a target of publishers — this largest portion here of the publisher pyramid — who are supported by sales, whose main reason of publishing is to sell things. Introduction So let's dig in. We are talking about earned placements. The publishers have to approve this

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21.01.2021
11:09 Seomoz.Org 4 SEO Strategies for Programmatic Sites

Posted by Royh Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. Programmatic pages are pages that have been generated automatically on a very large scale. SEO strategies for these pages are used to target multiple keyword variations by creating landing pages at that scale automatically. You’ll typically find these pages in major verticals like e-commerce, real estate, travel, and informational sites. These verticals are relying on programmatic pages to build their SEO strategy, and they have a dedicated page for each product and category. This set up can lead to hundreds of millions of pages — they’re efficient, functional, and user-friendly, however, they do come with some SEO challenges. In my experience, the comprehensive SEO strategy covered in this post works best when tailored to fit a large site with programmatic pages. Many strategies that typically work for sites

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20.01.2021
07:31 Sostav.ru «Яндекс» оспорит штраф за неполную контекстную рекламу

Дело может поменять систему размещения и проверки объявлений

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19.01.2021
11:04 Seomoz.Org The Best-Laid Plans: Can We Predict Anything About 2021?

Posted by Dr-Pete I've deleted this introduction twice. To say that no one could've predicted how 2020 unfolded seems trite since we're not even a month into 2021, and this new year has already unraveled. Our challenges in the past year, across the globe, have gone far beyond marketing, and I doubt any of us ended the year the way we expected. This graph from Google Trends tells the story better than I can: The pandemic fundamentally rewrote the global economy in a way none of us has ever experienced, and yet we have to find a path forward. How do we even begin to chart a course in 2021? What do we know? Let's start small. Within our search marketing realm, is there anything we can predict with relative certainty in 2021? Below are some of the major announcements Google has made and trends that are likely to continue. While the timelines on some of these are unclear (and all are subject to change), these shifts in our small world are very likely. Mobile-only

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18.01.2021
13:31 habrahabr.ru Server-Side Rendering с нуля до профи

В данной статье мы разберем влияние SSR на SEO оптимизацию приложения. Пройдем с вами путь по переносу обычного React приложения на SSR. Разберем обработку асинхронных операций в SSR приложениях. Посмотрим, как делать SSR в приложениях с Redux Saga. Настроим Webpack 5 для работы с SSR приложением. А также рассмотрим тонкости работы SSR: Генерация HTML Meta Tags, Dynamic Imports, работа с LocalStorage, debugging и прочее. Читать дальше →

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11:12 Seomoz.Org 8 Unconventional Ways to Generate Qualified B2B Sales Leads

Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. You have to be open to A/B testing your strategies and your content. Regularly track your content performance, metrics, conversions, and be ready to improve. So, what are these unconventional methods to generate B2B sales leads? Read on to

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15.01.2021
11:11 Seomoz.Org Investigating Traffic Upticks

Posted by jocameron In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this was a sudden and consistent increase, which may on the face of it look great. You may perceive that this is exactly what you and your clients have been striving for. But as we know, traffic funneling into your site isn't the end of the story. You're also going to want that traffic to convert. But also, when something like this happens, there can be other lessons that you can

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14.01.2021
11:22 Seomoz.Org Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.Vandernick If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government. Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local

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13.01.2021
11:07 Seomoz.Org The Evolution of SEO [Video Presentation]

Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies.  Editor's Note: Rob mentions a promo in the video that has since expired, but you can still get a free month of Moz Pro + free walkthrough here!  Video Transcription Hello, everyone. Thank you for that introduction. I very much appreciate it, and it's wonderful to be with all of you here today. I'm Rob Ousbey from Moz. Real quick, I was going to share my screen here and say that my gift to you for coming to the session today is this link. This won't just get you a free month of Moz Pro, but everybody who signs up can get a free walkthrough with an SEO expert to help you get started. I'll put this link up again at the end of the session. But if you're

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12.01.2021
13:34 Lenta.ru Бегун прыгнул в заледеневшее озеро ради спасения чужой собаки

В английском городе Понтефракт, графство Западный Йоркшир, мужчина прыгнул в заледеневшее озеро, чтобы спасти чужого пса. Бегун нырнул в водоем и, разбивая рукой заледеневшие участки, пробрался к питомцу. Он благополучно доплыл с животным до берега и передал его хозяевам. После этого спаситель продолжил пробежку.

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11.01.2021
18:13 habrahabr.ru Чего на самом деле ждать при запуске маркетинга на рынке США и как заработать первые деньги

Я занимаюсь развитием агентства контент-маркетинга на зарубежных ресурсах уже пять лет из них более двух лет развиваю еще и собственный SaaS-стартап для международного рынка. Таким образом я сам постоянно тестирую существующие методы продвижения на своем же продукте.  Ко мне очень часто обращаются предприниматели, которые уже пробовали продвигать свои проекты на зарубежных рынках и обожглись. «Facebook - это слив денег», «сделали статью, продаж не было вообще», «работаем над SEO, но особо не растем» – неудивительно, что после такого все маркетологи кажутся шарлатанами, а инструменты – неработающей ерундой. Сегодня я расскажу о том, какие ошибки можно совершить при продвижении стартапа на зарубежных рынках, какие ожидания стоит сформировать, и что может сработать на самом деле. Читать

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11:11 Seomoz.Org 2021 Local SEO Success: Expert Tips & Predictions

Posted by MiriamEllis “We are here to awaken from our illusion of separateness.” ― Thích Nhất Hạnh, Buddhist teacher Image credit: Maulvi My warm New Year’s greetings to all local business owners and local SEOs reading my column today. Add to this my sincere sentiments of solidarity for what we went through together in 2020 — we won’t soon forget it, and our stories from the journey contain important teachings for our market and industry. I often find that the best local SEO takeaways sprout from the real-world anecdotes of colleagues and friends, and you’ll find those here today along with my personal predictions for the year ahead. Let’s get learning! Teachings from the real lives of local SEOs In a year when we were physically distant from one another in unprecedented ways, I’ve found memorable lessons in how local

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09.01.2021
00:09 CMSWire.com How SEO Can Boost Customer Experience

In SEO as in life, to get some, you have to give some. So forget about keyword stuffing and focus on providing a good user experience instead. Continue reading...

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08.01.2021
11:05 Seomoz.Org 21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure.  First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below!  Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should,

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31.12.2020
18:33 habrahabr.ru Как я ушел на 1с-фриланс

Хочу рассказать, как я умудрился уйти на фриланс. Все началось с контекстной рекламы в инстаграмме. В начале 2019 года я стал обращать на нее внимание и все чаще и чаще записывался на бесплатные вебинары по саморазивитию. Потом прочитал книгу "Магия утра". Согласно ей я выделил час в день утром на анализ положения, в котором нахожусь. До этого у меня не было времени задуматься. Выводы были неутешительными. Я приближался к возрасту 45 лет, работа программистом 1С вызывала отвращение. Необходимость каждый день быть в офисе "от звонка до звонка" воспринималась как рабство. 1С, кстати, я занимаюсь уже 20 лет. При этом еще 2.5 часа в день тратил на дорогу. Читать

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30.12.2020
10:56 habrahabr.ru 9 ключевых трендов контекстной рекламы в 2021 году

Текущий 2020 год, который всколыхнул рынки онлайн-бизнеса и интернет-маркетинга, а также бросил нам всем немало вызовов, подходит к концу. То, что пандемия и вызванные ей процессы не могли не повлиять на рынок контекстной рекламы, очевидно. Каким было это влияние и что может ожидать рекламные агентства и специалистов по контекстной рекламе в 2021 году — в нашей новой статье. Читать далее

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29.12.2020
11:16 Seomoz.Org The Link Building Webslog

Posted by rjonesx. This is not the link building article you — or really anyone — were probably hoping for. It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building.  What can you expect? 1. YELLING IN CAPSLOCK. 2. Some tips and tricks. 3. Weeping and gnashing of teeth  Courtesy Some Ecards All kidding aside, one of the few aphorisms I’ve come to believe is that sharing how we do things as SEOs is almost never a problem, because 99% of people don't have the follow-through and resources to make it happen. I would love to be proven wrong by the readers on Moz. My goal here is to give a realistic understanding of the monotonous slog that is white-hat, outreach-based link building. I happen to think that link building is a

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11:04 habrahabr.ru [Перевод] Webflow для лендинга + Ghost для блога с Caddy Server

В современных SaaS приложениях лендинг, блог и основное приложение — это три разных сервиса/продукта со своими технологиями. Для лендинга вы можете использовать Tilda, Webflow или другие веб-конструкторы. Для блога обычно используют автономную CMS, такую как WordPress, Ghost или другие. Для SEO крайне важно продвигать и индексировать основной домен .com вместо субдомена blog. .com. Чем больше контента будет на .com/blog, тем больше Google будет индексировать его, а значит и главную страницу. Читать далее

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28.12.2020
15:51 habrahabr.ru 17 полезных ресурсов для маркетолога от директора по маркетингу и PR

Маркетолог — слишком уж разносторонняя личность. И даже если специалист углубляется в одну сферу, например, контент или SEO, понимание, как работают другие подразделения жизненно необходимо. Я работаю в сфере маркетинга уже 23 года, сейчас руковожу департаментом маркетинга и коммуникаций в в федеральном банке. Три года назад для отслеживания лучших вакансий на рынке создал telegram-канала для маркетологов. Очень важно быть в курсе того, что происходит в сфере. Каждый день появляется что-то новое, но есть некоторые ресурсы, книги и фильмы, которые не просто полезны в моей работе, а основополагающие, особенно для начинающих маркетологов. Я их разбил на так называемые номинации, постарался ранжировать от общего к специализированному: Читать

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11:08 Seomoz.Org They're Simply the Best: The Top 25 Moz Blog Posts of 2020

Posted by morgan.mcmurray Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below. We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.  So without further ado, here are the best Moz Blog posts of 2020. Enjoy!  *The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique

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26.12.2020
15:02 habrahabr.ru Продвижение бота на 214 тысяч процентов

Продвижение бота через Твиттер на 214 тысяч процентов.       Примерно с начала декабря провожу эксперимент по продвижению (если угодно - хайпу) в Твиттере своего бота. Результаты мне нравятся. Возможно кому будет интересно как почти при нулевом бюджете сделать эффективную рекламную кампанию в сети. Скриншоты, статистика, части кода и рассказы ниже.    По моему мнению реклама в сети скоро будет активно осваивать короткие звуковые споты. Всё чаще люди начинают слушать интернет, а не только его смотреть. Интернет-радио, Spotify, iTunes и множество других служб для "прослушки" сети очень быстро внедряются в массовое употреблением. Даже Твиттер вывел на рынок звуковые твитты. Росту значения звука способствует и рост числа индивидуальных устройств для прослушивания - наушники стали обыденным явлением и значит звуковая реклама может быть индивидуализированна и подана отдельному человеку в зависимости от его

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22.12.2020
11:10 Seomoz.Org The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

Posted by MiriamEllis Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. From independent grocers to major supermarket chains, there are heroes in every aisle keeping the nation fed. Any data that supports the strong continuance of these businesses is well worth sharing. In this article, I’ll provide results from 900 data points I pulled while analyzing the top local-pack-ranked grocery store in each of the 50 US capital cities. I’ll also summarize the practical tactics I’ve learned from listening to grocers and their marketers, highlighting how

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21.12.2020
23:17 Lenta.ru Четверых российских легкоатлеток дисквалифицировали за допинг

Легкоатлетки Анастасия Баздырева, Марина Пантелеева, Марина Поспелова и Олеся Свиридова дисквалифицированы за нарушения антидопинговых правил. Бегунья Баздырева отстранена от участия в соревнованиях на восемь лет. В ее допинг пробе был обнаружен рекомбинантный эритропоэтин. То же вещество было обнаружено у Поспеловой.

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11:20 Seomoz.Org Avoiding False Conversions in Google Analytics

Posted by R0bin_L0rd Preface The first half of this post is a quick rundown of some of the standard ways in which your conversions could be going awry. The second half of this post — everything after “How to filter conversions with Tag Manager” is an advanced way of intelligently filtering conversions using Tag Manager and cookies. If you’re confident you’ve already covered your bases, feel free just to skip to the advanced section, I just feel it’s important to go through some of the basic stuff before diving into more complex solutions. Avoiding false conversions Aside from failing to record important data, one of the best ways to screw up your analytics is to record the wrong thing and lump it in with all the times you’ve recorded the right thing. For example: if you’re counting conversions when you shouldn’t be, that can screw up automated ad bidding, how much you value individual channels, or even how well you think your business is doing. For this post,

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18.12.2020
11:11 Seomoz.Org SEO Competitive Analysis for B2B — Whiteboard Friday

Posted by Joyce.Obility In the B2B space, it's important to be realistic about who your competitors are.  Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. Thank you for joining me today as we talk about SEO competitive analysis for B2B businesses. My name is Joyce Collardé. I am the SEO Supervisor at Obility. Obility is a digital marketing agency based out of Portland, Oregon, with offices in Austin and Boston and that specializes in B2B businesses.  So I wanted to talk about SEO competitive analysis because it is a really crucial part of your SEO strategy and of

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17.12.2020
11:11 Seomoz.Org What's Changed (and What Hasn't): The 2020 Moz Blog Reader Survey Results

Posted by morgan.mcmurray You're tired of hearing it and I'm tired of saying it, but 2020 really has been a year like no other. SEOs and marketers around the world had to deal with their day-to-day work moving home, alongside a host of natural disasters, civil rights issues, and a pandemic that will alter our industry and global economy for years to come.  We could have held off on launching this year's reader survey, but we decided to move forward anyway because we know your work and your interests have been impacted, and we wanted to know how much.  I'm excited to share with you the results from that survey in this post. We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021.  Methodology We published this survey in July 2020, with questions asking for details on the professional occupations of our readers, how those

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16.12.2020
22:08 Seomoz.Org Google's December 2020 Core Update: By the Numbers

Posted by Dr-Pete On December 3rd, Google announced that they were rolling out the latest Core Update. Initially, the bulk of the impact seemed to arrive on that date, with MozCast spiking at 112.4°F: We measured above-average ranking flux in the three days prior to the update announcement, and a few days after the announcement, but the bulk of the flux seemed to occur on the roll-out day. (The dotted line represents the 30-day average prior to December 3rd.) How did December 2020 compare to other Core Updates? While technically the third largest named core update, Google's December Core Update was very close in measured impact to the May 2020 Core Update and the August 2018 "Medic" Update. Winners and more winners Back in May, I came down pretty hard on winners and losers reports. I don't want to discourage all core update analyses, but our rush to publish can produce misleading results, especially with multi-day updates. In May, I settled on a 7-day update

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12:50 CMSmagazine SEOnews объявил победителей рейтинга Известности SEO-компаний 2020

Интернет-издание SEOnews подвело итоги 13-ого рейтинга Известности SEO-компаний 2020. В исследовании приняли участие 96 компаний-респондентов. По результатам анкетирования респондентов редакция определила самые известные бренды SEO-отрасли в 2020 году. В итоговую таблицу рейтинга попали 153 номинанта.

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11:24 Seomoz.Org What You May Have Missed: Moz Resources to Prioritize Community Learning and Professional Development in 2020

Posted by clschwartz It goes without saying that 2020 has been a wild ride. If you're like me, you've missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. With all that coming your way, there’s bound to be some oversight. Here's a recap of what you might have missed in the chaos that has been 2020. The State of Local SEO Industry Report 2020 The State of Local SEO Industry Report 2020 provides a snapshot of local SEO — both before and during COVID-19 — helping you understand the trends, ideas, and biggest challenges shaping your work in the new decade. We found that 43% of respondents thought there weren't enough quality resources to train teams and clients. That insight led to some of the

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15.12.2020
21:11 CMSWire.com Get Your SEO House in Order for 2021

SEO strategy once meant "I want to be number one for this keyword.” That strategy makes sense for a simple website ... being launched in 2001. Continue reading...

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11:13 Seomoz.Org Maximize Return During Tough Times Through Testing

Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. So what can we learn from this year as we move forward? You can bet things will continue to change and evolve in unpredictable ways. What worked last year might not work now. Heck, what worked last week might not work next week! How, then, can you be sure you’re getting the most out of your marketing efforts? Evolving and finding opportunities There are a few ways you can try to stay on top of things. No matter what, having a strategy for post-COVID is important. Learn from others For one, pay attention to those around you. Learn from your peers

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14.12.2020
14:47 Sostav.ru «Яндекс.Директ» запустил таргетинг по жанрам и тематикам

Нейросеть определит категорию страницы, просматриваемой пользователем

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11:26 Seomoz.Org How Lead Generation Tactics Can Boost Your Link Building Results

Posted by AnnSmarty How effective is your link building campaign? I bet your answer is “I wish it could be better.” Talking to business owners and executives on a daily basis, I have yet to meet one who would be satisfied with their link building strategy. Everyone needs links, yet they are getting harder and harder to get. The solution? Change your link building mindset. How link building is similar to lead generation In any business marketing strategy, we’re really interested in one thing: sales. Yet, if we keep focusing on that end goal, we won’t achieve much. A customer may need up to eight touchpoints before they finally make a purchase. If you only focus on that final sale, you’re missing out on all those extra steps that drive your customer to buy. It may sound obvious (so I’ll stop here) but

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13.12.2020
12:20 habrahabr.ru Анонс: интервью с SEO Gearbox Стивом Гибсоном

Завтра в наших соцсетях выступит Стив Гибсон — SEO компании Gearbox Software, которая разрабатывала игры Half-Life: Blue Shift, а также дополнений Half-Life: Opposing Force, Half-Life High Definition Pack и Half-Life: Decay и игру Borderlands. Интервью будет брать Сергей Уланкин — главный редактор Канобу и наш давний друг. Читать дальше →

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12.12.2020
13:41 Ixbt.com Интернет никогда не будет прежним: спустя 13 лет Google отправляет в отставку рекламу со ссылками

Сейчас в интернете используется реклама всех форм и размеров. Google запустила так называемые объявления или блоки со ссылками в своей рекламной сети AdSense в 2007 году. Теперь компания решила двигаться дальше и отправить в отставку этот рекламный формат.  С 10 марта 2021 года «издатели» AdSense больше не смогут создавать блоки со ссылками для вставки на свои страницы. Пример блока со ссылкой С этого дня вместо адаптивных объявлений со ссылками на сайтах начнут показываться медийные рекламные блоки. Блоки со ссылками будут преобразованы в медийные рекламные блоки и переименованы. На сайтах прекратится показ объявлений со ссылками фиксированного размера. Все рекламные блоки по возможности будут свернуты, в других случаях будет показываться пустое объявление. Как поясняют разработчики Google, это решение основано на отзывах пользователей, издателей и рекламодателей и позволит нам сосредоточить усилия на том, чтобы модернизировать и улучшать другие

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11.12.2020
11:18 Seomoz.Org 3 Creative Ways to Give Your Content Efforts a Boost — Best of Whiteboard Friday

Posted by randfish We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns.  In this 2017 holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to a special Christmas edition of Whitebeard Friday. This week, I wanted to try and help with just a few tactical suggestions on some creative ways to pump up those content marketing campaigns. I've seen that many, many folks in the SEO world, of course, naturally, are investing in content marketing because content is the path to links and amplification and search traffic. Sometimes those content

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10.12.2020
19:39 CMSmagazine Названы лучшие агентства интернет-маркетинга в 2020 году по версии Рейтинга Рунета

Специально для тех, кому одновременно нужны услуги и по контекстной рекламе, и по поисковому продвижению, Рейтинг Рунета опубликовал свежий Рейтинг агентств интернет-маркетинга.

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19:39 CMSmagazine Рейтинг Рунета назвал лучшие компании, оказывающие услуги по веб-разработке и SEO

Рейтинг Рунета опубликовал рейтинг агентств, одновременно предоставляющих услуги по веб-разработке и SEO. Для того, чтобы его построить, организаторы изучили данные о 185 854 проектах, созданных 5 056 агентствами для 123 564 клиентов.Новичками рейтинга в этот раз стало сразу 12 агентств, а еще четырем удалось подняться в рейтинговой таблице сразу на 5 строк и более: WebCanape (+5), Cetera Labs (+8), Nimax (+6) и "BREVIS" (+7).

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11:17 Seomoz.Org How To Do Local SEO for Businesses Without Physical Locations in 2021

Posted by MiriamEllis “My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?” “I work from home. How should I be doing local SEO?” “Are there any tips for doing local SEO for clients like NerdWallet or Credit Karma that serve all customers virtually?” Queries like these about doing local SEO for businesses with nuanced, hidden, or no physical locations and with varied models of customer fulfillment are AMA FAQs and perennial topics on marketing fora. Attendees at the recent Moz Webinar on The ROI of Local SEO repeatedly asked about this subject. Business owners and marketers who haven’t serendipitously discovered Google’s various guidelines are left wondering how to promote non-brick-and-mortar brands. Even where there’s awareness that such guidance

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09.12.2020
11:14 Seomoz.Org The Correlation Between Authoritative Links and Ranking [SEO Study]

Posted by EricEnge Over the past five years, our team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links. We can say this because of the strong correlation our most recent studies show between the Domain Authority (DA) and Page Authority (PA) of linking pages and the rankings of pages receiving the links. Each year, Moz has graciously provided us with access to their Link Explorer index, where we obtain the raw data to perform our analysis. In these studies, we perform Spearman Correlation analyses to show how the following variables correlate with ranking: Number of links to the ranking pageDA of links

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08.12.2020
15:24 CMSmagazine Новая версия UMI.CMS 22: push-рассылки и ещё 441 обновление

Вышла новая версия платформы для создания сайтов UMI.CMS 22. Релиз включает push-рассылки и ещё 441 обновление для электронной коммерции, SEO-продвижения, мультисайтовости, безопасности и расширения интеграций платформы.

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11:24 Seomoz.Org An SEO's Experience in 2020: Opportunities and Challenges

Posted by desordi It would be downplaying it to say that 2020 has been a whirlwind of a year. Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to. While few digital workers were previously able to work from home, the industry — and the world as a whole— had to adjust to full-time remote working during the coronavirus pandemic. Luckily, as SEOs and digital marketers, we have great experience in pivoting and adjusting our working styles and strategies, regardless of what challenges are thrown our way. It comes with the job. Throughout this blog post, I’ll discuss the various tactics I’ve seen work incredibly well for our clients and in the wider industry as a whole, in

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05.12.2020
05:00 Gazeta.Ru Бегунья Арзамасова дисквалифицирована за употребление допинга

Чемпионка мира в беге на дистанцию 800 метров Марина Арзамасова дисквалифицирована за употребление допинга. Об этом спортсменка заявила в своем Instagram. "Друзья, с сожалением сообщаю.Я вынуждена прервать свою профессиональную ...

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04.12.2020
11:21 Seomoz.Org How to Come Up With Tangential Content Ideas — Whiteboard Friday

Posted by amandamilligan Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content?  In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. My name is Amanda Milligan. I'm the Marketing Director at Fractl, an agency that helps brands build their organic growth. Today I'm going to talk to you about one of the strategies we use for our clients, and it's called tangential content. If you haven't heard of it, don't worry. Odds are you might have already done it and not even known. Today we're going to talk about what it is, why you should include it in your strategy, and how to come up with content ideas that are tangential.  What

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02.12.2020
11:14 Seomoz.Org Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering. At its core, SEO is used to deliver helpful content to people actively searching for it. And, it can (and should!) be used to reach target audiences at the local and national level. According to Google, searches for local places without the use of “near me” have grown 150% over the last two years — showing that, when people search, they’re increasingly expecting local results. This creates a powerful opportunity for those organizations primed to take advantage of it. Through the “search and deliver” dynamic of SEO, nonprofit marketers have the opportunity to reach local audiences that

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01.12.2020
11:19 Seomoz.Org When (and When Not) to Outsource Link Building

Posted by Alex-T Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more links from the top resources in our segment. We ended up hiring an agency to help us build these links. The agency was charging us an outrageous $13K a month, but, unfortunately, the high price didn’t equal quality. They weren’t capable of writing anything meaningful, not to mention publishing their content on trustworthy industry blogs. What made things worse was the fact that I brought them on board. Needless to say, we stopped working with this agency. We decided to give another one a try, thinking that this time luck would be on our side. Well, we were wrong. Although

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30.11.2020
14:23 habrahabr.ru SEO-оптимизация сайта на React или как добиться конверсии от поисковиков если у вас Single Page Application

Смоделируем ситуацию: Вы являетесь членом команды веб-разработчиков, занимающихся созданием frontend-части молодого интернет-ресурса на базе React. И вот, когда уже начинает казаться что ваша разработка достигла определенной функциональной, качественной и эстетической кондиции, вы сталкиваетесь с достаточно сложным и не менее интересным вопросом: А что делать с SEO? Как добиться качественной конверсии от поисковых систем? Как сделать так, чтобы о вашем ресурсе узнал весь мир, не вкладывая в это огромного количества денег за платные рекламные компании либо сил в крупномасштабную дополнительную разработку? Как заставить контент вашего Single Page Application работать на вас в поисковых выдачах и приносить клиентов? Интересно? Тогда поехали… Читать

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29.11.2020
13:23 habrahabr.ru 5 accessibility инструментов в Chrome DevTools

Web-разработчик зачастую находится между двух огней, с одной стороны нужно сделать быстро, с другой красиво, качественно, а потом оптимизировать под разные девайсы, SEO, скринридеры...   Поэтому я решил опубликовать подборку инструментов, которые доступны в браузре Chrome, и с помощью которых можно быстро определить наличие проблем с доступностью. А как известно осознание проблемы — это уже половина пути.  Читать далее

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27.11.2020
11:20 Seomoz.Org Image Link Building — Best of Whiteboard Friday

Posted by BritneyMuller Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we're going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let's dive in!  Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans, welcome to another edition of Whiteboard Friday. Today we're going to go over all things image link building, which is sort of an art. I'm so excited to dig into this with you. Know your link targets So first and foremost, you need to know your

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10:57 habrahabr.ru Как считать и распределять бюджет на контекстную рекламу [3 примера]

“У нас 100 тысяч рублей. Давайте в контекст!”. А много это или мало? В вакууме эта цифра ни о чем не говорит. Важно понимать, сколько трафика и лидов нам надо. Мы разобрали три примера, которые показывают, как планировать бюджет в зависимости от поставленных задач. Для автоматизации расчета бюджета использовали бесплатный Медиапланер Click.ru. Читать дальше

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26.11.2020
14:00 habrahabr.ru Кейс по SEO: анализируем поисковый спрос и корректируем стратегию продвижения

В 2019 году мы получили от потенциального клиента запрос на продвижение англоязычного сайта по теме «soaking tubs» (это такие глубокие ванны для полного погружения в воду). Мы изучили клиентский интернет-магазин, а затем решили сделать анализ поискового спроса для одного из запросов и выяснить, соответствуют ли ему страницы сайта. Как оказалось, ситуация даже по одному запросу не совсем такая, как ожидал клиент. Рассказываем, какие результаты дал анализ поискового спроса и что мы предложили клиенту для продвижения англоязычного сайта в органических результатах Google. Читать дальше

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24.11.2020
22:04 CMSmagazine Бесплатный вебинар "Онлайн проверка SEO-оптимизации сайта"

На вебинаре в режиме онлайн разберем SEO-оптимизацию сайта из тех, что пришлют участники. Сайт выберем рандомайзером.

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18:16 CMSmagazine Опубликован Рейтинг SEO-агентств-2020 по версии Рейтинга Рунета

Рейтинг Рунета опубликовал свежий Рейтинг SEO-агентств. В этом году для его подготовки организаторы изучили 54 321 проект, продвигаемый 840 агентствами для 29 911 клиентов. Эта статистика незначительно отличается от данных за 2019 год, что говорит о том, что в целом объем заказов на рынке SEO-услуг особо не изменился.

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23.11.2020
11:08 Seomoz.Org Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro

Posted by KerryDuggan So we meet again, keyword research... Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority of our entertainment and social needs. This means the need for search engines to provide us with what we’re looking for has never been more relevant. Google's algorithm focuses on how to fulfill search intent, and we want Google to see us doing that. We know the accuracy and relevancy of content is imperative so Google thinks we’re the answer to the searcher's query. I lead Moz’s onboarding team in Ireland, and keywords are our most discussed topic in one-on-one walkthroughs — you all want to know how to find the best keywords, if you are currently using the most relevant keywords, and what keywords your competitors are using. The Moz Pro tool shows us all this and more. Book a Moz Pro Walkthrough We want our

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20.11.2020
11:20 Seomoz.Org How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

Posted by BritneyMuller As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building. This is part of my link building series. If you missed the first video, definitely go check it out. It's all around no-brainer link building. It's the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So

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18.11.2020
11:10 Seomoz.Org Business as Unusual: How to Communicate Your New and Updated Services with Google My Business

Posted by ktaing Since the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying the need for brands and businesses of all sizes to be present and discoverable online. During the pandemic, almost a third of shoppers have purchased from a brand that’s new to them. In this article, we’ll explore tactics for surfacing your new or updated services digitally to guide and convert these new searchers during their decision-making process. What types of questions are searchers asking? How can I do business with you? When thinking about your Google My Business

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17.11.2020
11:28 Seomoz.Org The New Best Practices for Native Advertising on Editorial Sites

Posted by MeganRoseM Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. Because they fit the form and function of their sites, their best practices are directly dictated by how we interact with the organic content that surrounds them. On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives.

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16.11.2020
11:24 habrahabr.ru Современный стартовый HTML-шаблон

Доброго времени суток, друзья! Позвольте представить вам мой новый проект — современный стартовый HTML-шаблон. Данный шаблон является результатом анализа более 100 источников по вопросам, касающимся структуры и содержимого веб-страницы, разделения приложения на компоненты, кэширования ресурсов, поисковой оптимизации, безопасности и т.д., и включает в себя следующее: Все meta и link-теги (общие, Microsoft, Facebook, Twitter, IOS, Android, структурированные данные — Schema.org и JSON-LD, а также парочка тегов, связанных с безопасностью) Пример использования HTML5-тегов Пример использования CSS3-свойств Пример использования CSS-модулей Пример использования JavaScript-модулей Файл «manifest.json» Сервис-воркер общего назначения (сначала кэш, затем сеть) Файл «robots.txt» Файл «sitemap.xml» Файл «browserconfig.xml» Файл ".gitignore" Пример Express.js-сервера, устанавливающего заголовки, связанные с безопасностью и сжатием, и возвращающего файлы по запросу Пример креативной

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11:09 Seomoz.Org 6 Ways to Build Brand Authority With Content Marketing

Posted by amandamilligan Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that trust not leading to a sale (at some point). But how exactly can a brand begin to build, or build upon, their authority? Content is an excellent way, and in this article, I’ll go through my tips on how it can be done. 1. Answer your audience’s questions If you’re not doing this, there’s virtually no way you’ll become an authority. People grow to rely on brands when those brands provide the information they’re looking for, so if your content marketing doesn’t incorporate those answers, you’re not demonstrating to your audience why they should trust

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13.11.2020
12:20 habrahabr.ru Чат-бот для устранения ошибок в контекстной рекламе Яндекс.Директ

Всем привет! Мы сделали сервис, который в формате чат-бота показывает ошибки и способы их устранения в контекстной рекламе по заранее сформированному алгоритму. Будет очень полезна обратная связь от пользователей Хабра! Читать дальше →

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