Контекст и SEO

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25.04.2018
10:28 Seomoz.OrgHow We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case Study]

Posted by WallStreetOasis.com
My name is Patrick Curtis, and I'm the founder and CEO of Wall Street Oasis, an online community focused on careers in finance founded in 2006 with over 2 million visits per month.
User-generated content and long-tail organic traffic is what has built our business and community over the last 12+ years. But what happens if you wake up one day and realize that your growth has suddenly stopped? This is what happened to us back in November 2012.
In this case study, I’ll highlight two of our main SEO problems as a large forum with over 200,000 URLs, then describe two solutions that finally helped us regain our growth trajectory — almost five years later.
Two main problems1. Algorithm change impactsEver since November 2012, Google’s algo changes have seemed to hurt many online forums like ours. Even though our traffic didn’t decline, our

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09:46 Sostav.ruMail.Ru Group запускает поисковую рекламу в социальных сетях

Холдинг поборется с доминированием «Яндекса» и Google на рынке контекстной рекламы

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24.04.2018
20:06 Lenta.ruБегун с парализованными ногами преодолел марафон

Британец Саймон Кайндлисайдс, парализованный ниже пояса, сумел преодолеть дистанцию Лондонского марафона. Спортсмену потребовалось 36 часов на то, чтобы пройти 42 километра в специальном экзоскелете. Он финишировал последним, но стал первым в истории парализованным бегуном, преодолевшим дистанцию.

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17:40 Sostav.ru«Яндекс.Директ» анонсировал новый подход к расчету ставок

Сервис внедрил в поиск трафареты, чтоб сделать рекламу более привлекательной

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16:17 Cnews«Яндекс.Директ» изменил подход к расчету ставок

Нововведение поможет рекламодателям точнее планировать свой бюджет

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10:42 Seomoz.OrgThe SEO Quick Fix: Competitor Keywords, Redirect Chains, and Duplicate Content, Oh My!

Posted by ErinMcCaul
I have a eight-month-old baby. As a mom my time is at a premium, and I’ve come to appreciate functionalities I didn’t know existed in things I already pay for. My HBONow subscription has Game of Thrones AND Sesame Street? Fantastic! Overnight diapers can save me a trip to the tiny airplane bathroom on a quick flight? Sweet! Oxiclean keeps my towels fluffy and vanquishes baby poop stains? Flip my pancakes!
Moz Pro isn’t just a tool for link building, or keyword research, or on-page SEO, or crawling your site. It does all those things and a little bit more, simplifying your SEO work and saving time. And if you’ve run into an SEO task you’re not sure how to tackle, it’s possible that a tool you need is right here just waiting to be found! It’s in this spirit that we’ve revived our SEO Quick Fix videos. These 2–3 minute Mozzer-led tutorials are meant to

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23.04.2018
19:00 Lenta.ruПосле Лондонского марафона умер 29-летний бегун

Бегун Мэтт Кэмпбелл умер после Лондонского марафона. На 37-м километре дистанции 29-летний Кэмпбелл потерял сознание. Пострадавшему была оказана первая медицинская помощь, однако позднее он скончался в госпитале. На данный момент врачи не могут объяснить причину смерти бегуна.

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11:02 Seomoz.OrgROPO: 2018's Most Important Multichannel Digital Marketing Report

Posted by RobBeirne
Digital marketers have always had one drum they loudly beat in front of traditional advertising channels: "We can measure what we do better than you." Now, we weren't embellishing the truth or anything — we can measure digital advertising performance at a much more granular level than we can traditional advertising. But it's not perfect. Multichannel digital marketing teams always have one niggling thought that keeps them awake at night: online activity is driving in-store sales and we can't claim any credit for it.
Offline sales are happening. Sure enough, we're seeing online shopping become more and more popular, but even so, you’ll never see 100% of your sales being made online if you're a multichannel retailer. Whether it’s a dress that needs to be tried on or a TV you want to measure up before you buy, in-store purchases are going nowhere. But

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20.04.2018
19:49 habrahabr.ru[Из песочницы] Google Analytics: создаем списки ремаркетинга из старых пользователей без ограничений

Ремаркетинг — это возможность показывать рекламу пользователям, которые ранее заходили на ваш сайт, на сайтах контекстно-медийной сети Google. Про преимущества и базовую настройку написано в официальной справке. Максимально упростим логику для запуска ремаркетинга:

Настроить сбор списков для ремаркетинга. Подождать пока в эти списки попадут пользователи с вашего сайта. Включить рекламу через Adwords.
Проблема Создавая список ремаркетинга, в него можно включить пользователей которые уже были на вашем сайте, но только за последние 30 дней. Допустим, ваши аналитики нашли аудиторию, которая хорошо выполняет целевые действия, и за последние 90 дней было ~75 тысяч пользователей. Конечно, вы хотите настроить ремаркетинг на этих пользователей. Как выделить этих пользователей для рекламы? Давайте разбираться! Читать дальше →

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19:16 CMSmagazineКомпания "Акива" вступила в программу Google Partners

Компания "Акива" вступила в программу Google Partners, что лишний раз демонстрирует клиентам высокий уровень оказываемых услуг и подтверждает качественные знания и навыки работы наших специалистов в AdWords.

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11:12 Seomoz.OrgMarketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday

Posted by randfish
The lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today's edition of Whiteboard Friday.


Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years.
Back in February, I left the company full-time. I'm still the Chairman of the Board and contribute in some ways, including an occasional Whiteboard Friday here and there. But what I wanted to

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19.04.2018
20:11 habrahabr.ruМой опыт использования Google AdWords Express

Несколько месяцев назад вернулся к оказанию IT-услуг в своём небольшом городе. Дабы громко заявить о себе первый раз решил попробовать контекстную рекламу в Интернете. Так как в нашей стране Яндекс и все его сервисы заблокированы, то выбор пал на корпорацию Google и его сервис AdWords Express. Система очень простая и новички, даже не связанные со сферой IT вполне могут разобраться как с ней работать. Считаю, что идея руководства Google создать простой сервис для контекстной рекламы была правильной, а вот реализация этой задумки получилась плохо. В этой статье речь пойдёт о проблемах и недоработках системы AdWords Express с которыми Я столкнулся в ходе использования. Также упоминается сервис Мой бизнес, который тесно связан с рассматриваемым. Читать дальше →

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18.04.2018
20:20 CMSmagazineКейс по продвижению сайта такелажной компании в поисковых системах Яндекс и Гугл

Новый кейс по продвижению сайта такелажной компании по целевым запросам в ТОП-3 выдачи Яндекс и Гугл. В рамках проекта решена задача по минимизации кол-ва трафика из контекстной рекламы и закреплении сайт компании в ТОП бесплатной выдачи поисковых систем Яндекс, Гугл.

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17.04.2018
18:08 CMSWire.comUnderstanding Google AdWords Days to Conversion Metric and Notes

Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know.

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11:19 Seomoz.OrgEnterprise Local SEO is Different: A Checklist, a Mindset

Posted by MiriamEllis

Image credit: Abraham Williams
If you’re marketing big brands with hundreds or thousands of locations, are you certain you’re getting model-appropriate local SEO information from your favorite industry sources?
Is your enterprise checking off not just technical basics, but hyperlocalized research to strengthen its entrance into new markets?
Before I started working for Moz in in 2010, the bulk of my local SEO experience had been with small-to-medium business models. Naturally, the advice I was able to offer back then was limited by the scope of my work. But then came Moz Local, and the opportunity to learn more about the more complex needs of valued enterprise customers like Crate & Barrel with more than 170 locations, PAPYRUS with 400, or Bridgestone Corporation with 2000+.
Now, when I’m thumbing through industry

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16.04.2018
16:27 Sostav.ruЯндекс.Директ поставит маркетинг на автопилот

Сервис для размещения контекстной рекламы превратится в платформу для работы со всеми форматами

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11:19 Seomoz.OrgHow to Use Instagram Like a Beauty Brand

Posted by zeehj
Does your brand’s activity on its social accounts impact its search rankings? Maybe. Maybe not. But does it matter anyway?
I shouldn’t have to convince you that investing in a social media for your company is worth it; even in light of Facebook’s recent data breach, we are so reliant upon our social profiles for real human interaction that leaving them is not a real option. In fact, the below statistics from Pew Research Center’s 2018 Social Media Use Survey indicate that we’re not going to give up our social media profiles any time soon.

Humans are social creatures. It makes sense that we love being on social networking sites. We crave interaction with fellow humans. We’re also highly likely to trust the recommendations of our friends and family (Nielsen) and those recommendations often influence our purchasing decisions. We ask our loved ones

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14.04.2018
18:44 habrahabr.ruSEO оптимизация статьи: актуальный план

Осторожно! Лонгрид.
Речь пойдет об оптимизации страницы статьи для поисковых систем. Данный материал больше подходит для продвижения в Яндексе.
Специально для Хабровцев, в заключении есть список всех разделов применимых к Хабрастатьям.
UPD// Эта страница уже в топе Google.
Читать дальше →

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13.04.2018
10:49 Seomoz.OrgSustainable Link Building: Increasing Your Chances of Getting Links - Whiteboard Friday

Posted by Paddy_Moogan
Link building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this edition of Whiteboard Friday, please warmly welcome our guest host Paddy Moogan as he shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hi, Moz fans. Welcome to Whiteboard Friday. I'm not Rand. I'm Paddy Moogan. I'm the cofounder of Aira. We're an agency in the UK, focusing on SEO, link building, and content marketing. You may have seen me write on the Moz Blog before, usually about link

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12.04.2018
10:34 Typo3.OrgSeveral vulnerabilities in third party extensions

Several vulnerabilities have been found in the following third-party TYPO3 extensions: Photogallery (ce_gallery), SEO Photogallery by Evorion (evgallery)

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10:34 Typo3.OrgSecurity issues in several third party TYPO3 extensions including "Basic SEO Features" (seo_basics) and "powermail" (powermail)

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02:20 Gazeta.RuДвух французских тренеров по легкой атлетике обвинили в домогательствах

Французские тренеры по легкой атлетике Паскаль Маша и Жискар Самба получили обвинения в сексуальных домогательствах, сообщает газета "Известия". Бегунья Эмма Удиу обвинила Маша в домогательствах, которые он якобы совершал во ...

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11.04.2018
20:32 Seomoz.OrgWant to Speak at MozCon 2018? Here's Your Chance – Pitch to Be a Community Speaker!

Posted by Danielle_Launders
MozCon 2018 is nearing and it’s almost time to brush off that microphone. If speaking at MozCon is your dream, then we have the opportunity of a lifetime for you! Pitch us your topic and you may be selected to join us as one of our six community speakers.
What is a community speaker, you ask? MozCon sessions are by invite only, meaning we reach out to select speakers for the majority of our talks. But every year we reserve six 15-minute community speaking slots, where we invite anyone in the SEO community to pitch to present at MozCon. These sessions are both an attendee favorite and a fabulous opportunity to break into the speaking circuit.

Katie Cunningham, one of last year's community speakers, on stage at MozCon 2017
Interested in pitching your own idea? Read on for everything you need to know:
The

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11:13 Seomoz.OrgThe Bot Plan: Your Guide to Making Conversations Convert

Posted by purna_v
Let’s start off with a quick “True or False?” game:
“By 2020, the average person will have more conversations with their bot than with their spouse.” True, or false? You may be surprised to learn that speaking more with bots than our spouse is precisely what Gartner is predicting.
And when Facebook’s Mark Zuckerberg says “messaging is one of the few things that people do more than social networking,” it requires no leap of faith to see that chatbots are an integral part of marketing’s future.
But you don’t need to stock up on canned peaches and head for the hills because “the robots are coming.” The truth is, the robots aren’t coming because they’re already here, and they love us from the bottom of their little AI-powered hearts.
Bots aren’t a new thing for many parts of the world such as China or India. As reported by Business Insider,

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10.04.2018
11:22 Seomoz.OrgHow the Mobile-First Index Disrupts the Link Graph

Posted by rjonesx.
It's happened to all of us. You bring up a webpage on your mobile device, only to find out that a feature you were accustomed to using on desktop simply isn't available on mobile. While frustrating, it has always been a struggle for web developers and designers alike to simplify and condense their site on mobile screens without needing to strip features or content that would otherwise clutter a smaller viewport. The worst-case scenario for these trade-offs is that some features would be reserved for desktop environments, or perhaps a user might be able to opt out of the mobile view. Below is an example of how my personal blog displays the mobile version using a popular plugin by ElegantThemes called HandHeld. As you can see, the vast page is heavily stripped down and is far easier to read... but at what cost? And at what cost to the link graph?

My

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09.04.2018
11:20 Seomoz.OrgGoogle Confirms Chrome Usage Data Used to Measure Site Speed

Posted by Tom-Anthony
During a discussion with Google’s John Mueller at SMX Munich in March, he told me an interesting bit of data about how Google evaluates site speed nowadays. It has gotten a bit of interest from people when I mentioned it at SearchLove San Diego the week after, so I followed up with John to clarify my understanding.
The short version is that Google is now using performance data aggregated from Chrome users who have opted in as a datapoint in the evaluation of site speed (and as a signal with regards to rankings). This is a positive move (IMHO) as it means we don’t need to treat optimizing site speed for Google as a separate task from optimizing for users.
Previously, it has not been clear how Google evaluates site speed, and it was generally believed to be measured by Googlebot during its visits — a belief enhanced by the presence of speed charts

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11:09 Sostav.ruЭффективное интернет-продвижение в 2018 году: SEO, контекст и DynaAds

В интернет-сегменте становятся все более востребованными эффективные инструментарии

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11:00 habrahabr.ruВиртуальный сервер Windows с видеокартой на борту

Виртуальные сервера уже давно перестали быть чем-то IT-шным и все чаще данной услугой интересуются люди с совершено различными и повседневными рабочими задачами: от размещения бухгалтерских программ до программ по автоматизации рутинных SEO-задач, от игровых серверов до самих игр (самых современных!), от общего файлового сервера небольшой организации до полноценных удалённых рабочих столов крупных компаний. Вовсе не обязательно играть в игры, чтобы вам потребовалась видеокарта, сейчас ресурсы видеокарт активно используют разработчики популярного программного обеспечения: любой современный браузер будет отрисовывать страницы сайтов значительно быстрее если сможет использовать графический ускоритель, не говоря уже о том, что 3D игры могут быть в самих браузерах, которые работают на платформе WebGL. Читать дальше →

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06.04.2018
11:14 Seomoz.OrgThe Pro Marketer's Product Launch Checklist for 2018 - Whiteboard Friday

Posted by randfish
What goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it's important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to having the right success metrics to having a rollback plan, Rand shares his best advice in the form of an actionable checklist in this Whiteboard Friday. And make sure to check out the last item — it may be the best one to start with!



Click on the whiteboard image above to open a high-resolution version in a new tab!

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Video

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05.04.2018
16:40 CMSmagazineРейтинг Рунета запустил Рейтинг SEO-компаний 2018

Стартовал прием заявок на участие в ежегодном Рейтинге SEO-компаний. Попробовать свои силы в нем могут любые агентства, предоставляющие услуги по поисковому продвижению и имеющие в своем портфолио не менее 10 активных клиентских проектов. До 20 апреля им необходимо через личный кабинет внести данные о своих SEO-проектах через личный кабинет.

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04.04.2018
22:16 habrahabr.ruКак специалисты Google Adwords помогли мне выбросить 150 000 грн (около $6000) за месяц или почему я больше не буду…

Это довольно забавная история о том, как я попал в просак сознательно, причём дважды и в результате «сжег» не мало не много, а где-то $15 000, всего лишь за месяц. Причём чувствовал, что так будет, но решил пойти по этому пути. Ради чего? Ради опыта? Нет, что Вы. Как говорится, только две вещи бесконечны — Вселенная и человеческая глупость, хотя насчёт Вселенной я не уверен. Тут скорее всего хотелось проверить насколько можно доверять своей интуиции. И она меня не подвела, but that's so silly… Читать дальше →

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11:16 Seomoz.OrgHow to Make Effective, High-Quality Marketing Reports & Dashboards

Posted by Dom-Woodman
My current obsession has been reporting. Everyone could benefit from paying more attention to it. Five years, countless ciders, and too many conferences into my career, I finally spent some time on it.
Bad reporting soaks up just as much time as pointless meetings. Analysts spend hours creating reports that no one will read, or making dashboards that never get looked it. Bad reporting means people either focus on the wrong goals, or they pick the right goals, but choose the wrong way to measure them. Either way, you end up in the same place.
So I thought I'd share what I’ve learned.
We’re going to split this into:
Definitions What is the goal of a report and a dashboard? (And how are they different?) Who is the data for? How to create a good dashboard How to create a good report How to create useful graphs Useful tools (We’ll lean on SEO

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03.04.2018
11:19 Seomoz.OrgThe Guide to Local Sponsorship Marketing - The 2018 Edition

Posted by Claudia0428
For most Moz readers, local marketing means content, reviews, AdWords, local listings, and of course citations. If you’re a larger brand, you might be doing outdoor, radio, print, and television advertising as well. Today we’re here to humbly submit that local sponsorships remain the most-overlooked and opportunity-rich channel, and they build real local connections for both large brands and small business alike.
This article is the second edition of the ZipSprout team’s guide to local sponsorships. We wrote the first edition in 2016 after a few months of securing local sponsorship campaigns for a handful of clients. Since then, we’ve tripled our client roster and we’ve worked with more than 8,000 local organizations, donating nearly $1,000,000 in local sponsorships to 1,300+ opportunities. Since then we’ve also learned how to build campaigns for

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02.04.2018
17:45 CMSmagazineDemis Group на Международной выставке "Деревянный дом"

Demis Group на Международной выставке "Деревянный дом"Директор департамента продвижения сайтов Demis Group Эльвира Савидова выступила с докладами в рамках деловой программы XVIII международной выставки "Деревянный Дом. Весна — 2018".

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30.03.2018
10:59 Seomoz.OrgHow to Target Featured Snippet Opportunities - Whiteboard Friday

Posted by BritneyMuller
Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused on how to discover places where you may be able to win a snippet, but today we're focusing on how to actually make changes that'll help you do that. Give a warm, Mozzy welcome to Britney as she shares pro tips and examples of how we've been able to snag our own snippets using her methodology.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Today, we are going over targeting featured snippets, Part 2 of our featured snippets series. Super excited to dive into this.

What's a featured

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29.03.2018
22:38 Seomoz.OrgMozCon 2018: The Initial Agenda

Posted by Trevor-Klein
With just over three months until MozCon 2018, we're getting a great picture of what this year's show will be like, and we can't wait to share some of the details with you today.
We've got 21 speakers lined up (and will be launching our Community Speaker process soon — stay tuned for more details on how to make your pitch!). You'll see some familiar faces, and some who'll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from navigating bureaucracy for buy-in to cutting the noise out of your reporting.
Topic details and the final agenda are still in the works, but we're excited enough about the conversations we've had with speakers that we wanted to give you a sneak peek. We hope to see you in Seattle this July 9–11!
If you still need your

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07:41 habrahabr.ru[recovery mode] Линкбилдинг для Bing — отличие от Google и важные нюансы

SEO в англоязычном сегменте — это не только Google, особенно если ваши потенциальные клиенты живут в США. Несмотря на то, что в мире Google занимает более 80% рынка, в США его доля около 65%. Если вы хотите достучаться до сердец и кошельков граждан самой платежеспособной страны в мире, вам придется научиться оптимизировать свой сайт и под другие поисковые системы. Второй по популярности за океаном сервис поиска — это Bing с долей рынка в районе 33%. И сегодня мы поговорим о том, как правильно строить для него линкбилдинг. Читать дальше →

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28.03.2018
23:42 Seomoz.OrgJust How Much is Your Website Worth, Anyhow? An Easy Guide to Valuation

Posted by efgreg
We all work hard building our businesses.
We put in the sweat equity and all the tears that can come with it to build something truly great. After another day hustling at the office or typing furiously on your keyboard, you might be wondering… what is the end game here?
What are you really going for? Is there a glowing neon sign with the word “Exit” marking the path to your ultimate goal?
For the majority of businesses, the end goal is to eventually sell that business to another entrepreneur who wants to take the reins and simply enjoy the profits from the sale. Alas, most of us don’t even know what our business is worth, much less how to go about selling it — or if it's even sellable to begin with.
That's where Empire Flippers comes in. We've been brokering deals for years in the online business space, serving a quiet but hungry group of

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16:41 CMSWire.com7 Search Engine Optimization Tools Every Content Publisher Should Know

There's no shortage of SEO tools to choose from, but which ones get results and who's got time to try them all?

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13:36 CMSmagazineВ апреле Яндекс вводит изменения в контекстной рекламе

Яндекс анонсировал обновления в контекстной рекламе: изменится система формирования стоимости за клик.

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27.03.2018
11:48 habrahabr.ru[Из песочницы] SEO многоязычного сайта без географической привязки под Google

Введение В этой статье речь пойдет о важных элементах при продвижении сайта, переведенного на большое количество языков и не имеющего конкретной географической привязки, то есть нас интересует органический трафик на любом языке с любой точки планеты. Мой опыт основывается на продвижении сайта для экспатов и путешественников со всего мира, контентные страницы которого формируются из базы данных. Сайт с миллионами страниц генерированного из базы данных контента. Читать дальше →

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10:33 Seomoz.OrgPresenting Your Findings: How to Create Relevant and Engaging SEO Reports - Next Level

Posted by meghanpahinui


Welcome to the newest installment of our educational Next Level series! Our last episodes covered how to transform low-value content and how to track the right keywords for your local business. Today, Meghan is here to share all the juicy details to include in a truly persuasive SEO report for your clients and how you can create your own with Moz Pro. Read on and level up!
When it comes to creating useful SEO reports for clients and members of your team, it can be tough to balance the best, most relevant information to include with what they actually want to see. Essentially, you should show your clients that what you’re doing is working and getting results that positively impact their business. That being said, though, you’ll need to ask yourself what they consider progress:
Are they trying to generate more traffic

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10:12 Sostav.ruКейс: Как Дом.ru получил прирост заявок и конверсии благодаря машинному обучению

Телеком-оператор одним из первым протестировал умные кампании AdWords

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23.03.2018
20:15 habrahabr.ruПриостановка и перезапуск кампании Adwords, если с сайтом что-то не так

Многие стартапы, да и уже состоявшиеся компании, тратят на рекламу средства, сопоставимые с разработкой своего продукта. Существует множество инструментов и методик оценивания эффективности рекламы. Но, как ни странно, до недавнего времени не существовало удобного способа контролировать ее работоспособность. В этой публикации речь идет о том, как настроить автоматическую остановку и перезапуск рекламной кампании с помощью сервиса мониторинга сайтов ХостТрекер. Читать дальше →

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11:17 Seomoz.OrgThe Campaign Comeback: What to Do When Content Fails - Whiteboard Friday

Posted by Shannon-McGuirk
We've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In today's Whiteboard Friday, we're delighted to welcome guest host Shannon McGuirk as she graciously gives us a five-step plan for breathing new life into a dead content campaign.



Click on the whiteboard image above to open a high-resolution version in a new tab!
<span id="selection-marker-1" class="redactor-selection-marker"></span>Video Transcription Hi, Moz

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21.03.2018
15:09 CMSmagazineСмешать, но не взбалтывать: SEO + веб-аналитика для повышения продаж с сайта

20 марта прошел бесплатный вебинар Ingate, посвящённый синергии SEO и веб-аналитики. Эксперты рассказали, как совместить эти рекламные каналы и перейти от работы на привлечение трафика к повышению конверсии и продаж с сайта.

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10:29 Seomoz.OrgHow to Boost Bookings & Conversions with Google Posts: An Interview with Joel Headley

Posted by MiriamEllis

Have you been exploring all the ways you might use Google Posts to set and meet brand goals?
Chances are good you’ve heard of Google Posts by now: the micro-blogging Google My Business dashboard feature which instantly populates content to your Knowledge Panel and individual listing. We’re still only months into the release of this fascinating capability, use of which is theorized as having a potential impact on local pack rankings. When I recently listened to Joel Headley describing his incredibly creative use of Google Posts to increase healthcare provider bookings, it’s something I was excited to share with the Moz community here.

Joel Headley worked for over a decade on local and web search at Google. He’s now the Director of Local SEO and Marketing at healthcare practice growth platform PatientPop. He’s graciously agreed to chat

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20.03.2018
13:10 Sostav.ruGoogle превратил рекламу в игру

Рекламные сервисы AdWords и AdMob запустили новые возможности для продвижения мобильных игр

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10:58 habrahabr.ruDigital-мероприятия в Москве c 19 по 25 марта

Подборка ключевых мероприятий в Москве на неделю

Ferrein Talks. Технологии VS Бизнес (Сергей Солонин)
20 марта (вторник) Большая Полянка, 65/74с1 300 р. Сергей Солонин — сооснователь и глава Qiwi. Поговорим о том, как непросто собрать 1000 человек, казалось бы, в очень прогрессивном социуме Москвы; как объединять общими интересами существующих участников; как вовлекать в промо проекта участников и со-участников. Ментальное здоровье персонала: тренды и возможности
21 марта (среда) онлайн бесплатно 21 марта, в офисе Московской Биржи, состоится бизнес-сессия "Ментальное здоровье персонала: Тренды и возможности". митап «Performance marketing для автобизнеса»
22 марта (четверг) MailRu, Ленинградский проспект 39, стр. 79 бесплатно 22 марта в 10:00 в Mail.ru Group состоится митап «Performance marketing для автобизнеса». Обсудим, как эффективно продвигать проекты автомобильного

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10:26 Seomoz.OrgA Step-by-Step Guide to Setting Up and Growing Your YouTube Presence

Posted by AnnSmarty
When was the last time you saw a video on YouTube? I bet you've seen one today. YouTube is too huge and too popular for marketers to ignore.
If you don't have a YouTube channel, now's the time to start one.
If you have a channel and you never got it off the ground, now's the time to take action.
This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get you started and moving forward.
1. Define your goals If your goal is to become a YouTube star, you might be a bit late to the party: it's really hard to get noticed these days — too competitive. Stardom will take years of hard work to achieve because of the number of channels users have to choose from.
Even back in 2014, when I was reading about YouTube celebrity bloggers, one quote really stood out to me:
“We

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16.03.2018
11:10 Seomoz.OrgWhere Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns - Whiteboard Friday

Posted by randfish
When is it smart to focus on viral-worthy content and clickbait? When is it not? To see fruitful returns from these kinds of efforts, they need to be done the right way and used in the right places. Rand discusses what kind of content investments make sense for this type of strategy and explains why it works in this week's Whiteboard Friday.



Click on the whiteboard image above to open a high-resolution version in a new tab!

<span id="selection-marker-1" class="redactor-selection-marker"></span>
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about when and where you might use clickbait and

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01:29 CMSmagazineСтартовал рейтинг SEOnews – "SEO глазами клиентов 2018"

Интернет-издание SEOnews запускает свой самый клиентоориентированный рейтинг – "SEO глазами клиентов". В этом году рейтинг пройдет в 9-ый раз.

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15.03.2018
21:15 Lenta.ruОт Google потребовали объяснить появление рекламы онлайн-казино «Вулкан»

Федеральная антимонопольная служба возбудила дело в отношении Google за распространение рекламы онлайн-казино «Вулкан». В документах говорится, что проверка прошла после того, как в ФАС обратился неизвестный с жалобой на нелегальные материалы. Призывы воспользоваться онлайн-казино содержались в AdWords.

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10:38 Seomoz.OrgZero-Result SERPs: Welcome to the Future We Should've Known Was Coming

Posted by Dr-Pete
On Wednesday, Google launched a large-scale experiment, removing organic results from a small set of searches with definitive answers such as this one for "What time is it in Seattle?":


These SERPs display a Knowledge Card with a "Show all results" button and no additional organic results or SERP features. Danny Sullivan wrote on Twitter that this is currently limited to a small set of answers, including calculators, unit conversions, and some time/date queries. Here's another one, converting yesterday's MozCast temperature ("108 degrees in celsius"):


At first glance, this is a startling development, but it shouldn't be entirely surprising. So, let's get to the hard questions — is this a sign of things to come, and how quickly do we need to adapt?
For today, don't panic First off, preliminary

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14.03.2018
12:22 habrahabr.ru[Перевод] Руководство по SEO JavaScript-сайтов. Часть 2. Проблемы, эксперименты и рекомендации

В первой части перевода этой статьи мы говорили о том, как веб-мастер может взглянуть на свой ресурс глазами Google, и о том, над чем стоит поработать, если то, что увидит разработчик сайта, окажется не тем, чего он ждёт. Сегодня, во второй части перевода, Томаш Рудски расскажет о наиболее распространённых SEO-ошибках, которым подвержены сайты, основанные на JavaScript, обсудит последствия грядущего отказа Google от механизма AJAX-сканирования, поговорит о предварительном рендеринге и об изоморфном JavaScript, поделится результатами экспериментов по индексированию. Здесь, кроме того, он затронет тему особенностей ранжирования сайтов различных видов и предложит вспомнить о том, что помимо Google есть и другие поисковики, которым тоже приходится сталкиваться с веб-страницами, основанными на JS. Читать дальше →

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10:50 Seomoz.OrgGetting Around the "One Form" Problem in Unbounce

Posted by R0bin_L0rd
What is Unbounce? Unbounce is a well-known and well-regarded landing page creation tool designed to allow HTML novices to create impressive and impactful landing pages, while offering scope for more experienced coders to have a bit more fun.
In this post, I’m going to list some solutions to what I refer to as the “one form” problem of Unbounce, their strengths and weaknesses, and which I personally prefer.
What is the "one form" problem? As with any system that tries to take complex processes and make them simple to implement, there’s a certain amount of nuance and flexibility that has to be sacrificed.
One limitation is that each landing page on Unbounce can only have one embedded form (there are a few community articles discussing the topic, for instance: 1, 2, 3). While there’s a definite risk of call-to-action fatigue if you bombard your visitors with forms, it’s a reasonable requirement to want to

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13.03.2018
16:06 CMSmagazine"Рейтинг агентств контекстной рекламы-2018" объявил о приеме заявок

13 марта начался этап сбора данных в рамках ежегодного Рейтинга агентств контекстной рекламы.

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10:40 Seomoz.Org8 Common Website Mistakes Revealed Via Content Audits

Posted by AlliBerry3
One of the advantages of working for an agency is the volume of websites we get to evaluate. The majority of clients who sign up for ongoing SEO and/or content services will receive a content audit. Similar to a technical SEO audit, the results of the content audit should drive the strategies and priorities of the next stages of content work. Without the audit, you can’t create an effective strategy because you first need to know what types of content you’ve got, what content you’re missing, and what content you’ve got too much of.
While there are many posts out there about how to perform a content audit (and I encourage you to check out these posts: How to Do a Content Audit and 5 Lessons Learned from a Content Audit), I am going to be focusing on what my common findings have been from recently conducting 15 content audits. My aim is to give you more of a

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12.03.2018
16:06 habrahabr.ru[Перевод] Руководство по SEO JavaScript-сайтов. Часть 1. Интернет глазами Google

Представляем вашему вниманию перевод первой части материала, который посвящён поисковой оптимизации сайтов, построенных с использованием JavaScript. Речь пойдёт об особенностях сканирования, анализа и индексирования таких сайтов поисковыми роботами, о проблемах, сопутствующих этим процессам, и о подходах к решению этих проблем. В частности, сегодня автор этого материала, Томаш Рудски из компании Elephate, расскажет о том, как сайты, которые используют современные JS-фреймворки, вроде Angular, React, Vue.js и Polymer, выглядят с точки зрения Google. А именно, речь пойдёт о том, как Google обрабатывает сайты, о технологиях, применяемых для анализа страниц, о том, как разработчик может проанализировать сайт для того, чтобы понять, сможет ли Google нормально этот сайт проиндексировать. JavaScript-технологии разработки веб-сайтов в наши дни весьма популярны, поэтому может показаться, что они уже

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10:41 Seomoz.OrgThe Moz Year in Review 2017

Posted by SarahBird
Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.
Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.
Launch to your favorite parts:
Part 1: TL;DRCommencing countdown, engines on
Part 2: SO MANY winsNow it's time to leave the capsule if you dare
Part 3: Customer

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09.03.2018
11:48 Seomoz.OrgHow to Discover Featured Snippet Opportunities - Whiteboard Friday

Posted by BritneyMuller
Winning featured snippets is one of the best ways to get visibility on page one of Google's SERPs. It's a competitive environment, though, and there are tons of specific considerations when it comes to increasing your chances of earning that spot. Today's Whiteboard Friday, number one of an upcoming three-part series, is brought to you by Moz's resident SEO and mini-pig advocate, Britney Muller. She covers the keyword research you'll need to do, evaluating your current ranking, and recording relevant data in a spreadsheet with the help of a couple useful tools.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hey, Moz fans, welcome to another edition of Whiteboard

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08.03.2018
23:22 habrahabr.ru[Из песочницы] Как восстановить потерянный в форме текст

Как-то раз писал я большой текст по SEO на одном из профильных форумов, текст получился большим и дельным. По привычке время от времени отвлекаться от набора текста (будь эта привычка неладна), переключаясь между закладками оперы, я, не скоординировав движения руки, вдруг, непроизвольно воспользовался оперовским управлением мышкой (будь оно неладно) и… Читать дальше →

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07.03.2018
11:56 Seomoz.OrgThe Website Migration Guide: SEO Strategy & Process

Posted by Modestos
What is a site migration? A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically substantial changes to the site structure, content, coding, site performance, or UX.
Google’s documentation on site migrations doesn’t cover them in great depth and downplays the fact that so often they result in significant traffic and revenue loss, which can last from a few weeks to several months — depending on the extent search engine ranking signals have been affected, as well as how long it may take the affected business to rollout a successful recovery plan.
Quick access links

Site migration examplesSite migration typesCommon site migration pitfallsSite migration process1. Scope & planning2. Pre-launch

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07:38 Lenta.ruПрограммист нашел способ читать чужую переписку пользователей «Вконтакте»

Сторонний программист обнаружил уязвимость в соцсети «Вконтакте», позволяющую читать переписку пользователей. Анонимный SEO-разработчик через сервис SimilarWeb получил полный доступ к 300 случайным аккаунтам. Уточняется, что таким образом нельзя попасть на страницу какого-либо определенного пользователя.

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02:32 CMSmagazineКачественный текст – главный вариант SEO-оптимизации веб-ресурсов в текущем году

Веб-мастера по-прежнему называют нужный текст как важнейший метод продвижения веб-сайтов в текущем году. Изучая смены в механизмах работы поисковых систем, именитые СЕО-специалисты утверждают, что те умеют осознавать, насколько интересны и полезны текстовые блоки, размещенные на веб-сайте, для посет

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06.03.2018
17:36 Techcrunch.ComWeWork acquires SEO and marketing company Conductor

 WeWork is acquiring Conductor. The two businesses might not seem like an obvious fit. Why would a coworking giant buy a company that’s best known for search engine optimization? Well, Conductor co-founder and CEO Seth Besmertnik said that he and WeWork CEO Adam Neumann went to college together, and they’ve “kept reconnecting and reconnecting over the years.” More… Read More

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05.03.2018
11:43 Seomoz.OrgDeclining Organic Traffic? How to Tell if it’s a Tracking or Optimization Issue

Posted by andrewchoco
Picture this scenario. You’re a new employee that has just been brought in to a struggling marketing department (or an agency brought on to help recover lost numbers). You get access to Google Analytics, and see something like this:


(Actual screenshot of the client I audited)
This can generate two types of emotional response: excitement or fear (or both). The steady decline in organic traffic excites you because you have so many tactics and ideas that you think can save this company from spiraling downward out of control. But there’s also the fear that these tactics wont be enough to correct the course.
Regardless of whether these new tactics would work or not, it’s important to understand the history of the account and determine not only what is happening, but why.
The company may have an

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04.03.2018
22:09 habrahabr.ruСамые адекватные способы осваивать новое ПО

Современные требования к вашей квалификации — это владение (желательно) как можно большим количеством программ по вашей специальности. Когда вы говорите, что вам по плечу разные платформы, то это безусловно ваше конкурентное преимущество. Программист выглядит выигрышнее со знанием нескольких языков программирования Дизайнеру играет на руку возможность переходить из Adobe Illustrator в CorelDraw или InDesign Для звукорежиссёров плюсом является работа в нескольких DAW и с десятками разных плагинов Пиарщик и рекламист хорош, если умеет копаться в личных кабинетах Google AdSense, Adwords и Яндекс.Директа Маркетолог 80-го уровня знает более одной CRM-системы Юристу весьма поможет знакомство с различными информационно-правовыми системами (особенно если речь идёт о рынках разных стран) Но как найти силы и терпение для изучения каждого «уникального софтверного решения»? Ниже я предлагаю 3

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02.03.2018
12:32 Seomoz.OrgThe #1 Reason Paid Ads (On Search, Social, and Display) Fail - Whiteboard Friday

Posted by randfish
Pouring money into a paid ad campaign that's destined to fail isn't a sound growth strategy. Time and again, companies breaking into online ads don't see success due to the same issue: they aren't known to their audiences. There's no trust, no recognition, and so the cost per click remains high and rising.
In this edition of Whiteboard Friday, Rand identifies the cycle many brands get trapped in and outlines a solution to make those paid ad campaigns worth the dollars you put behind them.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about the number one reason so many paid ad

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01.03.2018
12:24 Seomoz.OrgHow to Diagnose SEO Traffic Drops: 11 Questions to Answer

Posted by Daniel_Marks
Almost every consultant or in-house SEO will be asked at some point to investigate an organic traffic drop. I’ve investigated quite a few, so I thought I’d share some steps I’ve found helpful when doing so.
Is it just normal noise? Before you sound the alarm and get lost down a rabbit hole, you should make sure that the drop you’re seeing is actually real. This involves answering two questions:
A.) Do you trust the data? This might seem trivial, but at least a quarter of the traffic drops I’ve seen were simply due to data problems.
The best way to check on this is to sense-check other metrics that might be impacted by data problems. Does anything else look funky? If you have a data engineering team, are they aware of any data issues? Are you flat-out missing data for certain days or page types or devices, etc.? Thankfully, data problems

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28.02.2018
20:45 CMSmagazineСервис eLama теперь в Казахстане

Пользователи из Казахстана могут упростить работу в AdWords с помощью инструментов eLama

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12:25 habrahabr.ru[Из песочницы] ViyaDB: аналитическая база данных для несортированных данных

Примерно год назад, мне довелось работать в одной компании, где я натолкнулся на интересную проблему. Представим себе массивный поток данных об использовании мобильных приложений (десятки миллиардов событий в день), который содержит в себе такую интересную информацию, как дату установки приложения, а также рекламную акцию, которая повлекла за собой эту установку. Имея подобные данные, можно легко разбить пользователей на группы по датам установки и по рекламным акциям, чтобы понять какая из коих была наиболее успешна с точки зрения ROI (return of investment).
Рассмотрим визуальный пример (картинка найдена на просторах интернета):

Как мы видим, пользователи пришедшие с "рекламных щитов" AdWords оказались наиболее лояльными к этому конкретному приложению (продолжали активно пользоваться приложением).
Нет сомнений, что подобные методы невозможно переоценить, когда речь идет о

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27.02.2018
13:55 CMSmagazineDemis Group на международной выставке "Продэкспо-2018"

Компания Demis Group приняла участие в 25-ой юбилейной международной выставке продуктов питания, напитков и сырья для их производства "Продэкспо-2018". В рамках деловой программы выставки в качестве ведущего спикера выступила Директор департамента продвижения сайтов Эльвира Савидова.

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12:04 Seomoz.OrgGoogle's Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?

Posted by Dr-Pete
Early search engines were built on an unspoken transaction — a pact between search engines and website owners — you give us your data, and we'll send you traffic. While Google changed the game of how search engines rank content, they honored the same pact in the beginning. Publishers, who owned their own content and traditionally were fueled by subscription revenue, operated differently. Over time, they built walls around their gardens to keep visitors in and, hopefully, keep them paying.
Over the past six years, Google has crossed this divide, building walls around their content and no longer linking out to the sources that content was originally built on. Is this the inevitable evolution of search, or has Google forgotten their pact with the people's whose backyards their garden was built on?
I don't think there's an easy answer to this question,

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26.02.2018
17:14 CMSWire.com7 Tips to Better Voice Search Optimization

Voice search optimization is set to dominate the SEO landscape. Here's how to approach it to get your content into the ears of your target audience.

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12:11 Seomoz.OrgMozCon 2018: Making the Case for the Conference (& All the Snacks!)

Posted by Danielle_Launders
You’ve got that conference looming on the horizon. You want to go — you’ve spent the past few years desperately following hashtags on Twitter, memorizing catchy quotes, zooming in on grainy snapshots of a deck, and furiously downloading anything and everything you can scour from Slideshare.
But there’s a problem: conferences cost money, and your boss won’t even approve a Keurig in the communal kitchen, much less a ticket to a three-day-long learning sesh complete with its own travel and lodging expenses.
What’s an education-hungry digital marketer to do?
How do you convince your boss to send you to the conference of your dreams? First of all, you gather evidence to make your case.
There are a plethora of excellent reasons why attending conferences is good for your career (and your bottom line). In digital marketing, we exist in the

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23.02.2018
12:20 Seomoz.OrgHow (and Whether) to Invest in and Structure Online Communities - Whiteboard Friday

Posted by randfish
Building an online community sounds like an attractive idea on paper. A group of enthusiastic, engaged users working on their own to boost your brand? What's the hitch?
Well, building a thriving online community takes a great deal of effort, often with little return for a very long time. And there are other considerations: do you build your own platform, participate in an existing community, or a little of both? What are the benefits from a brand, SEO, and content marketing perspective? In this edition of Whiteboard Friday, Rand answers all your questions about building yourself an online community, including whether it's an investment worth your time.



Click on the whiteboard image above to open a high-resolution version in a new

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22.02.2018
11:25 Sostav.ruAdSense представила автоматизированные объявления

Платформа от Google сама выбирает оптимальное время и место для размещения рекламы

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21.02.2018
15:09 Techcrunch.ComGoogle debuts AdSense ‘auto ads’ with machine learning to make placement and monetization choices

 Google is today unveiling a new ad unit for AdSense that taps into the company’s big push to add more artificial intelligence into its business, and to potentially bring on more publishers who might consider ramping up their advertising efforts but don’t have the time or other resources to manage them. Google is debuting “Auto Ads” — not commercials for cars, but… Read More

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11:17 Seomoz.OrgHow to Deal with Fake Negative Reviews on Google

Posted by JoyHawkins
Fake reviews are a growing problem for those of us that own small businesses. In the online world, it's extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them.
Google has tons of policies for users that leave reviews. But in my experience they're terrible at automatically catching violations of these policies. At my agency, my team spends time each month carefully monitoring reviews for our clients and their competitors. The good news is that if you’re diligent at tracking them and can make a good enough case for why the reviews are against the guidelines, you can get them removed by contacting Google on Twitter, Facebook, or reporting via the forum.
Recently, my company got hit with three negative reviews, all left in the span of 5

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20.02.2018
12:27 Seomoz.OrgThe Google Ranking Factor You Can Influence in an Afternoon [Case Study]

Posted by sanfran
What does Google consider “quality content"? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search?
We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to understand the meaning behind the words on the page, rather than the page’s keywords and metadata alone.
This new sea change meant the algorithm was going to read in between the lines in order to deliver content that matched the true intent of someone searching for a keyword.
Write longer content? Not so fast! Watching us SEOs respond to Google updates is hilarious. We’re like a floor full of day traders getting news on the latest cryptocurrency.
One of the most prominent theories that made the

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11:07 habrahabr.ru[Перевод] Кладбища стартапов полны провидцев без опыта и знаний

Часто, когда я посещаю конференции или нетворкинг-ивенты, я удивляюсь, как много людей работают на периферии технической индустрии. Гуру социальных сетей, SEO «ниндзя», блоггеры и тому подобные. Это тусовка промоутеров технического сообщества. «Проруби свой путь к успеху», «познакомься с нужными людьми», «станьте суперзвездой бизнеса». Они нашли свою «серебряную пулю». Они могут похвастаться пассивным доходом от веб-бизнеса, всё время путешествуя по миру, в то время как остальные смертные рабствуют на своих рабочих местах по 9 часов 5 дней в неделю. В мире, где мы ищем серебряные пули, эти люди, похоже, собрали арсенал из них. Более того, они нашли аудиторию, которая готова массово покупать их «серебряные пули». Читать дальше →

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19.02.2018
12:43 Seomoz.OrgThe Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

Posted by willcritchlow
Digital marketing is measurable.
It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference speakers talk about it (heck, I’ve even done it myself).
I mean, look at those offline dinosaurs, the argument goes. They all know that half their spend is wasted — they just don’t know which half.
Maybe the joke’s on us digital marketers though, who garnered only 41% of global ad spend even in 2017 after years of strong growth.
Unfortunately, while we were geeking out about attribution models and cross-device tracking, we were accidentally triggering a common human cognitive bias that kept us anchored on small amounts, leaving buckets of money on the table and fundamentally reducing our impact and access to the C-suite.
And what’s worse is that we have convinced

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16.02.2018
11:45 Seomoz.OrgUsing the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content - Whiteboard Friday

Posted by randfish
Same content, different domains? There's a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content on other sites, and safely use third-party distribution networks like Medium to spread the word. Rand covers all the canonical bases in this not-to-be-missed edition of Whiteboard Friday.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about the

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15.02.2018
14:49 Sostav.ru«Яндекс.Директ» выяснил, какие товары пользуются спросом в феврале-апреле

На покупательские тренды в период с февраля по апрель заметно влияют погода и обилие праздников

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11:57 Seomoz.OrgReading Between the Lines: A 3-Step Guide to Reviewing Web Page Content

Posted by Jackie.Francis
In SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we've invested hours and resources into creating remains impactful and relevant over time. This requires occasionally going back and re-evaluating our content to identify areas that can be improved.
That being said, if you've ever done a content review, you know how surprisingly challenging this is. A large variety of formats and topics alongside the challenge of defining “good” content makes it hard to pick out the core elements that matter. Without these universal focus areas, you may end up neglecting an element (e.g. tone of voice) in one instance but paying special attention to that same element in another.
Luckily there are certain

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14.02.2018
11:32 Seomoz.OrgThe 2018 Local SEO Forecast: 9 Predictions According to Mozzers

Posted by MiriamEllis
It's February, and we've all dipped our toes into the shallow end of the 2018 pool. Today, let's dive into the deeper waters of the year ahead, with local search marketing predictions from Moz's Local SEO Subject Matter Expert, our Marketing Scientist, and our SEO & Content Architect. Miriam Ellis, Dr. Peter J. Myers, and Britney Muller weigh in on what your brand should prepare for in the coming months in local.
WOMM, core SEO knowledge, and advice for brands both large and smallLSAs will highlight the value of Google-independence Word-of-mouth marketing (WOMM) and loyalty initiatives will become increasingly critical to service area business whose results are disrupted by Google’s Local Service Ads. SABs aren’t going to love having to “rent back” their customers from Google, so Google-independent lead channels will have enhanced value. That being said, the

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13.02.2018
11:17 Seomoz.OrgNew Research: 35% of Competitive Local Keywords Have Local Pack Ads

Posted by Dr-Pete
Over the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one (on a search for "oil change" from my Pixel phone in the Chicago suburbs):

These ads seem to appear primarily on mobile results, with some limited testing on desktop results. We've heard rumors about local pack ads as far back as 2016, but very few details. How prevalent are these ads, and how seriously should you be taking them?
11,000 SERPs: Quick summary For this study, we decided to look at 110 keywords (in 11 categories) across 100 major US cities. We purposely focused on competitive keywords in large cities, assuming, based on our observations as searchers, that the prevalence rate for these ads was still pretty low. The 11 categories were as follows:
Apparel Automotive Consumer Goods Finance Fitness Hospitality

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09.02.2018
11:41 Seomoz.OrgDiagnosing Why a Site's Set of Pages May Be Ranking Poorly - Whiteboard Friday

Posted by randfish
Your rankings have dropped and you don't know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It's an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and how to start the recovery process.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to talk about diagnosing a site and specifically a section of a site's pages and why they might

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08.02.2018
18:41 habrahabr.ru[Из песочницы] Что такое крауд-маркетинг? Самый полный гайд и 9 конкретных советов для эффективного применения

Если вы владелец сайта, особенно молодого, или же вы работаете в сфере SEO-продвижения, то наверняка вы сталкивались со следующими вопросами:

Как безопасно раскрутить сайт? Как привлечь новых клиентов? Как увеличить показатель продаж?
Все эти вопросы можно решить с помощью поискового продвижения. Выход в ТОП = постоянный приход “теплых” клиентов, которые заинтересованы в вашем продукте. Но вот занять ТОПовые позиции, особенно в конкурентной нише, — задача не из легких. Читать дальше →

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12:26 Seomoz.OrgRewriting the Beginner's Guide to SEO, Chapter 1: SEO 101

Posted by BritneyMuller
Back in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner's Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we're here to share our draft of the first chapter.
In many ways, the Beginner's Guide to SEO belongs to each and every member of our community; it's important that we get this right, for your sake. So without further ado, here's the first chapter — let's dive in!
Chapter 1: SEO 101What is it, and why is it important? Welcome! We’re excited that you’re here!
If you already have a solid understanding of SEO and why it's important, you can skip to Chapter 2 (though we'd still recommend skimming the best practices from Google and Bing at the end of this chapter; they're useful refreshers).
For everyone else, this chapter will

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07.02.2018
16:14 CMSmagazineПозавтракаем знаниями или WEB-завтрак

Как проверить готовность сайта к публикации? Что такое UX? На что обратить внимание в продвижении сайтов в 2018 году?Ответы на эти вопросы и не только предлагаем послушать на web-завтраке.

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11:48 Seomoz.OrgA Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

Posted by adamf
It’s hard to believe that 2017 is already past. We entered the year with big ambitions and we've made some great strides. As has become tradition, I’ve compiled a rundown of some of the most interesting updates that you may have seen (or missed) this past year. We’ve intentionally focused on significant product updates, but I’ve also shared a little about some newer programs that provide value for customers in different ways.
TL;DR, here are some of the larger and more interesting additions to Moz in 2017:

Keywords by Site: Keyword Explorer adds site-based keyword research and competitive intelligence Site Crawl V2: Overhauled Site Crawl for better auditing and workflow Major investments in infrastructure: Better performance and resilience across the Moz toolset New instructor-led training programs: Targeted classes to level-up your SEO

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06.02.2018
11:27 Seomoz.OrgHow to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

Posted by sergeystefoglo
Every other year, the good people at Moz conduct a survey with one goal in mind: understand what we (SEOs) want to read more of. If you haven’t seen the results from 2017, you can view them here.
The results contain many great questions, challenges, and roadblocks that SEOs face today. As I was reading the 2017 Moz Blog readership survey, a common thread stood out to me: there are disconnects on fundamental topics between SEOs and clients and/or bosses. Since I work at an agency, I’ll use “client” through the rest of this article; if you work in-house, replace that with “boss.”
Check out this list:


I can definitely relate to these challenges. I’ve been at Distilled for a few years now, and worked in other firms before — these challenges are real, and they’re tough. Through sharing my experience dealing with

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02.02.2018
16:05 habrahabr.ruИстория взлома одного WordPress плагина — или о том, как вы допускаете уязвимости в своих проектах

Давным давно, когда я был молод и писал сайты на PHP, я написал SEO плагин для маскировки внешних ссылок для Wordpress. Поскольку с воображением у меня плохо, то назвал его WP-NoExternalLinks. За всю историю у него было 360.000 установок и, кажется, до 50.000 активных установок. Дальше я расскажу, каким именно образом он попал в недобросовестные руки и был злонамеренно использован — но для этого придётся немного погрузиться в его историю и обстановку разработки. Сразу предупрежу, что эта история абсолютно реальная. Читать дальше →

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11:21 Seomoz.OrgWhat Does It Mean to "Write for SEO" in 2018? - Whiteboard Friday

Posted by randfish
"Those who do not learn from history are doomed to repeat its mistakes" — it's a quote that's actually quite applicable when it comes to writing for SEO. Much of the advice given to copywriters, journalists, editors, and other content creators for SEO writing is dangerously out of date, leaning on practices that were once tried and true but that could now get your site penalized.
In this edition of Whiteboard Friday, we hope you enjoy a brief history lesson on what should be avoided, what used to work and no longer does, and a brief 5-step process you should start using today for writing content that'll get you to the front of the SERPs.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video

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01.02.2018
14:04 Sostav.ruЧто нужно знать при заказе SEO 2018. Часть 2

Директор по маркетингу Nimax Иннокентий Нестеренко и SEO-специалист Nimax Анна Павлюк рассказали, что нужно знать при заказе SEO

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11:16 Seomoz.OrgHow to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns

Posted by kerryjones
Is there a formula for wildly successful content marketing campaigns? It’s a question we ponder a lot at the Fractl office.
We do have our own tried-and-true formula that we continually tweak based on our observations of what does and doesn’t succeed. To help us spot trends that shape this formula, we collect data about every content marketing campaign we create for our clients. But we don’t keep this data to ourselves – sharing our internal data with the marketing community helps others create better content based on what’s worked for us.
We did this a few years ago using a set of 345 campaigns, and now that we have double the number of our campaigns under our belt, we dug into our data again. This time, the sample size was 759 campaigns that launched between 2013 and 2017.
As part of our analysis, we looked at the relationship between

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30.01.2018
11:29 Seomoz.OrgAn Introduction to Google Tag Manager

Posted by Angela_Petteys
Digital marketing thrives on data. No matter what type of site you have, whether it’s a large e-commerce site, a personal website, or a site for a small business, it’s essential to understand how people interact with your site. Google Analytics can provide a lot of the important insights you’re looking for, but when used alone, it does have its limitations. But by tagging your site and using Google Tag Manager in conjunction with Google Analytics, you’re able to collect much more data than you can otherwise.
Tags are snippets of code which are added to a site to collect information and send it to third parties. You can use tags for all sorts of purposes, including scroll tracking, monitoring form submissions, conducting surveys, generating heat maps, remarketing, or tracking how people arrive at your site. They’re also used to monitor specific

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29.01.2018
13:14 Sostav.ruЧто нужно знать при заказе SEO 2018. Часть 1

Директор по маркетингу Nimax Иннокентий Нестеренко и SEO-специалист Nimax Анна Павлюк рассказали, что нужно знать при заказе SEO

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