Контекст и SEO

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29.01.2018
11:32 Seomoz.OrgGoogle Questions and Answers: A Case Study

Posted by MiriamEllis
Ever since Google rolled out Questions and Answers in mid-2017, I’ve been trying to get a sense of its reception by consumers and brands. Initially restricted to Android Google Maps, this fascinating feature which enables local business owners and the public to answer consumer questions made it to desktop displays this past December, adding yet another data layer to knowledge panels and local finders.


As someone who has worked in Q&A forums for the majority of my digital marketing life, I took an immediate shine to the idea of Google Questions and Answers. Here’s a chance, I thought, for consumers and brands to take meaningful communication to a whole new level, exchanging requests, advice, and help so effortlessly. Here’s an opportunity for businesses to place answers to FAQs right upfront in the SERPs, while also

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26.01.2018
11:32 Seomoz.OrgWhy It Can Pay to Get Links from Domains that Don't Always Rank Highly - Whiteboard Friday

Posted by randfish
Contrary to popular belief, the top ranking pages aren't always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves into the pros and cons of targeting high-ranking sites for links and why you should consider a link intersect strategy, targeting sites that rank for broader topics, and earning links from publications ranking beyond page one of the SERPs.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting

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24.01.2018
17:35 habrahabr.ruSEO для Google в 2018: хорошо забытое новое

Времена, когда обновления поисковых алгоритмов Google выкатывались крупными кластерами и носили любовно подобранные зоологические имена, остались позади. Осенью один из представителей компании небрежно заметил, что сейчас алгоритмы корректируются по несколько раз на дню и широкую публику оповещают только о незначительной части этих изменений. Этого стоило ожидать — по мере того, как искусственный интеллект набирает силу, развитие системы ранжирования и ускоряется, и становится менее дискретным. Но для рядового владельца сайта отделять зерна от плевел с таким подходом становится сложнее. Чтобы чувствовать себя увереннее, я решил провести краткую ревизию нововведений и укрепляющихся тенденций, которые будут влиять на поисковую оптимизацию в 2018 году, а также рекомендаций, которых имеет смысл придерживаться в их контексте. Под катом вы найдете пять основных трендов. Читать дальше →

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23.01.2018
12:08 Seomoz.OrgWhy Search Agencies Should Embrace the Adjacency of Email Marketing

Posted by davidmihm
As someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email. But in my interactions at marketing conferences, studies of industry research, and social media conversations, I get the feeling that many of my peers are even further down the adoption curve than I’ve been.
With this post, I encourage you to take a hard look at email marketing for yourselves, or an even harder look if you’ve already done so. If you’ve focused exclusively on offering SEO and SEM services to clients in the past, I hope I’ll convince you that email should be a natural and profitable complement to those offerings.
And if you’re a local business reading this post, I hope many of these points convince you to take a look at email marketing yourselves!
Making the case for email


High ROI With a

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11:42 Cnews«Яндекс.Директ» начал работать с медийной рекламой

Новая функция будет доступна всем рекламодателям с марта 2018

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09:17 Sostav.ruЯндекс.Директ начал работать с медийной рекламой

Ранее ее можно было размещать только через Яндекс.Дисплей

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22.01.2018
11:44 Seomoz.OrgAn Investigation Into Google’s Maccabees Update

Posted by Dom-Woodman
December brought us the latest piece of algorithm update fun. Google rolled out an update which was quickly named the Maccabees update and the articles began rolling in (SEJ , SER).
The webmaster complaints began to come in thick and fast, and I began my normal plan of action: to sit back, relax, and laugh at all the people who have built bad links, spun out low-quality content, or picked a business model that Google has a grudge against (hello, affiliates).
Then I checked one of my sites and saw I’d been hit by it.
Hmm.
Time to check the obvious I didn’t have access to a lot of sites that were hit by the Maccabees update, but I do have access to a relatively large number of sites, allowing me to try to identify some patterns and work out what was going on. Full disclaimer: This is a relatively large investigation of a single site; it

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19.01.2018
11:33 Seomoz.OrgShould SEOs & Content Marketers Play to the Social Networks' "Stay-On-Our-Site" Algorithms? - Whiteboard Friday

Posted by randfish
Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do? Do you swim with the current, putting all your efforts toward placating the social network algos, or do you go against it and continue to promote your own content? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand's recommendations on how to balance your efforts going forward.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and

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10:28 habrahabr.ru[Из песочницы] Как начать разрабатывать универсальные приложения с библиотекой Next.js

We don’t need no SEO, No link exchanges in your network, Spammers! leave us all alone. Anna Filina Немного истории В далеком 2013 году Spike Brehm из Airbnb опубликовал программную статью, в которой проанализировал недостатки SPA-приложений (Single Page Application), и в качестве альтернативы предложил модель изоморфных веб-приложений. Сейчас чаще используется термин универсальные веб-приложение (см. дискуссию). В универсальном веб-приложении каждая страница может формироваться как веб-сервером, так и средствами JavaScript на стороне веб-браузера. При этом, исходный код программ, которые выполняются веб-сервером и веб-браузером должен быть единым (универсальным), чтобы исключить несогласованность и повышение затрат на разработку. Читать дальше →

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18.01.2018
12:43 Gazeta.RuГитарист группы "Чайф" рассказал о "вреде" Шнурова для рок-музыки

Гитарист группы "Чайф" Владимир Бегунов рассказал о "вреде" лидера "Ленинграда" Сергея Шнурова для рок-музыки, сообщает РИА "Новости". По словам Бегунова, Шнуров сузил границы отечественного рока до ...

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12:07 Seomoz.OrgFree Local SEO Tools That Belong in Your Kit

Posted by MiriamEllis
What a lot can change in just a few years! When I wrote the original version of this post in January 2014, the local SEO industry didn’t have quite the wealth of paid tools that now exists, and many of the freebies on my previous list have been sunsetted. Definitely time for a complete refresh of the most useful free tools, widgets, and resources I know of to make marketing local businesses easier and better.
While all of the tools below are free, note that some will require you to sign up for access. Others are limited, no-cost, or trial versions that let you get a good sense of what they provide, enabling you to consider whether it might be worth it to buy into paid access. One thing you may notice: my new list of local SEO tools offers increased support for organic SEO tasks, reflective of our industry’s growing understanding of how closely linked organic and

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17.01.2018
00:42 Seomoz.OrgWhat to Do When a New Potential SEO Client Contacts You

Posted by dohertyjf
Editor's note: We originally published a different article by mistake due to an oversight and a valuable lesson in the dangers of copy-paste; you can see it live here. We truly apologize for the error.
If you’re an agency owner or solo consultant, you’re probably constantly thinking about getting new clients. And we’re inundated in this industry with too much advice around new marketing funnels, new marketing ideas, and "one weird tricks to 10x your traffic overnight."
But something we don’t talk about enough is what you do when you actually convert that person into a real contact on your site.
I’m not talking about “a lead” here, because that word is used widely in our space and has come to mean everything and nothing at the same time. A lead could be an email address and it could be a long-form submission telling you everything about their

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16.01.2018
17:58 CMSmagazineБесплатный онлайн-курс "Основы SEO-продвижения: аудит сайта для начинающих"

Бесплатный онлайн-курс, совместная образовательная программа университета "Нетология" и агентства "Ingate"

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14:51 habrahabr.ruPLF запуск — как запустить продукт, чтобы об этом кто-нибудь узнал

Собираюсь запускать несколько продуктов и понимаю, что нужно делать правильный запуск. И это не просто реклама в Директе и SEO-оптимизация, но и какие-то предстартовые действия. В одном из тренингов Лайк Центра я наткнулся на книжку «Запуск» (Launch) Джеффа Уокера. Её анонсировали как уникальный инструмент для успешного запуска продуктов, и я решил попробовать этот инструмент на себе. В нескольких статьях я расскажу, как это выглядит на практике. Но в этой статье только теория, т.е. конспект книги. Джефф Уокер разработал уникальную методику запуска. Она состоит в том, что для запуска нужно произвести некоторую последовательность действий, которая поможет продать продукт и обеспечит доверие. Он назвал эту методику PLF: Product Launch Formula — формула запуска продукта. Она состоит из последовательностей, историй и триггеров. Кто хочет нутром прочувствовать проблематику, — послушайте песню

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12:20 Seomoz.OrgHow to Get New Clients at Every Stage of Your Business

Posted by dohertyjf
I remember when I first went out on my own to build my business. Because I planned to bootstrap the product into existence, I needed to pick up some consulting work to cover my own bills before I felt comfortable taking time to build my product.
I had a sizable group of peers that I contacted to let them know that I was no longer with my last company and was looking to bring on a few new clients. Within a week, I had to stop taking introductions because I was so busy! If you’re a brand-new freelance consultant, this post has some goodies for you.
I have other friends who are purposefully freelance consultants with no current plans to scale beyond it. In fact, they’ve resisted these opportunities because they enjoy what they're doing so much, and are able to charge a premium for it. This post will help you out.
Some of my friends are at a

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12.01.2018
11:32 Seomoz.OrgWhy Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday

Posted by randfish
Many of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues in depth and offer a few alternatives for more accurate volume data.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. This week we're going to chat about Google

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09:40 ПраймFacebook изменит порядок формирования новостной ленты

Основатель и SEO Facebook Марк Цукерберг сообщил, что лента новостей пользователей социальной сети станет чаще отображать новости от родных и друзей. Об этом он написал на своей странице в Facebook.

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11.01.2018
13:20 Seomoz.Org9 Predictions for SEO in 2018

Posted by randfish
For the last decade, I've made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the correct guesses outweigh the wrong ones. But today's the day of reckoning, to grade my performance from 2017 and, if the tally is high enough, share my list for the year ahead.
In keeping with tradition, my predictions will be graded on the following scale:
Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled Partially Accurate (+1) – Predictions that are in the ballpark, but are somewhat different than reality Not Completely Wrong (-1) – Those that got near the truth, but are more "incorrect" than "correct" Way Off (-2) – Guesses which didn't come close Breakeven or better means I make new predictions for the year ahead, and under that total means my predicting

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10.01.2018
11:50 Seomoz.OrgTroubleshooting Local Ranking Failures [Updated for 2018]

Posted by MiriamEllis
I love a mystery… especially a local search ranking mystery I can solve for someone.
Now, the truth is, some ranking puzzles are so complex, they can only be solved by a formal competitive audit. But there are many others that can be cleared up by spending 15 minutes or less going through an organized 10-point checklist of the commonest problems that can cause a business to rank lower than the owner thinks it should. By zipping through the following checklist, there’s a good chance you’ll be able to find one or more obvious “whodunits” contributing to poor Google local pack visibility for a given search.
Since I wrote the original version of this post in 2014, so much has changed. Branding, tools, tactics — things are really different in 2018. Definitely time for a complete overhaul, with the goal of making you a super sleuth for your forum

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09.01.2018
12:13 Seomoz.OrgSelling SEO to the C-Suite: How to Convince Company Executives to Support SEO

Posted by rMaynes1
The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost everything — and even when it is taken seriously, you have to fight for every resource for implementation. SEO be a priority. However, convincing the company executives to prioritize it and allocate budget to SEO initiatives can feel like scaling a mountain.
Sound familiar?
Convincing company executives that SEO is one of the most critical elements of a holistic digital marketing strategy to increase website traffic (and therefore customers, sales, and revenue) won’t be easy, but these steps can increase the chances of your program being taken seriously, and getting the budget needed to make it a success.
Before you start: Put yourself in the shoes of the C-Suite and be ready to answer their questions. While

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05.01.2018
12:02 Seomoz.OrgSEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? - Whiteboard Friday

Posted by randfish
In an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there's danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and realities of correlations, then shares a few smart ways to use and understand the data at hand.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about SEO ranking factors and the challenge around understanding correlation, what correlation means when it comes to SEO factors.

So

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03.01.2018
12:27 Seomoz.OrgHow to Optimize Your Google My Business Listing

Posted by sherrybonelli
An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google and include basic information about their company, like their address, phone number, business hours and types of payments accepted.
If you haven’t claimed and verified your Google My Business Listing yet, that’s the first step. To get started, visit https://www.google.com/business.


Many local businesses just claim their GMB listing and forget about it. What most businesses don’t realize is that there are a variety of other features you can use to optimize your Google My

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02.01.2018
11:40 Seomoz.OrgHow Does Mobile-First Indexing Work, and How Does It Impact SEO?

Posted by bridget.randolph
We’ve been hearing a lot about mobile-first indexing lately, as the latest development in Google’s ever-continuing efforts to make the web more mobile-friendly and reflect user behavior trends.
But there’s also a lot of confusion around what this means for the average business owner. Do you have to change anything? Everything? If your site is mobile-friendly, will that be good enough?
IS THIS GOING TO BE ANOTHER MOBILEGEDDON?!!
In this post I’ll go over the basics of what “mobile-first indexing” means, and what you may need to do about it. I’ll also answer some frequently asked questions about mobile-first indexing and what it means for our SEO efforts.
What is “mobile-first indexing”? Mobile-first indexing is exactly what it sounds like. It just means that the mobile version of your website becomes the starting point for what

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30.12.2017
20:42 CMSmagazineSEO, ЧПУ, Open Graph - Маршрутизатор и генерация ссылок системы

При работе над интеграцией протокола микроразметки страницы с помощью Open Graph, пришёл к выводу, что более оптимальным вариантом станет объединение всех участков SEO системы в единый механизм.

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29.12.2017
11:45 Seomoz.OrgHow to Rank in 2018: The SEO Checklist - Whiteboard Friday

Posted by randfish
It's hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you've got to have a good handle on a wide variety of detailed subjects. This edition of Whiteboard Friday covers a nine-point checklist of the major items you've got to cross off to rank in the new year — and maybe get some hints on how to explain it to others, too.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to a special New Year's edition of Whiteboard Friday. This week we're going to run through how to rank in 2018 in a brief checklist format.
So I know that many of you sometimes wonder, "Gosh, it feels overwhelming

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28.12.2017
18:09 Seomoz.OrgThe Very Best of the Moz Blog 2017: Our Top 50 Posts

Posted by FeliciaCrawford
Now, I know we technically have a few days left in 2017, but I'm ready to dive head-first into a fond, full-blown retrospective. Each year we look back on what we've published, compiling and sharing the pieces you liked best. Normally we divvy it up via various metrics: traffic, 1Metric score, total thumbs up, total comments, the best of YouMoz, and so on and so forth. This year, however, we're doing things just a little differently.
A lot has changed in the past year... The way we run the blog has changed in a few significant ways from the days of yesteryear. YouMoz, our user-generated content blog, was retired in the autumn of 2016 (though we hope to resurrect it in another form someday). We reduced our publishing frequency a bit, and refocused our content on core SEO topics after spending 2015 and 2016 branching out into other marketing subjects (like

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14:53 Gazeta.RuШесть российских легкоатлетов подали заявки в ИААФ не участие в соревнованиях

Бегун Валентин Смирнов и метательница молота Софья Палкина подали заявки в Международная ассоциация легкоатлетических федераций (ИААФ) на участие в стартах 2018 года, сообщает ТАСС. "В ИААФ сегодня были отправлены упрощенные заявки ...

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27.12.2017
16:37 Sostav.ruТренды SEO 2017-2018: новый алгоритм Яндекса, мобильный поиск и Алиса

Обзор рынка поискового маркетинга и прогнозы от агентств

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26.12.2017
05:27 Seomoz.OrgMozzy Good Wishes to You & Yours!

Posted by FeliciaCrawford
As the long holiday weekend draws to a close and we prepare to welcome a brand-new year, we at Moz just want to thank you all for a wonderful, fulfilling year on the blog. Your colorful commentary, delightful debates, thrilling thumbs-up, and vivacious visits have made the past twelve months sparkle and shine (and with that, I'll bid the alliteration adieu).


Our "card" features a cameo from a little Moz Dog you may recognize: the inimitable Lettie Pickles!

At the Moz HQ, we practice a multitude of holiday traditions. Whether it's Mozzers gathering in the common room (affectionately named "Roger") to light candles on the menorah during Hanukkah, trading and stealing gifts for the company-wide White Elephant exchange (someone won a bonafide Commodore 64 this year!), or getting

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25.12.2017
14:07 CMSmagazineCybermarketing 2017. Самое интересное.

11 ноября 2017 года в московском офисе Mail.Ru Group состоялась юбилейная 10-я конференция CyberMarketing 2017. Проходила она в 3 потока: SEO, Digital, Trends. SEO-специалисты AREALIDEA посетили мероприятие и подготовили для вас обзор наиболее интересных докладов.

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10:12 Sostav.ruИнфографика от i-Media: как вырос рынок контекстной рекламы за 5 лет

Давайте на понятных цифрах вспомним пятилетку 2013-2017!

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22.12.2017
11:07 Seomoz.Org3 Creative Ways to Give Your Content Efforts a Boost - Whiteboard Friday

Posted by randfish
We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this extra-special holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts



Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to a special Christmas edition of Whitebeard Friday. This week, I wanted to try and help with just a few tactical suggestions on some creative ways to pump up those content marketing campaigns. I've seen that many, many folks in the SEO world, of course,

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20.12.2017
22:46 Seomoz.OrgFollowerwonk Is Moving On to a New, Loving Home

Posted by adamf
We have exciting news to share with you about our Twitter analytics tool, Followerwonk! For a while now we’ve been looking for a new home for the tool. We’re very pleased to announce that Marc Mims, one of the tool's original developers, formed a company to acquire it and will continue to operate the popular service under the Followerwonk brand.
A little history In August 2016, we announced our intention to sell Followerwonk. It’s a useful and powerful application, but since acquiring it in 2012, we discovered that the overlap between users of Followerwonk and users of our core SEO products was smaller than we anticipated. To address that problem, in 2015 we offered it as a separate subscription — part of a larger strategy to extend our services beyond SEO. Last year we made some hard choices, ultimately deciding to refocus our efforts on our SEO core. It was then that

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14:22 CMSmagazineОпубликованы результаты десятого рейтинга "Известность бренда SEO-компаний 2017"

SEOnews представил результаты десятого рейтинга "Известность бренда SEO-компаний 2017". В юбилейном исследовании приняли участие 107 респондентов, именно их голоса определили состав итоговой таблицы рейтинга. В результате голосования в ней оказались 179 компаний, из них 99 – новички.

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11:41 Seomoz.OrgUse as Directed: A Content Marketing Plan for Robust Business Performance

Posted by Alex-T
The chances that your company invests in a content marketing strategy are very high. Content Marketing Institute revealed that 89% of B2B and 86% of B2C marketers use content marketing, while the money spent on this activity ranges between 26% to 30% of an entire marketing budget.
I believe that spending up to 50% of your overall budget on content marketing needs isn’t too much, if you know how to take advantage of it. Not only will it benefit your brand’s awareness, but it will also help you generate traffic, leads, and sales. My personal experience working with digital businesses has shown that only a few are successful in finding a strategic approach to their content plan. Sadly, most companies practice throwing spaghetti on the wall to see if a piece of content gets any readers.
In this post, you'll learn how to ensure that every piece of content

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19.12.2017
18:06 Seomoz.OrgHow Long Should Your Meta Description Be? (2018 Edition)

Posted by Dr-Pete

Summary: The end of November saw a spike in the average length of SERP snippets. Across 10K keywords (90K results), we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are exceeding 300 characters, and going into 2018 we recommend a new meta description limit of 300 characters.
Back in spring of 2015, we reported that Google search snippets seemed to be breaking the 155-character limit, but our data suggested that these cases were fairly rare. At the end of November, RankRanger's tools reported a sizable jump in the average search snippet length (to around 230 characters). Anecdotally, we're seeing many long snippets in the wild, such as this 386-character one on a search for "non compete agreement":


Search Engine Land was able to get

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00:40 CMSWire.comGoogle Updates AdWords Experience to Help Brands Address Customer 'Micro-Moments'

Google's new AdWords Experience, an update to AdWords Manager, is meant to help brands tweak their ad campaigns to address shoppers' "micro-moments."

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18.12.2017
17:45 Gazeta.RuВ Минске рассказали о работе над соглашением по облегчению визового режима с ЕС

Соглашение о взаимном облегчении визового режима между Евросоюзом и Белоруссией находится в высокой степени готовности, сообщил начальник департамента по гражданству и миграции МВД Белоруссии Алексей Бегун, ...

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16:44 Sostav.ruRoistat: «Яндекс.Директ» окупается лучше Google AdWords

Система сквозной бизнес-аналитики представила исследование о прибыльности контекстной рекламы

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15.12.2017
23:31 Seomoz.OrgImage Link Building - Whiteboard Friday

Posted by BritneyMuller
Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today's Whiteboard Friday, Moz's own SEO and link building aficionado Britney Muller offers up concrete advice for successfully building links via images.



Click on the whiteboard image above to open a high-resolution version in a new tab!
<span id="selection-marker-1" class="redactor-selection-marker"></span>Video Transcription Hey, Moz fans, welcome to another edition of Whiteboard Friday. Today we're

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13.12.2017
23:07 Seomoz.OrgMoz the Monster: Anatomy of An (Averted) Brand Crisis

Posted by Dr-Pete
On the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called "Moz the Monster". If you're from the UK, John Lewis needs no introduction, but for our American audience, they're a high-end retail chain that's gained a reputation for a decade of amazing Christmas ads.


It's estimated that John Lewis spent upwards of £7m on this campaign (roughly $9.4M). It quickly became clear that they had organized a multi-channel effort, including a #mozthemonster Twitter campaign.
From a consumer perspective, Moz was just a lovable blue monster. From the perspective of a company that has spent years building a brand, John Lewis was potentially going to rewrite what "Moz" meant to the broader world. From a search perspective, we were facing a rare possibility of competing for our own brand on Google results

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01:05 Seomoz.OrgKeyword Research Beats Nate Silver’s 2016 Presidential Election Prediction

Posted by BritneyMuller
100% of statisticians would say this is a terrible method for predicting elections. However, in the case of 2016’s presidential election, analyzing the geographic search volume of a few telling keywords “predicted” the outcome more accurately than Nate Silver himself.
The 2016 US Presidential Election was a nail-biter, and many of us followed along with the famed statistician’s predictions in real time on FiveThirtyEight.com. Silver’s predictions, though more accurate than many, were still disrupted by the election results.
In an effort to better understand our country (and current political chaos), I dove into keyword research state-by-state searching for insights. Keywords can be powerful indicators of intent, thought, and behavior. What keyword searches might indicate a personal political opinion? Might there be a common denominator search

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11.12.2017
23:38 Seomoz.OrgNot-Actually-the-Best Local SEO Practices

Posted by MiriamEllis
It’s never fun being the bearer of bad news.
You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely love to onboard this client, and the contact is telling you, with some pride, that they’re already ranking pretty well for about half of their locations.
With the right strategy, getting them the rest of the way there should be no problem at all.
But then you notice something, and your end of the phone conversation falls a little quiet as you click through from one of their Google My Business listings in Visalia to Streetview and see… not a commercial building, but a house. Uh-oh. In answer to your delicately worded question, you find out that 45 of this brand’s listings have been built around the private homes of their

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08.12.2017
22:48 Seomoz.OrgWhat Do Google's New, Longer Snippets Mean for SEO? - Whiteboard Friday

Posted by randfish
Snippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday.



Click on the whiteboard image above to open a high-resolution version in a new tab!
<span id="selection-marker-1" class="redactor-selection-marker"></span>Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about Google's big change to the snippet length. This is the display length of the snippet for any given result in the search results that Google provides. This is on both mobile and desktop. It sort of

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07.12.2017
23:25 Seomoz.OrgDon't Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

Posted by Tom.Capper
Digital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities.
In this post, I’m going to outline 4 data analysis pitfalls that are endemic in our industry, and how to avoid them.
1. Jumping to conclusions Earlier this year, I conducted a ranking factor study around brand awareness, and I posted this caveat:
"...the fact that Domain Authority (or branded search volume, or anything else) is positively correlated with rankings could indicate that any or all of the following is likely: Links cause sites to rank well Ranking well causes sites to get links Some third factor (e.g. reputation or age of site) causes sites to get both links

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06.12.2017
22:27 Seomoz.OrgOur Readership: Results of the 2017 Moz Blog Reader Survey

Posted by Trevor-Klein
This blog is for all of you. In a notoriously opaque and confusing industry that's prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only to get a sense for how your jobs have changed, but also to get a sense for how we can improve.
About a month ago, we asked you all to take a reader survey, and nearly 600 of you generously gave your time. The results, summarized in this post, were immensely helpful, and were a reminder of how lucky we are to have such a thoughtful community of readers.
I've offered as much data as I can, and when possible, I've also trended responses against the same questions from our 2015 and 2013 surveys, so you can get a sense for how things have changed. There's a lot here, so buckle up. =)
Who our

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05.12.2017
01:24 Seomoz.OrgHow Local SEO Fits In With What You’re Already Doing

Posted by MiriamEllis

You own, work for, or market a business, but you don’t think of yourself as a Local SEO.
That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, there may be technicians puzzling out NAP, citations, owner responses, duplicate listings, store locator widgets and the like, but it doesn’t seem like they’re talking about your job at all.
And that’s the problem.
If I could offer you a seat in my kayak, I’d paddle us over to that misty isle, and we’d go ashore. After we’d walked around a bit, talking to the locals, it would hit you that the language barrier you’d once perceived is a mere illusion, as is the distance between you.
By sunset — whoa! Look around again. This is no island. You and the Local SEOs are all mainlanders,

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04.12.2017
14:09 Sostav.ruSEO: как эволюционировала текстовая оптимизация?

Полина Старостина – старший специалист по поисковому продвижению Rookee – о том, какими все-таки должны быть тексты на сайтах

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02.12.2017
01:34 Seomoz.OrgDesigning a Page's Content Flow to Maximize SEO Opportunity - Whiteboard Friday

Posted by randfish
Controlling and improving the flow of your on-site content can actually help your SEO. What's the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today's Whiteboard Friday.



Click on the whiteboard image above to open a high-resolution version in a new tab!
<span id="selection-marker-1" class="redactor-selection-marker"></span>Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about a designing a page's content flow to help with your SEO. Now, unfortunately, somehow in the world of SEO tactics, this one

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30.11.2017
19:51 habrahabr.ruБиороботы нашего времени — избавляемся от рутины вместе с Telegram. Реальный кейс без фантазий

В интернетах не прекращается хайп вокруг чат-ботов — в частности Telegram — благодаря шуму в СМИ, неоспоримых достоинствах платформы, политике продвижения, средствам разработки и т.д. Смотришь новости: ну жизни нет без чат-ботов! Да если их не будет — поезда с рельс сойдут, упадут самолеты, погибнут люди от тоски, когда не смогут найти картинки с котиками. Но давайте положим руку на сердце: когда последний раз вы что-то заказывали в интернет магазине через чат-бот? Кто все эти люди, которые заказывают разработку ботов для своих магазинов? Типичный чат-бот магазина Vasya Limited: >> автоматизирует поток водопад заявок из 5 человек в день. >> сливает 4 из 5 заявок, кровью добытых через Яндекс-Директ >> если повезет — человек найдет номер телефона и позвонит >> но вероятней всего «Эээ — куда жать?»- закроет и уйдет гуглить дальше. Чем занят

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02:25 Seomoz.OrgThe Complete Guide to Direct Traffic in Google Analytics

Posted by tombennet
When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions.
The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; as a result, discussion of direct is typically limited to ways of attributing it to other channels, or side-stepping the issues associated with it.
In this article, we’ll be taking a fresh look at direct traffic in modern Google Analytics. As well as exploring the myriad ways in which referrer data can be lost, we’ll look at some tools and tactics you can start

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29.11.2017
02:28 Seomoz.OrgHow to Write Marketing Case Studies That Convert

Posted by kerryjones
In my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness.
Specifically, I’m talking about case studies.
I’m a big believer in investing in case studies because I’ve seen firsthand what happened once we started doing so at Fractl. Case studies were a huge game changer for our B2B marketing efforts. For one, our case studies portfolio page brings in a lot of traffic – it’s the second most-visited page on our site, aside from our home page. It also brings in a significant volume of organic traffic, being our fourth most-visited page from organic searches. Most importantly, our case studies are highly effective at converting

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28.11.2017
03:26 Seomoz.OrgKnowledge Graph Eats Featured Snippets, Jumps +30%

Posted by Dr-Pete
Over the past two years, we've seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail searches, have shown even higher prevalence.


Near the end of October (far-right of the graph), we saw our first significant dip (spotted by Brian Patterson on SEL). This dip occurred over about a 4-day period, and represents roughly a 10% drop in searches with Featured Snippets. Here's an enhanced, 2-week view (note: Y-axis is expanded to show the day-over-day changes more clearly):


Given the up-and-to-the-right history of Featured Snippets and the investments people have been making

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25.11.2017
02:15 Seomoz.OrgWhich of My Competitor's Keywords Should (& Shouldn't ) I Target? - Whiteboard Friday

Posted by randfish
You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In today's Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. So this week we're chatting about your competitors' keywords and which of those competitive keywords you might want to actually target versus not.
Many folks use tools, like SEMrush and

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22.11.2017
01:54 Seomoz.OrgAMP-lify Your Digital Marketing in 2018

Posted by EricEnge
Should you AMP-lify your site in 2018? This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP.
If you’re not familiar with Accelerated Mobile Pages (AMP), it’s an open-source project aimed at allowing mobile website content to render nearly instantly. This initiative that has Google as a sponsor, but it is not a program owned by Google, and it’s also supported by Bing, Baidu, Twitter, Pinterest, and many other parties.
Some initial background Since its inception in 2015, AMP has come a long way. When it first hit the scene, AMP was laser-focused on media sites. The reason those types of publishers wanted to participate in AMP was clear: It would make their mobile sites much faster, AND Google was offering a great deal of

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21.11.2017
14:44 Sostav.ruКак растёт мобильный трафик в тематиках: тренды 2017 года

Вера Ларкина, руководитель отдела контекстной рекламы i-Media, анализирует сегмент на основе данных Яндекс.Вордстат

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02:18 Seomoz.OrgGeomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business - Next Level

Posted by jocameron


Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she's returned to share how to do effective keyword research and targeting for local queries. Read on and level up!
All around the world, people are searching: X sits at a computer high above the city and searches dreamily for the best beaches in Ko Samui. Y strides down a puddle-drenched street and hastily types good Japanese noodles into an expensive handheld computer. K takes up way too much space and bandwidth on the free wireless network in a chain coffee house, which could be located just about anywhere in the world, and hunts for the best price on a gadgety thing.
As we search,

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20.11.2017
17:20 Gazeta.RuЧетверо российских легкоатлетов дисквалифицированы за допинг

Российские легкоатлеты Лариса Клейменова, Ольга Ненахова, Евгений Хохлов и Тамара Щемерова дисквалифицированы за нарушение антидопинговых правил, сообщает ТАСС. Бегунья Клейменова приняла участие в Кроссе Нации 25 сентября 2016 года, хотя ...

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18.11.2017
21:34 CMSmagazineОбновленный сайт веб-студии Атилект стал более функциональным и эффективным

Совсем недавно веб-студия Атилект представила собственный сайт и он уже активно принимает заказы на разработку и продвижение сайтов различной тематики.Работа над проектом складывалась из поиска интересных решений, желания сделать сайт понятным и полезным для пользователей.

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20:27 habrahabr.ruFacebook или Google? Где выгоднее давать рекламу в 2017 году

Задача простая. Доступно 2 канала привлечения посетителей: Facebook и AdWords. Туроператор с годовым бюджетом примерно $60.000 долл на оба канала. Владелец бизнеса спрашивает: Где выгоднее давать рекламу? Другими словами куда лучше инвестировать доллар чтобы заработать больше прибыли и заказов? " Итак по порядку. Часть 1. Анализируем посещаемость. Читать дальше →

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03:00 Seomoz.OrgHow Google AdWords (PPC) Does and Doesn't Affect Organic Results - Whiteboard Friday

Posted by randfish
It's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn't.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about AdWords and how PPC, paid search results can potentially impact organic results.Now let's be really clear. As a rule...
Paid DOES NOT DIRECTLY affect organic rankings So many of you have probably seen the conspiracy theories out there of, "Oh, we started spending a

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17.11.2017
02:55 Seomoz.OrgHow to Make Your Website More Secure (So Google Doesn't Punish You)

Posted by lkolowich
Thanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.
And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website security a priority.
Enter Google.
The folks over at Google are known for paving the way for Internet behavior. Last month, they took a monumental step forward in helping protect people from getting their personal data hacked. The update they released to their popular Chrome browser now warns users if a website is not secure – right inside that user’s browser.
While this change is meant to help protect users’ personal data, it’s also a big kick in the pants for businesses to get moving on making their websites more secure.
Google’s Chrome

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16.11.2017
15:21 CMSmagazineiProspect Global опубликовал обзор Paid Search Trends за Q3 2017

Международное digital performance агентство iProspect подготовило обзор трендов контекстной рекламы на третий квартал 2017 г.

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13:17 CMSmagazineSEO-оптимизация со скидкой 50%!

Агентство интернет-маркетинга "Top-7" устраивает черную пятницу! Только один день — 24 ноября 2017 года Вы сможете заказать наши услуги с большой выгодой для вашего бизнеса!

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02:15 Seomoz.OrgHow to Build the Right Content Marketing Strategy for SEO Growth

Posted by AlliBerry3
Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they're already doing this by driving their content strategy by virtue of keyword research alone.
The problem with solely using keywords to drive your content strategy is that not all of your audience’s content needs are captured in search. Ask your nearest customer service representative what questions they answer every day; I can guarantee that you won’t find all of those questions with search volume in a keyword research tool.
Keyword research can also tempt you to develop content that your brand really shouldn’t be creating because you don’t have anything unique to say about

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15.11.2017
12:18 CMSmagazineПиксель Плюс + ИЕСА = Эффективное SEO и поддержка сайтов

Интернет-агентство "Пиксель Плюс" с радостью сообщает о слиянии с компанией "ИЕСА". В результате слияния, коллектив компании "ИЕСА" продолжит работу под именем "Пиксель Плюс".

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01:47 Seomoz.OrgRewriting the Beginner's Guide to SEO

Posted by BritneyMuller
(function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = '.' + $(this).attr('rel'); // If the content is hidden, show it

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14.11.2017
10:19 Sostav.ruIAB Russia доработала условия проведения тендеров в контекстной рекламе

Документ включает в себя изменение подхода рекламодателей к тендерам на контекстную рекламу

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10.11.2017
22:31 Seomoz.OrgHow Google Gives Us insight into Searcher Intent Through the Results - Whiteboard Friday

Posted by randfish
When Google isn't quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant.



Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about how Google is giving us insight through their search results, their suggested searches, and their related searches into the intent that searchers

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09.11.2017
18:58 habrahabr.ruКак черные SEO оптимизаторы собирают миллионы посетителей по высоко-актуальным запросам в Яндексе

Мне казалось, что поисковики давно победили black hat тактики с помощью машинного обучения и других мощных технологий. Сети дорвеев если и остались, то только где-то на обочине интернета, в маргинальных тематиках типа казино или контента для взрослых. Но недавно я наткнулся сразу на целую кучу спамных сайтов, которые собирают миллионы посетителей из Яндекса, легко побеждают качественные и авторитетные проекты даже в белых нишах. Читать дальше →

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08.11.2017
23:01 CMSWire.comEmbedded Metadata Debate: To Strip or Not to Strip?


Stripping embedded metadata from digital files may be the most misunderstood technical search engine optimization (SEO) “best practice” in IT today. Embedded metadata is metadata stored inside the file itself that can provide important historical, usage rights or reference information about a digital file.
Continue reading...

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22:01 Seomoz.OrgCountdown to Launch: How to Come Up with Great Testing Ideas

Posted by ChrisDayley
Whether you are working on a landing page or the homepage of your website, you may be asking yourself, "Why aren't people converting? What elements are helping or hurting my my user experience?"
Those are good questions.
When it comes to website or landing page design, there are dozens — if not hundreds — of potential elements to test. And that's before you start testing how different combinations of elements affect performance.
Launching a test The good news is, after running thousands of tests for websites in almost every industry you can imagine, we've created a simple way to quickly identify the most important areas of opportunity on your site or landing page.
We call this approach the "launch analysis".
Why? Well, getting someone to convert is a lot like trying to launch a rocket into outer space. To succeed in either situation, you need to

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09:07 habrahabr.ruЧему мы научились потратив $100.000 в AdWords

С 1 октября 2015 по 1 октября 2017 года мы инвестировали в рекламные кампании Google AdWords более $100.000 долларов. Пришло время проанализировать эффективность различных стратегий на основании Google Analytics и подсчитать сколько заказов получено в CRM. Часть 1. Принцип формирования рекламных кампаний AdWords. В октябре 2015 владелец бизнеса принял решение реорганизовать компанию и увеличить рекламный бюджет. В течение 2 лет было проведено было более 30 рекламных кампаний. Из них только 6 показались интересными для целевой аудитории. Более 25 кампаний мы протестировали на рынке но на практике не получили ожидаемой реакции. Вывод: 80% рекламных компаний AdWords провалилось. Они просто не заинтересовали целевую аудиторию. Читать дальше →

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07.11.2017
21:59 Seomoz.OrgHow to Do a Keyword-Driven Content Audit (with Keyword Explorer)

Posted by Dr-Pete
As content marketers, we frequently suffer from What Have You Done For Me Lately Syndrome (WHYDFMLS). As soon as we're done with one piece of content, we're on to the next one, barely stopping to check analytics for a couple of days. Analytics themselves are to blame, in part. Our default window into traffic-based analytics is somewhere in the realm of 30 days, leading us to neglect older content that's still performing well but may not be competing day-to-day with the latest and greatest.
I'm a big believer in digging back into your hidden gems and looking for content that's still performing but may be due for an update, rewrite, or even just testing a better title/headline. How do we find this content, which is often buried in our this-week-focused analytics?
Let's think like SEOs. One approach is to find older content that's still ranking for a

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06.11.2017
22:33 Seomoz.OrgThe Local SEO Holiday Checklist – You Could Even Say It Glows

Posted by MiriamEllis

“You know Dasher and Dancer and Prancer and Citations…”
If you're in charge of the local search marketing for a business, you've got two groups to please at the holidays: your clients/superiors and consumers. You don't want to be kicked out of the reindeer games on January 2nd, so let's dive into an organized checklist of the most important things you can do to maximize outreach and profits in the coming weeks, making everyone (including you) a winner!
☑ Local business listings accurate If you're not already on top of this (maybe using SaaS like Moz Local to ensure your listings on the key platforms are accurate), potential shoppers may end up someplace other than your storefront. Weird versions of your name, old phone numbers, and former street addresses can misdirect your customers or contribute to your failure to be

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04.11.2017
03:14 Seomoz.OrgLink Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses) - Whiteboard Friday

Posted by randfish
This week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today's smartest approaches to links, and in this Whiteboard Friday, Rand covers several that are as relevant today as they were when Eric first started talking about them.



Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to a special edition of Whiteboard Friday. This week we are paying an honorary tribute to our friend, lost but not forgotten, Eric Ward.
Eric was one of the pioneers of the SEO industry. In fact, he was a link strategist and a creator of links for websites before search engines even valued links on the

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03.11.2017
17:22 CnewsХакеры «отравляют» ссылки в выдаче Google

Хакерская группировка, распространяющая банковский троян Zeus Panda, использует методы поисковой оптимизации, чтобы «отравить» результаты поиска Google и обеспечить появление принадлежащих им вредоносных сайтов в верхних строчках поисковых результатов.

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00:09 Seomoz.OrgHow to Use Keyword Explorer to Identify Competitive Keyword Opportunities

Posted by hayleysherman
You may have heard by now that Moz launched a new feature within Keyword Explorer last week. We heard your requests, and we're super-excited for you to check out the new addition. The tool has been expanded to allow you to search by URL: an easy way to understand what keywords an exact URL, subdomain, or entire domain is ranking for.
As Rand pointed out, this feature of Keyword Explorer is multifunctional and can solve a lot of different problems. For this blog post, I'll cover a workflow for identifying low-hanging fruit when it comes to your competitors' keywords.
The question of "How do I utilize competitive data to my advantage?" is one we hear a lot as SEOs. How do we know what a competitor is ranking for, and how can we use that to help direct our own strategy? Many great SEO tools out there tap into what can be described as a keyword universe — a

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02.11.2017
12:42 CMSmagazine5 смертных грехов копирайтинга: как не превратить SEО-тексты в минное поле

Ingate приглашает на вебинар о создании SEO-текстов с учетом требований Яндекса

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10:14 habrahabr.ruНалоги при продаже приложений и рекламы Google

Продолжаем серию заметок о налогах при монетизации мобильных приложений на зарубежных площадках. В прошлой статье Какие налоги нужно платить при выводе доходов от приложений в Apple iTunes мы кратко изложили алгоритм расчета налогов при получении дохода в iTunes Apple. Теперь предлагаем обсудить налоги с продаж приложений Google Play и рекламы Google AdSense. Руководствоваться будем следующими договорами с Гугл, которые есть в официальном русском переводе на сайте корпорации: Соглашение Google Play о распространении программных продуктов Условия использования Google Play Условия использования Google AdSense Подробности под катом. Читать дальше →

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01.11.2017
21:42 Seomoz.OrgHelp Us Improve: The 2017 Moz Blog Reader Survey Is Here

Posted by Trevor-Klein
It's been a couple of years since we last asked you all about what you enjoy most (and least) about the Moz Blog, and to say our company and our industry had changed in those couple of years would be an enormous understatement.
We saw SERPs continue to add new features and far more featured snippets, as well as shifting massively toward HTTPS results.
Here at Moz, we launched Keyword Explorer, rebuilt our Site Crawl, and made a strategic shift to refocus on our core strength of SEO. We added features to Moz Local, too, emphasizing the importance of local SEO to all businesses with a physical presence.
You get the idea.
With so much having changed, we wanted to be sure we're still living up to the high standards we set for this blog, and that we're still providing as valuable an experience as we can for you all. That's where you come in today.
If

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00:24 Seomoz.OrgUnfiltered: How to Show Up in Local Search Results

Posted by sherrybonelli
If you're having trouble getting your local business' website to show up in the Google local 3-pack or local search results in general, you're not alone. The first page of Google's search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the local 7-pack was trimmed to a slim 3-pack, and online directories often take up the rest of page one. There is very little room for small local businesses to rank on the first page of Google.
To make matters worse, Google has a local "filter" that can strike a business, causing their listing to drop out of local search results for seemingly no reason – often, literally, overnight. Google's local filter has been around for a while, but it became more noticeable after the Possum algorithm update, which began filtering out even more businesses from

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31.10.2017
11:52 habrahabr.ru[Из песочницы] Сквозная аналитика на практике: больше прибыль, дешевле реклама

Задача очень простая: увеличить инвестиции от вложений в рекламу, т.е. на каждый инвестированный доллар в рекламу получить еще больше чистой прибыли от заказов. У нас есть компания по производству дизайнерской парфюмерии. Выпуск мелкими сериями. Эксклюзивные запахи. Элитные духи на заказ. Основной рынок сбыта США. Также 3 месяца назад заказчик начал рекламную компанию на канадском рынке. Часть 1. Распределение бюджета Рекламный бюджет заказчика состоит из 5 рекламных кампаний AdWords. Кампания Broadband Campaign. Название говорит само за себя — широковещательная компания. Включены все популярные запрашиваемые ключевые слова которые только имеют отношение к духам на заказ. Треть рекламного бюджета — 2345$ — инвестировано в эту рекламную кампанию. Кампания USA Designer Perfumes. В этой рекламной компании уже больше конкретики (заказать эксклюзивные духи с доставкой по США). Еще

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28.10.2017
01:05 Seomoz.OrgHow to Use the "Keywords by Site" Data in Tools (Moz, SEMrush, Ahrefs, etc.) to Improve Your Keyword Research and Targeting - Whiteboard Friday

Posted by randfish
One of the most helpful functions of modern-day SEO software is the idea of a "keyword universe," a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at your fingertips can be intimidating. In today's Whiteboard Friday, Rand explains the concept of the "keyword universe" and shares his most useful tips to take advantage of this data in the most popular SEO tools.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about the Keywords by Site feature that

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26.10.2017
00:54 Seomoz.OrgHow to Do a Competitor Analysis for SEO

Posted by John.Reinesch
Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building. But understanding who our competitors are and seeing where they stand can lead to a far more comprehensive understanding of what our goals should be and reveal gaps or blind spots.
By the end of this analysis, you will understand who is winning organic visibility in the industry, what keywords are valuable, and which backlink strategies are working best, all of which can then be utilized to gain and grow your own site’s organic traffic.
Why competitive analysis is important SEO competitive analysis is critical because it gives data about which tactics are working in the industry we are in and what we will need to do to start

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25.10.2017
00:59 Seomoz.OrgTangential Content Earns More Links and Social Shares in Boring Industries [New Research]

Posted by kerryjones
Many companies still don’t see the benefit of creating content that isn’t directly about their products or brand. But unless you have a universally interesting brand, you’ll be hard-pressed to attract much of an audience if all you do is publish brand-centric content.
Content marketing is meant to solve this dilemma. By offering genuinely useful content to your target customers, rather than selling to them, you earn their attention and over time gain their trust.
And yet, I find myself explaining the value of non-branded content all too often. I frequently hear grumblings from fellow marketers that clients and bosses refuse to stray from sales-focused content. I see companies publishing what are essentially advertorials and calling it content marketing.


In addition to turning off customers, branded content can be

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24.10.2017
00:38 Seomoz.OrgNEW in Keyword Explorer: See Who Ranks & How Much with Keywords by Site

Posted by randfish
For many years now, Moz's customers and so, so many of my friends and colleagues in the SEO world have had one big feature request from our toolset: "GIVE ME KEYWORDS BY SITE!"
Today, we're answering that long-standing request with that precise data inside Keyword Explorer:


This data is likely familiar to folks who've used tools like SEMRush, KeywordSpy, Spyfu, or others, and we have a few areas we think are stronger than these competitors, and a few known areas of weakness (I'll get to both in a minute). For those who aren't familiar with this type of data, it offers a few big, valuable solutions for marketers and SEOs of all kinds. You can:

Get a picture of how many (and which) keywords your site is currently ranking for, in which positions, even if you haven't been directly rank-tracking. See which keywords

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21.10.2017
00:19 Seomoz.OrgHow Links in Headers, Footers, Content, and Navigation Can Impact SEO - Whiteboard Friday

Posted by randfish
Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure.



Click on the whiteboard image above to open a high-resolution version in a new tab!
<span id="selection-marker-1" class="redactor-selection-marker"></span>Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about links in headers and footers, in navigation versus content, and how that can affect both internal and external links and the

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20.10.2017
10:52 ITnews.com.uaGoogle запускает в Украине AdWords Express - простое рекламное решение

Сегодня мы рады сообщить о запуске в Украине AdWords Express ‒ простого рекламного онлайн-решения, которое поможет малому бизнесу охватить больше клиентов в Интернете.

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18.10.2017
22:41 Seomoz.OrgUnlocking Hidden Gems Within Schema.org

Posted by alexis-sanders
Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task. However, once I got past Schema.org’s intimidating shell, I found an incredibly useful and empowering tool. Once you know how to leverage it, Schema.org is an indispensable tool within your SEO toolbox.


A structured data toolbox The first part of any journey is finding the map. In terms of structured data, there are a few different guiding resources:
The most prominent and useful are Google’s Structured Data Features Guides. These guides are organized by the different structured data markups Google is explicitly using. Useful

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17.10.2017
00:11 Seomoz.OrgDoes Googlebot Support HTTP/2? Challenging Google's Indexing Claims – An Experiment

Posted by goralewicz
I was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website. His question inspired me to run a small experiment in HTTP protocols. So what was Robert’s question? He asked...
Can Googlebot crawl using HTTP/2 protocols?
You may be asking yourself, why should I care about Robert and his HTTP protocols? As a refresher, HTTP protocols are the basic set of standards allowing the World Wide Web to exchange information. They are the reason a web browser can display data stored on another server. The first was initiated back in 1989, which means, just like everything else, HTTP protocols are getting outdated. HTTP/2 is one of the latest versions of HTTP protocol to be created to replace these aging versions.
So, back to our question: why do you, as an SEO, care to know more about HTTP protocols? The short answer is that none of your SEO

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00:11 Seomoz.OrgGoogle Shares Details About the Technology Behind Googlebot

Posted by goralewicz
Crawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didn’t exist in the “SEO = backlinks” era from a few years ago. With this exponential growth of technical SEO, we need to get more and more technical. That being said, we still don’t know how exactly Google crawls our websites. Many SEOs still can’t tell the difference between crawling and indexing.
The biggest problem, though, is that when we want to troubleshoot indexing problems, the only tool in our arsenal is Google Search Console and the Fetch and Render tool. Once your website includes more than HTML and CSS, there's a lot of guesswork into how your content will be indexed by Google. This approach is risky, expensive, and can

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13.10.2017
23:57 Seomoz.OrgWriting Headlines that Serve SEO, Social Media, and Website Visitors All Together - Whiteboard Friday

Posted by randfish
Have your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals.



Click on the whiteboard image above to open a high-resolution version in a new tab!
<span id="selection-marker-1" class="redactor-selection-marker"></span> Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about writing headlines. One of

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11.10.2017
23:53 Seomoz.OrgDo iPhone Users Spend More Online Than Android Users?

Posted by MartyMeany
Apple has just launched their latest flagship phones to market and later this year they'll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $999. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users simply spend more money than everyone else?
At Wolfgang Digital, we love a bit of data, so we’ve trawled through a massive dataset of 31 million iPhone and Android sessions to finally answer this question. Of course, we’ve got some actionable nuggets of digital marketing strategy at the end, too!
Why am I asking this question? Way back when, before joining the online marketing world, I sold mobile phones. I couldn’t get my head around why people bought iPhones. They're more expensive than their Android counterparts, which usually offer the

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10.10.2017
21:04 Seomoz.OrgListen to MozPod, the Free SEO Podcast from Moz

Posted by BrianChilds
We're marketers. We know from firsthand experience that there aren’t enough hours in the day to do everything that needs to get done. And that's even more true once you commit to leveling up and learning new skills.
The learning curve for developing digital marketing skills can be steep, and staying informed as things evolve and change (thanks, Google) can feel like a full-time job. Our Moz Training has classes to help accelerate the learning process, but as startup folks ourselves, we understand the importance of multitasking.


Learn SEO on the go We're thrilled to introduce MozPod, an SEO podcast focused on sharing lessons from digital marketing experts. Episodes are led by instructors from Moz Academy and we discuss a wide variety of digital marketing concepts, from common terminology to recent changes and best

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21:04 Seomoz.OrgHow to Turn Low-Value Content Into Neatly Organized Opportunities - Next Level

Posted by jocameron


Welcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help discover your competitor's backlinks. Today, we're welcoming back Next Level veteran Jo Cameron to show you how to find low-quality pages on your site and decide their new fate. Read on and level up!
With an almost endless succession of Google updates fluctuating the search results, it’s pretty clear that substandard content just won’t cut it.
I know, I know — we can’t all keep up with the latest algorithm updates. We’ve got businesses to run, clients to impress, and a strong social media presence to maintain. After all, you haven’t seen a huge drop in your traffic. It’s probably OK, right?
So what’s with the nagging sensation down in the pit of your stomach? It’s not

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09.10.2017
20:34 Seomoz.OrgYes, Competitors Can Edit Your Listing on Google My Business

Posted by JoyHawkins
I decided to write this article in response to a recent article that was published over at CBSDFW. The article was one of many stories about how spammers update legitimate information on Google as a way to send more leads somewhere else. This might shock some readers, but it was old news to me since spam of this nature on Google Maps has been a problem for almost a decade.
What sparked my interest in this article was Google’s response. Google stated:
Merchants who manage their business listing info through Google My Business (which is free to use), are notified via email when edits are suggested. Spammers and others with negative intent are a problem for consumers, businesses, and technology companies that provide local business information. We use automated systems to detect for spam and fraud, but we tend not to share details behind our

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17:15 CMSmagazineSEOnews приглашает SEO-компании к участию в рейтинге "Известность бренда 2017"

SEOnews запускает ежегодный рейтинг "Известность бренда SEO-компаний". В этом году рейтинг юбилейный – проводится в десятый раз. За предыдущие годы его участниками стали сотни интернет-агентств. Со всеми рейтингами можно ознакомиться в разделе Рейтинги SEOnews.

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15:33 habrahabr.ruКак получить бесплатный SSL-сертификат от Amazon и переехать на HTTPS на Amazon S3


В конце лета нам пришло сообщение от Google о том, что в Chrome будут появляться предупреждения о возможной опасности при переходе на наш сайт «Я люблю ИП». Это касалось страниц, где есть текстовые формы (<input type="text"> или <input type="email">). Изменения должны были вступить в силу с октября, и мы решили, что наконец пора осуществить переезд на HTTPS, который мы планировали уже давно.
В сети много инструкций о том, как переехать на HTTPS, поэтому я постараюсь их не повторять и расскажу, как получить бесплатный SSL-сертификат от Amazon и установить его на сайте. Весь процесс у нас занял не более двух часов. Но я надеюсь, с этой инструкцией у вас получится сделать всё ещё быстрее.
Итак, вот краткое содержание статьи:
1) Подготовка сайта к переезду 2) Бесплатный SSL-сертификат от Amazon 3) Установка сертификата 4) Настройка домена 5)

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06.10.2017
21:34 Seomoz.OrgGetting SEO Value from rel="nofollow" Links - Whiteboard Friday

Posted by randfish
Plenty of websites that make it easy for you to contribute don't make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there's a few ways around it. In today's Whiteboard Friday, Rand shares five tactics to help you earn equity-passing followed links using traditionally nofollow-only platforms.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about how you can get SEO value from nofollowed links. So in the SEO world, there are followed links. These are the normal ones that

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