Контекст и SEO

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22.06.2019
00:40 Seomoz.OrgThe Easiest PR-Focused Link Building Tip in the Book - Whiteboard Friday

Posted by randfish
Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that'll cover and amplify you. Check it out in this week's edition of Whiteboard Friday!


Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are talking about the easiest link building tip in the book. It is PR-focused, meaning press and public relations focused, and I'll dive right in.
If you are trying to get some new links for your new client, for your website, or for your company, start with this process. 
Step 1: Identify some of your site's or your business' unique attributes The type of company that you

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20.06.2019
22:32 Seomoz.OrgThe New Moz Local Is Here! Can't-Miss Highlights & How to Get Started

Posted by MiriamEllis
Last month we announced that the new Moz Local would be arriving soon. We’re so excited — it’s here! If you're a current Moz Local customer, you may have already been exploring the new and improved platform this week! If not, signing up now will get you access to all the new goodies we have in store for you.
 With any major change to a tool you use, it can take a bit for you to adjust. That’s why I wanted to write up a quick look at some of the highlights of the product, and from there encourage you to dig into our additional resources.
What are some key features to dig into? Full location data management More than 90% of purchases happen in physical stores. The first object of local SEO is ensuring that people searching online for what you offer:

Encounter your businessAccess accurate information they can trust about

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21:10 Seomoz.OrgThe Ultimate Guide to Exploring Seattle This MozCon

Posted by Kirsten_Barkved
So, you’ve been debating for years about whether to attend MozCon and you’re finally ready to pull the trigger. Or, maybe you’re still not sure if MozCon is right for you and you’re wondering what the big deal is (a fair and reasonable thought).
Whether you’re still on the fence or looking to get hyped, here’s the spiel for why you should attend this year's MozCon. And if, after seeing our awesome agenda, you're in need more than our stellar line-up and amazing donuts to convince you, then look no further than this post.
We're less than four weeks away from MozCon, so we thought we'd dust off the old "things to do while in Seattle" list. So, if you’re attending or still doing research to see if the juice is worth the squeeze (how responsible of you!), here’s a sampling of the places

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15:03 CMSmagazineCalltouch проведет вторую церемонию награждения независимой премии в области performance-маркетинга Calltouch Performance Awards

Компания наградит лучшие рекламные агентства по контекстной рекламе.

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12:52 habrahabr.ruЧек-лист по ASO: как ничего не упустить

Недавно наши сотрудники прослушали серию вебинаров, посвященных поисковой оптимизации мобильных приложений. В ходе обсуждения полученной информации мы пришли к выводу, что, несмотря на большой опыт в сфере разработки и ASO, простые меры по оптимизации выдачи, которые порой кажутся не столь значительными, могут помочь добиться хорошего результата. Поэтому мы решили систематизировать наш багаж знаний и опыта и написать об этом небольшую серию статей, которая бы раскрыла спектр базовых обязательных практик для каждого разработчика мобильных приложений. В этом цикле мы затронем различные тематики — от визуальной оптимизации приложений до актуальных мобильных аналитических метрик, используемых в оценке приложения для ASO. Все самое вкусное под катом. Поехали! Читать дальше →

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19.06.2019
10:21 Seomoz.OrgDid Google's Site Diversity Update Live Up to its Promise?

Posted by Dr-Pete
On June 6th, on the heels of a core update, Google announced that a site diversity update was also rolling out. This update offered a unique opportunity, because site diversity is something we can directly measure. Did Google deliver on their promise, or was this announcement mostly a PR play?
There are a lot of ways to measure site diversity, and we're going to dive pretty deep into the data. If you can't wait, here's the short answer — while Google technically improved site diversity, the update was narrowly targeted and we had to dig to find evidence of improvement.
How did average diversity improve? Using the 10,000-keyword MozCast set, we looked at the average diversity across page-one SERPs. Put simply, we measured how many unique sub-domains were represented within each results page. Since page one of

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18.06.2019
10:19 Seomoz.Org5 Ways You Might Mess up When Running SEO Split Tests

Posted by sam.nemzer
SEO split testing is a relatively new concept, but it’s becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing in the context of Conversion Rate Optimisation (CRO) for a long time, and applying those concepts to SEO is a logical next step if you want to be confident that what you’re spending your time on is actually going to lead to more traffic.
At Distilled, we’ve been in the fortunate position of working with our own SEO A/B testing tool, which we’ve been using to test SEO recommendations for the last three years. Throughout this time, we’ve been able to hone our technique in terms of how best to set up and measure SEO split tests.
In this post, I’ll outline five mistakes that we’ve fallen victim to over the course of three years of running SEO split tests, and that we commonly see others

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17.06.2019
12:06 Sostav.ruВ «Яндекс.Кассе» появилась настройка контекстной рекламы

Настроить кампанию можно как самостоятельно, так и с помощью сотрудника

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10:19 Seomoz.OrgSEO Whitepaper: How Distance and Intent Shape a Local Pack

Posted by TheMozTeam
In August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and neighborhoods — from their local queries as well.
Since we can’t always rely on searchers to state when their intent is local, we should be looking at keywords where that intent is implied. But, before we start optimizing, we need to know whether Google is any good at interpreting implicit local intent and if it’s treated the same as explicit intent.
Consider these queries: [sushi near me] would indicate that close proximity is essential; [sushi in Vancouver] seems to cast a city-wide net; while [sushi] is largely ambiguous — are they hungry for general info or actual sushi? And what happens with [best sushi], where quality could take priority over proximity? Google

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15.06.2019
08:29 CMSmagazineМетод SUMO: как побеждать в борьбе за ТОП и Клиента

Ищете новые подходы к продвижению сайта? Представляем Вам метод SUMO - тяжелую артиллерию в борьбе за ТОП и Клиентов!

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14.06.2019
10:19 Seomoz.OrgHow to Strategically Think About Technical SEO - Whiteboard Friday

Posted by BenjaminEstes
We've all agreed that technical SEO is integral, and many of us know at least a little bit about the subject if we're not already practitioners. But have you considered that the way you think about technical SEO could be hindering or helping your success? Today, Ben Estes from Distilled shares the agency's tried-and-true framework for tackling technical SEO quandaries strategically.


Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hi. Welcome to another Whiteboard Friday. My name is Ben, and I'm a principal consultant at a company called Distilled. Today I'd like to talk to you about how we think about technical SEO at Distilled. Now, technical SEO is something that a lot of people know a lot of stuff about.
You accumulate knowledge over time from a lot of

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13.06.2019
11:53 habrahabr.ruNeural Matching: как адаптировать контент под реалии Google

У поисковиков не очень с логикой, это факт. Но они стараются. А SEO-специалисты стараются в ответ — пытаются добиться предельной релевантности страниц, опираясь на догадки и эксперименты.
Недавно Гугл порадовал новым фактором ранжирования — Neural Matching. Мы почитали, что об этом пишут эксперты, и собрали некоторые приемы, которые помогут писать более релевантные тексты под запросы.
И кстати, NM — это вам не LSI, все немного сложнее.
Читать дальше

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10:18 Seomoz.OrgHow to Leverage Offline Events for Link Building

Posted by allen.yesilevich
Link building is all about creating strong, reputable relationships online — but what if you took offline strategies and applied it to building your brand online? No matter the size of your company, hosting, speaking at, or attending an event is a valuable tool for bulking up your backlinks while giving your brand industry exposure.
Every stage of the event process, from promotion and beyond, provides valuable opportunities for acquiring backlinks. The trick is to apply the correct strategy. Whether you’re sharing your event on an event listing site, reaching out to influencers to spread the word, or publishing event-specific content, leveraging your face-to-face marketing efforts to gain more backlinks will help your business — no matter its size — become more visible.
Prior to the Event Before you set out on your link-building

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12.06.2019
10:27 Seomoz.OrgHow to Automate Keyword Ranking with STAT and Google Data Studio

Posted by TheMozTeam
This blog post was originally published on the STAT blog.
We asked SEO Analyst, Emily Christon of Ovative Group, to share how her team makes keyword rank reporting easy and digestible for all stakeholders. Read on to see how she combines the power of STAT with Google Data Studio for streamlined reporting that never fails to impress her clients.
Why Google Data Studio Creating reports for your clients is a vital part of SEO. It’s also one of the most daunting and time-consuming tasks. Your reports need to contain all the necessary data, while also having clear visuals, providing quick wins, and being easy to understand.
At Ovative Group, we’re big advocates for reporting tools that save time and make data easier to understand. This is why we love Google Data Studio.
This reporting tool was created with the user in mind and allows for easy

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11.06.2019
10:27 Seomoz.OrgCan "Big Content" Link Building Campaigns Really Work?

Posted by willcritchlow
There’s a lot of material out there, on this site and others, about the importance of link-building. Normally, its effectiveness is either taken for granted or viewed as implied by ranking factor studies — the latter of which doesn't necessarily show that correlated factors actually drive performance. The real picture is one in which links clearly remain important, but where their role is nuanced.
For a while now, I’ve wanted to dig a little deeper into an individual link-building campaign that takes place over a relatively short period of time. I wanted to see what results (besides just link-based metrics) could be attributed to it.
In this post, I will try to pin down the effects that came from the campaign and show that yes, getting a bunch of links from the success of

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10.06.2019
22:46 CMSWire.comHow to Avoid SEO Cannibalization

Sometimes it's possible to have too much of a good thing — and so it goes with SEO cannibalization.

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10:13 Seomoz.OrgThe 55 Best Free SEO Tools For Every Task

Posted by Cyrus-Shepard
At Moz, we know the value of premium SEO tools — we've built new tools for 10+ years. Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support.
But for 70 percent of other tasks, a free tool often does the trick.There are literally hundreds of free SEO tools out there, so we want to focus on only the best and most useful to add to your toolbox. Tons of people in the SEO community helped vet the SEO software in this post (see the note at the end). To be included, a tool had to meet three requirements. It must be:

Widely used by the SEO communityBroadly useful with a reputation for delivering above-board valueActually, truly free
The tools are categorized by SEO function. Click on a button below to jump to

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07.06.2019
10:20 Seomoz.Org7 SEO Title Tag Hacks for Increased Rankings + Traffic - Best of Whiteboard Friday

Posted by Cyrus-Shepard
We're bringing back an oldie but a goodie this Friday! In today's highly popular throwback, Cyrus Shepard calls out seven super-easy and timeless hacks to keep your title tags clickable in the SERPs. Check them out and share your own with us in the comments below!


Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm very excited to be here today. My name is Cyrus. I'm a Moz associate. Today I want to talk you about title tags, specifically title tag hacks to increase your traffic and rankings.Now, you may be asking yourself, "Are title tags even still important today in SEO?" You bet they are. We've done a lot of correlation studies in the past. Those correlation studies have shown different

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00:29 Seomoz.OrgThe 2019 MozCon Final Agenda Has Arrived!

Posted by cheryldraper
If you can believe it, we’re only about a month away from MozCon 2019! July 15th can’t come soon enough, am I right?!
In March, we announced the initial agenda and in May we announced our community speakers. Today, we’re excited to bring you our final agenda — a fully loaded list of all the knowledge you can expect to gain from this year's conference. 
Haven't snagged your ticket yet? Don't worry — we still have some left!:

I'm going to MozCon!
With the schedule set and the speakers hard at work polishing their presentations, here’s a look at the three action-packed days we have planned for you.
Monday, July 15th 7:30am–9:00am Breakfast & registration 9:00am–9:20am Welcome to MozCon 2019! Sarah Bird, CEO of Moz Our vivacious CEO will be kicking things off early on the first day of MozCon with a warm welcome,

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05.06.2019
20:32 habrahabr.ru[Перевод] 10 основных SEO-советов для индексации и быстрого ранжирования нового контента

Когда вы публикуете новый контент, вы хотите, чтобы пользователи находили его в поисковой выдаче как можно быстрее. В этой статье вы найдете десять советов, которые помогут вам достичь этой цели. Индексирование 1. Проверка URL Google предоставляет нам ряд инструментов. Самым простым и быстрым является инструмент проверки URL (в новой Search Console Google) Этот инструмент позволяет вам отправить URL-адрес и сообщить Google, чтобы он просканировал его, поместив в очередь приоритетного сканирования. Читать дальше →

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19:27 CMSWire.comHow to Outrank Your Competition With a Smart Image SEO Strategy

Having a smart image SEO strategy can help you outsmart and outrank your competition.

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19:16 Seomoz.OrgWhat Your Google Tag Manager Container Should Contain - Whiteboard Friday

Posted by DiTomaso
Agencies, are you set up for ongoing Google Tag Manager success? GTM isn't the easiest tool in the world to work with, but if you know how to use it, it can make your life much easier. Make your future self happier and more productive by setting up your GTM containers the right way today. Dana DiTomaso shares more tips and hints in this edition of Whiteboard Friday.

Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription Hi, Moz fans. My name is Dana DiTomaso. I am President and partner at Kick Point, which is a digital marketing agency based in Edmonton, Alberta. Today I'm going to be talking to you about Google Tag Manager and what your default container in Google Tag Manager should contain. I think if you're in SEO, there are certainly a lot of things Google Tag Manager can do

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19:16 Seomoz.OrgAnalyzing Google's Desktop "People Also Search For" Box

Posted by TheMozTeam
This blog post was originally published on the STAT blog.
The “People also search for” result isn’t new to desktop SERPs, but the rejigging it received in February last year turned it into an entirely different box worth investigating.
And since we know you’re wondering what’s inside, we played the Somerset to your Mills and took a look for you.
What we found was an amped up, URL-centric version of the original PASF box, the “People also ask” box, and the “Searches related to” you see at the bottom of the SERP — it’s a keyword goldmine and chock-full of content ideas, straight from the horse’s mouth (Google).
We’ll take you through how the PASF has changed over the years and how you can take advantage of everything it has to offer — even the odd things.
A brief history and the many faces of "People also search for"  We first

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19:16 Seomoz.OrgUncover How You Stack Up in the Local Search Landscape

Posted by TheMozTeam
This blog post was originally published on the STAT blog.
With local search as competitive as it is, it’s no longer a question of whether or not you should optimize for local — it’s how soon. And when your goal is to get your online customers to visit your location IRL, your strategy needs to be the real deal.
That’s exactly why we asked Christina Miazgowicz, the Senior SEO Account Manager at Seer Interactive, to give us her tried and true guide to local optimization. Christina is a local search wizard who spoke at City Crawl Austin and blew us all away with her insight.
Get the competitive edge with a local strategy  It goes without saying (but we’re saying it anyway) that search engines deliver relevant, location-based results for a business’ products or services. It’s how the searcher finds results that are, well, local.
We

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19:16 Seomoz.OrgThe Case for Pinpoint Local Tracking

Posted by TheMozTeam
Not so long ago, tracking a “United States” SERP could give you an accurate depiction of what a searcher would see, regardless of where in the country they were. Now, unless a searcher is actively hiding their whereabouts, Google always knows where they are and serves results that are heavily influenced by their precise surroundings.
In other words, the “national” or “market” level SERP is dead. Long live the “precise location” SERP.
Of course, even though we know this to be true, we wouldn’t be us if we didn’t validate with a little (a lot of) data — when it comes time to set up your keyword tracking strategy, we want you to care as much about location as Google does.
Setting up the SERP comparisons Since proper keyword segmentation is essential to making sense of your SERP data (and more than one data point is always preferable when proving

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19:16 Seomoz.OrgIs Google's Redesign Good for Ads or Brands?

Posted by Dr-Pete
At the end of last week, Google announced a major design change for mobile search results. Minor design tests and changes happen frequently, but this roll-out included two major changes. First, the green [Ads] indicator was replaced with black, bolded text ...
Below is the new ad format in a local pack result. Note that I've removed the surrounding design elements (including rounded boxes) to focus on the elements that have changed ...
Reactions from the marketing community were swift and often sarcastic, but one reaction clearly missing was surprise. Google has been moving to make ads look more like organic results for years.
Has Google finally gone too far? Does this latest change do too much to blend ads and organic results? If we just go back one iteration, it doesn't seem like a huge shift. The most recent version, shown below, also

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19:16 Seomoz.OrgHow to Make Money with SEO in 2019 - Whiteboard Friday

Posted by randfish
Making money with SEO today is nowhere near the same practice it was in 2009. Sketchy, manipulative practices and simple, straightforward tweaks no longer do the job — to be successful in 2019, you need to be smart, strategic, and in tune with what searchers want. Rand Fishkin outlines three steps you need to have down if your goal is to improve your bottom line with the help of SEO.

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are talking about how to make money with SEO. Now, for many of you who might be watching this video because perhaps you have googled or searched on YouTube about how to make money with SEO, well, what I want to do is talk about how that practice has changed dramatically in

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19:16 Seomoz.OrgHow to Crush Your Competitors With TF-IDF

Posted by PJ_Howland
This post was originally published on the STAT blog.
Even if it’s not making People’s Sexiest Person of the Year, the benefits of TF-IDF for SEO are too unreal not to share. Which is why I'm sharing a breakdown of how to apply this under-used, underappreciated SEO tactic to help you win major traffic.
Read on to learn how to leverage TF-IDF and tools like STAT to get insight into what your competitors are up to and what high-quality, relevant content you need to create for searchers.
But first...
TF-ID-What? TF-IDF stands for term frequency-inverse document frequency. It’s a text analysis technique that Google uses as a ranking factor — it signifies how important a word or phrase is to a document in a corpus (i.e. a blog on the internet). When used for SEO-purposes, it helps you look beyond keywords and into relevant content that can reach your

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19:16 Seomoz.OrgE-A-T and SEO: How to Create Content That Google Wants

Posted by Ian-Booth
Over the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T” floating around. While this term has been in the lexicon of many SEO’s for quite a while now, since the major Google algorithm update in August 2018 (AKA “the medic update”), a big bright spotlight has been shone on Google’s “E-A-T” — and it’s been frequently on the lips and fingertips of most SEO’s ever since.
So why am I talking about it now? Because the days are long gone when you could pop up on Google overnight. To rank well on Google, you need to nurture your brand by building its expertise, authority, and trustworthiness — which is exactly what E-A-T stands for! 
In this post, I'll cover the three pillars of E-A-T and share tips on how to incorporate each into your content strategy so that you can rank for the best search terms

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19:16 Seomoz.OrgHow To Guard Your Google Business Profile from Becoming a Running Joke

Posted by MiriamEllis
When customers walk into your place of business, phone you, or reach out to you via email or social media with a question that’s clearly a lead, you’d never, ever answer:
“Who knows?” But it’s exactly this, and several related scenarios of absurdity, that have resulted from Google positioning itself as the dominant middle man between customers and local brands while failing to adequately communicate or enforce product policies.
Examples of Google Business Profiles gone bad are often comical, but it’s no laughing matter for your business to shed revenue for the sake of some jester’s joke. Then, spammers jump into the game, and that’s about as humorous as hitting your funny bone. And, sometimes, it’s even somebody on your own staff or a marketer you’ve hired who goofs.
Good local companies work

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18:38 Ixbt.com Компания Google обжаловала штраф в размере 1,49 млрд евро

Как мы уже сообщали, в марте этого года антимонопольные органы ЕС выписали компании Google штраф в размере 1,49 млрд евро. По мнению регуляторов, поисковик, входящий в холдинг Alphabet, злоупотребляет доминирующим положением на рынке, блокируя конкурирующих рекламодателей в сервисе AdSense.
Конечно, Google не собирается безропотно принимать решение ЕС. На этой неделе компания подала апелляцию в Европейский суд общей юрисдикции в Брюсселе.
Представитель Google подтвердил, что апелляция была подана, но от дальнейших комментариев отказался.
Представитель Еврокомиссии заверил источник, что комиссия будет отстаивать свое решение в суде.
Данный штраф стал третьим, наложенным на Google при нынешней главе антимонопольного комитета Маргрет Вестагер (Margrethe Vestager). В 2017 году компанию оштрафовали на 2,42 млрд евро за злоупотребление доминирующим положением на рынке, выразившееся

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15:07 Techcrunch.ComGoogle appeals $1.7BN EU AdSense antitrust fine

Like clockwork, Google has filed a legal appeal against the €1.49 billion ($1.7BN) antitrust penalty the European Commission slapped on its search ad brokering business three months ago. The Telegraph reported late yesterday that the appeal had been lodged in the General Court of the European Union in Brussels. A Google spokesperson confirmed the appeal […]

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04.06.2019
16:37 CMSmagazineПриглашаем вас на онлайн-марафон "Контекстная реклама"

Специалист по контекстной рекламе – одна из самых востребованных профессий на рынке. Почему? Да все потому же: курсы есть, вебинары есть, а специалистов с адекватными знаниями – нет.

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15:02 habrahabr.ru[Из песочницы] Проверка эффективности сайта и настроек рекламы, затраты на привлечение клиентов оптовой компании

У вашей компании есть сайт, возможно очень красивый сайт… А находят ли его потенциальные клиенты, когда ищут продукцию? Ваш коммерческий сайт работает эффективно? Для кого публикация: оптовые и торгово-производственные компании. Цели публикации:

показать владельцам компаний способ аудита продвижения сайта показать способ оценки качества настроек рекламы сравнить затраты на привлечение покупателей по интернет-источникам
Читать дальше →

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03.06.2019
15:15 habrahabr.ruКонтент-маркетинг, SEO, тесты и опросы: 9 инструментов для продвижения стартапа за рубежом

Всем привет! Меня зовут Марго, и я профессиональный маркетолог. В последнее время много работаю с проектами на международных рынках, и хочу делиться этим интересным опытом. Недавно я публиковала подборку инструментов для создания контента на английском языке, а сегодня расскажу о сервисах для продвижения компаний за рубежом. Главный фокус материала на США, но многие перечисленные продукты подойдут и для других стран. Читать дальше →

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31.05.2019
21:03 CMSmagazineSEO тест: индексация js сайтов

Js-сайты и использование js фреймворков в разработке с каждым годом становятся все популярнее. В связи с этим актуальный вопрос для seo-специалистов — влияние js на seo и продвижение сайта.

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10:48 CMSmagazineSEO тест: индексация js сайтов

Js-сайты и использование js фреймворков в разработке с каждым годом становятся все популярнее. В связи с этим актуальный вопрос для seo-специалистов — влияние js на seo и продвижение сайта.

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30.05.2019
15:42 habrahabr.ruОтправка статистики из DataFrame в BigQuery на примере статистики Яндекс Директ

В этой статье расскажу о том, как я свел статистику по всему контексту в одном месте с помощью BigQuery и Data Studio У меня появилась необходимость визуализировать данные по всем источникам трафика. Для данной задачи я использую Data Studio. Google Ads туда подтягивается прекраснейшим образом, а вот с Яндекс Директ все сложнее. Я для себя выбрал полуручной способ сведения статистики: получение и отправка статистики со своего компьютера. Я ежедневно получаю статитику в различных разрезах в DataFrame. И это отлично потому, что в pandas есть библиотека pandas_gbq, которая умеет отправлять DataFrame в BigQuery. Читать дальше →

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29.05.2019
14:46 CMSmagazineПОИСКОВАЯ ОПТИМИЗАЦИЯ - ЗАЛОГ УВЕЛИЧЕНИЯ ПРОДАЖ!

Правильно настроенная seo-оптимизация - совокупность внутренних факторов улучшения показателей, составляющих сайта, внедряемых целенаправленно для выделения определенной страницы из массы конкурентных ресурсов в интернете.

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27.05.2019
14:23 habrahabr.ru[Перевод] Статический веб: возврат к истокам?

Сначала была статика. В первые дни интернет был обществом энтузиастов, разработчиков и инженеров. Несмотря на частые сравнения между MySpace и Facebook, эти два сервиса принципиально отличаются. Они также хорошо демонстрируют разницу в «интернет-парадигме» соответствующего времени. И то, и другое — социальные сети, но создание страницы на MySpace требовало базового понимания HTML и CSS. В конце концов, сайт открылся в 2003 году. С другой стороны, простой в использовании интерфейс Facebook помог расширить аудиторию до двух с лишним миллиардов пользователей. За антагонизмом MySpace/Facebook лежит критическая точка напряжённости в интернете: как взаимодействовать с контентом, который мы редактируем? Тут есть два основных способа. Читать дальше →

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24.05.2019
10:02 habrahabr.ruTOPchik — открытый плагин WordPress для бесплатной проверки позиций сайта по поисковым запросам, через API Яндек.XML

Когда то раз, я задумал написать плагин, для быстрой и бесплатной проверки сайта в поисковой выдаче Яндекса и гугл, прямо из админки Wordpress. Задача плагина давать понимание: как чувствует себя сайт, какие страницы потеряли ТОП и требуют доработки, какие страницы вообще не приносят трафик, + внедрить KPI SEO, при этом экономить деньги (используя бесплатные лимиты Яндекс.XML и парсить поисковую выдачу гугл) В статье опишу, что сделано, как им пользоваться и свое видение по его дальнейшей доработке. Читать дальше →

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22.05.2019
20:52 CMSWire.comWhat Can Audience Overlap Teach You About Your Market?

Multiple departments can use a readily available SEO tool to answer questions they might have about their audience. Here's how.

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19:08 Seomoz.OrgRural Local SEO: A Marketing Package Strong on Education

Posted by MiriamEllis
Can your marketing agency make a profit working with low-budget clients in rural areas?
Could you be overlooking a source of referrals, publicity, and professional satisfaction if you’re mainly focused on landing larger clients in urban locales? Clients in least-populated areas need to capture every customer they can get to be viable, including locals, new neighbors, and passers-through. Basic Local SEO can go a long way toward helping with this, and even if package offerings aren’t your agency’s typical approach, a simple product that emphasizes education could be exactly what’s called for.
Today, I’d like to help you explore your opportunities of serving rural and very small town clients. I’ve pulled together a sample spreadsheet and a ton of other resources that I hope will empower you to

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10:16 Seomoz.OrgPodcasts in SERPs: Is Audio SEO The Next Frontier?

Posted by Dr-Pete
One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. "Soon" turned out to be very soon, as we're already seeing these results surface. Here's one from a search for our own podcast, MozPod:
While the feature itself is interesting, and the fact that the main result goes to Apple while the episodes go to Google is entertaining, the talk out of I/O suggested something much more intriguing – that Google would soon be indexing podcast content and returning audio clips in search results.
Can Google transcribe audio content? Is this currently possible? In a word: yes. We know that Google has offered a speech-to-text service as part of Google Cloud Platform since 2017, which has already undergone a few iterations and upgrades. Earlier this year, Android Police spotted source code changes

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21.05.2019
14:51 CnewsМТТ объявил о запуске сервиса веб-аналитики для бизнеса

Инструмент позволяет руководителям коммерческих и маркетинговых подразделений оперативно контролировать работу различных рекламных digital- и SEO-агентств

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10:22 Seomoz.Org7 Proven SEO Reporting Best Practices That Boost Client Retention

Posted by KameronJenkins
“Let’s hop on a call to go over this report.”
Did you hear that?
That was the collective sigh of SEOs everywhere.
If we’re being honest, most of us probably view reporting the same way we view taking out the trash or folding the laundry. It’s a chore that robs us of time we could have spent on more important or enjoyable things.
Adding to the frustration is the reality that many clients don’t even read their reports. That’s right. All that time you put into pulling together your data and the report might be forever resigned to the dusty corner of your client’s inbox.
In the words of Mama Boucher, reporting is the devil.
Hear me out though… have you ever thought of reporting as a client retention tool? While reporting is something that takes your time away from SEO work that moves the needle, reporting is also critical if you

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20.05.2019
10:10 Seomoz.Org4 Key Lessons Content Marketers Can Take From Data Journalists

Posted by matt_gillespie
There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years.
This instantly-Tweetable snippet was referenced in Forbes in 2018, mentioned by MediaPost in 2016, and covered on Science Daily in 2013. A casual observer could be forgiven for asking: How could that be true in three different years?
At Fractl, the data makes perfect sense to us: The global amount of digital information is growing exponentially over time.
From Seagate This means that the “90 percent of all data…” statistic was true in 2013, 2016, and 2018, and it will continue to be true for the foreseeable future. As our culture continues to become more internet-integrated and mobile, we continue to produce massive amounts of data year over year while

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18.05.2019
22:03 Techcrunch.ComImmigrant founders, smartphone growth, SEO tactics, SoftBank’s financials, and AR tech

How an immigration crackdown is hurting UK startups Our European correspondent Natasha Lomas spent the past few weeks investigating what’s been happening to immigrant founders and tech talent in the UK, who have been receiving more scrutiny from the Home Office in recent months. Natasha zooms in on Metail, a virtual fitting room startup, and […]

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20:12 ЭкспертКак выбрать эффективные курсы SEO-продвижения

Чтобы сайт приносил постоянную прибыль, следует детально ознакомиться с особенностями и нюансами его грамотного продвижения. Для этого существуют специальные курсы, которые бывают бесплатными и платными.

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17.05.2019
20:37 CMSmagazineСеминар "Новые рекомендации по seo продвижению сайта и интернет-магазина (внедряем пока актуально)

Хотите увеличить прибыль вашего бизнеса за счет SEO-продвижения? На семинаре вы узнаете последние требования поисковых систем, как адаптировать под них сайт для достижения максимального результата, а также о том, как привлечь новых клиентов и сделать из них постоянных покупателей

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10:21 Seomoz.Org10 Basic SEO Tips to Index & Rank New Content Faster - Whiteboard Friday

Posted by Cyrus-Shepard
In SEO, speed is a competitive advantage.
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this week's Whiteboard Friday
[Note: #4 isn't covered in the video, but we've included in the post below. Enjoy!]


Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, back in front of the whiteboard. So excited to be here today. We're talking about ten tips to index and rank new content faster.
You publish some new content on your blog, on your website, and

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16.05.2019
23:45 Techcrunch.ComHow startups can use Amazon’s SEO best practices to dominate new shopping verticals

Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer categories where Amazon has not yet achieved SEO supremacy.

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15.05.2019
10:17 Seomoz.OrgHow to explore a SERP feature strategy with STAT

Posted by TheMozTeam
Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related.
If it’s the features in your space that you’re after, you’ll have ’em. The number of keywords producing each feature? You’ll have that, too. The share of voice they’re driving and how much you’re owning? Of course, and more.
Here’s a step-by-step guide on how you can use the dashboard to suss out a SERP feature strategy that’s right for your site.
1. Establish viable sites and segments For context, let’s say that we’re working for a large supermarket chain with locations across the globe. Once in the dashboard, we’ll immediately look to the Overview module, which will give us a strong

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02:25 habrahabr.ru[Перевод] Главные SEO-тренды в Google

На конференциях мы зачастую слышим: «Google меняется каждый день…» «Алгоритм Google обновляется 500 раз в год…» «Вы должны оставаться в топе выдачи…» А изменения в Google означают изменения в ранжировании, верно? Но что, если самые большие изменения в Google не имеют ничего общего с ранжированием? Да, Google постоянно меняется. И да, изменения влияют на ваш трафик. Однако, самые большие тенденции SEO не влияют на ваше место выдачи. Они влияют на ваш CTR. А в этом большая разница. Читать дальше →

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14.05.2019
16:18 Seomoz.OrgThe New Moz Local Is on Its Way!

Posted by MiriamEllis
Exciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we’ve been working on for months behind the scenes. Big inhale, big exhale...
Announcing: the new and improved Moz Local, to be rolled out beginning June 12!
Why is Moz updating the Moz Local platform? Local search has evolved from caterpillar to butterfly in the seven years since we launched Moz Local. I think we’ve spent the time well, intensively studying both Google’s trajectory and the feedback of enterprise, marketing agency, and SMB customers.
Your generosity in telling us what you need as marketers has inspired us to action. Over the coming months, you’ll be seeing what Moz has learned reflected in a series of rollouts. Stage by stage, you’ll see that we’re planning to give our software the wings it needs to

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11:06 CMSmagazineAdClients - сертифицированный партнёр Яндекс.Директ 2019 - статьи и новости агентства AdClients

Начиная с 2012 года агентство AdClients является сертифицированным партнером Яндекса. 2019 год не стал исключением – мы в очередной раз подтвердили свой статус и получили звание Сертифицированного агентства Яндекс.Директ.

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10:08 Seomoz.OrgGoogle Ads Mistakes to Avoid - Whiteboard Friday

Posted by DiTomaso
Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this week's edition of Whiteboard Friday, we're thrilled to welcome Dana DiTomaso as she explains how you can harness the power of both SEO and PPC for a better Google experience overall.


Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hey, Moz readers. My name is Dana DiTomaso, and I'm President and partner at Kick Point. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. Today I'm going be talking to you about PPC, and I know you're thinking, "This is an SEO blog. What are you doing here talking about

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10:08 Seomoz.OrgCreating Quality Content in 2019 (For Search Engines and People)

Posted by jchamp86
Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand?
If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent. In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. 
Read on to learn how to solve for searcher intent to create successful, quality content that makes people (and Google) happy.
Effective content comes with a blueprint Before we dive in, you may be asking yourself: “How do I

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10:08 Seomoz.OrgCan You Reverse A 301 Redirect?

Posted by Dr-Pete
The short answer is "yes." You can reverse a 301-redirect, even though it's technically permanent. The long answer, though, is that this change may not work the way you'd expect or hope, and it could even make your problems worse. Let's explore the long answer with four real-world scenarios ...
First: A note and a warning... Before we dive into the scenarios, there are two things you need to know. This stuff all sounds easy in theory, but — in the real world — 301-redirects take time to process, and reversing them (or changing signals in any major way) often takes even more time. Be prepared for those delays, and prepare your stakeholders. You may see ranking flux during this time period. Most of the time, it will pass fairly quickly, but reversals tend to get messy.
This leads me to the warning – don't reverse a 301-redirect simply because

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10:08 Seomoz.OrgI Want to Rank Beyond My Location: A Guide to How This Works

Posted by MiriamEllis
Staff at your agency get asked this question just about every day, and it’s a local SEO forum FAQ, too:
“I’m located in ‘x’, but how do I rank beyond that?”
In fact, this query is so popular, it deserves a good and thorough answer. I’ve written this article in the simplest terms possible so that you can instantly share it with even your least-technical clients.
We’ll break rankings down into five easy-to-grasp groups, and make sense out of how Google appears to bucket rankings for different types of users and queries. Your clients will come away with an understanding of what’s appropriate, what’s possible, and what’s typically impossible. It’s my hope that shooting this link over to all relevant clients will save your team a ton of time, and ensure that the brands you’re serving

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10:08 Seomoz.OrgMozCon 2019: Acceptance. Education. Donuts

Posted by PJ_Howland
We’re digital marketers; we make our living in a constantly changing (and consistently misunderstood) industry. It’s easy to feel like even those who are closest to us don’t really get what we do. Take me, for example, I once mentioned algorithms to my grandmother, and ever since then, she’s been absolutely (and adamantly) sure that I work with clocks. Did she think I said analog?
But despite the dynamic nature of marketing, Moz has always been a solid rock at the center of the storm. It’s been here since the beginning, a place where all the marketing nerds and SEO geeks could hang our hats and feel understood.
And MozCon feels like the culmination of that culture of acceptance.
MozCon: Helping you build your best self As I’ve chatted with the good folks at Moz about this year’s MozCon, it’s clear to me that they pay attention to data. Why do

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10:08 Seomoz.OrgAn SEO’s Guide to Writing Structured Data (JSON-LD)

Posted by briangormanh
The Schema.org vocabulary is the ultimate collab.
Thanks to a mutual handshake between Google, Microsoft, Yahoo, and Yandex, we have a library of fields we can use to highlight and more aptly define the information on web pages. By utilizing structured data, we provide search engines with more confidence (i.e. a better understanding of page content), as Alexis Sanders explains in this wonderful podcast. Doing so can have a number of positive effects, including eye-catching SERP displays and improved rankings.
If you’re an SEO, how confident are you in auditing or creating structured data markup using the Schema.org vocabulary? If you just shifted in your seat uncomfortably, then this is the guide for you. In it, I aim to demystify some of the syntax of JSON-LD as well as share useful tips on

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10:08 Seomoz.OrgVisualizing Speed Metrics to Improve SEO, UX, & Revenue - Whiteboard Friday

Posted by sam.marsden
We know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. In today's Whiteboard Friday, Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all matters.


Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hi, Moz fans, and welcome to another Whiteboard Friday. My name is Sam Marsden, and I work as an SEO at web crawling platform DeepCrawl. Today we're going to be talking about how Google understands speed and also how we can

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10:08 Seomoz.OrgSEO & Progressive Web Apps: Looking to the Future

Posted by tombennet
Practitioners of SEO have always been mistrustful of JavaScript.
This is partly based on experience; the ability of search engines to discover, crawl, and accurately index content which is heavily reliant on JavaScript has historically been poor. But it’s also habitual, born of a general wariness towards JavaScript in all its forms that isn’t based on understanding or experience. This manifests itself as dependence on traditional SEO techniques that have not been relevant for years, and a conviction that to be good at technical SEO does not require an understanding of modern web development.
As Mike King wrote in his post The Technical SEO Renaissance, these attitudes are contributing to “an ever-growing technical knowledge gap within SEO as a marketing field, making it difficult for many SEOs to solve our new problems”. They also put SEO practitioners at risk

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10:08 Seomoz.OrgHow Often Does Google Update Its Algorithm?

Posted by Dr-Pete
In 2018, Google reported an incredible 3,234 improvements to search. That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all of them? Should we even try?
To kick this off, here's a list of every confirmed count we have (sources at end of post):
2018 – 3,234 "improvements"2017 – 2,453 "changes"2016 – 1,653 "improvements"2013 – 890 "improvements"2012 – 665 "launches"2011 – 538 "launches"2010 – 516 "changes"2009 – 350–400 "changes" Unfortunately, we don't have confirmed data for 2014-2015 (if you know differently, please let me know in the comments).
A brief history of update counts Our first peek into this data came in

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13.05.2019
06:44 habrahabr.ruРасчёт каннибализации на основе классического A/B-теста и метод bootstrap’а

В данной статье рассмотрен метод расчёта каннибализации для мобильного приложения на основе классического A/B-теста. В данном случае рассматриваются и оцениваются целевые действия в рамках процесса реаттрибуции с рекламного источника (Direct, Criteo, AdWords UAC и прочих) по сравнению с целевыми действиями в группе, на которую реклама была отключена. В статье дан обзор классических методик сравнения независимых выборок с кратким теоретическим базисом и описанием примененных библиотек, в т.ч. вкратце описывается суть метода bootstrap’а и его реализация в библиотеке FaceBook Bootstrapped, а также проблемы, возникающие на практике при применении этих методик, и способы их решения. Читать дальше →

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08.05.2019
19:10 Techcrunch.ComMedia VC theses, SEO keywords, cosmology, and brand design

Where top VCs are investing in Media, Entertainment & Gaming Our media columnist Eric Peckham (who is hard at work on the Unity EC-1, which we will start to publish here shortly) pinged his network of media investors to figure out what the media VC world is up to in mid-2019: Here are the media […]

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05.05.2019
17:24 CMSmagazineБесплатное SEO продвижение по России

На наш взгляд, создание мультисайта – это самый недорогой способ продвижения по России

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01.05.2019
08:52 habrahabr.ruО чём писать в White Paper и как её использовать для продвижения ИТ-продукта?

В начале 2019 года один ИТ-клиент поставил передо мной задачу — написать White Paper (она же «белая книга», официальная публикация, «вайт пейпер» и т. д.).
А я никогда этого раньше не делал, хотя контент-копирайтингом занимаюсь давно.
Решил поискать в Рунете — одна «SEO-вода», с такими инструкциями никакой White Paper не напишешь. Поискал в англоязычном интернете — там погуще, но тоже много мути, воды и рекламы.
В конце концов я натолкнулся на руководство компании Foleon, мне оно показалось развернутым и информативным, во всяком случае оно неплохо закрывало часть моих вопросов:
Что должно войти в WP и чего там точно быть не должно? Как его распространять? Что вообще с ним делать?
Я посчитал, что оно будет интересно и другим коллегам, которые не только разрабатывают ИТ-продукты, но продвигают их через контент-маркетинг.
В общем мы его перевели (а точнее сказать —

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30.04.2019
22:30 habrahabr.ru5 крутых сервисов диджитал-маркетолога (малоизвестных в России)

Привет, Хабр! Поделюсь своим опытом работы с сервисами, которыми практически не пользуются в России, но при этом они мега-популярны в Европе и США. Кратко распишу, что это за сервисы и для чего они нужны, их плюсы/минусы на личном опыте, и дам для сравнения аналоги популярные на российском рынке. Начнем! 1. Kenshoo — сервис автоматизации рекламных кампаний. Сервис автоматизирует управление ставками и стратегиями рекламных кампаний в Google Ads, Яндекс Директ, Bing, Yahoo, Search Ads, Bia du, Pinterest. Плюсы: + Управление рекламными кампаниями из одного интерфейса + Хорошая интеграция с Google Ads + Быстрая настройка автоматических стратегий + Есть аудит рекламных кампаний (еще в бета) + Русскоговорящие менеджеры (один точно был) Минусы: − Плохая интеграция с Яндекс Директом − Частые проблемы с редиректом (на поиске вместо вашего url появится редирект kensho), т.к все ссылки

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16:50 Lenta.ruХакеры начали заражать компьютеры через сервис «Яндекса»

Антивирусная компания ESET сообщила о новой киберугрозе, распространяемой мошенниками через сеть рекламных баннеров «Яндекс.Директ». По данным специалистов, основная цель преступников — финансовые и юридические подразделения различных организаций, так как вредоносное ПО было замаскировано под деловые документы.

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14:52 habrahabr.ruSEO-оптимизация карточки товара: пошаговая инструкция + лайфхаки

Важная часть интернет-магазина — товар. Но большинство SEO-специалистов не уделяют ему должного внимания. Подготовили для вас обязательный список того, что должно быть в карточке товара и подробную информацию по ее оптимизации.
Читать дальше →

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13:51 CnewsEset обнаружила распространение вредоносных файлов с помощью платформы «Яндекс.директ»

Жертвы скачивали шифраторы и банковские трояны на сайте, который продвигался через размещенные злоумышленниками рекламные баннеры

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12:53 habrahabr.ruБэкдор и шифратор Buhtrap распространялись с помощью Яндекс.Директ

Чтобы нацелить кибератаку на бухгалтеров, можно использовать рабочие документы, которые они ищут в сети. Примерно так в последние несколько месяцев действовала кибергруппа, распространяющая известные бэкдоры Buhtrap и RTM, а также шифраторы и ПО для кражи криптовалют. Большинство целей расположены в России. Атака реализована путем размещения вредоносной рекламы в Яндекс.Директ. Потенциальные жертвы переходили на сайт, где им предлагалось скачать вредоносный файл, замаскированный под шаблон документа. Яндекс удалил вредоносную рекламу после нашего предупреждения. Исходный код Buhtrap в прошлом был слит в сеть, поэтому его может использовать кто угодно. Мы не располагаем информацией относительно доступности кода RTM. В посте расскажем, как атакующие распространяли вредоносное ПО с помощью Яндекс.Директ и хостили его на GitHub. Завершит пост технический анализ малвари. Читать дальше →

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29.04.2019
16:49 CMSmagazineСеминар-практикум в Зеленограде "Редизайн интернет-магазина + SEO продвижение = рост продаж в 3 раза

Как увеличить прибыль вашего интернет-магазина, изменив дизайн, внедрив новый полезный функционал и построив правильные конверсионные пути на вашем сайтеКак правильно продвигать интернет-магазин, чтобы получить бомбический рост видимости и посещаемости

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15:04 Cnews«Яндекс.директ» повысит конверсии за счет оптимизации цены на поиске

Постепенный запуск нового алгоритма начнется во второй половине мая

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10:11 Sostav.ruЯндекс.Директ оптимизирует ставки на поисковом трафике

Такая возможность появится при ручном управлении

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10:02 habrahabr.ru[recovery mode] 10 нестандартных способов навредить SEO при смене CMS (+1 бонусный)

В этой статье расскажу о тех проблемах, которые возникают, когда сайт меняет движок, а контроль SEO-специалиста при этом отсутствует. Материал будет полезен тем, кто самостоятельно продвигает свой сайт, а для коллег может стать лишним поводом освежить в голове знания (а может добавить в комментариях что-то новое). Читать дальше →

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25.04.2019
16:38 CMSmagazineПРОДВИЖЕНИЕ САЙТА С ОПЛАТОЙ ПО ФАКТУ

Создание сайта подразумевает активное его продвижение.

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24.04.2019
23:28 habrahabr.ruПолучение статистики по всем клиентам из API Яндекс Директ в разрезе дней с помощью Python

В работе часто использую короткую статистику в разрезе дней чтобы отслеживать отклонения трафика. Более подробно о написании запросов написал в статье « Получение рекламных кампаний Яндекс Директ с помощью API в DataFrame (Python)» (https://habr.com/ru/post/445734/). В данной статье я в большей степени расскажу о том, как структурировать данные и запросы, чтобы этим можно было нормально пользоваться. Нам следует прописать запрос к серверу как функцию. Лично я сделал 2 файла: функция с запросом и файл с данными, которые будут передаваться в функцию. В первом файле пишем функцию: Я запрашиваю по всем проектам одни и те же поля, поэтому мне нужно передавать в запрос только даты, логин и токен. Передача данных в функцию у меня выглядит следующим образом: def rep(token,login,date_from,date_to): Пишем запрос к серверу API Яндекс Директ Данный запрос запрашивает данные по следующим параметрам: Date

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23.04.2019
09:46 habrahabr.ruКак ускорить работу с API на языке R с помощью параллельных вычислений, на примере API Яндекс.Директ (Часть 2)

В прошлой статье я рассказал о том, что такое многопоточность, и привёл примеры её реализации на языке R при работе с API Яндекс.Директ с помощью пакетов doSNOW, doParallel и конструкции foreach.
Данная статья является продолжением, но может быть рассмотрена как автономное руководство по многопоточности в R. К её написанию меня подтолкнули комментарии полученные к первой части (тут отдельная благодарность Alexey_mosc, SatCat, Ananiev_Genrih), в которых мне привели ряд пакетов, представляющих более современный подход к реализации многопоточности в R, о них далее и пойдёт речь.

Читать дальше →

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22.04.2019
13:23 Sostav.ru«Дочка» «Ростелекома» потратит 61 млн рублей на контекстную рекламу

Размещением займется победитель тендера

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09:17 habrahabr.ru[recovery mode] Бесплатные ссылки, или чем заняться на досуге владельцу сайта

Эта статья будет полезна владельцам бизнеса, которые занимаются продвижением своего сайта самостоятельно, но в “пассивном режиме”: в свободное время понемногу изучают вопрос, пытаются вникнуть в разные аспекты, пробуют разные способы и сервисы. Иными словами, не ставят жестких сроков и не проводят по бухгалтерии бюджеты и статьи расходов на SEO. Если вы маркетолог, и вам, как это часто бывает, поручили заодно продвигать сайт (естественно, своими силами, без бюджета и на добровольных началах), то рекомендую пробежаться по пунктам в этой статье, не исключено, что некоторые из них хоть немного скрасят эту ситуацию. Я предлагаю список мест, где можно размещать ссылки в свободное от основной работы время. Сразу скажу, что никакого взлета в результатах поиска можно не ждать (хотя, как редкое исключение, и такое тоже случается), речь идет о постепенном развитии и накоплении ссылочной массы с

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19.04.2019
10:07 Seomoz.OrgThe One-Hour Guide to SEO: Link Building - Whiteboard Friday

Posted by randfish
The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.


Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building.
Why are links important to SEO? So we've discussed sort of how search engines rank pages based on the value they provide to users. We've talked about how

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18.04.2019
19:09 Seomoz.Org4 Unconventional Ways to Become a Better SEO

Posted by meagar8
Let’s get real for a moment: As much as we hear about positive team cultures and healthy work environments in the digital marketing space, many of us encounter workplace scenarios that are far from the ideal. Some of us might even be part of a team where we feel discouraged to share new ideas or alternative solutions because we know it will be shot down without discussion. Even worse, there are some who feel afraid to ask questions or seek help because their workplace culture doesn’t provide a safe place for learning.
These types of situations, and many others like it, are present in far too many work environments. But what if I told you it doesn’t have to be this way? 
Over the last ten years as a team manager at various agencies, I’ve been working hard to foster a work environment where my employees feel empowered to share their thoughts and

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13:44 habrahabr.ru[recovery mode] Одна задача из SEO рутины: решение в 3 шага

По правде говоря, это не «бомбический» кейс, а стандартная ситуация в SEO и её обычное решение. Из таких ситуаций состоит большая часть работы. В данном случае, статья будет интересна владельцам интернет магазинов. Сайт клиента в один момент сильно потерял в позициях. Как следствие – меньше трафика и звонков. Рассказ про типичную проблему и её решение. Читать дальше →

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04:25 Seomoz.OrgHow Do I Improve My Domain Authority (DA)?

Posted by Dr-Pete

The Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings.
Unless you've been living under a rock, over a rock, or really anywhere rock-adjacent, you may know that Moz has recently invested a lot of time, research, and money in a new-and-improved Domain Authority. People who use Domain Authority (DA) naturally want to improve their score, and this is a question that I admit we've avoided at times, because like any metric, DA can be abused if taken out of context or viewed in isolation.
I set out to write a how-to post, but what

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17.04.2019
21:23 Seomoz.OrgThe Danger of Overdoing SEO

Posted by randfish
During my first few years in the SEO field, half of the sites I'd visit - those my SEO brethren in the forums or over email owned - were what today we'd probably call "over-optimized." They tended to have features like:
Keyword after keyword stuffed into the title element of every pageOverly-lengthy and keyword rich URL stringsPage filled with "SEO'd" content that was never intended to be a focus for visitorsBacklink profiles that lacked a single high-quality, "editorial" link At its best, our profession is about making amazing things that people are asking to see (via their search queries in the engines) and then marketing it in the most optimal ways. At its worst (excluding the crap-hat junk that doesn't even deserve to be called "SEO"), it looks like this:


There's a

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21:23 Seomoz.OrgWhy Most Conference Presentations Suck

Posted by willcritchlow
Normally, I tend towards the uncontroversial when I write. I haven't been the author of many posts that have caused debate.
But I've had enough. I need to speak up.
Most conference presentations suck There. I said it.
I remember being amazed (and, back then, pretty heartened) when I went to my first SEO conference and realised I already knew most of what was being said. Amazement turned to disappointment at my second conference, which was billed as "Advanced" and where the same old basics were trotted out by too many of the speakers.
Since then, I've been to hundreds of presentations. I've learnt a lot, but from a surprisingly small proportion of them. (Thank you to those speakers who consistently turn out the excellent stuff!).
I'm no

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21:23 Seomoz.OrgReputation Management SEO: 6 Advanced Tactics

Posted by randfish
Last week I visited Milan, Italy thanks to the generosity of the US State Department and Marco Montemagno, organizer of Social Media Week. I was, first off, impressed that the State Dept. had a formal program to encourage digital entrepreneurship and the promotion of Internet use as part of their mission to spread democracy. I was even more impressed that Marco's Social Media Week garnered more than 25,000 attendees (granted, most events were free, but still exciting numbers).
During my participation in the event and in private meetings with several folks from local businesses and government offices, I was surprised at how many times the issue of SEO for reputation management arose. Perhaps Italians on the web are given to sparking controversy or perhaps it's merely coincidence, but either way, I promised to write a post describing some of the

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21:23 Seomoz.OrgAre Exact Match Domains Too Powerful? Is Their Time Limited?

Posted by randfish
Last night at the SEOmoz meetup in Avi Wilensky's incredible office space, a frequent topic of discussion both during the presentations/Q+A and in small group networking before and after was the propensity for Google (and Bing) to bias towards exact match domains in the rankings.
How big an issue is exact-match domains? Let's look at some data from our correlation analysis from SMX Advanced earlier this year:


Just by itself, exact match is remarkably high in correlation to rankings. No other on-site/on-page factor we examined even came close. Granted, that's not causation, and it could be other factors influencing those impressively high rankings. Let's get a bit deeper and more granular around the issue:


Holy what?! Actually, this probably isn't very surprising to most SEOs. The second highest correlation we found of anything

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21:23 Seomoz.OrgThe Definitive Guide to Awesome Web Content

Posted by edfryed

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21:23 Seomoz.OrgFind the Question to your Yahoo Answers!

Posted by Martin81Vette

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21:23 Seomoz.OrgContent Optimization: Revisiting Topic Modeling, LDA & Our Labs Tool

Posted by randfish
Many times as SEOs, we think about the "on-page optimization" process as simply following the best practices for placing our targeted keywords (and possibly, some variations of them) on the page. My previous blog post about Perfecting Keyword Targeting covers this in some detail. But, we also know that search engines aren't nearly naive enough to care only about the individual terms/phrases that the user queries. For years, search engines have been doing work with topic modeling (this paper from Berkeley researchers does a nice job exploring the concept as it relates to IR).
While it's challenging as SEOs to know where this work has taken them, we can certainly assume that the words and phrases you use on a page likely influence its ranking, as well as how and where you use the targeted

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21:23 Seomoz.OrgLink Building Tips for Personal Blogs

Posted by randfish
I've gotten to spend some time recently with folks who run small, personal blogs (including my wife, friend Kim, and a travel blogging dinner meetup SEOmoz sponsored in Seattle this week), and many of them have asked me whether SEO, in particular link building, is an activity they can take on to help grow their online presence. I can certainly empathize with the challenges - from reading many of the guides and posts about link building here on SEOmoz or elsewhere in the industry, you could be forgiven for feeling "in over your head" or that "only real businesses can do this kind of stuff."
This post is intended to provide answers specifically targeted to individuals running their own blog, personally or semi-professionally, on how to engage in activities that will draw in links from

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21:23 Seomoz.OrgGetting Your Company Onboard with LPO

Posted by JoannaLord
I don't like the word "optimization." It has surpassed the level of buzz word and has officially been overused in every which way. While the word itself annoys me, the process of improving what you have to get more from it still rings true. I think we can all get onboard with the concept, but what about the process behind it? I am constantly surprised by the number of people that tell me their boss or client simply doesn't want to spend time on landing page optimization.
I've put together a little something I think explains the norm pretty

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15.04.2019
11:39 habrahabr.ruSEO и контекстная реклама — лиды на 175 тысяч рублей в день в Ижевске

С клиентом начали работать в конце 2016 г. Первоначально бюджет на продвижение составлял 18 000 р. в месяц. Сайт на тот момент только сделали, оптимизация была на слабом уровне. Читать дальше →

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10:15 Seomoz.Org12 Steps to Lightning Page Speed

Posted by WallStreetOasis.com
At Wall Street Oasis, we’ve noticed that every time we focus on improving our page speed, Google sends us more organic traffic. In 2018, our company's website reached over 80 percent of our traffic from organic search. That’s 24.5 million visits. Needless to say, we are very tuned in to how we can continue to improve our user experience and keep Google happy.
We thought this article would be a great way to highlight the specific steps we take to keep our page speed lightning fast and organic traffic healthy. While this article is somewhat technical (page speed is an important and complex subject) we hope it provides website owners and developers with a framework on how to try and improve their page speed.
Quick technical background: Our website is built on top

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12.04.2019
10:17 Seomoz.OrgThe One-Hour Guide to SEO: Technical SEO - Whiteboard Friday

Posted by randfish
We've arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals!


Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome back to our special One-Hour Guide to SEO Whiteboard Friday series. This is Part V - Technical SEO. I want to be totally upfront. Technical SEO is a vast and deep discipline like any of the things we've been talking about in this One-Hour Guide.
There is no way in the next 10 minutes that I can give you everything that you'll ever need to know about technical SEO, but we can cover many

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11.04.2019
19:16 Seomoz.OrgHow to Convince Your Boss to Send You to MozCon 2019

Posted by cheryldraper
From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? 
To help convince your boss that won't just be lounging pool-side, sipping cocktails on the company dime, we’ve gathered the goods to help you get your boss to greenlight your MozCon attendance.
How to make the case Business competition is fiercer than ever. What used to make a splash now feels like it’s barely making ripples. Only those who are able to shift tactics with the changing tides of marketing will be able to come out on top.
And that’s exactly what MozCon is going to help you do.
Covering everything a growing marketer needs for a well-balanced marketing diet (SEO, content,

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