Контекст и SEO

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25.04.2019
16:38 CMSmagazineПРОДВИЖЕНИЕ САЙТА С ОПЛАТОЙ ПО ФАКТУ

Создание сайта подразумевает активное его продвижение.

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24.04.2019
23:28 habrahabr.ruПолучение статистики по всем клиентам из API Яндекс Директ в разрезе дней с помощью Python

В работе часто использую короткую статистику в разрезе дней чтобы отслеживать отклонения трафика. Более подробно о написании запросов написал в статье « Получение рекламных кампаний Яндекс Директ с помощью API в DataFrame (Python)» (https://habr.com/ru/post/445734/). В данной статье я в большей степени расскажу о том, как структурировать данные и запросы, чтобы этим можно было нормально пользоваться. Нам следует прописать запрос к серверу как функцию. Лично я сделал 2 файла: функция с запросом и файл с данными, которые будут передаваться в функцию. В первом файле пишем функцию: Я запрашиваю по всем проектам одни и те же поля, поэтому мне нужно передавать в запрос только даты, логин и токен. Передача данных в функцию у меня выглядит следующим образом: def rep(token,login,date_from,date_to): Пишем запрос к серверу API Яндекс Директ Данный запрос запрашивает данные по следующим параметрам: Date

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23.04.2019
09:46 habrahabr.ruКак ускорить работу с API на языке R с помощью параллельных вычислений, на примере API Яндекс.Директ (Часть 2)

В прошлой статье я рассказал о том, что такое многопоточность, и привёл примеры её реализации на языке R при работе с API Яндекс.Директ с помощью пакетов doSNOW, doParallel и конструкции foreach.
Данная статья является продолжением, но может быть рассмотрена как автономное руководство по многопоточности в R. К её написанию меня подтолкнули комментарии полученные к первой части (тут отдельная благодарность Alexey_mosc, SatCat, Ananiev_Genrih), в которых мне привели ряд пакетов, представляющих более современный подход к реализации многопоточности в R, о них далее и пойдёт речь.

Читать дальше →

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22.04.2019
13:23 Sostav.ru«Дочка» «Ростелекома» потратит 61 млн рублей на контекстную рекламу

Размещением займется победитель тендера

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09:17 habrahabr.ru[recovery mode] Бесплатные ссылки, или чем заняться на досуге владельцу сайта

Эта статья будет полезна владельцам бизнеса, которые занимаются продвижением своего сайта самостоятельно, но в “пассивном режиме”: в свободное время понемногу изучают вопрос, пытаются вникнуть в разные аспекты, пробуют разные способы и сервисы. Иными словами, не ставят жестких сроков и не проводят по бухгалтерии бюджеты и статьи расходов на SEO. Если вы маркетолог, и вам, как это часто бывает, поручили заодно продвигать сайт (естественно, своими силами, без бюджета и на добровольных началах), то рекомендую пробежаться по пунктам в этой статье, не исключено, что некоторые из них хоть немного скрасят эту ситуацию. Я предлагаю список мест, где можно размещать ссылки в свободное от основной работы время. Сразу скажу, что никакого взлета в результатах поиска можно не ждать (хотя, как редкое исключение, и такое тоже случается), речь идет о постепенном развитии и накоплении ссылочной массы с

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19.04.2019
10:07 Seomoz.OrgThe One-Hour Guide to SEO: Link Building - Whiteboard Friday

Posted by randfish
The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.


Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building.
Why are links important to SEO? So we've discussed sort of how search engines rank pages based on the value they provide to users. We've talked about how

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18.04.2019
19:09 Seomoz.Org4 Unconventional Ways to Become a Better SEO

Posted by meagar8
Let’s get real for a moment: As much as we hear about positive team cultures and healthy work environments in the digital marketing space, many of us encounter workplace scenarios that are far from the ideal. Some of us might even be part of a team where we feel discouraged to share new ideas or alternative solutions because we know it will be shot down without discussion. Even worse, there are some who feel afraid to ask questions or seek help because their workplace culture doesn’t provide a safe place for learning.
These types of situations, and many others like it, are present in far too many work environments. But what if I told you it doesn’t have to be this way? 
Over the last ten years as a team manager at various agencies, I’ve been working hard to foster a work environment where my employees feel empowered to share their thoughts and

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13:44 habrahabr.ru[recovery mode] Одна задача из SEO рутины: решение в 3 шага

По правде говоря, это не «бомбический» кейс, а стандартная ситуация в SEO и её обычное решение. Из таких ситуаций состоит большая часть работы. В данном случае, статья будет интересна владельцам интернет магазинов. Сайт клиента в один момент сильно потерял в позициях. Как следствие – меньше трафика и звонков. Рассказ про типичную проблему и её решение. Читать дальше →

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04:25 Seomoz.OrgHow Do I Improve My Domain Authority (DA)?

Posted by Dr-Pete

The Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings.
Unless you've been living under a rock, over a rock, or really anywhere rock-adjacent, you may know that Moz has recently invested a lot of time, research, and money in a new-and-improved Domain Authority. People who use Domain Authority (DA) naturally want to improve their score, and this is a question that I admit we've avoided at times, because like any metric, DA can be abused if taken out of context or viewed in isolation.
I set out to write a how-to post, but what

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17.04.2019
21:23 Seomoz.OrgThe Danger of Overdoing SEO

Posted by randfish
During my first few years in the SEO field, half of the sites I'd visit - those my SEO brethren in the forums or over email owned - were what today we'd probably call "over-optimized." They tended to have features like:
Keyword after keyword stuffed into the title element of every pageOverly-lengthy and keyword rich URL stringsPage filled with "SEO'd" content that was never intended to be a focus for visitorsBacklink profiles that lacked a single high-quality, "editorial" link At its best, our profession is about making amazing things that people are asking to see (via their search queries in the engines) and then marketing it in the most optimal ways. At its worst (excluding the crap-hat junk that doesn't even deserve to be called "SEO"), it looks like this:


There's a

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21:23 Seomoz.OrgWhy Most Conference Presentations Suck

Posted by willcritchlow
Normally, I tend towards the uncontroversial when I write. I haven't been the author of many posts that have caused debate.
But I've had enough. I need to speak up.
Most conference presentations suck There. I said it.
I remember being amazed (and, back then, pretty heartened) when I went to my first SEO conference and realised I already knew most of what was being said. Amazement turned to disappointment at my second conference, which was billed as "Advanced" and where the same old basics were trotted out by too many of the speakers.
Since then, I've been to hundreds of presentations. I've learnt a lot, but from a surprisingly small proportion of them. (Thank you to those speakers who consistently turn out the excellent stuff!).
I'm no

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21:23 Seomoz.OrgReputation Management SEO: 6 Advanced Tactics

Posted by randfish
Last week I visited Milan, Italy thanks to the generosity of the US State Department and Marco Montemagno, organizer of Social Media Week. I was, first off, impressed that the State Dept. had a formal program to encourage digital entrepreneurship and the promotion of Internet use as part of their mission to spread democracy. I was even more impressed that Marco's Social Media Week garnered more than 25,000 attendees (granted, most events were free, but still exciting numbers).
During my participation in the event and in private meetings with several folks from local businesses and government offices, I was surprised at how many times the issue of SEO for reputation management arose. Perhaps Italians on the web are given to sparking controversy or perhaps it's merely coincidence, but either way, I promised to write a post describing some of the

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21:23 Seomoz.OrgAre Exact Match Domains Too Powerful? Is Their Time Limited?

Posted by randfish
Last night at the SEOmoz meetup in Avi Wilensky's incredible office space, a frequent topic of discussion both during the presentations/Q+A and in small group networking before and after was the propensity for Google (and Bing) to bias towards exact match domains in the rankings.
How big an issue is exact-match domains? Let's look at some data from our correlation analysis from SMX Advanced earlier this year:


Just by itself, exact match is remarkably high in correlation to rankings. No other on-site/on-page factor we examined even came close. Granted, that's not causation, and it could be other factors influencing those impressively high rankings. Let's get a bit deeper and more granular around the issue:


Holy what?! Actually, this probably isn't very surprising to most SEOs. The second highest correlation we found of anything

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21:23 Seomoz.OrgThe Definitive Guide to Awesome Web Content

Posted by edfryed

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21:23 Seomoz.OrgFind the Question to your Yahoo Answers!

Posted by Martin81Vette

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21:23 Seomoz.OrgContent Optimization: Revisiting Topic Modeling, LDA & Our Labs Tool

Posted by randfish
Many times as SEOs, we think about the "on-page optimization" process as simply following the best practices for placing our targeted keywords (and possibly, some variations of them) on the page. My previous blog post about Perfecting Keyword Targeting covers this in some detail. But, we also know that search engines aren't nearly naive enough to care only about the individual terms/phrases that the user queries. For years, search engines have been doing work with topic modeling (this paper from Berkeley researchers does a nice job exploring the concept as it relates to IR).
While it's challenging as SEOs to know where this work has taken them, we can certainly assume that the words and phrases you use on a page likely influence its ranking, as well as how and where you use the targeted

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21:23 Seomoz.OrgLink Building Tips for Personal Blogs

Posted by randfish
I've gotten to spend some time recently with folks who run small, personal blogs (including my wife, friend Kim, and a travel blogging dinner meetup SEOmoz sponsored in Seattle this week), and many of them have asked me whether SEO, in particular link building, is an activity they can take on to help grow their online presence. I can certainly empathize with the challenges - from reading many of the guides and posts about link building here on SEOmoz or elsewhere in the industry, you could be forgiven for feeling "in over your head" or that "only real businesses can do this kind of stuff."
This post is intended to provide answers specifically targeted to individuals running their own blog, personally or semi-professionally, on how to engage in activities that will draw in links from

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21:23 Seomoz.OrgGetting Your Company Onboard with LPO

Posted by JoannaLord
I don't like the word "optimization." It has surpassed the level of buzz word and has officially been overused in every which way. While the word itself annoys me, the process of improving what you have to get more from it still rings true. I think we can all get onboard with the concept, but what about the process behind it? I am constantly surprised by the number of people that tell me their boss or client simply doesn't want to spend time on landing page optimization.
I've put together a little something I think explains the norm pretty

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15.04.2019
11:39 habrahabr.ruSEO и контекстная реклама — лиды на 175 тысяч рублей в день в Ижевске

С клиентом начали работать в конце 2016 г. Первоначально бюджет на продвижение составлял 18 000 р. в месяц. Сайт на тот момент только сделали, оптимизация была на слабом уровне. Читать дальше →

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10:15 Seomoz.Org12 Steps to Lightning Page Speed

Posted by WallStreetOasis.com
At Wall Street Oasis, we’ve noticed that every time we focus on improving our page speed, Google sends us more organic traffic. In 2018, our company's website reached over 80 percent of our traffic from organic search. That’s 24.5 million visits. Needless to say, we are very tuned in to how we can continue to improve our user experience and keep Google happy.
We thought this article would be a great way to highlight the specific steps we take to keep our page speed lightning fast and organic traffic healthy. While this article is somewhat technical (page speed is an important and complex subject) we hope it provides website owners and developers with a framework on how to try and improve their page speed.
Quick technical background: Our website is built on top

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12.04.2019
10:17 Seomoz.OrgThe One-Hour Guide to SEO: Technical SEO - Whiteboard Friday

Posted by randfish
We've arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals!


Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome back to our special One-Hour Guide to SEO Whiteboard Friday series. This is Part V - Technical SEO. I want to be totally upfront. Technical SEO is a vast and deep discipline like any of the things we've been talking about in this One-Hour Guide.
There is no way in the next 10 minutes that I can give you everything that you'll ever need to know about technical SEO, but we can cover many

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11.04.2019
19:16 Seomoz.OrgHow to Convince Your Boss to Send You to MozCon 2019

Posted by cheryldraper
From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? 
To help convince your boss that won't just be lounging pool-side, sipping cocktails on the company dime, we’ve gathered the goods to help you get your boss to greenlight your MozCon attendance.
How to make the case Business competition is fiercer than ever. What used to make a splash now feels like it’s barely making ripples. Only those who are able to shift tactics with the changing tides of marketing will be able to come out on top.
And that’s exactly what MozCon is going to help you do.
Covering everything a growing marketer needs for a well-balanced marketing diet (SEO, content,

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10:15 Seomoz.OrgHow Bad Was Google's Deindexing Bug?

Posted by Dr-Pete
On Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed:
MozCast showed a multi-day increase in temperatures, including a 105° spike on April 6. While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then reappeared, SERP-monitoring tools aren't designed to separate the different causes of flux.
Can we isolate deindexing flux? Google's own tools can help us check whether a page is indexed, but doing this at scale is difficult, and once an event has passed, we no longer have good access to historical data. What if we could isolate a set of URLs, though, that we could reasonably expect to be stable over time? Could we use that set to detect unusual patterns?Across the month of February,

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10.04.2019
19:45 Seomoz.OrgLinks as a Google Ranking Factor: A 2019 Study

Posted by EricEnge
Do Links Still Matter?
For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using Moz's Link Explorer and in this year's study, we looked at the largest data set yet — 27,000 queries.
Our study used quadratic mean calculations on the Spearman correlations across all 27K tested queries. Not sure what that means? You can learn more about the study methodology here.
The major study components included:
Total number of links to the ranking pagesMoz DA of the links to the ranking pagesMoz PA of the links to the ranking pages Slicing these calculations into several sub-categories:
Informational vs. commercial queriesMedical vs. Financial vs. Technology vs. All Other queries We were also able to evaluate just how much the Moz link index had grown for a

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16:57 CMSmagazineМетрики контекстной рекламы, ключевые для вашего бизнеса

При размещении контекстной рекламы важно правильно оценить её эффективность. В зависимости от целей и задач бизнеса учитываются различные показатели. Ключевые метрики перечислила Марина Смирнова, SEA Group Head i.com

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15:06 habrahabr.ruКак правильно оптимизировать разделы каталога в интернет-магазине: пошаговая инструкция

Категории, они же разделы каталога, порой играют ключевую роль в продвижении сайта. Сюда посетители заходят напрямую из поисковиков. От того, насколько правильно и корректно вы оптимизировали эти страницы, зависит практически 90% успеха продвижения. За годы работы мы в AlkoDesign продвинули десятки таких проектов. В этой статье мы решили поделиться своим видением об идеальной оптимизации категорий интернет-магазина: разберем каждый пункт, а в конце статьи вас ждет шаблон-шпаргалка. Читать дальше →

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09.04.2019
09:46 habrahabr.ru[recovery mode] Пример контент-стратегии для продвижения интернет-магазина оружейных запчастей

О роли контента в SEO спорят много, жарко и на разных уровнях: — Решает ли он что-нибудь вообще? — Если решает, то можно ли им пренебречь как малозначимым фактором? — Если нельзя, то сколько нужно контента в знаках? — Если не получается столько создать, то можно ли красть? — Если нельзя красть, то как украсть незаметно? — Если нельзя украсть незаметно, то где можно найти бесплатно? — Если нельзя найти бесплатно, то как получить хотя бы дешево, быстро и так же качественно? Узнав, что выбрать из “дешево”, “быстро” и “качественно” можно максимум два пункта, заказчики обычно грустнеют и либо смиряются с положением вещей, либо переходят на стадию отрицания и просят тех, кто на первом уровне ответил “не решает”, приободрить и пообещать, что все будет хорошо. Ни в коем случае не собираюсь говорить, что голыми крауд-ссылками вывести в Топ3 нельзя. Уверен, что в вашем портфолио есть кейсы, которые

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08.04.2019
21:47 Seomoz.OrgHow to Find Your True Local Competitors

Posted by MiriamEllis
Who are your clients’ true competitors?
It’s a question that’s become harder to answer. What felt like a fairly simple triangulation between Google, brand, and searcher in the early days of the local web has multiplied into a geodesic dome of localization, personalization, intent matching, and other facets.
This evolution from a simple shape to a more complex shape has the local SEO industry starting to understand the need to talk about trends and patterns vs. empirical rankings.
For instance, you might notice that you just can’t deliver client reports that say, “Congratulations, you’re #1” anymore. And that's because the new reality is that there is no #1 for all searchers. A user on the north side of town may see a completely different local pack of results if they go south, or if they

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05.04.2019
22:37 Seomoz.OrgThe One-Hour Guide to SEO: Keyword Targeting & On-Page Optimization - Whiteboard Friday

Posted by randfish
We've covered strategy, keyword research, and how to satisfy searcher intent — now it's time to tackle optimizing the webpage itself! In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages.
If you missed them, check out the other episodes in the series so far:
The One-Hour Guide to SEO, Part 1: SEO StrategyThe One-Hour Guide to SEO, Part 2: Keyword ResearchThe One-Hour Guide to SEO, Part 3: Searcher Satisfaction


Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription Howdy, Moz fans. Welcome to another edition of our special One-Hour Guide to SEO. We are now on Part IV – Keyword Targeting and On-Page Optimization. So hopefully, you've watched Part

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04.04.2019
14:58 Sostav.ruОбзор по изменениям в «Яндекс.Директ» за полгода

Специалист по контекстной рекламе i-Media проанализировал ключевые нововведения в системе

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10:06 Seomoz.Org8 Content Distribution Ideas to Meet Your Brand’s Goals

Posted by AlliBerry3
There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Do you start a blog? Do you podcast? Should you focus on research studies or whitepapers? How do you really know what to do?
But before you do anything else, you need to define what goals you want to accomplish with your content. 
I’ve written previously about the importance of having an audience-focused content strategy before — and it's still relevant. Every single piece of content you create needs to be mapped to a goal, otherwise, it’ll leave your audience wondering why they should care and what to do next, assuming it even reaches your target audience at all.
But the work doesn’t

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03.04.2019
13:01 Lenta.ruМногодетная россиянка оказалась угонщицей, сутенершей и похитительницей людей

Многодетная жительница Омска Вера Бегун стала фигуранткой 18 уголовных дел: ей грозит до 20 лет лишения свободы. Жители Омска узнали про Бегун после того, как она в 2015 году устроила пикет у городской администрации, не желая переезжать из аварийного жилья. В 2017 году Бегун потребовала у знакомого продать Infinity.

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11:52 Gazeta.RuМногодетная омичка угоняла машины, организовала притон и заживо похоронила парня

Многодетная жительница Омска Вера Бегун, известная своей общественной деятельностью, стала фигуранткой 18 уголовных дел, передает "Новый Омск". В 2015 году Бегун устроила пикет у городской администрации, не желая переезжать из ...

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11:18 Seomoz.OrgStep into the Spotlight as a Community Speaker at MozCon 2019

Posted by Danielle_Launders
With MozCon 2019 right around the corner, we’re excited to announce our annual open call for community speakers! Are you the person that everyone in your office goes to for digital marketing advice? Dreaming of breaking into the speaking circuit to share your innovative ideas? Now’s the chance to submit your pitch for an opportunity to join industry leaders on stage in front of 1,500 of your peers. (No pressure!)
Not sure what a community speaker is? At MozCon, we have a speaker selection committee that identifies practitioners at the top of their professional field, with a mean speaking game. But these sessions are by invite only, and we know the community is bursting at the seams with groundbreaking research, hot tips, and SEO tests that drive results.
Cue our community speaker program!

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02.04.2019
19:05 Seomoz.OrgHow to Diagnose and Solve JavaScript SEO Issues in 6 Steps

Posted by TomekRu
It’s rather common for companies to build their websites using modern JavaScript frameworks and libraries like React, Angular, or Vue. It’s obvious by now that the web has moved away from plain HTML and has entered the era of JS.
While there is nothing unusual with a business willing to take advantage of the latest technologies, we need to address the stark reality of this trend: Most of the migrations to JavaScript frameworks aren’t being planned with users or organic traffic in mind.
Let’s call it the JavaScript Paradox:

The big brands jump on the JavaScript hype train after hearing all the buzz about JavaScript frameworks creating amazing UXs.Reality reveals that JavaScript frameworks are really complex.The big brands completely butcher the migrations to JavaScript. They

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17:30 habrahabr.ru[recovery mode] Кейс: слезаем с иглы контекстной рекламы на бесплатный SEO-трафик

Данный кейс можно разделить на 2 части. Первая часть короткая – в ней суть. Вторая часть – подробности работы. У кого есть опыт в сфере – могут ознакомиться только с первой частью. Тем, кому интересны детали (кому-то покажутся очевидными и банальными) – для вас вторая часть. 1 этап – нас устраивает контекст Мы работали с клиентом за 45 000 р. в месяц. В эту сумму входили в основном программные правки сайта + SEO поддержка (первичная оптимизация, работа над юзабилити, оптимизация новостей и другие мелкие доработки). Бюджет распределялся так: 90% — доработки сайта, 10% — SEO. Тематика – пластиковые окна, регион Удмуртская Республика. Параллельно, другая компания работала над контекстной рекламой. Вот как распределялся трафик. Стоит учитывать, что часть переходов из поисковиков – это тот же трафик с директа, поэтому фактического SEO-трафика было меньше. Таким образом мы работали год.

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17:08 habrahabr.ruКонтент-маркетинг для бизнеса: Хабрасеминар #6 и его основные тезисы

Есть такая хорошая традиция. Каждые полгода контент-студия Хабра практически в полном составе выходит из онлайн-сумрака и в уютном зале рассказывает что-нибудь интересное. Да еще и других рассказчиков на это подбивает. 28 марта мы проделали это в шестой раз, собрав аудиторию представителей малого и среднего бизнеса. Небольшие компании максимально нацелены на развитие бизнеса, и у них практически не остается ресурсов на другие направления, если они быстро не приносят ощутимый эффект. И контент-маркетинг, востребованный крупным бизнесов, остается за чертой внимания других компаний, где просто не понимают, как статьи — если они не продают и не SEO — могут работать на бизнес. В этом посте мы поделимся самыми интересными тезисами с мероприятия и расскажем о нем вообще. Читать дальше →

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00:30 Seomoz.OrgNow Live for Your SEO Learning Pleasure: The NEW Beginner's Guide to SEO!

Posted by FeliciaCrawford
It feels like it's been a king's age since we first began our long journey to rewrite and revamp the Beginner's Guide to SEO. For all the long months of writing and rewriting, of agonizing over details and deleting/replacing sections every so often as Google threw us for a loop, it's hard to believe it's finally ready to share:

The new Beginner's Guide to SEO is here!
What makes this new version so darn special and sparkly, anyway? I'm glad you asked! Our design team would breathe a sigh of relief and tell you it's because this baby is on-brand and ready to rock your eyeballs to next Tuesday with its use of fancy, scalable SVGs and accessible fonts and images complete with embedded text and alt text descriptions. Our team of SEO experts would blot the sweat from their collective brow and tell you it's

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01.04.2019
13:51 Techcrunch.ComBringing affiliate marketing and outsourced customer acquisition to Brazil nets Escale $22.6 million

Despite not being Brazilian and having their first exposure to the country only a few years ago, the two co-founders of Escale have managed to raise $22.6 million for their company, which provides customer acquisition services to companies in telecommunications and healthcare across Brazil. Their secret? A knowledge of search engine optimization technologies honed through […]

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11:05 habrahabr.ruНахождение объектов на картинках

Мы занимаемся закупкой трафика из Adwords (рекламная площадка от Google). Одна из регулярных задач в этой области – создание новых баннеров. Тесты показывают, что баннеры теряют эффективность с течением времени, так как пользователи привыкают к баннеру; меняются сезоны и тренды. Кроме того, у нас есть цель захватить разные ниши аудитории, а узко таргетированные баннеры работают лучше.
В связи с выходом в новые страны остро встал вопрос локализации баннеров. Для каждого баннера необходимо создавать версии на разных языках и с разными валютами. Можно просить это делать дизайнеров, но эта ручная работа добавит дополнительную нагрузку на и без того дефицитный ресурс.
Это выглядит как задача, которую несложно автоматизировать. Для этого достаточно сделать программу, которая будет накладывать на болванку баннера локализованную цену на "ценник" и call to action (фразу типа "купить сейчас")

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10:17 Seomoz.OrgTopical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Posted by Cyrus-Shepard
Links matter for SEO. A lot.
Most marketers understand that links to websites count as “votes” on the web. Google — and other search engines — use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ranking in search results.
This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. They’ve invented a number of clever ways to use links to determine relevance and authority — i.e. what is this page about and is it a trusted answer for the user’s search query?
To rank in Google, it’s not simply the number of votes you receive from popular pages, but the relevance and authority of those links as well. The principals Google may use grow complex quickly, but we’ve included a number

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29.03.2019
10:28 Seomoz.OrgThe One-Hour Guide to SEO: Searcher Satisfaction - Whiteboard Friday

Posted by randfish
Satisfying your searchers is a big part of what it means to be successful in modern SEO. And optimal searcher satisfaction means gaining a deep understanding of them and the queries they use to search. In this section of the One-Hour Guide to SEO, Rand covers everything you need to know about how to satisfy searchers, including the top four priorities you need to have and tips on how to avoid pogo-sticking in the SERPs.


Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to our special edition One-Hour Guide to SEO Part III on searcher satisfaction. So historically, if we were doing a guide to SEO in the long-ago past, we probably wouldn't even be talking about searcher satisfaction.
What do searchers want from Google's results?

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28.03.2019
18:44 habrahabr.ruКак мы пилили серверный рендеринг и что из этого вышло

Всем привет! На протяжении года мы переходим на React и задумались о том, как бы сделать так, чтобы наши пользователи не ждали клиентской шаблонизации, а видели страницу как можно быстрее. С этой целью решили делать серверный рендеринг (SSR — Server Side Rendering) и оптимизировать SEO, ведь не все поисковые движки умеют исполнять JS, а те, которые умеют, тратят время на исполнение, а время краулинга каждого сайта ограничено.
Читать дальше →

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12:38 habrahabr.ru[Из песочницы] Получение рекламных кампаний Яндекс Директ с помощью API в DataFrame (Python)

Работая сразу с несколькими клиентами, появляется необходимость оперативно анализировать много информации в разных аккаунтах и отчетах. Когда клиентов становится больше 10, маркетолог больше не успевает постоянно следить за статистикой. Но выход есть. В данной статье я расскажу про то, как следить за рекламными аккаунтами с помощью API и Python. На выходе мы получим запрос к API Яндекс Директ, с помощью которого будем получать статистику по рекламным кампаниям и сможем обрабатывать эти данные. Для этого нам нужно:

Получить токен API Яндекс Директ Написать запрос к серверу Импортировать данные в DataFrame
Читать дальше →

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11:25 CMSmagazineСеминар "Практические рекомендации по SEO-продвижению сайта в 2019 году" на ВДНХ, "АРТ.Техноград"

Фитеров Денис (студия Batobiz) проведет обучающий семинар по seo продвижению на ВДНХ в павильоне "АРТ.Техноград" лекционный зал "Малый бизнес Москвы" (2й этаж) 11 апреля 2019 с 15:30 ─ 17:30

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10:27 Seomoz.OrgHow to Design an SEO Quiz for Your Prospective SEO Manager

Posted by KameronJenkins
Use this guide to create an SEO skills test and hire the most qualified SEO Manager for your team! I was a new team lead. I knew the ins and outs of being a good SEO and a good content creator, but within my first month as a manager I faced a challenge I had never had to tackle before...
Someone left and I had to find a backfill.
I started desperately Googling things like “interview questions” and “what to look for in a new employee” but quickly realized that was too generic for what I needed. There was really no guidance available on what makes a good SEO manager. I had to wing it.
What I wish I would have thought of back then was creating an SEO assessment. My organization had test projects for content developers based on writing prompts, but there was really nothing comparable to gauge a prospective SEO’s skillset.
An assessment

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27.03.2019
22:41 Seomoz.OrgMozCon 2019: The Initial Agenda

Posted by cheryldraper
We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Today, we’re excited to give you a sneak preview of the first batch of 19 incredible speakers to take the stage this year.
With a healthy mix of fresh faces joining us for the first time and fan favorites making a return appearance, our speaker lineup this year is bound to make waves. While a few details are still being pulled together, topics range from technical SEO, content marketing, and local search to link building, machine learning, and way more — all with an emphasis on practitioners sharing tactical advice and real-world stories of how they’ve moved the needle (and how you can, too.)
Still need to snag your ticket for this sea of actionable talks? We've got you covered:

Register for MozCon
The Speakers Take a gander at

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11:15 habrahabr.ruMODX-Дайджест #2.1 (11 марта – 25 марта 2019)


Свежая подборка новостей о MODX. В выпуске: ночные сборки 3 версии, новый SEO Tab, большое обновление компонентов Василия Наумкина, упоминания пользователей на MODX.pro и некоторые подробности рефакторинга от Джейсона.
Приятного чтения!
Нумерация дайджеста изменена, чтобы не конфликтовать с серией дайджестов (#1 и #2) от Andchir. Читать дальше →

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26.03.2019
19:32 CMSWire.comHow Sticky Is Your Enterprise Search?

Companies devote time and money to perfecting their website's SEO. Now it's time to devote some of the same resources to internal search.

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18:22 Seomoz.OrgThe 5 SEO Recommendations That Matter in the End

Posted by Paola-Didone
One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. 
I decided to put together a list of what I consider to be steadfast SEO recommendations. This list has yielded wins for a number of my clients — they had an impact that we were able to identify and quantify — and might be useful to you and your clients. While not all of them may be applicable (they should ultimately be tailored to your site’s specific needs) I will provide further details and examples of what I mean within each.
Here are the five SEO recommendations that I’ve consistently seen make a positive impact in SEO's ever-changing world.
1. Structured data matters The

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24.03.2019
00:42 Seomoz.OrgOptimizing for Searcher Intent Explained in 7 Visuals

Posted by randfish
Ever get that spooky feeling that Google somehow knows exactly what you mean, even when you put a barely-coherent set of words in the search box? You're not alone. The search giant has an uncanny ability to un-focus on the keywords in the search query and apply behavioral, content, context, and temporal/historical signals to give you exactly the answer you want.
For marketers and SEOs, this poses a frustrating challenge. Do we still optimize for keywords? The answer is "sort of." But I think I can show you how to best think about this in a few quick visuals, using a single search query.
First... A short story.
I sent a tweet over the weekend about an old Whiteboard Friday video. Emily Grossman, longtime friend, all-around marketing genius, and official-introducer-of-millenial-speak-to-GenXers-like-me replied.
Ha ha Emily. I already

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23.03.2019
17:16 habrahabr.ruВласти Евросоюза оштрафовали Google на $1,7 млрд за блокировку рекламы конкурентов

По мнению чиновников из Еврокомиссии, Google намеренно подавляла конкуренцию в сфере онлайн-рекламы. В частности, компания запрещала рекламировать услуги конкурентов через свой сервис AdSense. Это противоречит европейским законам, и теперь компания заплатит $1,7 млрд штрафа. Читать дальше →

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22.03.2019
10:18 Seomoz.OrgThe One-Hour Guide to SEO, Part 2: Keyword Research - Whiteboard Friday

Posted by randfish
Before doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you're up against.
In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your own keyword universe map. Enjoy!


Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another portion of our special edition of Whiteboard Friday, the One-Hour Guide to SEO. This is Part II - Keyword Research. Hopefully you've already seen our SEO strategy session from last week.

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21.03.2019
10:15 Seomoz.OrgSEO Is a Means to an End: How Do You Prove Your Value to Clients?

Posted by KameronJenkins
“Prove it” is pretty much the name of the game at this point.
As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve.
That’s why it feels so deflating (not to mention mind-boggling) when, after all those increases in rankings, traffic, and conversions our work produced, our clients still aren’t satisfied.
Where’s the disconnect?
The value of SEO in today’s search landscape You don’t have to convince SEOs that their work is valuable. We know full well how our work benefits our clients’ websites.

Our attention on crawling and indexing ensures that search engine bots crawl all our clients’ important pages, that they’re not wasting time on any unimportant

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20.03.2019
11:59 Techcrunch.ComAhead of third antitrust ruling, Google announces fresh tweaks to Android in Europe

Google is widely expected to be handed a third antitrust fine in Europe this week, with reports suggesting the European Commission’s decision in its long-running investigation of AdSense could land later today. Right on cue the search giant has PRed another Android product tweak — which it bills as “supporting choice and competition in Europe”. […]

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10:15 Seomoz.OrgWin That Pitch: How SEO Agencies Can Land New Business

Posted by TheMozTeam
If you’re a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs.
So how do you attract these companies and provide them with next-level SEO? By using a flexible tracking solution that delivers a veritable smorgasbord of SERP data every single day. Here are just four ways you can leverage STAT to lock down new business. 
1. Arm yourself with intel before you pitch  The best way to win over a potential client is to walk into a pitch already aware of the challenges and opportunities in their online space. In other words: come armed with intel.
To get a lay of their search landscape, research which keywords are applicable to your prospect, load those puppies into STAT, and let them run for a few days (you can turn tracking on

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19.03.2019
10:30 Seomoz.Org5 Google Business Profile Tweaks To Improve Foot Traffic

Posted by MiriamEllis
Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible?
Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic. I've ordered them from easiest to hardest, but as you'll see, even the more difficult ones aren’t actually very daunting — all the more reason to try them out!
1) Answer Google Q&A quickly (they might be leads) Difficulty level: Easy If you have automotive industry clients, chances you’re familiar with Greg Gifford from DealerOn. At a recent local search conference, Greg shared that 40 percent of the Google Q&A questions his clients receive are actually

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15.03.2019
10:16 Seomoz.OrgThe One-Hour Guide to SEO, Part 1: SEO Strategy - Whiteboard Friday

Posted by randfish
Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! 
With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It's our hope that this will serve as a helpful resource for a wide range of people:
Beginner SEOs looking to get acquainted with the field concisely & comprehensivelyClients, bosses, and stakeholders who would benefit from an enhanced understanding of your workNew team members who need quick and easy onboardingColleagues with SEO-adjacent roles, such as web developers and software engineers Today we'll be covering Part 1: SEO Strategy with the man who wrote the original guide on SEO, our friend Rand. Settle in, and stay tuned

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04:02 Seomoz.OrgOur Own Sarah Bird Joins the 2019 Class of Henry Crown Fellows!

Posted by TheMozTeam
Mozzers believe in doing good, whether we’re helping new SEOs learn the ropes, encouraging young girls to consider a career in STEM, or just maintaining a dog-friendly (and thus smile-friendly) office. It’s why so much of our content and tools are available for free. It’s why Moz has a generous employee donation-match program that matched over $500,000 between 2013 and 2017, supporting organizations making the world a more just and charitable place. It’s why we partner with programs like Year Up, Ignite, and Techbridge to inspire the next generation of technology leaders.
And of course, TAGFEE is the beating heart of everything we do. It’s part of our DNA. That’s why we’re incredibly proud (and humbled!) to announce that our very own CEO and Disney-karaoke-extraordinaire, Sarah Bird, has been accepted

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13.03.2019
13:11 habrahabr.ru[recovery mode] 11 ответов про Яндекс.Справочник

Лайтовая статья, подойдёт для владельцев сайтов услуг. 1.Как попасть в Yandex справочник если нет офиса? Указываем любой большой торговый центр. Можете найти похожие организации и посмотреть где они сидят. Затем «разместиться» этажом выше. 2. Как получить расширенный сниппет в Yandex с помощью справочника? Зарегистрироваться и указать адрес. 3. Как попасть на карты в другом регионе, городе, улице? Есть несколько способов, но я рекомендую создать поддомен (как это сделать можно почитать в кейсе «Экономия 300.000 р. в месяц на контекстной рекламе») и зарегистрировать его в справочнике. Через 2-3 дня вы окажетесь на Yandex картах в выбранном регионе. 4. Как проверяют фейковые адреса? 1. Сервисом toloka.yandex.ru/; 2. Обзвоном. Вам могут позвонить и спросить следующее: — Здравствуйте, меня зовут Анна, сервис Yandex справочник. Верен ли следующий адрес: ……. — Да. — Благодарим за подтверждение.

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10:10 Seomoz.Org5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Posted by Tom.Capper
Given the increasing importance of brand in SEO, it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled, I've seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers attempting to prevent said stagnation. 
Despite global brand recognition and other established advantages that ought to drive growth, the reality is that having a household name doesn't ensure SEO success. In this post, I’m going to explore why large, well-known brands can run into difficulties with organic performance, the patterns I’ve noticed, and some of the recommended tactics to address those challenges.
What we talk about when we talk about a legacy brand For the purposes of this post, the term

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12.03.2019
20:15 Seomoz.OrgHow Google Dishes Out Content by Search Intent

Posted by TheMozTeam
This post was originally published on the STAT blog.
In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. It was so chock-full of research that it sparked oodles of other content inspiration — from the basics of building an intent-based keyword list to setting up your own search intent project, to Scott Taft's guide to building your own search intent dashboard.
But while doing the research for the whitepaper, we found ourselves pondering another question: is there a similar relationship between search intent and the kind of page content that Google sources results from?
We know from our study that as searchers head down the intent funnel, the SERP feature landscape shifts accordingly. For example, Google serves up

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11.03.2019
19:11 Seomoz.OrgHow to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)

Posted by Joel.Mesherghi
The more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer's best friend. With built-in tag templates, such as scroll depth and click tracking, GTM is a powerful tool to measure the engagement and success of your content. 
If you’re only relying on tag templates in GTM, or the occasionally limiting out-of-box Google Analytics, then you could be missing out on insights that go beyond normal engagement metrics. Which means you may be getting an incomplete story from your data.
This post will teach you how to get even more insight by setting up cookies in GTM. You'll learn how to tag and track multiple page views in a single session, track a specific set number of pages, based on specific on-page content elements, and understand how

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10.03.2019
22:45 ЭкспертПродвижение сайтов: как выбрать подрядчика

Создание корпоративного вебсайта помогает существенно увеличить эффективность деятельности компании, а также улучшить ее имидж. Важную роль в этом играет и продвижение онлайн-ресурса.

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08.03.2019
11:18 Seomoz.OrgHow to Use Domain Authority for SEO - Whiteboard Friday

Posted by Cyrus-Shepard
Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 update, and how to best harness its power for your own SEO success. 


Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription Howdy, SEO fans. Welcome to a very special edition of Whiteboard Friday. I'm Cyrus Shepard. I'm honored to be here today with Moz to talk about the new Domain Authority. I want to talk about how to use Domain Authority to do actual SEO.
What is Domain Authority? Let's start with a definition of what Domain Authority actually is because there's a lot of

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07.03.2019
10:59 habrahabr.ru[Перевод] Возможно, очень скоро мы увидим рекламу в Google Картинках

Реклама, без сомнения является хлебом для Google. Поэтому неудивительно, что компания постоянно ищет способы расширения аудитории и инструменты, которые она может сделать доступными для рекламодателей. Теперь Google тестирует контекстную рекламу в Google Images. Читать дальше →

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05.03.2019
23:43 Seomoz.OrgA Comprehensive Analysis of the New Domain Authority

Posted by rjonesx.
Moz's Domain Authority is requested over 1,000,000,000 times per year, it's referenced millions of times on the web, and it has become a veritable household name among search engine optimizers for a variety of use cases, from determining the success of a link building campaign to qualifying domains for purchase. With the launch of Moz's entirely new, improved, and much larger link index, we recognized the opportunity to revisit Domain Authority with the same rigor as we did keyword volume years ago (which ushered in the era of clickstream-modeled keyword data).
What follows is a rigorous treatment of the new Domain Authority metric. What I will not do in this piece is rehash the debate over whether Domain Authority matters or what its proper use cases are. I have and will address those at length in a later post. Rather, I intend to

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15:23 habrahabr.ruКейс. Экономия 300 000 р. в месяц на контекстной рекламе

18 июля 2017 г. началась моя работа по сайту тематики «Инженерные изыскания». Стоимость на тот момент составляла 8000 р. в месяц. Помимо этих расходов, клиент отдельно оплачивал стоимость текстов и ссылок. Общая сумма для клиента составляла ~18000 р. в месяц (в зависимости от объёма закупленных ссылок и текстов). Начало Такие результаты были в первый месяц. Второе начало Видно, что после оптимизации трафик вырос примерно в 1,5 раза. К сожалению, это совсем не тот результат, на который рассчитывал заказчик. Лидов с SEO реально не было. Клиенту приходилось тратиться на рекламу. Ключевое решение Поскольку средний чек в нише составляет ~40000 р., клиент мог позволить себе работать по всей России. Решено было создать несколько поддоменов на основные регионы. Это был Краснодар, Калуга, Тула и Ростов-на-Дону. Читать дальше →

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12:06 habrahabr.ruПишем краулер на раз-два 1.0

Веб-краулер (или веб-паук) — это важная составная часть поисковых систем для обхода веб-страниц с целью занесения информации о них в базы данных, в основном, для их дальнейшей индексации. Такая штука есть у поисковиков (Google, Yandex, Bing), а также у SEO-продуктов (SEMrush, MOZ, ahrefs) и не только. И штука эта — довольно интересная: как в плане потенциала и вариантов использования, так и для технической реализации. Этой статьей мы начнем итеративно создавать свой велосипед краулер, разбирая многие особенности и встречая подводные камни. От простой рекурсивной функции до масштабируемого и расширяемого сервиса. Должно быть интересно! Читать дальше →

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04:20 Seomoz.OrgMarch 1st Google Update: The Mysterious Case of the 19-Result SERPs

Posted by Dr-Pete
Late last week (Feb 28 - Mar 1), we saw a sizable two-day spike in Google rankings flux, as measured by MozCast. Temperatures on Friday reached 108°F. The original temperature on Thursday was 105°F, but that was corrected down to 99°F (more on that later).
Digging in on Friday (March 1st), we saw a number of metrics shift, but most notably was a spike in page-one Google SERPs with more than 10 organic results. Across the 10,000 keywords in MozCast, here's what we observed at the high end:
Counting "organic" results in 2019 is challenging — some elements, like expanded site-links (in the #1 position), Top Stories, and image results can occupy an organic position. In-depth Articles are particularly challenging (more on that in a moment), and the resulting math usually leaves us with page-one SERPs with counts from 4 to 12. Friday's numbers were

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04.03.2019
14:02 CMSmagazineСтартовал рейтинг "SEO глазами клиентов 2019"

Интернет-издание SEOnews запускает свой самый клиентоориентированный рейтинг – "SEO глазами клиентов". В этом году рейтинг пройдет в юбилейный 10-ый раз.

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02.03.2019
00:00 Seomoz.OrgRewriting the Beginner's Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

Posted by BritneyMuller
It's finally here, for your review and feedback: Chapter 7 of the new Beginner's Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, Chapter Five, and Chapter Six for your reading pleasure. As always, let us know what you think of Chapter 7 in the comments!
Set yourself up for success. They say if you can measure something, you can improve it.
In SEO, it’s no different. Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Measuring the impact of your work and ongoing refinement is critical to your SEO

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01.03.2019
11:19 Seomoz.Org7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday

Posted by KameronJenkins
From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you're performing an audit on your backlink profile. In this week's Whiteboard Friday, Kameron Jenkins shares her best advice from years working with clients on what to watch out for in a link profile audit.
Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, guys. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and I work here at Moz. Today we're going to be talking about auditing your backlink profile, why you might want to do it, when you should do it, and then how to do it. So let's just dive

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28.02.2019
11:28 Seomoz.OrgAffordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis
Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 
I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.
And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going

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27.02.2019
11:14 Seomoz.Org14 SEO Predictions for 2019 & Beyond, as Told by Mozzers

Posted by TheMozTeam
With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Read on for an exhaustive list of fourteen things to watch out for in search from our very own Dr. Pete, Britney Muller, Rob Bucci, Russ Jones, and Miriam Ellis!
1. Answers will drive search People Also Ask boxes exploded in 2018, and featured snippets have expanded into both multifaceted and multi-snippet versions. Google wants to answer questions, it wants to answer them across as many devices as possible, and it will reward sites with succinct,

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26.02.2019
20:30 Techcrunch.ComSearch marketing company Botify raises $20M

Botify, a search engine optimization company that works with customers like Expedia and Nike, announced today that it has raised $20 million in Series B funding. Co-founder and CEO Adrien Menard said that the opportunity in SEO is “even bigger now than in the past,” and that the problem is much broader problem than many realize. […]

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25.02.2019
20:40 Seomoz.OrgAdvanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch

Posted by KristinTynski
In my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys significantly more widespread link pickups.
Today, I’m going to take you a little deeper — we'll be looking at a few techniques for forming an even better understanding of the publisher syndication networks in your particular niche. I've broken this technique into two parts:
Technique One — Leveraging Buzzsumo influencer data and twitter scraping to find the most influential journalists writing about any topicTechnique Two — Leveraging the Gdelt Dataset to reveal deep story syndication

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11:26 Seomoz.OrgWe Dipped Our Toes Into Double Featured Snippets

Posted by TheMozTeam
This post was originally published on the STAT blog.
Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean. This time, instead of appearing on two times the number of SERPS, two snippets are appearing on the same SERP. Hoo!
In all our years of obsessively stalking snippets, this is one of the first documented cases of them doing something a little different. And we are here for it.
While it’s still early days for the double-snippet SERP, we’re giving you everything we’ve got so far. And the bottom line is this: double the snippets mean double the opportunity.
Google's case for double-snippet SERPs The first time we heard mention of more than one snippet per SERP was at the end of January in Google’s “reintroduction” to featured snippets.
Not yet

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22.02.2019
11:09 Seomoz.OrgWhat a Two-Tiered SERP Means for Content Strategy - Whiteboard Friday

Posted by willcritchlow
If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent.

Click on the whiteboard image above to open a high resolution version in a new tab!
If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. Learn about what's changing below:

Learn more about the new DA
Video Transcription Hi, Whiteboard Friday fans. I'm Will Critchlow, one of the founders at Distilled, and what I want to talk about today is joining the dots between some theoretical work that some of my colleagues have been doing and some of the

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21.02.2019
20:03 Seomoz.OrgThe Influence of Voice Search on Featured Snippets

Posted by TheMozTeam

This post was originally published on the STAT blog.
We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions.
This means that featured snippets have an impact on voice search — bad snippets, or no snippets at all, and digital assistants struggle. By that logic: Create a lot of awesome snippets and win the voice search race. Right?
Right, but there’s actually a far more interesting angle to examine — one that will help you nab more snippets and optimize for voice search at the same time. In order to explore this, we need to make like Doctor Who and go back in time.
From typing to talking Back when dinosaurs roamed the earth and queries were typed into search engines via keyboards, people adapted to search engines by adjusting how

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11:15 Seomoz.OrgSEO Channel Context: An Analysis of Growth Opportunities

Posted by BrankoK
Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand.
Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO.
This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.
Case description The included charts show real, live data. You can see the whole SEO channel context analysis in this Data Studio SEO report

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10:43 habrahabr.ru[recovery mode] Сбалансированные показатели сайта. Часть 1: Стратегия

Этой статьей я хотел бы открыть небольшой цикл, посвященный той парадигме продвижения, которую я вывел за многие годы работы и которую в данный момент активно применяю в работе с клиентскими проектами и собственными проектами моей компании. Материал будет полезен, прежде всего, владельцам бизнеса, планирующим SEO-продвижение своими силами или с привлечением профессионалов, а коллегам, возможно, пригодится для объяснения принципов поискового продвижения заказчикам. Я эту концепцию активно использую на встречах и успешно добиваюсь приемлемо высокого уровня понимания даже у людей, далеких не то что от SEO, а даже от компьютеров. Читать дальше →

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09:12 Sostav.ruБитва цветов, конфет и фанеры: подарки к гендерным праздникам в зеркале поисковых запросов

Екатерина Дерябина, руководитель группы контекстной рекламы i-Media, поделилась результатами исследования запросов по подаркам

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01:24 Seomoz.OrgMake sense of your data with these essential keyword segments

Posted by TheMozTeam
This blog post was originally published on the STAT blog.
The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions.
But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags.
Follow along as we walk through the different kinds of segments in STAT, how to create them, and which tags you’ll want to get started with. You’ll be a fanciful segment connoisseur by the time we’re through!
Segmentation in STAT In STAT, keyword segments are called “tags” and come as two different types: standard or dynamic.
Standard tags are best used when you want to keep specific keywords grouped together because of shared characteristics —

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19.02.2019
16:31 habrahabr.ruКонтент-маркетинг, контекстная реклама, повышение конверсии: 6 полезных руководств по продвижению стартапа в сети

В прошлом году я довольно глубоко окунулась в мир ИТ-стартапов – работаю над парочкой собственных проектов, о которых иногда рассказываю. В связи с этим новый импульс получил интерес к вопросам продвижения продуктов в интернете. За последние пару месяцев я перечитала массу статей и руководств. В сегодняшней статье собраны несколько наиболее интересных, на мой взгляд, материалов на русском и английском языке. Примечание: для удобства в скобках указан год выхода руководства/статьи – так легче понять актуальность и применимость в режиме «здесь и сейчас». Читать дальше →

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15:44 habrahabr.ruВеб аналитика для бизнеса

Вы вкладываете в маркетинг деньги. И наверняка хотите знать сколько клиентов приходит и сколько стоит один приведенный клиент. Лучше SEO или Facebook? А может разместить баннер на сайте Х за 1000 грн в месяц? Или лучше отключить банерную рекламу, от нее все-равно толку мало… Статья о веб аналитике на эти вопросы ответ не даст. А даст понимание как самостоятельно найти ответ и получать этот ответ регулярно. Материал предназначен не для аналитиков а для предпринимателей, которым нужно понять: Как оптимизировать бюджет на рекламу? Как проверить своего маркетолога. Тут не будет больших углублений и инструкций как настроить, это все можно найти погуглив.
Читать дальше →

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18.02.2019
11:50 habrahabr.ru[Из песочницы] Пиар в айти: как жить, куда идти?

Я знаю как минимум 5 браузеров, около 20 хостингов, 23 более-менее годных CRM-системы, 6 адекватных ERP, 12 нормальных систем управления проектами, 5 багтрекеров, сотни однообразных мобильных приложений, 4 крупных BPM-системы и проч. Перед каждой из компаний-разработчиков стоит задача показаться на глаза будущему пользователю первым и желательно его не разочаровать, потому что разубедить купить что-то другое будет дороже, сложнее и дольше. Это первая задача. Вторая задача — иметь такой имидж на рынке, чтобы к тебе были готовы идти лучшие кандидаты, чтобы о тебе мечтали новички и желательно за тебя боролись евангелисты. Третья задача — быть компанией, которой гордятся сотрудники. Если вы реально думаете, что всему этому может помочь пресс-релиз, у меня для вас плохие новости. Яндекс.Директ? Ну если есть 4 мешка денег… Участие в выставке? Ок, ваши блокноты точно разберут. Так что

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11:16 Seomoz.OrgDetecting Link Manipulation and Spam with Domain Authority

Posted by rjonesx.
Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform because I was a consumer of the API, lacking access to deeper metrics, measurements, and methodologies to identify anomalies in backlink profiles. We used these techniques in spotting backlink manipulation with tools like Remove'em and Penguin Risk, but they were always handicapped by the limitations of consumer facing APIs. Moreover, they didn't scale. It is one thing to collect all the backlinks for a site, even a large site, and judge every individual link for source type, quality, anchor text, etc. Reports like these can be accessed from dozens of vendors if

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11:16 Seomoz.OrgBuild a Search Intent Dashboard to Unlock Better Opportunities

Posted by scott.taft
We've been talking a lot about search intent this week, and if you've been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.
I’m going to share how to take all that sweet keyword data you’ve categorized, put it into a Power BI dashboard, and start slicing and dicing to uncover a ton insights — faster than you ever could before.
Building your keyword list Every great search analysis starts with keyword research and this one is no different. I’m not going to go into excruciating detail about how to build your keyword list. However, I will mention a few of my favorite tools that I’m sure most of you are

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17.02.2019
13:06 Gazeta.Ru"Чайфу" вернули пропавшие гитары

Участникам группы "Чайф" Владимиру Шахрину и Владимиру Бегунову вернули гитары, которые пропали во время перелета из Москвы в Екатеринбург. Об этом сообщает РИА "Новости" со ссылкой на пресс-секретаря музыкального ...

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05:53 Lenta.ruУчастники «Чайфа» потеряли гитары

Участники группы «Чайф» Владимир Шахрин и Владимир Бегунов заявили о пропаже гитар после перелета из Москвы в Екатеринбург. В столице у музыкантов были гастроли. «Есть версия, что грузчики в Шереметьево фотографируются и играют на них во время перерывов», — отмечается в посте в Facebook.

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16.02.2019
21:52 Gazeta.RuГитары группы "Чайф" потерялись

Гитары участников группы "Чайф" Владимира Шахрина и Владимира Бегунова пропали во время перелета из Москвы в Екатеринбург, передает РИА "Новости". "Гитары Шахрина и Бегунова не прилетели в Екатеринбург. Есть ...

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15.02.2019
11:15 Seomoz.Org4 Ways to Improve Your Data Hygiene - Whiteboard Friday

Posted by DiTomaso
We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for.



Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription Hi. My name is Dana DiTomaso. I am President and partner at Kick Point. We're a digital marketing agency, based in the frozen north of Edmonton, Alberta. So today I'm going to be talking to you about data hygiene.
What I mean by that is the stuff that we see every single time we start working with a new client this stuff is always messed up. Sometimes it's one of these four things.

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13.02.2019
22:06 Seomoz.OrgA guide to setting up your very own search intent projects

Posted by TheMozTeam
This post was originally published on the STAT blog.
Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story.
Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make super data-driven decisions.
To show you what we mean, let’s take a look at a few ways we can set up a search intent project to uncover the kinds of insights we shared in our whitepaper, Using search intent to connect with consumers.
Before we jump in, there are a few things you should have down pat:
1. Picking a search intent that works for you Search intent is the

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04:13 Seomoz.OrgPeople Ask Their Most Pressing SEO Questions — Our Experts Answer

Posted by TheMozTeam
We teamed up with our friends at Duda, a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a challenge, hunkered down to collaborate on providing them with answers. From Schema.org to voice search to local targeting, we're tackling real-world questions about organic search. Read on for digestible insights and further resources!
How do you optimize for international markets? International sites can be multi-regional, multilingual, or both. The website setup will differ depending on that classification.
Multi-regional sites are those that target audiences from multiple countries. For example: a site that targets users in the U.S. and the U.K.Multilingual sites are those that target speakers of multiple languages. For example,

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12.02.2019
22:20 Seomoz.OrgThe Basics of Building an Intent-based Keyword List

Posted by TheMozTeam
This week, we're taking a deep into search intent.
The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features, the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard.
Search intent is the new demographics, so it only made sense to get up close and personal with it. Of course, in order to bag all those juicy search intent tidbits, we needed a great intent-based keyword list. Here’s how you can get your hands on one of those.
Gather your core keywords First, before you can even think about intent, you need to

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11:14 Seomoz.OrgDo Businesses Really Use Google My Business Posts? A Case Study

Posted by Ben_Fisher
Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence.
As long as your local business meets Google’s guidelines, your Google My Business profile can help give your company FREE exposure on Google’s search engine. Not only can potential customers quickly see your business’ name, address and phone number, but they can also see photos of your business, read online reviews, find a description about your company, complete a transaction (like book an appointment) and see other information that grabs a searcher’s attention — all without them even visiting your website. That’s pretty powerful stuff!

Google My

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11.02.2019
22:57 Seomoz.OrgHow to Identify and Tackle Keyword Cannibalisation in 2019

Posted by SamuelMangialavori
If you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone!
Despite the fact that the term “cannibalisation” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the cannibalisation.
What do we mean by cannibalisation in SEO? This unfortunate and often unnoticed problem harms the SEO potential of the pages involved. When more than one page has the same/similar keyword target, it creates “confusion” in the eyes of the search engine, resulting in a struggle to decide what page to rank for what term.
For instance, say my imaginary e-commerce

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11:27 Seomoz.OrgCommunicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Posted by KameronJenkins
When your target is constantly moving, how can you keep your clients informed and happy? Raise your hand if you’ve ever struggled to keep up with all the changes in our industry.
Go ahead, don’t be shy!
Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on.
It can be tiring trying to keep up with a constantly moving target, but it doesn’t even stop there. SEOs must also explain those developments to their clients and stakeholders.
Work at an agency? Your clients will want to know that you’re helping them stay relevant. During my agency years, I can’t tell you how many times clients emailed in with a link to an article on the topic of a new development asking, “Do we need to be worried about this? How can we use this for our SEO?” Keeping

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08.02.2019
11:30 Seomoz.OrgUsing STAT for Content Strategy - Whiteboard Friday

Posted by DiTomaso
Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week's Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes her preferred tools and methods for developing a modern and effective content strategy.



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Video Transcription Hi, everyone. Welcome to Whiteboard Friday. My name is Dana DiTomaso. I'm President and partner of Kick Point, which is a digital marketing agency based way up in Edmonton, Alberta. Come visit sometime.
What

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