Контекст и SEO

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22.02.2019
11:09 Seomoz.OrgWhat a Two-Tiered SERP Means for Content Strategy - Whiteboard Friday

Posted by willcritchlow
If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent.

Click on the whiteboard image above to open a high resolution version in a new tab!
If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. Learn about what's changing below:

Learn more about the new DA
Video Transcription Hi, Whiteboard Friday fans. I'm Will Critchlow, one of the founders at Distilled, and what I want to talk about today is joining the dots between some theoretical work that some of my colleagues have been doing and some of the

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21.02.2019
20:03 Seomoz.OrgThe Influence of Voice Search on Featured Snippets

Posted by TheMozTeam

This post was originally published on the STAT blog.
We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions.
This means that featured snippets have an impact on voice search — bad snippets, or no snippets at all, and digital assistants struggle. By that logic: Create a lot of awesome snippets and win the voice search race. Right?
Right, but there’s actually a far more interesting angle to examine — one that will help you nab more snippets and optimize for voice search at the same time. In order to explore this, we need to make like Doctor Who and go back in time.
From typing to talking Back when dinosaurs roamed the earth and queries were typed into search engines via keyboards, people adapted to search engines by adjusting how

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11:15 Seomoz.OrgSEO Channel Context: An Analysis of Growth Opportunities

Posted by BrankoK
Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand.
Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO.
This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.
Case description The included charts show real, live data. You can see the whole SEO channel context analysis in this Data Studio SEO report

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10:43 habrahabr.ru[recovery mode] Сбалансированные показатели сайта. Часть 1: Стратегия

Этой статьей я хотел бы открыть небольшой цикл, посвященный той парадигме продвижения, которую я вывел за многие годы работы и которую в данный момент активно применяю в работе с клиентскими проектами и собственными проектами моей компании. Материал будет полезен, прежде всего, владельцам бизнеса, планирующим SEO-продвижение своими силами или с привлечением профессионалов, а коллегам, возможно, пригодится для объяснения принципов поискового продвижения заказчикам. Я эту концепцию активно использую на встречах и успешно добиваюсь приемлемо высокого уровня понимания даже у людей, далеких не то что от SEO, а даже от компьютеров. Читать дальше →

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09:12 Sostav.ruБитва цветов, конфет и фанеры: подарки к гендерным праздникам в зеркале поисковых запросов

Екатерина Дерябина, руководитель группы контекстной рекламы i-Media, поделилась результатами исследования запросов по подаркам

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01:24 Seomoz.OrgMake sense of your data with these essential keyword segments

Posted by TheMozTeam
This blog post was originally published on the STAT blog.
The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions.
But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags.
Follow along as we walk through the different kinds of segments in STAT, how to create them, and which tags you’ll want to get started with. You’ll be a fanciful segment connoisseur by the time we’re through!
Segmentation in STAT In STAT, keyword segments are called “tags” and come as two different types: standard or dynamic.
Standard tags are best used when you want to keep specific keywords grouped together because of shared characteristics —

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19.02.2019
16:31 habrahabr.ruКонтент-маркетинг, контекстная реклама, повышение конверсии: 6 полезных руководств по продвижению стартапа в сети

В прошлом году я довольно глубоко окунулась в мир ИТ-стартапов – работаю над парочкой собственных проектов, о которых иногда рассказываю. В связи с этим новый импульс получил интерес к вопросам продвижения продуктов в интернете. За последние пару месяцев я перечитала массу статей и руководств. В сегодняшней статье собраны несколько наиболее интересных, на мой взгляд, материалов на русском и английском языке. Примечание: для удобства в скобках указан год выхода руководства/статьи – так легче понять актуальность и применимость в режиме «здесь и сейчас». Читать дальше →

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15:44 habrahabr.ruВеб аналитика для бизнеса

Вы вкладываете в маркетинг деньги. И наверняка хотите знать сколько клиентов приходит и сколько стоит один приведенный клиент. Лучше SEO или Facebook? А может разместить баннер на сайте Х за 1000 грн в месяц? Или лучше отключить банерную рекламу, от нее все-равно толку мало… Статья о веб аналитике на эти вопросы ответ не даст. А даст понимание как самостоятельно найти ответ и получать этот ответ регулярно. Материал предназначен не для аналитиков а для предпринимателей, которым нужно понять: Как оптимизировать бюджет на рекламу? Как проверить своего маркетолога. Тут не будет больших углублений и инструкций как настроить, это все можно найти погуглив.
Читать дальше →

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18.02.2019
11:50 habrahabr.ru[Из песочницы] Пиар в айти: как жить, куда идти?

Я знаю как минимум 5 браузеров, около 20 хостингов, 23 более-менее годных CRM-системы, 6 адекватных ERP, 12 нормальных систем управления проектами, 5 багтрекеров, сотни однообразных мобильных приложений, 4 крупных BPM-системы и проч. Перед каждой из компаний-разработчиков стоит задача показаться на глаза будущему пользователю первым и желательно его не разочаровать, потому что разубедить купить что-то другое будет дороже, сложнее и дольше. Это первая задача. Вторая задача — иметь такой имидж на рынке, чтобы к тебе были готовы идти лучшие кандидаты, чтобы о тебе мечтали новички и желательно за тебя боролись евангелисты. Третья задача — быть компанией, которой гордятся сотрудники. Если вы реально думаете, что всему этому может помочь пресс-релиз, у меня для вас плохие новости. Яндекс.Директ? Ну если есть 4 мешка денег… Участие в выставке? Ок, ваши блокноты точно разберут. Так что

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11:16 Seomoz.OrgDetecting Link Manipulation and Spam with Domain Authority

Posted by rjonesx.
Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform because I was a consumer of the API, lacking access to deeper metrics, measurements, and methodologies to identify anomalies in backlink profiles. We used these techniques in spotting backlink manipulation with tools like Remove'em and Penguin Risk, but they were always handicapped by the limitations of consumer facing APIs. Moreover, they didn't scale. It is one thing to collect all the backlinks for a site, even a large site, and judge every individual link for source type, quality, anchor text, etc. Reports like these can be accessed from dozens of vendors if

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11:16 Seomoz.OrgBuild a Search Intent Dashboard to Unlock Better Opportunities

Posted by scott.taft
We've been talking a lot about search intent this week, and if you've been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.
I’m going to share how to take all that sweet keyword data you’ve categorized, put it into a Power BI dashboard, and start slicing and dicing to uncover a ton insights — faster than you ever could before.
Building your keyword list Every great search analysis starts with keyword research and this one is no different. I’m not going to go into excruciating detail about how to build your keyword list. However, I will mention a few of my favorite tools that I’m sure most of you are

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17.02.2019
13:06 Gazeta.Ru"Чайфу" вернули пропавшие гитары

Участникам группы "Чайф" Владимиру Шахрину и Владимиру Бегунову вернули гитары, которые пропали во время перелета из Москвы в Екатеринбург. Об этом сообщает РИА "Новости" со ссылкой на пресс-секретаря музыкального ...

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05:53 Lenta.ruУчастники «Чайфа» потеряли гитары

Участники группы «Чайф» Владимир Шахрин и Владимир Бегунов заявили о пропаже гитар после перелета из Москвы в Екатеринбург. В столице у музыкантов были гастроли. «Есть версия, что грузчики в Шереметьево фотографируются и играют на них во время перерывов», — отмечается в посте в Facebook.

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16.02.2019
21:52 Gazeta.RuГитары группы "Чайф" потерялись

Гитары участников группы "Чайф" Владимира Шахрина и Владимира Бегунова пропали во время перелета из Москвы в Екатеринбург, передает РИА "Новости". "Гитары Шахрина и Бегунова не прилетели в Екатеринбург. Есть ...

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15.02.2019
11:15 Seomoz.Org4 Ways to Improve Your Data Hygiene - Whiteboard Friday

Posted by DiTomaso
We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for.



Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription Hi. My name is Dana DiTomaso. I am President and partner at Kick Point. We're a digital marketing agency, based in the frozen north of Edmonton, Alberta. So today I'm going to be talking to you about data hygiene.
What I mean by that is the stuff that we see every single time we start working with a new client this stuff is always messed up. Sometimes it's one of these four things.

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13.02.2019
22:06 Seomoz.OrgA guide to setting up your very own search intent projects

Posted by TheMozTeam
This post was originally published on the STAT blog.
Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story.
Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make super data-driven decisions.
To show you what we mean, let’s take a look at a few ways we can set up a search intent project to uncover the kinds of insights we shared in our whitepaper, Using search intent to connect with consumers.
Before we jump in, there are a few things you should have down pat:
1. Picking a search intent that works for you Search intent is the

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04:13 Seomoz.OrgPeople Ask Their Most Pressing SEO Questions — Our Experts Answer

Posted by TheMozTeam
We teamed up with our friends at Duda, a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a challenge, hunkered down to collaborate on providing them with answers. From Schema.org to voice search to local targeting, we're tackling real-world questions about organic search. Read on for digestible insights and further resources!
How do you optimize for international markets? International sites can be multi-regional, multilingual, or both. The website setup will differ depending on that classification.
Multi-regional sites are those that target audiences from multiple countries. For example: a site that targets users in the U.S. and the U.K.Multilingual sites are those that target speakers of multiple languages. For example,

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12.02.2019
22:20 Seomoz.OrgThe Basics of Building an Intent-based Keyword List

Posted by TheMozTeam
This week, we're taking a deep into search intent.
The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features, the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard.
Search intent is the new demographics, so it only made sense to get up close and personal with it. Of course, in order to bag all those juicy search intent tidbits, we needed a great intent-based keyword list. Here’s how you can get your hands on one of those.
Gather your core keywords First, before you can even think about intent, you need to

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11:14 Seomoz.OrgDo Businesses Really Use Google My Business Posts? A Case Study

Posted by Ben_Fisher
Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence.
As long as your local business meets Google’s guidelines, your Google My Business profile can help give your company FREE exposure on Google’s search engine. Not only can potential customers quickly see your business’ name, address and phone number, but they can also see photos of your business, read online reviews, find a description about your company, complete a transaction (like book an appointment) and see other information that grabs a searcher’s attention — all without them even visiting your website. That’s pretty powerful stuff!

Google My

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11.02.2019
22:57 Seomoz.OrgHow to Identify and Tackle Keyword Cannibalisation in 2019

Posted by SamuelMangialavori
If you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone!
Despite the fact that the term “cannibalisation” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the cannibalisation.
What do we mean by cannibalisation in SEO? This unfortunate and often unnoticed problem harms the SEO potential of the pages involved. When more than one page has the same/similar keyword target, it creates “confusion” in the eyes of the search engine, resulting in a struggle to decide what page to rank for what term.
For instance, say my imaginary e-commerce

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11:27 Seomoz.OrgCommunicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Posted by KameronJenkins
When your target is constantly moving, how can you keep your clients informed and happy? Raise your hand if you’ve ever struggled to keep up with all the changes in our industry.
Go ahead, don’t be shy!
Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on.
It can be tiring trying to keep up with a constantly moving target, but it doesn’t even stop there. SEOs must also explain those developments to their clients and stakeholders.
Work at an agency? Your clients will want to know that you’re helping them stay relevant. During my agency years, I can’t tell you how many times clients emailed in with a link to an article on the topic of a new development asking, “Do we need to be worried about this? How can we use this for our SEO?” Keeping

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08.02.2019
11:30 Seomoz.OrgUsing STAT for Content Strategy - Whiteboard Friday

Posted by DiTomaso
Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week's Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes her preferred tools and methods for developing a modern and effective content strategy.



Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription Hi, everyone. Welcome to Whiteboard Friday. My name is Dana DiTomaso. I'm President and partner of Kick Point, which is a digital marketing agency based way up in Edmonton, Alberta. Come visit sometime.
What

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06.02.2019
18:53 habrahabr.ru[Из песочницы] JAMstack: Как создать свой блог используя Gatsby + Contentful + Netlify

JAMstack: Как создать свой блог используя Gatsby + Contentful + Netlify Вы уже слышали о новом подходе JAMstack? Возможность писать веб-приложения на любимом фреймворке, управлять контентом из админ панели, а на выходе получать полностью валидные HTML-страницы построенные согласно с самыми последними рекомендациями SEO, PWA и a11y.
Интересно? Тогда вот список рассматриваемых вопросов в этой статье:
Что это за новый стек и зачем он нужен? Как запустить базовое приложение используя Gatsby? Работа с Contentful и создание первой порции данных Как связать Contentful и Gatsby используя GraphQL? Настроить автоматический деплоймент используя Netlify Читать дальше →

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11:15 Seomoz.OrgExploring Google's New Carousel Featured Snippet

Posted by TheMozTeam
Google let it be known earlier this year that snippets were a-changin’. And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your questions.
We first took you on a deep dive of double featured snippets, and now we’re taking you for a ride on the carousel snippet. We’ll explore how it behaves in the wild and which of its snippets you can win.
For your safety, please remain seated and keep your hands, arms, feet, and legs inside the vehicle at all times!
What a carousel snippet is an how it works This particular snippet holds the answers to many different questions and, as the name suggests, employs carousel-like behaviour in order to surface them all.

When you click one of the “IQ-bubbles” that run along the bottom of the snippet, JavaScript takes over and replaces the

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05.02.2019
17:02 Seomoz.OrgA New Domain Authority Is Coming Soon: What’s Changing, When, & Why

Posted by rjonesx.
Howdy Moz readers,
I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority.
Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking. We recognize that stability plays an important role in making Domain Authority valuable to our customers, so we wanted to make sure that the new Domain Authority brought meaningful changes to the table.

Learn more about the new DA
What’s changing? What follows is an account of some of the technical changes behind the new Domain Authority and why they matter.
The training set: Historically, we’ve relied on training Domain Authority against an unmanipulated, large set of search results. In fact, this has been the standard

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15:24 habrahabr.ruJobs-To-Be-Done для разработки и продвижения продукта

Простая заметка про Jobs-To-Be-Done. Основная часть контента находится в материалах, которыми я поделился в конце — там только лучшее, что я нашёл. JTBD переводится, как «работа, которая должна быть выполнена». Работа — это изменение к лучшему, на которое человек рассчитывает в определённых обстоятельствах. Работа, на которую нанимают продукт, определяет причину его выбора среди других вариантов. Понимание работы помогает управлять потреблением продукта, в отличие от корреляций, которые дают возможность просто проверить гипотезы. JTBD поможет понять причинно-следственную связь — почему продукт купили, в отличие от метода персон, который покажет только статистическую корреляцию — какими параметрами обладает покупатель. В разработке это поможет сделать востребованный продукт без фич, которые никому не нужны. В маркетинге это поможет формулировать рекламные слоганы, подбирать запросы для

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01:07 Seomoz.OrgHow To Setup Metrics to Optimize Your Digital PR Team’s Press Coverage

Posted by acarlisle

Over the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. Scaling a team of that size in a such a short period of time required hands-on training and a clear communication of goals and expectations within the role — but what metrics are indicative of success in digital PR?
As a data-driven content marketing agency, we turned to the numbers for something a little different than our usual data-heavy campaigns — we used our own historical data to analyze and optimize our digital PR team’s outreach.
This post aims to provide better insight in defining measurable variables as key performance indicators, or KPIs, for

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01.02.2019
23:24 Seomoz.OrgAll About Website Page Speed: Issues, Resources, Metrics, and How to Improve

Posted by BritneyMuller
Page speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this week's edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started.



Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things page speed and really getting to the bottom of why it's so important for you to be thinking about and working on as you do your work.
At the very fundamental level I'm going to briefly explain

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31.01.2019
18:36 Sostav.ruПроблемы интернет-агентства при развитии клиентских сайтов

Отношения между заказчиком и подрядчиком в SEO в 2018-2019 г. на примере кейса «СЕО-Импульс» и ЧОП

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30.01.2019
13:43 habrahabr.ru[recovery mode] SEO и контекст: что выбрать, и нужно ли выбирать?

Все последние обновления алгоритмов поисковых машин (особенно Яндекса) приводят представителей SEO-индустрии к одному и тому же неутешительному выводу: поисковики намеренно и планомерно коммерциализируют первую страницу результатов, навязывают контекст и отодвигают органику все ниже и ниже. Возникает резонный вопрос: “А может это и правильно? Почему бы не перенести бюджеты на CPC?”. В этой статье я хотел бы поделиться своими мыслями о том, почему не обязательно делать выбор в пользу какого-то одного канала. Читать дальше →

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29.01.2019
22:59 Seomoz.OrgB2B Local Search Marketing: A Guide to Hidden Opportunity

Posted by MiriamEllis


Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO?
If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like Moz, MailChimp, and Hootsuite are businesses which vend to other businesses, their transactions are primarily digital. These may be the types of companies that make best-of B2B lists, but today let’s explore another realm in which a physical business you promote is eligible to be marketed both locally and as a B2B.
Let’s determine your eligibility, find your B2B opportunities, identify tips specific to your business model, analyze an outreach email, explore your content with a checklist, and

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00:51 Seomoz.OrgRewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Posted by BritneyMuller
In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. If you missed them, we've got the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, and Chapter Five for your reading pleasure. Be sure to let us know what you think of Chapter 6 in the comments!
Chapter 6: Link Building & Establishing Authority Turn up the volume. You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank. To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content.
Google has

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27.01.2019
23:02 habrahabr.ruDigital-мероприятия в Москве c 28 января по 3 февраля

Вебинар: как избежать ошибок при продвижении сайта и оценить эффективность вложений в продвижение с помощью сквозной аналитики.
29 января (вторник) онлайн бесплатно Спикеры: Артур Латыпов (руководитель отдела продвижения сайтов и интернет-рекламы агентства «SEO Интеллект» и Студии F1) и Игорь Болотов (эксперт сервиса сквозной аналитики, руководитель отдела продаж Alytics). Вы получите пошаговый SEO разбор сайта от профессионалов и узнаете об основных ошибках при продвижении в поисковиках. А также узнаете, как с помощью сквозной аналитики оптимизировать рекламу и увеличить выручку. Бесплатные консультации стартапов
29 января (вторник) Кирпичная 33с2 бесплатно 29 января эксперты Бизнес-инкубатора ВШЭ проведут индивидуальные консультации с основателями стартапов ранних стадий. Мы поможем вам разобрать текущие проблемы проекта и зададим самые важные вопросы. Moscow.Digital #18 by

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26.01.2019
18:33 habrahabr.ru[Перевод] 42 оператора расширенного поиска Google (полный список)

Те, кто давно занимается поисковой оптимизацией, хорошо знают об операторах расширенного поиска Google. Например, почти все знают об операторе site:, который ограничивает поисковую выдачу одним сайтом. Большинство операторов легко запомнить, это короткие команды. Но уметь эффективно их использовать — совсем другая история. Многие специалисты знают основы, но немногие по-настоящему овладели этими командами. В этом статье я поделюсь советами, которые помогут освоить поисковые операторы для 15 конкретных задач. Читать дальше →

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25.01.2019
11:17 Seomoz.OrgRedirects: One Way to Make or Break Your Site Migration - Whiteboard Friday

Posted by KameronJenkins
Correctly redirecting your URLs is one of the most important things you can do to make a site migration go smoothly, but there are clear processes to follow if you want to get it right. In this week's Whiteboard Friday, Kameron Jenkins breaks down the rules of redirection for site migrations to make sure your URLs are set up for success.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hey, guys. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and I work here at Moz. What we're going to be talking about today is redirects and how they're one way that you can make or break your site migration. Site migration can mean a lot of different

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24.01.2019
23:20 Seomoz.OrgMapping the Overlap of SERP Feature Suggestions

Posted by TheMozTeam
From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes, the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.
In fact, the increase of topics and entities as a way of navigating and indexing the web was one of the biggest developments in search in 2018. This is why we took 40,977 SERPS and stripped out every term or phrase from the aforementioned features — a small, first step toward making sense of Google’s organizational skills.
We wanted to see how much overlap might exist across these different SERP features. Does Google give us a lot of new keywords to work with or just suggest the same stuff over and over again? Do we need to pay attention to each SERP feature

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02:14 Seomoz.OrgUncovering SEO Opportunities via Log Files

Posted by RobinRozhon
I use web crawlers on a daily basis. While they are very useful, they only imitate search engine crawlers’ behavior, which means you aren’t always getting the full picture.
The only tool that can give you a real overview of how search engines crawl your site are log files. Despite this, many people are still obsessed with crawl budget — the number of URLs Googlebot can and wants to crawl.
Log file analysis may discover URLs on your site that you had no idea about but that search engines are crawling anyway — a major waste of Google server resources (Google Webmaster Blog):
While it’s a fascinating topic, the fact is that most sites don’t need to worry that much about crawl budget —an observation shared by John Mueller (Webmaster Trends Analyst at Google) quite a few times already.
There’s still a huge value in analyzing logs produced

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23.01.2019
19:43 CMSmagazineКак получить лиды c контекстной рекламы

Рассказывает Влада Фадеева, руководитель отдела контекстной рекламы i.com

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10:56 habrahabr.ruКак ускорить работу с API на языке R с помощью параллельных вычислений, на примере API Яндекс.Директ

Язык R на сегодняшний день является одним из мощнейших и многофункциональных инструментов для работы с данными, но как мы знаем практически всегда, в любой бочке мёда найдётся ложка дёгтя. Дело в том, что R по умолчанию является однопоточным.
Скорее всего достаточно длительное время вас это не будет беспокоить, и вы вряд ли будете задаваться этим вопросом. Но к примеру если вы столкнулись с задачей сбора данных из большого количества рекламных аккаунтов из API, например Яндекс.Директ, то вы значительно, как минимум в два — три раза, можете сократить время на сбор данных используя многопоточность.

Читать дальше →

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04:49 Seomoz.OrgHow to Optimize Your Conversion Funnel, from ToFu to BoFu

Posted by OliviaRoss
No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.
The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. The goal is

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21.01.2019
09:19 Sostav.ruСергей Петраковский, i-Media: «SEO продолжает оставаться одним из самых дешевых в пересчете на стоимость привлечения клиента каналов трафика»

Коммерческий директор i-Media рассказал об истории развития агентства, изменении digital-рынка и трендах 2019 года

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18.01.2019
11:15 Seomoz.OrgFull Funnel Testing: SEO & CRO Together - Whiteboard Friday

Posted by willcritchlow
Testing for only SEO or only CRO isn't always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today's Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your conversion-focused CRO changes at once.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hi, everyone. Welcome to another Whiteboard Friday. My name is Will Critchlow, one of the founders at Distilled. If you've been following what I've been writing and talking about around the web recently, today's topic may not surprise you that much. I'm

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17.01.2019
19:36 habrahabr.ruСовременный опыт использования яндекс директа

Долгое время назад ставки на контекстную рекламу как-то быстро полезли вверх и стоимость лида, полученного с использованием этого канала стала сильно проигрывать холодным звонкам. Поэтому рекламу пришлось на некоторое время заморозить. Однако, ввиду того, что конверсия от входящих заявок остается существенно выше, а так же из-за возникшего рекламного бюджета, было решено вернуться к использованию рекламы. Читать дальше →

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11:16 Seomoz.OrgHow to Implement a National Tracking Strategy

Posted by TheMozTeam
Google is all about serving up results based on your precise location, which means there’s no such thing as a “national” SERP anymore. So, if you wanted to get an accurate representation of how you’re performing nationally, you’d have to track every single street corner across the country.
Not only is this not feasible, it’s also a headache — and the kind of nightmare that keeps your accounting team up at night. Because we’re in the business of making things easy, we devised a happier (and cost-efficient) alternative.
Follow along and learn how to set up a statistically robust national tracking strategy in STAT, no matter your business or budget. And while we’re at it, we’ll also show you how to calculate your national ranking average.


Let’s pretend we’re a large athletic retailer. We have 30 stores across the US, a

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03:07 Seomoz.Org5 Real Examples of Advanced Content Promotion Strategies

Posted by bsmarketer
Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently.
Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition.
1. Use content to fuel social media distribution (and not the other way around) Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. The Kissmetrics blog received nearly 85% of its traffic from organic search. The second biggest traffic-driver was the newsletter.
Social media did drive traffic to their posts. However, former blog editor Zach

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15.01.2019
09:49 habrahabr.ru[recovery mode] Откуда берутся тексты: краткий гайд для тех, кто хочет сэкономить на контенте для SEO

Перед началом небольшой дисклеймер: здесь я предлагаю несколько советов для тех, кто хочет самостоятельно написать тексты для сайта. Описывать, какие тексты рулят, агитировать за или против тех или иных типов контента, рассуждать об LSI и классических SEO-текстах в этом материале не буду. Только творческий процесс и источники вдохновения для тех, кто испытывает сложности с темами и креативом, но по тем или иным причинам не хочет довериться профессионалам. Теперь, когда мы договорились с исходными, перейдем к сути. Читать дальше →

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11.01.2019
11:27 Seomoz.OrgHow to Get Into Google News - Whiteboard Friday

Posted by Polemic
Today we're tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We're delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that much-coveted Google News carousel.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hi, everyone. I'm Barry Adams. I'm a technical SEO consultant at Polemic Digital and a specialist in news SEO. Today we're going to be talking about how to get into Google News. I get a lot of questions from a lot of people about Google News and specifically how you get a website into Google

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08.01.2019
11:14 Seomoz.OrgWhat Happens When SEO and CRO Conflict?

Posted by willcritchlow
Much has been written and spoken about the interplay of SEO and CRO, and there are a lot of reasons why, in theory, both ought to be working towards a shared goal. Whether it's simple pragmatism of the business benefit of increasing total number of conversions, or higher-minded pursuits such as the ideal of Google seeking to reward the best user experiences, we have many things that should bring us together.
In practice, though, it’s rarely that simple or that unified. How much effort do the practitioners of each put in to ensure that they are working towards the true shared common goal of the greatest number of conversions?
In asking around, I've found that many SEOs do worry about their changes hurting conversion rates, but few actively mitigate that risk. Interestingly, my conversations with CRO experts show that they also often worry about

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07.01.2019
11:20 Seomoz.OrgTaking Local Inventory Online: An Interview with Pointy’s Mark Cummins

Posted by MiriamEllis
Let’s go back in time 20 years so I can ask you the question, “How often do you look at a paper map every month?”
Unless you were a cartographer or a frequent traveler, chances are good that your answer would be, “Hmm, maybe less than once a month. Maybe once or twice a year.”
But in 2019, I’d wager there’s scarcely a day that goes by without you using Google Maps when planning to eat out, find a service provider, or find something fun to do. That web-based map in your hand has become a given.
And yet, there’s one thing you’re still not using the Internet for. And it’s something you likely wonder about almost daily. It starts with the question,
“I wonder who around here carries X?”
A real-world anecdote After the tragic fires we’ve had this year in California, I wanted to wet mop all the floors in my house instead of vacuuming them, due to my

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04.01.2019
11:19 Seomoz.OrgOn-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMuller
Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things on-page SEO, and I've divided it into three different sections:

How are crawlers and Googlebot crawling through your site and your web pages? What is the UX of your on-page content? What is the value

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02.01.2019
11:27 Seomoz.OrgHow to Research, Monitor, and Optimize for Questions

Posted by AnnSmarty
Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now:
Niche question research is the most powerful content inspiration source Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and / or social media will improve engagement Questions are very useful for niche and audience research: What can't people figure out in your industry and how can you best help them? Question research allows you to understand natural language better and optimize for voice search Question optimization allows for increased organic search visibility through both featured snippets and Google's "People Also Ask" results. Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in

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09:31 habrahabr.ruХватит паранойи или почему вам не светит 100 баллов в Page Speed

Йо-йо! Отличная штука SEO. Никто не знает, что делать наверняка, почему сайт «не в топ» и почему онлайн-бизнес не работает. И в поисках истинной причины владельцы сайтов становятся как сорокалетние тётушки, которые верят всякой ерунде цыганок на рынке. И вот взяв в руки клавиатуру и набрав запрос в поисковике они видят «магический совет» — «100 баллов по google page speed и будет тебе счастье». Ни чего плохого в стремлении ускорить свой сайт нет, только fl и всякие kwork'и пестрят заявками типа «оптимизировать сайт до 100 баллов на page speed», а сами владельцы сайтов не понимают сколько на самом деле может стоить им эта оптимизация. Сегодня я хочу рассказать почему достичь заветного значения практически невозможно на некоторых решения или это будет весьма затратно. Я разберу некоторые советы page speed и расскажу о них. Читать дальше →

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28.12.2018
11:19 Seomoz.OrgThe SEO Elevator Pitch - Whiteboard Friday

Posted by KameronJenkins
What is it you do again?
It's a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don't have a solid elevator pitch for describing your job, this is the Whiteboard Friday for you! Learn how to craft a concise, succinct description of life as an SEO without jargon, policing, or acting like a superhero.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hey guys, welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and I work here at Moz. Today we're going to be talking about creating an SEO elevator pitch, what is it,

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26.12.2018
15:27 habrahabr.ru[recovery mode] Кейс: как увеличить еженедельный трафик интернет-магазина в 7,5 раз без рекламы

Некоторые маркетологи чуть ли не каждый год громко заявляют о неэффективности SEO. Да и в целом складывается впечатление, что в условиях сумасшедшей конкуренции без рекламных бюджетов в ТОПы выдачи не прорваться. Так ли это? Как показывает наша практика, поисковая оптимизация по-прежнему находится на передовой онлайн-продвижения и приносит “вкусные” результаты. В пример приведем свежий кейс интернет-магазина halal-spb.ru. Читать дальше →

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25.12.2018
13:00 Sostav.ruИнструменты и тренды международного SEO от WPP

SEO-специалисты MediaCom обозначили главные итоги 2018 и дали прогноз на 2019-2020 годы

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14.12.2018
11:15 Seomoz.Org3 Big Lessons from Interviewing John Mueller at SearchLove London - Whiteboard Friday

Posted by willcritchlow
When you've got one of Google's most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow recently had the honor of interviewing Google's John Mueller at SearchLove London, and in this week's edition of Whiteboard Friday he shares his best lessons from that session, covering the concept of Domain Authority, the great subdomain versus subfolder debate, and a view into the technical workings of noindex/nofollow.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hi, Whiteboard Friday fans. I'm Will Critchlow from Distilled, and I found myself in Seattle, wanted to record another Whiteboard Friday video and talk

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13.12.2018
10:15 habrahabr.ruВосьмая Вебмастерская. Прямой эфир на Хабре

Сегодня в 11:00 по московскому времени стартует ежегодная конференция Яндекса для владельцев сайтов, маркетологов и аналитиков. В этот раз мы не только подготовили ряд анонсов, но и сделали особый упор на взаимоотношении продукта, маркетинга и SEO. Как бизнесу начать эффективно использовать возможности оптимизатора, как вместе с ним подобрать стратегию развития продукта и маркетинговых активностей, как анализировать конкурентов и спрос, — обо всём этом вы узнаете из докладов наших спикеров. Посмотреть Вебмастерскую можно будет в прямом эфире:

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12.12.2018
18:31 CMSmagazineКонтекст в новогодние праздники: 10 советов для специалистов

Как размещать контекстную рекламу в новогодние праздники, рассказывает Марина Щербакова, ведущий менеджер по контекстной рекламе i.com

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11:10 Seomoz.OrgWhy Local Businesses Will Need Websites More than Ever in 2019

Posted by MiriamEllis


64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report
...but please don’t come away with the wrong storyline from this statistic.
As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?”
Our answer to this question is,“Yes, you’ve never needed a website more than you will in 2019.” In this post, we’ll examine:
Why it looks like local businesses don’t need websites Statistical proofs of why local businesses need websites now more than

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11.12.2018
21:18 Techcrunch.ComFacebook relaunches search ads to offset slowing revenue

It’s an ad duoply battle. Facebook is starting to test search ads in its search bar and Marketplace, directly competing with Google’s AdWords. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product. Now it’s going to let a small set of automotive, retail, and ecommerce industry advertisers show users in […]

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11:17 Seomoz.OrgEvolving Keyword Research to Match Your Buyer’s Journey

Posted by matthew_jkay
Keyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not.
Within Google Ads came a tool that enabled businesses to look at how many searches there were per month for almost any query. Google Keyword Planner became the de facto tool for keyword research in the industry, and with good reason: it was Google’s data. Not only that, Google gave us the ability to gather further insights due to other metrics Keyword Planner provided:

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10.12.2018
20:17 habrahabr.ruПеред вами — React Modern Web App

Перед тем как начать собирать с нуля Modern Web App нужно разобраться, что такое — Современное Веб-Приложение?
Modern Web App (MWA) — приложение, придерживающееся всех современных веб-стандартов. Среди них Progressive Web App — возможность скачивать мобильную браузерную версию на телефон и использовать как полноценное приложение. Так же это возможность листать сайт в оффлайне как с мобильного устройства, так и с компьютера; современный материальный дизайн; идеальная поисковая оптимизация; и естественно — высокая скорость загрузки.

Вот что будет в нашем MWA (советую использовать эту навигацию по статье):
Universal Web App Material-ui Code Splitting Пример использования Redux Мобильная версия Progressive Web App Babel 7, Webpack и многое другое Люди на Хабре деловые, поэтому сразу ловите ссылку на GitHub репозиторий, архив с каждой из стадий разработки и демо. Статья рассчитана

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08.12.2018
00:55 Seomoz.OrgContent Comprehensiveness - Whiteboard Friday

Posted by KameronJenkins
When Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hey, guys. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and I work here at Moz.
Today we're going to be talking about the quality of content comprehensiveness and what that means and why sometimes it can be confusing. I want to use an example scenario of a conversation that tends to go on between SEOs and

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06.12.2018
11:19 Seomoz.OrgThe Guide to Building Linked Unstructured Citations for Local SEO

Posted by MiriamEllis
This article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here.
When you’ve accomplished step one in your local search marketing, how do you take step two?
You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP.
But what can local SEO practitioners do once they’ve got these formal listings created and a system in place for managing them? Our customers often come to us once they’ve gotten well underway with Moz Local and ask, “What’s next? What can I do to move the needle?” This blog post will give you the actionable strategy and a complete step-by-step tutorial to answer this important question.
A quick refresher on citations Listings on formal directories are called

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04.12.2018
17:17 habrahabr.ru[Из песочницы] На-click-ать известность, или как взбудоражить робота и … остальных

Давным-давно, у фасада далекого-далекого магазина состоялся подслушанный разговор:

NB: - А как привести много посетителей на свой новый сайт?
GURU: - Ну можно ссылок «раскидать» на разных форумах и в соц. сетях. Поисковая оптимизация поможет и контент. Можно тизерные сети привлечь, а можно много раз посетить сайт через разные прокси ...
NB: - И чем же помогут такие посещения, ведь это иллюзия живых людей?
GURU: - Счетчик статистики от google или от yandex объяснит поисковикам, что сайт становится популярным. Да еще и реферер можно связать с посещаемыми сайтами по запросам. Подрастет позиция в поисковиках, а значит и подрастет поисковый трафик.
NB: - А где же взять такое количество прокси?
GURU: -

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03.12.2018
22:11 Seomoz.Org7 Search Ranking Factors Analyzed: A Follow-Up Study

Posted by Jeff_Baker
Grab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today.
Again.
Back it on up... A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton’s blog between January and June of 2018.
We used a technique of writing these articles published earlier on Moz that generates some seriously awesome results (we’re talking more than doubling our organic traffic in the last six months, but we will get to that in another publication).
We pulled this data again… Only I updated and reran all the data manually, doubling the dataset. No APIs. My brain is Swiss cheese.

We wanted to see how newly written, original content performs over time, and which factors may have impacted that performance.
Why do this the hard way, dude? “Why not just pull hundreds (or thousands!) of

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30.11.2018
16:09 CMSmagazineЦифровой элемент в ТОП-50 Единого рейтинга агентств контекстной рекламы

Цифровой элемент в ТОП-50 Единого рейтинга агентств контекстной рекламы

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16:09 CMSmagazineSEOnews объявил победителей рейтинга "Известность бренда SEO-компаний 2018"

SEOnews подвел итоги 11-го рейтинга "Известность бренда SEO-компаний 2018". В исследовании приняла участие 101 компания. По результатам анкетирования респондентов редакция определила самые известные бренды SEO-отрасли в 2018 году. В итоговую таблицу рейтинга попали 176 номинантов.

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16:09 CMSmagazineЦифровой Элемент в топ 50 Единого рейтинга SEO-компаний

Цифровой Элемент в топ 50 Единого рейтинга SEO-компаний

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13:57 Gazeta.RuРоссия и Белоруссия "окончательно и бесповоротно" признали визы

Начальник департамента по гражданству и миграции МВД Белоруссии Алексей Бегун сообщил, что Минск "окончательно и бесповоротно" договорился с Москвой по проекту соглашения о взаимном признании виз, передает РИА ...

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11:19 Seomoz.OrgLocal Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future

Posted by Whitespark
In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it's almost too much to keep up with. In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local SEO experts.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans. I'm Darren Shaw from Whitespark, and today I want to talk to you about the local search ranking factors. So this is a survey

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29.11.2018
04:52 Seomoz.OrgThe State of Local SEO: Industry Insights for a Successful 2019

Posted by MiriamEllis
A thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are working for them right now, and where some frankly stunning opportunities for improvement reside. Now, we’re ready to share your insights into:
Google Updates Citations Reviews Company infrastructure Tool usage And a great deal more... This survey pooled the observations of everyone from people working to market a single small business, to agency marketers with large local business clients:


Respondents who self-selected as not marketing a local business were filtered from further survey results.
Thanks to you,

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28.11.2018
18:08 CMSmagazine5 декабря приглашаем вас на конференцию для представителей SEO и бизнеса- DIGITAL Квартирник 2.0

г. Москва, отель "Молодежный" 5 декабря

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11:19 Seomoz.OrgUsing a New Correlation Model to Predict Future Rankings with Page Authority

Posted by rjonesx.
Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." They are, of course, right in their protestations and, to their credit, and unfortunate number of times it seems that those conducting the correlation studies have forgotten this simple aphorism.


We collect a search result. We then order the results based on different metrics like the number of links. Finally, we compare the orders of the original search results with those produced by the different metrics. The closer they are, the higher the correlation between the two.
That being

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26.11.2018
22:37 Seomoz.OrgWhat to Do with Your Old Blog Posts

Posted by -LaurelTaylor-
Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” (Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon?
Unfortunately, initial forays into branded content did not always dwell on minor issues like “quality” or “entertainment,” instead focusing on sheer bulk and, of course, all the keywords. Now we have learned better, and many corporate blogs are less prolific and offer more value. But on some sites, behind many, many “next page” clicks, this old content can still be found lurking in the background.


This active company blog

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23.11.2018
11:15 Seomoz.OrgWhat SEOs Can Learn from AdWords - Whiteboard Friday

Posted by DiTomaso
Organic and paid search aren't always at odds; there are times when there's benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hi, my name is Dana DiTomaso. I'm President and Partner at Kick Point, and one of the things that we do at Kick Point is we do both SEO and paid. One of the things that's really useful is when SEO and paid work together. But what's even

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22.11.2018
11:13 Sostav.ruПочему для бизнеса отметка на карте эффективнее, чем SEO и контекстная реклама

О локальном поиске как об одном из новых трендов digital-маркетинга

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21.11.2018
22:48 habrahabr.ruПочему вести контекст на аккаунте клиента — честно и выгодно

Когда я рассказываю коллегам, что у нас нет агентского аккаунта в Директе, на их лицах появляется искреннее недоумение. Думаю, что любой, кто серьезно занимается этим видом рекламы, уже сформулировал минимум три причины, почему делать это без агентского статуса — глупо и невыгодно: Системы контекстной рекламы платят агентствам обратную комиссию. Ее размер рассчитывается в процентном отношении от рекламного бюджета. Чем больше клиент потратит через агентство денег — тем больше прибыль. Делегировать верховную власть над аккаунтом заказчику — опасно: он либо все поломает, либо все потеряет. Клиент с собственным аккаунтом в любой момент может отключить наше замечательное агентство и подключить плохих и нечестных конкурентов. Да и вообще, работать в одном месте удобнее, и все так делают! Спорить с этими доводами я не собираюсь, они справедливы. Но как и в любом сотрудничестве, существует вторая

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09:21 CMSmagazineDigital-прорыв

Компания "Цифровой Элемент" ворвалась в несколько российских рейтингов веб-агентств, занимающихся разработкой, SEO-продвижением, контекстной рекламой

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02:21 Seomoz.OrgAnnouncing the 2018 Local Search Ranking Factors Survey

Posted by Whitespark
It has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year is happening in Google My Business signals, but we’re also seeing an increase in the importance of reviews and continued decreases in the importance of citations.

Check out the full survey!
Huge growth in Google My Business Google has been adding features to GMB at an accelerated rate. They see the revenue potential in local, and now that they have properly divorced Google My Business from Google+, they have a clear runway to develop (and monetize) local. Here are just some of the major GMB features that have been released since the publication of the 2017 Local Search Ranking Factors:
Google Posts available to all GMB users Google

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20.11.2018
21:48 Sostav.ruНеделя до Optimization: о чем будет главная SEO-конференция года

Участие в мероприятии примут Яндекс, Google, Mail.ru, Ozon.ru, “Чемпионат” и др.

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15:27 CMSmagazineВ штате WebCanape — SEO expert Российского центра сертификации digital-специалистов

Руководитель отдела интернет-маркетинга WebCanape Евгений Чуранов прошел сертификацию Russian Digital Certification, получив статус SEO-эксперта.

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19.11.2018
15:37 habrahabr.ru[Из песочницы] Пять причин провала SEO. Анализ неудачного опыта продвижения с примерами

В этом материале я решил попробовать структурировать тот опыт, который накопился за почти 15 лет активной работы с клиентскими проектами. Что-то из перечисленного нашей компании пришлось пережить и осмыслить на своих ошибках, где-то для понимания хватило чужих. Сегодня, когда к нам обращаются за продвижением клиенты, имеющие негативный опыт заказа SEO у других компаний, нас достаточно сложно удивить. Разве что тем, какие причудливые и нелепые внешние формы могут возникать во взаимоотношениях двух компаний, между которыми нет понимания. Причем клиент с негативным опытом — это не редкость и не особый случай. Практически каждый третий заказчик, который к нам обращается, уже может нам много чего рассказать про поисковую оптимизацию, но практически ничего хорошего. И с каждым из них мы начинаем общение с того, чего не делал предыдущий исполнитель: расспрашиваем обо всем, а потом

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11:26 Seomoz.Org3 Empowering Small Business Tips for Today, 2019, and a Better Future

Posted by MiriamEllis
“American business is overwhelmingly small business.” - SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate this in honor of Small Business Saturday with 3 strategies that will support independent business owners this week, and in the better future that can be attained with the right efforts.
What’s Small Business Saturday? It’s an annual shopping event sponsored by American Express on the Saturday following Thanksgiving with the primary goal of encouraging residents to patronize local merchants. The program was launched in 2010 in response to the Great Recession. By 2017, Small Business Saturday jumped to 7,200 Neighborhood Champions (individuals and groups that organize towns for the event), with 108 million reported participating consumers spending $12

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16.11.2018
11:20 Seomoz.OrgYouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish
If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings

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15.11.2018
14:01 CMSmagazineRussian Internet Week: Неделя российского интернета на ВДНХ

С 21 по 23 ноября 2018 года в 75-м павильоне ВДНХ пройдет Неделя российского интернета — программа Russian Internet Week включает более 20 тематических блок-конференций и десятки практических мастер-классов по самым актуальным вопросам: продвижение бренда в сети, SMM, SEO, фото-, видеоконтент и другие digital-тренды.

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14.11.2018
12:58 CMSmagazine9 групп факторов, влияющих на ранжирование в 2019 году

Борьба за первые позиции в списках выдачи поисковиков становится все жарче, предлагаем вашему вниманию рассмотреть факторы, которые, по мнению специалистов Q-SEO, станут наиболее влиятельными в наступающем 2019 году.

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11:17 Seomoz.OrgWhat Do You Do When You Lose Organic Traffic to Google SERP Features?

Posted by Emily.Potter
Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator:
I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. They’ve been doing that for years.What do you think the EU antitrust case is about?! Or do you suddenly care because it affects your clients?— Barry Adams (@badams) March 15, 2018 Follow that Twitter thread and you’ll see the sort of back-and-forth these changes have started to create. Is this an ethical move by Google? Did you deserve the business they're taking in the first place? Will SEO soon be dead? Or can we

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13.11.2018
20:03 habrahabr.ruКак настроить установку переменных окружения Nuxt.js в рантайме, или Как сделать всё не как все и не пожалеть

() предыдущем раунде битвы с этим фреймворком они показали, как запустить проект на Nuxt так, чтобы все были счастливы. В новой статье поговорим о реальном применении фреймворка. Мы начали переписывать проект с огромным техническим долгом. Месячная аудитория составляла 6-7 млн. уникальных посетителей, но существующая платформа доставляла слишком много проблем. Поэтому было решено отправить ее на пенсию. Само собой, производительность была нашим наибольшим опасением, но также не хотелось просесть по SEO. После пары раундов обсуждения решили не полагаться на традиционный подход с только серверным рендерингом — но и не загонять себя в ловушку клиентского рендеринга. Как итог мы начали строить решение на базе Nuxt.js. Читать дальше →

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11:17 Seomoz.OrgThe Advanced Guide to Keyword Clustering

Posted by tomcasano
If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.”
Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization.


To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Your content planning and creation, keyword mapping, and optimization should all align with the market. This is one of the best ways to grow your organic traffic.
Why bother with keyword grouping? One web page can rank for multiple keywords. So why aren’t we hyper-focused on planning and optimizing content that targets dozens of similar and related keywords?
Why target only one keyword with one piece of content when you can target

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09.11.2018
11:17 Seomoz.OrgThe Difference Between URL Structure and Information Architecture - Whiteboard Friday

Posted by willcritchlow
Questions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and shares some guiding questions to ask about each.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hi, everyone. Welcome to a British Whiteboard Friday. My name is Will Critchlow. I'm one of the founders of Distilled, and I wanted to go back to some basics today. I wanted to cover a little bit of the

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05.11.2018
11:22 Seomoz.OrgWhat the Local Customer Service Ecosystem Looks Like in 2019

Posted by MiriamEllis
Everything your brand does in the new year should support just one goal: better local customer service.
Does this sound too simple? Doesn’t marketing brim with a thousand different tasks? Of course — but if the goal of each initiative isn’t to serve the customer better, it’s time for a change of business heart. By putting customers, and their problems, at the absolute center of your brand’s strategy, your enterprise will continuously return to this heart of the matter, this heart of commerce.
What is local customer service in 2019? It’s so much more than the face-to-face interactions of one staffer with one shopper. Rather, it’s a commitment to becoming an always-on resource that is accessible to people whenever, wherever and however they need it. A Google rep was recently quoted as saying that 46% of searches have a local intent. Mobile search,

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02.11.2018
10:28 Seomoz.OrgHow Do Sessions Work in Google Analytics? - Whiteboard Friday

Posted by Tom.Capper
One of these sessions is not like the other. Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it's integral that we're aware of just how that data works.
In this week's edition of Whiteboard Friday, we welcome Tom Capper to explain how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on page for reporting).



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hello, Moz fans, and welcome to another edition of Whiteboard

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29.10.2018
10:25 Seomoz.OrgBuilding Links with Great Content - Natural Syndication Networks

Posted by KristinTynski
The debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers.
Getting these links is not possible via:
Link exchangesBuying linksPrivate Blog Networks, or PBNsComment linksPaid native content or sponsored postsAny other method you may have encountered There is no shortcut. The only way to earn these links is by creating content that is so interesting, relevant, and newsworthy to a publisher’s audience that the publisher will want to write about that content themselves.
Success, then, is predicated on doing three things extremely well:

Developing newsworthy content (typically meaning that content is data-driven)Understanding who to pitch for the best opportunity at success and natural syndicationWriting and sending pitches

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26.10.2018
10:09 Seomoz.OrgLog File Analysis 101 - Whiteboard Friday

Posted by BritneyMuller
Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things log file analysis, which is so incredibly important because it really tells you the ins and outs of what Googlebot is doing on your sites.
So I'm going to walk you through the three primary areas, the first being the types of logs that you might

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24.10.2018
10:12 Seomoz.OrgCan You Still Use Infographics to Build Links?

Posted by DarrenKingman
Content link building: Are infographics still the highest ROI format? Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. Yet, here we are.
For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. Although they were the best format for generating links, popular publications aren’t using them as often as they used to, as evidenced in this research. However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013.
However, if there’s one format you want to be working with, use surveys.
Note: I am at the mercy of the publication I’ve reviewed as to what constitutes their definition of

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23.10.2018
21:17 habrahabr.ruСравнительный и подробный анализ плагинов кеширования для WordPress

Плагинов кеширования много с большим набором параметров и функций – без тщательного анализа невозможно сделать грамотный выбор. Полистав интернет, не нашел реально нормальных сравнений. Есть только посты исключительно для привлечения внимания – описания плагинов. Обычное дело — SEO пульсы, так сказать. Видел даже попытку сравнительного анализа трех плагинов, но дальше замера скорости загрузки через онлайн сервис больше ничего приведено не было. А как внутри все устроено, на что влияют оптимизации – не сказано. Ведь каждый сайт индивидуален – все равно нужна тонкая подстройка – необходимо понимать принцип работы для оптимального выбора. Данная статья создана одновременно с созданием материала, акцент в котором сделан на использование результатов анализа. Здесь же я хочу поделиться больше деталями и методикой этого анализа с искушенными людьми и братьями по цеху. Читать дальше →

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10:26 Seomoz.OrgThe Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels

Posted by MiriamEllis
They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control.
As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influence.
This cheat sheet is your fast track to squeezing the most you can out of what Google is still offering.
How Google changed from local business benefactor to competitor It may not come naturally, at first, to think of Google as a competitor. For many years in the local space, their offering of significant free screen real estate to any eligible local enterprise was like

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22.10.2018
10:18 Seomoz.OrgHow to Get More Keyword Metrics for Your Target Keywords

Posted by Bill.Sebald
If you’re old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets.
Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads). I get it — since AdWords would give you the keyword data SEOs cherished, the “controversy” was warranted, in my opinion. The truth is out there.
But we’ve moved on, and learned to live with the situation. Then a few years later, Google Webmaster Tools (now Search Console) started providing some of the keyword data in the Search Analytics report. Through the years, the report got better and better.
But there’s still a finite set of keywords in

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20.10.2018
17:38 habrahabr.ru[Подборка] Разработка, дизайн и продвижение сайтов: 17 полезных материалов

Создать качественный сайт, который привлечет пользователей продуманным интерфейсом и красивым дизайном – непростая задача, с которой не справляется огромное количество компаний. Я собрала полезные ссылки, которые помогут пройти этот путь и не совершить необязательные ошибки. Читать дальше →

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