Контекст и SEO

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28.01.2021
11:17 Seomoz.Org Finding Keyword Opportunities Without Historical Data

Posted by Imogen_Davies At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats, which state 3.5 billion queries are searched every day, that means that 525 million of those queries are brand new. That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans. The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide. Even then, the volumes they report need to be taken with a grain of salt – you’re telling me there are only 140 searches per month for “women’s discount designer clothing”? – and if you work in B2B industries, those searches are generally much smaller volumes to begin with. So, we know there are huge amounts of searches available, with more and more being added every day, but without the data to

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11:06 habrahabr.ru Как стать востребованным специалистом по контекстной рекламе

Востребованный специалист по контекстной рекламе — это тот, кто приносит бизнесу результат (лиды, продажи, узнаваемость бренда) при минимальных затратах денег, времени и других ресурсов. Разбираемся, что нужно делать и чему учиться, чтобы стать таким человеком. Будем исходить из того, что специалистом вы уже стали: вы уже освоили основы, настраиваете и ведете хотя бы простенькие кампании для небольших проектов. Теперь задача — стать востребованным на рынке. Вот что для этого нужно делать. Читать далее

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27.01.2021
17:17 habrahabr.ru SEO-friendly HTML для верстальщика

В этой статье не будет подробного разбора всех аспектов SEO-friendly сайта. Я собрал здесь лишь тот объем информации, с которым мне необходимо было познакомиться для решения SEO-задач в компании ВсеИнструменты. Читать далее

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11:09 Seomoz.Org How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGerman It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month? Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have. In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results. Objectives Our objectives were similar to what every website ultimately wants

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26.01.2021
22:49 CMSWire.com How to Use Instagram Search Optimization: A New Kind of SEO

Instagram has introduced a new variation on its search, one in which marketers should consider as social media optimization, a complement to SEO. Continue reading...

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21:28 Seomoz.Org Study Confirms Moz Has the Largest Link Data Set

Posted by CassandraLeeanne Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better. With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient. Methodology The link index study was done by Perficient, a respected publicly-traded consulting firm specializing in digital solutions. This award winning firm regularly publishes insightful studies, focused on SEO trends and topics. For this study, Eric Enge, Principal at Perficient, Search Engine Land author, and well-known SEO SME, led the investigation. The study compared 3,000 search queries across the Technology, Health, and

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25.01.2021
12:35 habrahabr.ru 26 шагов SEO-настройки для нового сайта: что учесть, чтобы не переделывать

Ольга Топал, Middle SEO specialist, Boosta SEO - это не так страшно, как кажется. А базовое SEO – еще проще. Правильная базовая SEO-настройка молодого сайта уже принесет результаты. Не каждый ваш конкурент оптимизирует свой сайт на 100%. Поэтому, если вы оптимизируете сайт правильно, есть все шансы побороться за органический трафик спустя некоторые время. На каком этапе можно начинать делать SEO? Чем раньше, тем лучше. В этой статье я собрала 26 пунктов, которые нужно учесть до запуска сайта, чтобы первое сканирование, а позже индексирование прошли гладко и принесли максимальную пользу. Этот чек-лист составлен с учетом всех рекомендаций поисковой системы Google и подходит как для русскоязычных сайтов, так и проектов «на Запад». Читать больше о

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11:16 Seomoz.Org Outranking Tough Competitors: My One-Year Study of a Google Local Finder

Posted by MiriamEllis Image credit: Sharon Mollerus A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock. “How do we edge our way up in Google’s local finder, and find our place above the tideline? We don’t even know where to begin,” the local business owner says. The rough truth is that Google’s local search engine results often don’t make sense at first glance, or even at second or third glances. Local brands are left to puzzle out how to achieve maximum growth when they’re consistently being outranked by sticky competition for their core search phrases. Methodology About a year ago, I decided to run a study in which I’d track a local finder for a single query — “breakfast (X city)” — to see if anything brands or the public

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22.01.2021
11:21 Seomoz.Org A (Re)Introduction to Guest Posting

Posted by CitationLabs Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Watch to find out! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, folks. My name is Garrett French, and I'm a link builder. I run Citation Labs. We have 120 employees, and we build lots of links. Today I am here to reintroduce to you the tactic of guest posting. All right. Very specifically, though, guest posting with a target of publishers — this largest portion here of the publisher pyramid — who are supported by sales, whose main reason of publishing is to sell things. Introduction So let's dig in. We are talking about earned placements. The publishers have to approve this

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21.01.2021
11:09 Seomoz.Org 4 SEO Strategies for Programmatic Sites

Posted by Royh Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. Programmatic pages are pages that have been generated automatically on a very large scale. SEO strategies for these pages are used to target multiple keyword variations by creating landing pages at that scale automatically. You’ll typically find these pages in major verticals like e-commerce, real estate, travel, and informational sites. These verticals are relying on programmatic pages to build their SEO strategy, and they have a dedicated page for each product and category. This set up can lead to hundreds of millions of pages — they’re efficient, functional, and user-friendly, however, they do come with some SEO challenges. In my experience, the comprehensive SEO strategy covered in this post works best when tailored to fit a large site with programmatic pages. Many strategies that typically work for sites

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20.01.2021
07:31 Sostav.ru «Яндекс» оспорит штраф за неполную контекстную рекламу

Дело может поменять систему размещения и проверки объявлений

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19.01.2021
11:04 Seomoz.Org The Best-Laid Plans: Can We Predict Anything About 2021?

Posted by Dr-Pete I've deleted this introduction twice. To say that no one could've predicted how 2020 unfolded seems trite since we're not even a month into 2021, and this new year has already unraveled. Our challenges in the past year, across the globe, have gone far beyond marketing, and I doubt any of us ended the year the way we expected. This graph from Google Trends tells the story better than I can: The pandemic fundamentally rewrote the global economy in a way none of us has ever experienced, and yet we have to find a path forward. How do we even begin to chart a course in 2021? What do we know? Let's start small. Within our search marketing realm, is there anything we can predict with relative certainty in 2021? Below are some of the major announcements Google has made and trends that are likely to continue. While the timelines on some of these are unclear (and all are subject to change), these shifts in our small world are very likely. Mobile-only

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18.01.2021
13:31 habrahabr.ru Server-Side Rendering с нуля до профи

В данной статье мы разберем влияние SSR на SEO оптимизацию приложения. Пройдем с вами путь по переносу обычного React приложения на SSR. Разберем обработку асинхронных операций в SSR приложениях. Посмотрим, как делать SSR в приложениях с Redux Saga. Настроим Webpack 5 для работы с SSR приложением. А также рассмотрим тонкости работы SSR: Генерация HTML Meta Tags, Dynamic Imports, работа с LocalStorage, debugging и прочее. Читать дальше →

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11:12 Seomoz.Org 8 Unconventional Ways to Generate Qualified B2B Sales Leads

Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. You have to be open to A/B testing your strategies and your content. Regularly track your content performance, metrics, conversions, and be ready to improve. So, what are these unconventional methods to generate B2B sales leads? Read on to

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15.01.2021
11:11 Seomoz.Org Investigating Traffic Upticks

Posted by jocameron In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this was a sudden and consistent increase, which may on the face of it look great. You may perceive that this is exactly what you and your clients have been striving for. But as we know, traffic funneling into your site isn't the end of the story. You're also going to want that traffic to convert. But also, when something like this happens, there can be other lessons that you can

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14.01.2021
11:22 Seomoz.Org Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.Vandernick If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government. Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local

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13.01.2021
11:07 Seomoz.Org The Evolution of SEO [Video Presentation]

Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies.  Editor's Note: Rob mentions a promo in the video that has since expired, but you can still get a free month of Moz Pro + free walkthrough here!  Video Transcription Hello, everyone. Thank you for that introduction. I very much appreciate it, and it's wonderful to be with all of you here today. I'm Rob Ousbey from Moz. Real quick, I was going to share my screen here and say that my gift to you for coming to the session today is this link. This won't just get you a free month of Moz Pro, but everybody who signs up can get a free walkthrough with an SEO expert to help you get started. I'll put this link up again at the end of the session. But if you're

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12.01.2021
13:34 Lenta.ru Бегун прыгнул в заледеневшее озеро ради спасения чужой собаки

В английском городе Понтефракт, графство Западный Йоркшир, мужчина прыгнул в заледеневшее озеро, чтобы спасти чужого пса. Бегун нырнул в водоем и, разбивая рукой заледеневшие участки, пробрался к питомцу. Он благополучно доплыл с животным до берега и передал его хозяевам. После этого спаситель продолжил пробежку.

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11.01.2021
18:13 habrahabr.ru Чего на самом деле ждать при запуске маркетинга на рынке США и как заработать первые деньги

Я занимаюсь развитием агентства контент-маркетинга на зарубежных ресурсах уже пять лет из них более двух лет развиваю еще и собственный SaaS-стартап для международного рынка. Таким образом я сам постоянно тестирую существующие методы продвижения на своем же продукте.  Ко мне очень часто обращаются предприниматели, которые уже пробовали продвигать свои проекты на зарубежных рынках и обожглись. «Facebook - это слив денег», «сделали статью, продаж не было вообще», «работаем над SEO, но особо не растем» – неудивительно, что после такого все маркетологи кажутся шарлатанами, а инструменты – неработающей ерундой. Сегодня я расскажу о том, какие ошибки можно совершить при продвижении стартапа на зарубежных рынках, какие ожидания стоит сформировать, и что может сработать на самом деле. Читать

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11:11 Seomoz.Org 2021 Local SEO Success: Expert Tips & Predictions

Posted by MiriamEllis “We are here to awaken from our illusion of separateness.” ― Thích Nhất Hạnh, Buddhist teacher Image credit: Maulvi My warm New Year’s greetings to all local business owners and local SEOs reading my column today. Add to this my sincere sentiments of solidarity for what we went through together in 2020 — we won’t soon forget it, and our stories from the journey contain important teachings for our market and industry. I often find that the best local SEO takeaways sprout from the real-world anecdotes of colleagues and friends, and you’ll find those here today along with my personal predictions for the year ahead. Let’s get learning! Teachings from the real lives of local SEOs In a year when we were physically distant from one another in unprecedented ways, I’ve found memorable lessons in how local

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09.01.2021
00:09 CMSWire.com How SEO Can Boost Customer Experience

In SEO as in life, to get some, you have to give some. So forget about keyword stuffing and focus on providing a good user experience instead. Continue reading...

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08.01.2021
11:05 Seomoz.Org 21 Smart Google SEO Tips for 2021

Posted by Cyrus-Shepard Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure.  First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below!  Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should,

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31.12.2020
18:33 habrahabr.ru Как я ушел на 1с-фриланс

Хочу рассказать, как я умудрился уйти на фриланс. Все началось с контекстной рекламы в инстаграмме. В начале 2019 года я стал обращать на нее внимание и все чаще и чаще записывался на бесплатные вебинары по саморазивитию. Потом прочитал книгу "Магия утра". Согласно ей я выделил час в день утром на анализ положения, в котором нахожусь. До этого у меня не было времени задуматься. Выводы были неутешительными. Я приближался к возрасту 45 лет, работа программистом 1С вызывала отвращение. Необходимость каждый день быть в офисе "от звонка до звонка" воспринималась как рабство. 1С, кстати, я занимаюсь уже 20 лет. При этом еще 2.5 часа в день тратил на дорогу. Читать

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30.12.2020
10:56 habrahabr.ru 9 ключевых трендов контекстной рекламы в 2021 году

Текущий 2020 год, который всколыхнул рынки онлайн-бизнеса и интернет-маркетинга, а также бросил нам всем немало вызовов, подходит к концу. То, что пандемия и вызванные ей процессы не могли не повлиять на рынок контекстной рекламы, очевидно. Каким было это влияние и что может ожидать рекламные агентства и специалистов по контекстной рекламе в 2021 году — в нашей новой статье. Читать далее

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29.12.2020
11:16 Seomoz.Org The Link Building Webslog

Posted by rjonesx. This is not the link building article you — or really anyone — were probably hoping for. It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building.  What can you expect? 1. YELLING IN CAPSLOCK. 2. Some tips and tricks. 3. Weeping and gnashing of teeth  Courtesy Some Ecards All kidding aside, one of the few aphorisms I’ve come to believe is that sharing how we do things as SEOs is almost never a problem, because 99% of people don't have the follow-through and resources to make it happen. I would love to be proven wrong by the readers on Moz. My goal here is to give a realistic understanding of the monotonous slog that is white-hat, outreach-based link building. I happen to think that link building is a

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11:04 habrahabr.ru [Перевод] Webflow для лендинга + Ghost для блога с Caddy Server

В современных SaaS приложениях лендинг, блог и основное приложение — это три разных сервиса/продукта со своими технологиями. Для лендинга вы можете использовать Tilda, Webflow или другие веб-конструкторы. Для блога обычно используют автономную CMS, такую как WordPress, Ghost или другие. Для SEO крайне важно продвигать и индексировать основной домен .com вместо субдомена blog. .com. Чем больше контента будет на .com/blog, тем больше Google будет индексировать его, а значит и главную страницу. Читать далее

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28.12.2020
15:51 habrahabr.ru 17 полезных ресурсов для маркетолога от директора по маркетингу и PR

Маркетолог — слишком уж разносторонняя личность. И даже если специалист углубляется в одну сферу, например, контент или SEO, понимание, как работают другие подразделения жизненно необходимо. Я работаю в сфере маркетинга уже 23 года, сейчас руковожу департаментом маркетинга и коммуникаций в в федеральном банке. Три года назад для отслеживания лучших вакансий на рынке создал telegram-канала для маркетологов. Очень важно быть в курсе того, что происходит в сфере. Каждый день появляется что-то новое, но есть некоторые ресурсы, книги и фильмы, которые не просто полезны в моей работе, а основополагающие, особенно для начинающих маркетологов. Я их разбил на так называемые номинации, постарался ранжировать от общего к специализированному: Читать

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11:08 Seomoz.Org They're Simply the Best: The Top 25 Moz Blog Posts of 2020

Posted by morgan.mcmurray Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below. We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.  So without further ado, here are the best Moz Blog posts of 2020. Enjoy!  *The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique

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26.12.2020
15:02 habrahabr.ru Продвижение бота на 214 тысяч процентов

Продвижение бота через Твиттер на 214 тысяч процентов.       Примерно с начала декабря провожу эксперимент по продвижению (если угодно - хайпу) в Твиттере своего бота. Результаты мне нравятся. Возможно кому будет интересно как почти при нулевом бюджете сделать эффективную рекламную кампанию в сети. Скриншоты, статистика, части кода и рассказы ниже.    По моему мнению реклама в сети скоро будет активно осваивать короткие звуковые споты. Всё чаще люди начинают слушать интернет, а не только его смотреть. Интернет-радио, Spotify, iTunes и множество других служб для "прослушки" сети очень быстро внедряются в массовое употреблением. Даже Твиттер вывел на рынок звуковые твитты. Росту значения звука способствует и рост числа индивидуальных устройств для прослушивания - наушники стали обыденным явлением и значит звуковая реклама может быть индивидуализированна и подана отдельному человеку в зависимости от его

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22.12.2020
11:10 Seomoz.Org The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

Posted by MiriamEllis Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. From independent grocers to major supermarket chains, there are heroes in every aisle keeping the nation fed. Any data that supports the strong continuance of these businesses is well worth sharing. In this article, I’ll provide results from 900 data points I pulled while analyzing the top local-pack-ranked grocery store in each of the 50 US capital cities. I’ll also summarize the practical tactics I’ve learned from listening to grocers and their marketers, highlighting how

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21.12.2020
23:17 Lenta.ru Четверых российских легкоатлеток дисквалифицировали за допинг

Легкоатлетки Анастасия Баздырева, Марина Пантелеева, Марина Поспелова и Олеся Свиридова дисквалифицированы за нарушения антидопинговых правил. Бегунья Баздырева отстранена от участия в соревнованиях на восемь лет. В ее допинг пробе был обнаружен рекомбинантный эритропоэтин. То же вещество было обнаружено у Поспеловой.

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11:20 Seomoz.Org Avoiding False Conversions in Google Analytics

Posted by R0bin_L0rd Preface The first half of this post is a quick rundown of some of the standard ways in which your conversions could be going awry. The second half of this post — everything after “How to filter conversions with Tag Manager” is an advanced way of intelligently filtering conversions using Tag Manager and cookies. If you’re confident you’ve already covered your bases, feel free just to skip to the advanced section, I just feel it’s important to go through some of the basic stuff before diving into more complex solutions. Avoiding false conversions Aside from failing to record important data, one of the best ways to screw up your analytics is to record the wrong thing and lump it in with all the times you’ve recorded the right thing. For example: if you’re counting conversions when you shouldn’t be, that can screw up automated ad bidding, how much you value individual channels, or even how well you think your business is doing. For this post,

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18.12.2020
11:11 Seomoz.Org SEO Competitive Analysis for B2B — Whiteboard Friday

Posted by Joyce.Obility In the B2B space, it's important to be realistic about who your competitors are.  Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. Thank you for joining me today as we talk about SEO competitive analysis for B2B businesses. My name is Joyce Collardé. I am the SEO Supervisor at Obility. Obility is a digital marketing agency based out of Portland, Oregon, with offices in Austin and Boston and that specializes in B2B businesses.  So I wanted to talk about SEO competitive analysis because it is a really crucial part of your SEO strategy and of

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17.12.2020
11:11 Seomoz.Org What's Changed (and What Hasn't): The 2020 Moz Blog Reader Survey Results

Posted by morgan.mcmurray You're tired of hearing it and I'm tired of saying it, but 2020 really has been a year like no other. SEOs and marketers around the world had to deal with their day-to-day work moving home, alongside a host of natural disasters, civil rights issues, and a pandemic that will alter our industry and global economy for years to come.  We could have held off on launching this year's reader survey, but we decided to move forward anyway because we know your work and your interests have been impacted, and we wanted to know how much.  I'm excited to share with you the results from that survey in this post. We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021.  Methodology We published this survey in July 2020, with questions asking for details on the professional occupations of our readers, how those

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16.12.2020
22:08 Seomoz.Org Google's December 2020 Core Update: By the Numbers

Posted by Dr-Pete On December 3rd, Google announced that they were rolling out the latest Core Update. Initially, the bulk of the impact seemed to arrive on that date, with MozCast spiking at 112.4°F: We measured above-average ranking flux in the three days prior to the update announcement, and a few days after the announcement, but the bulk of the flux seemed to occur on the roll-out day. (The dotted line represents the 30-day average prior to December 3rd.) How did December 2020 compare to other Core Updates? While technically the third largest named core update, Google's December Core Update was very close in measured impact to the May 2020 Core Update and the August 2018 "Medic" Update. Winners and more winners Back in May, I came down pretty hard on winners and losers reports. I don't want to discourage all core update analyses, but our rush to publish can produce misleading results, especially with multi-day updates. In May, I settled on a 7-day update

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12:50 CMSmagazine SEOnews объявил победителей рейтинга Известности SEO-компаний 2020

Интернет-издание SEOnews подвело итоги 13-ого рейтинга Известности SEO-компаний 2020. В исследовании приняли участие 96 компаний-респондентов. По результатам анкетирования респондентов редакция определила самые известные бренды SEO-отрасли в 2020 году. В итоговую таблицу рейтинга попали 153 номинанта.

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11:24 Seomoz.Org What You May Have Missed: Moz Resources to Prioritize Community Learning and Professional Development in 2020

Posted by clschwartz It goes without saying that 2020 has been a wild ride. If you're like me, you've missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. With all that coming your way, there’s bound to be some oversight. Here's a recap of what you might have missed in the chaos that has been 2020. The State of Local SEO Industry Report 2020 The State of Local SEO Industry Report 2020 provides a snapshot of local SEO — both before and during COVID-19 — helping you understand the trends, ideas, and biggest challenges shaping your work in the new decade. We found that 43% of respondents thought there weren't enough quality resources to train teams and clients. That insight led to some of the

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15.12.2020
21:11 CMSWire.com Get Your SEO House in Order for 2021

SEO strategy once meant "I want to be number one for this keyword.” That strategy makes sense for a simple website ... being launched in 2001. Continue reading...

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11:13 Seomoz.Org Maximize Return During Tough Times Through Testing

Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. So what can we learn from this year as we move forward? You can bet things will continue to change and evolve in unpredictable ways. What worked last year might not work now. Heck, what worked last week might not work next week! How, then, can you be sure you’re getting the most out of your marketing efforts? Evolving and finding opportunities There are a few ways you can try to stay on top of things. No matter what, having a strategy for post-COVID is important. Learn from others For one, pay attention to those around you. Learn from your peers

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14.12.2020
14:47 Sostav.ru «Яндекс.Директ» запустил таргетинг по жанрам и тематикам

Нейросеть определит категорию страницы, просматриваемой пользователем

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11:26 Seomoz.Org How Lead Generation Tactics Can Boost Your Link Building Results

Posted by AnnSmarty How effective is your link building campaign? I bet your answer is “I wish it could be better.” Talking to business owners and executives on a daily basis, I have yet to meet one who would be satisfied with their link building strategy. Everyone needs links, yet they are getting harder and harder to get. The solution? Change your link building mindset. How link building is similar to lead generation In any business marketing strategy, we’re really interested in one thing: sales. Yet, if we keep focusing on that end goal, we won’t achieve much. A customer may need up to eight touchpoints before they finally make a purchase. If you only focus on that final sale, you’re missing out on all those extra steps that drive your customer to buy. It may sound obvious (so I’ll stop here) but

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13.12.2020
12:20 habrahabr.ru Анонс: интервью с SEO Gearbox Стивом Гибсоном

Завтра в наших соцсетях выступит Стив Гибсон — SEO компании Gearbox Software, которая разрабатывала игры Half-Life: Blue Shift, а также дополнений Half-Life: Opposing Force, Half-Life High Definition Pack и Half-Life: Decay и игру Borderlands. Интервью будет брать Сергей Уланкин — главный редактор Канобу и наш давний друг. Читать дальше →

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12.12.2020
13:41 Ixbt.com Интернет никогда не будет прежним: спустя 13 лет Google отправляет в отставку рекламу со ссылками

Сейчас в интернете используется реклама всех форм и размеров. Google запустила так называемые объявления или блоки со ссылками в своей рекламной сети AdSense в 2007 году. Теперь компания решила двигаться дальше и отправить в отставку этот рекламный формат.  С 10 марта 2021 года «издатели» AdSense больше не смогут создавать блоки со ссылками для вставки на свои страницы. Пример блока со ссылкой С этого дня вместо адаптивных объявлений со ссылками на сайтах начнут показываться медийные рекламные блоки. Блоки со ссылками будут преобразованы в медийные рекламные блоки и переименованы. На сайтах прекратится показ объявлений со ссылками фиксированного размера. Все рекламные блоки по возможности будут свернуты, в других случаях будет показываться пустое объявление. Как поясняют разработчики Google, это решение основано на отзывах пользователей, издателей и рекламодателей и позволит нам сосредоточить усилия на том, чтобы модернизировать и улучшать другие

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11.12.2020
11:18 Seomoz.Org 3 Creative Ways to Give Your Content Efforts a Boost — Best of Whiteboard Friday

Posted by randfish We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns.  In this 2017 holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to a special Christmas edition of Whitebeard Friday. This week, I wanted to try and help with just a few tactical suggestions on some creative ways to pump up those content marketing campaigns. I've seen that many, many folks in the SEO world, of course, naturally, are investing in content marketing because content is the path to links and amplification and search traffic. Sometimes those content

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10.12.2020
19:39 CMSmagazine Названы лучшие агентства интернет-маркетинга в 2020 году по версии Рейтинга Рунета

Специально для тех, кому одновременно нужны услуги и по контекстной рекламе, и по поисковому продвижению, Рейтинг Рунета опубликовал свежий Рейтинг агентств интернет-маркетинга.

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19:39 CMSmagazine Рейтинг Рунета назвал лучшие компании, оказывающие услуги по веб-разработке и SEO

Рейтинг Рунета опубликовал рейтинг агентств, одновременно предоставляющих услуги по веб-разработке и SEO. Для того, чтобы его построить, организаторы изучили данные о 185 854 проектах, созданных 5 056 агентствами для 123 564 клиентов.Новичками рейтинга в этот раз стало сразу 12 агентств, а еще четырем удалось подняться в рейтинговой таблице сразу на 5 строк и более: WebCanape (+5), Cetera Labs (+8), Nimax (+6) и "BREVIS" (+7).

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11:17 Seomoz.Org How To Do Local SEO for Businesses Without Physical Locations in 2021

Posted by MiriamEllis “My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?” “I work from home. How should I be doing local SEO?” “Are there any tips for doing local SEO for clients like NerdWallet or Credit Karma that serve all customers virtually?” Queries like these about doing local SEO for businesses with nuanced, hidden, or no physical locations and with varied models of customer fulfillment are AMA FAQs and perennial topics on marketing fora. Attendees at the recent Moz Webinar on The ROI of Local SEO repeatedly asked about this subject. Business owners and marketers who haven’t serendipitously discovered Google’s various guidelines are left wondering how to promote non-brick-and-mortar brands. Even where there’s awareness that such guidance

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09.12.2020
11:14 Seomoz.Org The Correlation Between Authoritative Links and Ranking [SEO Study]

Posted by EricEnge Over the past five years, our team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links. We can say this because of the strong correlation our most recent studies show between the Domain Authority (DA) and Page Authority (PA) of linking pages and the rankings of pages receiving the links. Each year, Moz has graciously provided us with access to their Link Explorer index, where we obtain the raw data to perform our analysis. In these studies, we perform Spearman Correlation analyses to show how the following variables correlate with ranking: Number of links to the ranking pageDA of links

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08.12.2020
15:24 CMSmagazine Новая версия UMI.CMS 22: push-рассылки и ещё 441 обновление

Вышла новая версия платформы для создания сайтов UMI.CMS 22. Релиз включает push-рассылки и ещё 441 обновление для электронной коммерции, SEO-продвижения, мультисайтовости, безопасности и расширения интеграций платформы.

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11:24 Seomoz.Org An SEO's Experience in 2020: Opportunities and Challenges

Posted by desordi It would be downplaying it to say that 2020 has been a whirlwind of a year. Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to. While few digital workers were previously able to work from home, the industry — and the world as a whole— had to adjust to full-time remote working during the coronavirus pandemic. Luckily, as SEOs and digital marketers, we have great experience in pivoting and adjusting our working styles and strategies, regardless of what challenges are thrown our way. It comes with the job. Throughout this blog post, I’ll discuss the various tactics I’ve seen work incredibly well for our clients and in the wider industry as a whole, in

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05.12.2020
05:00 Gazeta.Ru Бегунья Арзамасова дисквалифицирована за употребление допинга

Чемпионка мира в беге на дистанцию 800 метров Марина Арзамасова дисквалифицирована за употребление допинга. Об этом спортсменка заявила в своем Instagram. "Друзья, с сожалением сообщаю.Я вынуждена прервать свою профессиональную ...

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04.12.2020
11:21 Seomoz.Org How to Come Up With Tangential Content Ideas — Whiteboard Friday

Posted by amandamilligan Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content?  In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. My name is Amanda Milligan. I'm the Marketing Director at Fractl, an agency that helps brands build their organic growth. Today I'm going to talk to you about one of the strategies we use for our clients, and it's called tangential content. If you haven't heard of it, don't worry. Odds are you might have already done it and not even known. Today we're going to talk about what it is, why you should include it in your strategy, and how to come up with content ideas that are tangential.  What

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02.12.2020
11:14 Seomoz.Org Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering. At its core, SEO is used to deliver helpful content to people actively searching for it. And, it can (and should!) be used to reach target audiences at the local and national level. According to Google, searches for local places without the use of “near me” have grown 150% over the last two years — showing that, when people search, they’re increasingly expecting local results. This creates a powerful opportunity for those organizations primed to take advantage of it. Through the “search and deliver” dynamic of SEO, nonprofit marketers have the opportunity to reach local audiences that

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01.12.2020
11:19 Seomoz.Org When (and When Not) to Outsource Link Building

Posted by Alex-T Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more links from the top resources in our segment. We ended up hiring an agency to help us build these links. The agency was charging us an outrageous $13K a month, but, unfortunately, the high price didn’t equal quality. They weren’t capable of writing anything meaningful, not to mention publishing their content on trustworthy industry blogs. What made things worse was the fact that I brought them on board. Needless to say, we stopped working with this agency. We decided to give another one a try, thinking that this time luck would be on our side. Well, we were wrong. Although

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30.11.2020
14:23 habrahabr.ru SEO-оптимизация сайта на React или как добиться конверсии от поисковиков если у вас Single Page Application

Смоделируем ситуацию: Вы являетесь членом команды веб-разработчиков, занимающихся созданием frontend-части молодого интернет-ресурса на базе React. И вот, когда уже начинает казаться что ваша разработка достигла определенной функциональной, качественной и эстетической кондиции, вы сталкиваетесь с достаточно сложным и не менее интересным вопросом: А что делать с SEO? Как добиться качественной конверсии от поисковых систем? Как сделать так, чтобы о вашем ресурсе узнал весь мир, не вкладывая в это огромного количества денег за платные рекламные компании либо сил в крупномасштабную дополнительную разработку? Как заставить контент вашего Single Page Application работать на вас в поисковых выдачах и приносить клиентов? Интересно? Тогда поехали… Читать

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29.11.2020
13:23 habrahabr.ru 5 accessibility инструментов в Chrome DevTools

Web-разработчик зачастую находится между двух огней, с одной стороны нужно сделать быстро, с другой красиво, качественно, а потом оптимизировать под разные девайсы, SEO, скринридеры...   Поэтому я решил опубликовать подборку инструментов, которые доступны в браузре Chrome, и с помощью которых можно быстро определить наличие проблем с доступностью. А как известно осознание проблемы — это уже половина пути.  Читать далее

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27.11.2020
11:20 Seomoz.Org Image Link Building — Best of Whiteboard Friday

Posted by BritneyMuller Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we're going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let's dive in!  Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans, welcome to another edition of Whiteboard Friday. Today we're going to go over all things image link building, which is sort of an art. I'm so excited to dig into this with you. Know your link targets So first and foremost, you need to know your

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10:57 habrahabr.ru Как считать и распределять бюджет на контекстную рекламу [3 примера]

“У нас 100 тысяч рублей. Давайте в контекст!”. А много это или мало? В вакууме эта цифра ни о чем не говорит. Важно понимать, сколько трафика и лидов нам надо. Мы разобрали три примера, которые показывают, как планировать бюджет в зависимости от поставленных задач. Для автоматизации расчета бюджета использовали бесплатный Медиапланер Click.ru. Читать дальше

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26.11.2020
14:00 habrahabr.ru Кейс по SEO: анализируем поисковый спрос и корректируем стратегию продвижения

В 2019 году мы получили от потенциального клиента запрос на продвижение англоязычного сайта по теме «soaking tubs» (это такие глубокие ванны для полного погружения в воду). Мы изучили клиентский интернет-магазин, а затем решили сделать анализ поискового спроса для одного из запросов и выяснить, соответствуют ли ему страницы сайта. Как оказалось, ситуация даже по одному запросу не совсем такая, как ожидал клиент. Рассказываем, какие результаты дал анализ поискового спроса и что мы предложили клиенту для продвижения англоязычного сайта в органических результатах Google. Читать дальше

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24.11.2020
22:04 CMSmagazine Бесплатный вебинар "Онлайн проверка SEO-оптимизации сайта"

На вебинаре в режиме онлайн разберем SEO-оптимизацию сайта из тех, что пришлют участники. Сайт выберем рандомайзером.

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18:16 CMSmagazine Опубликован Рейтинг SEO-агентств-2020 по версии Рейтинга Рунета

Рейтинг Рунета опубликовал свежий Рейтинг SEO-агентств. В этом году для его подготовки организаторы изучили 54 321 проект, продвигаемый 840 агентствами для 29 911 клиентов. Эта статистика незначительно отличается от данных за 2019 год, что говорит о том, что в целом объем заказов на рынке SEO-услуг особо не изменился.

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23.11.2020
11:08 Seomoz.Org Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro

Posted by KerryDuggan So we meet again, keyword research... Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority of our entertainment and social needs. This means the need for search engines to provide us with what we’re looking for has never been more relevant. Google's algorithm focuses on how to fulfill search intent, and we want Google to see us doing that. We know the accuracy and relevancy of content is imperative so Google thinks we’re the answer to the searcher's query. I lead Moz’s onboarding team in Ireland, and keywords are our most discussed topic in one-on-one walkthroughs — you all want to know how to find the best keywords, if you are currently using the most relevant keywords, and what keywords your competitors are using. The Moz Pro tool shows us all this and more. Book a Moz Pro Walkthrough We want our

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20.11.2020
11:20 Seomoz.Org How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

Posted by BritneyMuller As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building. This is part of my link building series. If you missed the first video, definitely go check it out. It's all around no-brainer link building. It's the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So

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18.11.2020
11:10 Seomoz.Org Business as Unusual: How to Communicate Your New and Updated Services with Google My Business

Posted by ktaing Since the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying the need for brands and businesses of all sizes to be present and discoverable online. During the pandemic, almost a third of shoppers have purchased from a brand that’s new to them. In this article, we’ll explore tactics for surfacing your new or updated services digitally to guide and convert these new searchers during their decision-making process. What types of questions are searchers asking? How can I do business with you? When thinking about your Google My Business

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17.11.2020
11:28 Seomoz.Org The New Best Practices for Native Advertising on Editorial Sites

Posted by MeganRoseM Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. Because they fit the form and function of their sites, their best practices are directly dictated by how we interact with the organic content that surrounds them. On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives.

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16.11.2020
11:24 habrahabr.ru Современный стартовый HTML-шаблон

Доброго времени суток, друзья! Позвольте представить вам мой новый проект — современный стартовый HTML-шаблон. Данный шаблон является результатом анализа более 100 источников по вопросам, касающимся структуры и содержимого веб-страницы, разделения приложения на компоненты, кэширования ресурсов, поисковой оптимизации, безопасности и т.д., и включает в себя следующее: Все meta и link-теги (общие, Microsoft, Facebook, Twitter, IOS, Android, структурированные данные — Schema.org и JSON-LD, а также парочка тегов, связанных с безопасностью) Пример использования HTML5-тегов Пример использования CSS3-свойств Пример использования CSS-модулей Пример использования JavaScript-модулей Файл «manifest.json» Сервис-воркер общего назначения (сначала кэш, затем сеть) Файл «robots.txt» Файл «sitemap.xml» Файл «browserconfig.xml» Файл ".gitignore" Пример Express.js-сервера, устанавливающего заголовки, связанные с безопасностью и сжатием, и возвращающего файлы по запросу Пример креативной

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11:09 Seomoz.Org 6 Ways to Build Brand Authority With Content Marketing

Posted by amandamilligan Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that trust not leading to a sale (at some point). But how exactly can a brand begin to build, or build upon, their authority? Content is an excellent way, and in this article, I’ll go through my tips on how it can be done. 1. Answer your audience’s questions If you’re not doing this, there’s virtually no way you’ll become an authority. People grow to rely on brands when those brands provide the information they’re looking for, so if your content marketing doesn’t incorporate those answers, you’re not demonstrating to your audience why they should trust

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13.11.2020
12:20 habrahabr.ru Чат-бот для устранения ошибок в контекстной рекламе Яндекс.Директ

Всем привет! Мы сделали сервис, который в формате чат-бота показывает ошибки и способы их устранения в контекстной рекламе по заранее сформированному алгоритму. Будет очень полезна обратная связь от пользователей Хабра! Читать дальше →

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12:06 habrahabr.ru Чат-бот для устранения ошибок в контекстной рекламе Яндекс.Директ

Всем привет! Мы сделали сервис, который в формате чат-бота показывает ошибки и способы их устранения в контекстной рекламе по заранее сформированному алгоритму. Читать дальше →

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11:08 Seomoz.Org How Do Sessions Work in Google Analytics? — Best of Whiteboard Friday

Posted by Tom.Capper Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it's integral that we're aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on page for reporting). Editor’s note: Tom Capper is now an independent SEO consultant. This video is from 2018, but the same principles hold up today. There is only one minor caveat: the words "user" and "browser" are used interchangeably early in the video, which still hold mostly true. Google is trying to further push multi-device users as a concept with Google Analytics 4, but still relies on users being logged in, as well as extra tracking setup. For most sites most of the

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11.11.2020
18:45 habrahabr.ru Pet-проекты: зачем они нужны, и стоит ли тратить на это время в 2020 году + опрос

Личные проекты для разработчиков и инженеров – важная и интересная тема. В интернете есть множество упоминаний того, как такие проекты приводят к масштабным достижениям – так было в случае нобелевских лауреатов по физике Андрея Гейма и Константина Новоселова, чей эксперимент первоначально состоялся вечером в пятницу, когда ученые по традиции тестировали различные безумные на первый взгляд идеи. Многие компании также пытаются стимулировать такую активность работников – в Google было правило 20%, которое привело к рождению Gmail, AdSense и Google News, а в Twitter инженеры получали неделю свободную от обычных обязанностей для экспериментов. Да что далеко ходить – недавно мы делали вебинар с Android-разработчиком Дмитрием Рязанцевым (вот его статья про работу на Toptal) – запущенную им игру Draw and Ride скачали 250,000 раз, а начиналась она именно как pet-проект. Звучит вдохновляюще, но насколько подход pet-проектов актуален в конце 2020 года? Считают ли до сих пор инженеры наличие

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18:32 habrahabr.ru [recovery mode] Когда можно обойтись без SEO или каким проектам поисковая оптимизация не нужна

Мы стараемся всегда говорить клиентам только правду, излишне их никогда не обнадеживать и не браться за SEO, если не уверены в его результатах. Наш опыт работы с различными интернет-проектами показал, что для одних проектов SEO — must-have, а для других — пустая трата денег. В ряде случаев на поисковой оптимизации можно сэкономить, обратившись к другим способам продвижения. Как раз об этом мы и хотим рассказать в этом материале. Читать далее

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11:08 Seomoz.Org Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location data and reviews may be of equal and complementary power, they shouldn’t require an equal share of your time. Automation of basic business data distribution is the key to freeing you up to focus on the elements of listings that require human ingenuity — namely, reviews and other listings-based content like posts and Q&A. It’s my hope that sharing this article with your team or your boss will help you get the financial allocations you need for automated listings management, plus generous

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10.11.2020
11:08 Seomoz.Org Behind the SEO: Launching Our New Guide — How to Rank

Posted by Cyrus-Shepard Seven years ago, we published a post on the Moz Blog titled "How to Rank: 25 Step Master SEO Blueprint." From an SEO perspective, the post did extremely well. Over time, the "How to Rank" post accumulated: 400k pageviews200k organic visits100s of linking root domains Despite its success, seven years is a long time in SEO. The chart below shows what often happens when you don't update your content. Predictably, both rankings and traffic declined significantly. By the summer of 2020, the post was only seeing a few hundred visits per month. Time to update We decided to update the content. We did this not only for a ranking/traffic boost, but also because SEO has changed a lot since 2013. The old post simply didn't cut it anymore. To regain our lost traffic, we also wanted to

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09.11.2020
11:17 Seomoz.Org How We Became Digital Marketers in Just One Summer

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten, Steve, Darcie, Erin, and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Introduction Our digital marketing class this summer did not give us credits that count towards graduation (in fact, some of us graduated in Spring 2020), nor did it give us a grade. Instead, we learned about paid search and organic search along with some of the key concepts central to digital marketing. We also became certified in Google Ads Search along the way.  We each had different reasons for taking the course, but we all believe that digital marketing

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06.11.2020
11:21 Seomoz.Org 5 SEO Tactics to Maximize Internal Links — Whiteboard Friday

Posted by Cyrus-Shepard Are you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday. Resources for further reading: • Should SEOs Care About Internal Links?• Internal Linking Best Practices Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans! Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, and today we are talking about internal links. Specifically, five SEO tactics to maximize your internal links. I love internal links. There are a lot of guides out there, internal link best practices — they explain everything. This is not that video. This is not that guide. Instead, I want to show you ways to maximize your internal links for maximum SEO gain, because I see a lot of

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04.11.2020
11:03 Seomoz.Org Top 10 Changes That Impacted Google My Business in 2020

Posted by ColanNielsen 2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it’s important to keep track of all the changes that happen in the local search space in general, and that impact GMB specifically. So far in 2020 we are up to 54 changes. As you can tell, changes that impact Google My Business came at a fast pace — and at high volume — in 2020. In this post, I highlight the changes I think were most important in each month of this year, so far. For an exhaustive list of all the updates that have been made, check out this timeline. January: Google posts borked — hello, 2020! Foreshadowing things to come, GMB started off the year with a major issue in their Google Posts feature. Google

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03.11.2020
11:21 Seomoz.Org Supporting Small Business Saturday with 2020-Conscious Marketing

Posted by MiriamEllis Image credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restauranteur on the American Express Small Business Saturday website, and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communities that are still standing, and still capable of sustaining our hometowns, our cities, and our dreams. 72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. In Q4 of

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02.11.2020
00:12 CMSmagazine Продвижение сайтов за 2 месяца!

Продвинем ваш сайт за 2 месяца в топ 5

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30.10.2020
10:13 Seomoz.Org Sustainable Link Building: Increasing Your Chances of Getting Links — Best of Whiteboard Friday

Posted by Paddy_Moogan Link building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this informative and enduringly relevant 2018 edition of Whiteboard Friday, guest host Paddy Moogan shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. Welcome to Whiteboard Friday. I'm not Rand. I'm Paddy Moogan. I'm the cofounder of Aira. We're an agency in the UK, focusing on SEO, link building, and content marketing. You may have seen me write on the Moz Blog before, usually about link building. You may have read my link building book. If you have, thank you. Today, I'm going to talk about link building again. It's a

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28.10.2020
12:59 habrahabr.ru Конверсия сайта

При продвижении сайта SEO-специалисты часто забывают о конверсии сайта (я сам seo занимаюсь, не встречал из знакомых тех, кто делал бы это). Они зациклены на увеличении входящего трафика, а не его эффективном использовании. Чаще всего это зависит от поставленных задач клиента. В свою очередь конверсия сайта может оказаться сильной точкой роста для бизнеса. Изменить конверсию намного быстрее и дешевле, чем привлечь больше трафика через поисковые системы. Большая часть времени уйдет на сбор данных. Главная проблема - это проанализировать данные и найти правильное решение. Читать

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27.10.2020
14:40 Sostav.ru Как в 2,2 раза увеличить ROI контекстной рекламы — кейс «Эльдорадо»

Для оптимизации рекламных кампаний команда iProspect использовала решение OWOX BI, способное рассчитывать вероятность конверсии

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26.10.2020
10:26 Seomoz.Org HTTPS Is Table Stakes for SEO in 2020

Posted by Dr-Pete Back in the spring of 2017, I wrote that HTTPS results made up half of page-one Google organic URLs. In over three years, I haven't posted an update, which might lead you to believe that nothing changed. The reality is that a whole lot changed, but it changed so gradually that there was never a single event or clear "a-ha!" moment to write about.Now, in the fall of 2020, HTTPS URLs make up 98% of page-one organic results in the MozCast 10,000-keyword tracking set. Here's the monthly growth since April 2017: There was a bump in HTTPS after October 2017, when Google announced that Chrome would be displaying more warnings to users for non-secure forms, but otherwise forward momentum has been fairly steady. While browsers have continued to raise the stakes, there have been no announced or measured algorithm updates regarding HTTPS. I scoff at your data! So, why am I writing this update now? While the MozCast 10,000-keyword set is well-suited

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23.10.2020
10:21 Seomoz.Org 4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

Posted by JoyHawkins With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land.  In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, Moz fans. My name is Joy Hawkins, and today I'm going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not. We've come to the conclusion that there are only four things inside the Google My Business dashboard

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22.10.2020
17:36 habrahabr.ru 80+ расширений Google Chrome для интернет-маркетологов

Сделали подборку расширений для маркетологов. Поиск и хранение информации, аналитика, анализ конкурентов, SEO, работа с текстом, изображениями, видео, соцсетями — в общем, расширения на все случаи жизни. Читать дальше

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21.10.2020
10:25 Seomoz.Org Basic Reputation Management for Better Customer Service

Posted by MiriamEllis The Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least when a complaint occurs via phone, the tone of a customer’s voice tells you a bit more and you can strive to respond with an appropriate vocal pitch, further questions, soothing, helping, maybe resolving. Still, if you’re working off a formal script, the human connection can be missed: Image credit: News Oresund, Elvert Barnes It’s a win when a customer complains in person to your staff, but only if those employees have been empowered to use their own initiative to solve problems. Employees who’ve been tasked with face-to-face interactions but lack permission to act fully human when customers complain will miss

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20.10.2020
10:11 Seomoz.Org There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results. Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But these mountains aren’t just for climbing — there are numerous “nuggets” of information to be mined from the SERPs that can help us on our journey to the mountaintop. Earning page one rankings is difficult — to build optimized pages that can rank, you need comprehensive SEO strategy that

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19.10.2020
10:15 habrahabr.ru SiteAnalyzer 2.3 — Динамика загрузки страниц

Всем привет! Продолжаем выкладывать обзоры новых версий программы SiteAnalyzer, предназначенной для технического аудита и SEO-анализа сайтов. В новой версии SiteAnalyzer мы продолжили курс по планомерному развитию программы, в результате чего добавили несколько нововведений и исправили пару багов. Расскажем обо всем поподробнее. Читать дальше →

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10:13 Seomoz.Org The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Posted by MiriamEllis The COVID-19 pandemic has upended the way we engage with local businesses. We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time.  For more local insights, download our State of Local SEO Industry Report. 1. 70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to focus even more on the most impactful local SEO campaign elements. Which three local search marketing tactics are delivering the most value for businesses right now, and why? Phil Rozek: Health and Wellness Services 1. Detailed, recent reviews — especially on Google Maps, but preferably also on other

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16.10.2020
10:14 Seomoz.Org 10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. [Note: #3 isn't covered in the video, but we've included in the post below. Enjoy!] Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, back in front of the whiteboard. So excited to be here today. We're talking about ten tips to index and rank new content faster. You publish some new content on your blog, on your website, and you sit around and you wait. You wait for it to be in Google's index. You wait for it to rank. It's a frustrating process that can

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01:17 Seomoz.Org New Moz Local Plans Unveiled — With Reputation Management & Social Posting!

Posted by BarryYim With listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs. While it’s always been important for local businesses to have accurate and complete online listings, it’s even more crucial in today’s environment. Google found that searches for “in stock” grew more than 70% globally in late Q1, indicating people were shopping locally more often, and Nextdoor found that 72% of their members believe they will frequent local businesses more after the crisis is over. But consumers often rely on reviews of local businesses when deciding where to buy. High quality, positive reviews can improve your business visibility, and when you respond to reviews, it shows that you value your customers and their feedback. Get started with Moz Local today! Why is Moz offering new plans?

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15.10.2020
14:04 Seomoz.Org YouTube Dominates Google Video in 2020

Posted by Dr-Pete In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even feel like you encounter more YouTube videos than videos from other sources, but does the data back this up?  A Wall Street Journal article in June 2020 measured a strong advantage of YouTube in Google search results, but that article focused on 98 hand-selected videos to compare YouTube to other platforms.  Using a set of over two million Google.com (US) desktop searches captured in early October 2020, we were able to extract more than 250,000 results with video carousels on page one. Most organic video results in 2020 appear in a carousel, like this one: This carousel appeared on a search for “How to be an investor” (Step 1: Find a bag of money). Notice the arrow

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14.10.2020
15:15 CMSmagazine Рейтинг Рунета опубликовал график выхода всех рейтингов 2020 года

Рейтинг Рунета, ежегодно издающий рейтинги веб-студий и мобильных разработчиков, а также агентств, специализирующихся на SEO-услугах и контекстной рекламе, опубликовал график выхода всех рейтингов 2020 года.

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13.10.2020
10:01 Seomoz.Org Competitive Advantage in a Commoditized Industry

Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. And finally, you'll get actionable tips and homework to help your business stand out. The state of our industry “SEO is dead.” Have you ever heard this eye-roller before? This is a common refrain in the search industry every time Google takes more precious real estate into its clutches

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12.10.2020
10:22 Seomoz.Org How to Create a Useful and Well-Optimized FAQ Page

Posted by AnnSmarty The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor. One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand. Why create an FAQ page? Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contact you directly.Shorten your customers’ buying journeys. If your site users can find all the answers without having to hear back from your team, they’ll buy right away.Build trust

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05:44 Sostav.ru «Яндекс» покупает платформу для управления контекстной рекламой К50

Гендиректор компании Мария Опритова продолжит руководить командой

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10.10.2020
18:39 habrahabr.ru Удобство Scatterplot для статистики ключевых слов

В этой небольшой заметке я хочу обратить внимание специалистов по контекстной рекламе на то, что для анализа статистики ключевых слов исключительно удобна визуализация — Диаграмма рассеяния (Scatterplot). Читать дальше →

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09.10.2020
10:29 Seomoz.Org SEO Is Not an On/Off Switch — Whiteboard Friday

Posted by Dr-Pete When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run.  Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, everybody, Dr. Pete from Moz here. I want to welcome you to my first recording from Whiteboard Friday Studio Chicago, aka my basement. I want to thank the content team, first of all, for getting me set up with the equipment, but especially for their patience. I am not an AV guy, so this

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07.10.2020
19:08 Seomoz.Org Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

Posted by NicoleDeLeon People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO. Due to the subject matter and the way we reached out, our respondents were not a snapshot of the industry as a whole. We were very pleased to have 326 SEOs complete the survey, including a significant number of female, BIPOC, and LGBTQ+ participants. These are important voices that need to be heard, but as we analyzed the data, we were careful not to generalize the industry as a whole without accounting for potential sampling bias. We addressed this by looking at groups separately — straight white cisgender men, BIPOC women, LGBTQ+ men, and so forth. We recognize that intersectionality is

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06:39 CMSmagazine 20 лет продвигаем сайты!

Старейший сервис создания и продвижения сайтов празднует юбилей: 1PS.RU исполняется 20 лет!

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