Контекст и SEO

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17.08.2018
12:22 ЭкспертОтличия и особенности продвижения в поисковых системах сайтов различной тематики

Стратегия продвижения сайта в значительной степени определяется тематикой, которой он посвящен, и особенностями товаров, предлагаемых заказчиком. Необходимо это принимать во внимание уже на первой стадии раскрутки интернет-ресурса и составлять семантическое ядро с учетом направления деятельности.

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10:14 Seomoz.OrgDo You Need Local Pages? - Whiteboard Friday

Posted by Tom.Capper
Does it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a 4-point process for determining whether local pages are something you should explore in this week's Whiteboard Friday!

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hello, Moz fans. Welcome to another Whiteboard Friday. I'm Tom Capper. I'm a consultant at Distilled, and today I'm going to be talking to you about whether you need local pages. Just to be clear right off the bat what I'm talking about, I'm not talking about local rankings as we normally think of them, the local map pack results

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14.08.2018
10:18 Seomoz.OrgRanking the 6 Most Accurate Keyword Research Tools

Posted by Jeff_Baker
In January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published.
Did it work?
Well, yeah. We doubled the number of total keywords we rank for in less than six months. By using our advanced keyword research and topic writing process published earlier this year we also increased our organic traffic by 45% and the number of keywords ranking in the top ten results by 130%.
But we got a whole lot more than just traffic.
From planning to execution and performance tracking, we meticulously logged every aspect of the project. I’m talking blog word count, MarketMuse performance scores, on-page SEO scores, days indexed on Google. You name it, we recorded it.
As a byproduct of this nerdery, we were able to draw juicy correlations between our target keyword rankings and

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13.08.2018
10:23 Seomoz.OrgHow to Win Some Local Customers Back from Amazon this Holiday Season

Posted by MiriamEllis

Your local business may not be able to beat Amazon at the volume of their own game of convenient shipping this holiday season, but don’t assume it’s a game you can’t at least get into!
This small revelation took me by surprise last month while I was shopping for a birthday gift for my brother. Like many Americans, I’m feeling growing qualms about the economic and societal impacts of putting my own perceived convenience at the top of a list of larger concerns like ensuring fair business practices, humane working conditions, and sustainable communities.
So, when I found myself on the periphery of an author talk at the local independent bookstore and the book happened to be one I thought my brother would enjoy, I asked myself a new question:
“I wonder if this shop would ship?”
There was no signage indicating such a service, but I asked

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12.08.2018
15:09 Lenta.ruБегунья истекла кровью и выиграла марафон на чемпионате Европы

Белорусская спортсменка Ольга Мазуренок стала первой в марафоне на чемпионате Европы по легкой атлетике, несмотря на кровотечение. Мазуренок преодолела марафонскую дистанцию за 2 часа 26 минут 22 секунды. Спустя полчаса после начала забега, у 29-летней спортсменка началось носовое кровотечение.

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10.08.2018
10:27 Seomoz.OrgWhat Do Dolphins Eat? Lessons from How Kids Search

Posted by willcritchlow
Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there's a lot to dig into. In this week's slightly different-from-the-norm Whiteboard Friday, we welcome the fantastic Will Critchlow to share lessons from how kids search.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hi, everyone. I'm Will Critchlow, founder and CEO of Distilled, and this week's Whiteboard Friday is a little bit different. I want to talk about some

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09.08.2018
20:53 Seomoz.OrgGoogle's August 1st Core Update: Week 1

Posted by Dr-Pete
On August 1, Google (via Danny Sullivan's @searchliaison account) announced that they released a "broad core algorithm update." Algorithm trackers and webmaster chatter confirmed multiple days of heavy ranking flux, including our own MozCast system:


Temperatures peaked on August 1-2 (both around 114°F), with a 4-day period of sustained rankings flux (purple bars are all over 100°F). While this has settled somewhat, yesterday's data suggests that we may not be done.
August 2nd set a 2018 record for MozCast at 114.4°F. Keep in mind that, while MozCast was originally tuned to an average temperature of 70°F, 2017-2018 average temperatures have been much higher (closer to 90° in 2018).
Temperatures by Vertical There's been speculation that this algo update targeted so called YMYL queries (Your Money or Your Life) and

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00:49 Seomoz.OrgRewriting the Beginner's Guide to SEO, Chapter 4: On-Page Optimization

Posted by BritneyMuller
Chapter Four of the Beginner's Guide to SEO rewrite is chock full of on-page SEO learnings. After all the great feedback you've provided thus far on our outline, Chapter One, Chapter Two, and Chapter Three, we're eager to hear how you feel about Chapter Four. What really works for you? What do you think is missing? Read on, and let us know your thoughts in the comments!
Chapter 4: On-Page Optimization Use your research to craft your message. Now that you know how your target market is searching, it’s time to dive into on-page optimization, the practice of crafting web pages that answer searcher’s questions. On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more at length in the next chapter on technical optimization. For now, put on your wordsmithing hats — it’s time to create

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07.08.2018
11:03 Sostav.ruЛайфхак: как перенести настройки рекламной кампании из Яндекс.Директ в Google Рекламу

Секретные инструменты профессиональных маркетологов, которые помогут сэкономить время и силы

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06.08.2018
21:53 Seomoz.OrgTake the 2018 Moz Local Search Marketing Industry Survey

Posted by MiriamEllis
Local search marketing is a dynamic and exciting discipline, but like many digital professions, it can be a bit isolating. You may find yourself running into questions that don't have a ready answer, things like...
What sort of benchmarks should I be measuring my daily work by? Do my clients’ needs align with what my colleagues are seeing? Am I over/undervaluing the role of Google in my future work? Here’s a chance to find out what your peers are observing and doing on a day-to-day basis.

The Moz Local Search Marketing Industry Survey will dive into job descriptions, industries served, most effective tactics, tool usage, and the non-stop growth of Google’s local features. We'll even touch on how folks may have been impacted by the recent August 1 algorithm update, if at all. In-house local SEOs, agency local SEOs, and other digital

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18:59 Lenta.ruБегунья встретила разъяренных коров и попыталась применить «дикое карате»

Коровы атаковали двух человек в окрестностях новозеландского города Окленд. Первой пострадавшей стала женщина, которая совершала пробежку через загон для коров. Женщина несколько секунд отбивалась при помощи, по ее выражению, «дикого карате», но в итоге животные одолели ее.

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04.08.2018
18:34 ЭкспертОсновные правила успешного SEO-копирайтинга

Основная особенность копирайтинга состоит в создании уникального контента, однако в настоящее время существует высокий спрос и на SEO-оптимизацию текстов, размещаемых на различных интернет-ресурсах.

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03.08.2018
10:21 Seomoz.OrgCalculated Fields in Google Data Studio - Whiteboard Friday

Posted by DiTomaso
Google Data Studio is a powerful tool to have in your SEO kit. Knowing how to get the most out of its power begins with understanding how to use calculated fields to apply good old-fashioned math to your data. In this week's Whiteboard Friday, we're delighted to welcome guest host Dana DiTomaso as she takes us through how to use calculated fields in Google Data Studio to uncover more value in your data and improve your reports.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hi, Moz fans. I'm Dana DiTomaso, President and partner at Kick Point, and we love Google Data Studio at Kick Point. You may not love Google Data Studio yet, but after you watch this I think you probably

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02.08.2018
15:02 Sostav.ruКризис в рекламном бизнесе: инструкция по применению

Как спады в экономике влияли на рынок контекстной рекламы

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01:40 Seomoz.OrgRewriting the Beginner's Guide to SEO, Chapter 3: Keyword Research

Posted by BritneyMuller
Welcome to the draft of Chapter Three of the new and improved Beginner's Guide to SEO! So far you've been generous and energizing with your feedback for our outline, Chapter One, and Chapter Two. We're asking for a little more of your time as we debut the our third chapter on keyword research. Please let us know what you think in the comments!
Chapter 3: Keyword ResearchUnderstand what your audience wants to find. Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines.
The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.
Keyword research provides you with specific search data that can help you

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31.07.2018
10:24 Seomoz.OrgBetter Than Basics: Custom-Tailoring Your SEO Approach

Posted by Laura.Lippay
Just like people, websites come in all shapes and sizes. They’re different ages, with different backgrounds, histories, motivations, and resources at hand. So when it comes to approaching SEO for a site, one-size-fits-all best practices are typically not the most effective way to go about it (also, you’re better than that).
An analogy might be if you were a fitness coach. You have three clients. One is a 105lb high school kid who wants to beef up a little. One is a 65-year-old librarian who wants better heart health. One is a heavyweight lumberjack who’s working to be the world’s top springboard chopper. Would you consider giving each of them the same diet and workout routine? Probably not. You’re probably going to:

Learn all you can about their current diet, health, and fitness situations.Come up with the best approach and the best

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30.07.2018
18:08 CMSmagazineАКЦИЯ ОТ А25 – Бесплатная настройка контекстной рекламы

АКЦИЯ ОТ А25 – Бесплатная настройка контекстной рекламы при оплате ведения

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27.07.2018
14:21 habrahabr.ru[Перевод] Воображаемые проблемы — корень плохого ПО

Есть много обстоятельств, которые могут быть катализаторами создания плохого ПО: используемые инструменты, качество коммуникаций в команде, персональные качества разработчиков, методологии и т.д. И есть среди них одна вещь, которая является корнем почти всех остальных: воображаемые проблемы. Большинство сложного или забагованого программного обеспечения не планировалось быть сложным и, уж тем более, забагованым. Оно просто было создано для выполнения не тех задач, которые лежали в основе первоначального замысла. История о подкастах Давайте представим себе, что вы записываете популярный подкаст и в какой-то момент задумались о создании собственного сайта — ну, знаете, с информацией о вашем подкасте, записями прошлых выпусков, статьями, ну и возможно, кое-какой рекламой. В самом деле, ну сколько можно делиться прибылью с какими-то там посторонними издателями? И вот вы решаете нанять людей,

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10:16 Seomoz.OrgUsing the Flowchart Method for Diagnosing Ranking Drops - Whiteboard Friday

Posted by KameronJenkins
Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In today's Whiteboard Friday, we welcome the wonderful Kameron Jenkins to show us a structured way to diagnose ranking drops using a flowchart method and critical thinking.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before

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26.07.2018
00:55 Seomoz.OrgRewriting the Beginner's Guide to SEO, Chapter 2: Crawling, Indexing, and Ranking

Posted by BritneyMuller
It's been a few months since our last share of our work-in-progress rewrite of the Beginner's Guide to SEO, but after a brief hiatus, we're back to share our draft of Chapter Two with you! This wouldn’t have been possible without the help of Kameron Jenkins, who has thoughtfully contributed her great talent for wordsmithing throughout this piece.
This is your resource, the guide that likely kicked off your interest in and knowledge of SEO, and we want to do right by you. You left amazingly helpful commentary on our outline and draft of Chapter One, and we'd be honored if you would take the time to let us know what you think of Chapter Two in the comments below.
Chapter 2: How Search Engines Work – Crawling, Indexing, and Ranking First, show up. As we mentioned in Chapter 1, search engines are answer machines. They exist to discover,

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25.07.2018
16:31 CMSmagazineАКЦИЯ от А25 – сайт в подарок при оплате SEO

Мы нашли решение, убивающее двух зайцев сразу: за 120 000 руб. вы получаете и мощный готовый сайт, и профессиональное SEO-продвижение на несколько месяцев.

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24.07.2018
21:36 CMSWire.com7 WordPress SEO Plugins That Top User Ratings

Although WordPress is already search engine friendly, to truly make your site stand out, you'll need a carefully selected SEO plugin.

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14:27 Sostav.ru«Яндекс.Директ» начал тестировать новый интерфейс

Обновлённый продукт поможет управлять кампаниями и просматривать статистику по ним на одной странице

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20.07.2018
10:28 Seomoz.OrgReputation Management SEO: How to Own Your Branded Keywords in Google - Whiteboard Friday

Posted by randfish
A searcher's first experience with your brand happens on Google's SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today's Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about reputation management SEO.
So it turns out I've been having a number of conversations with many of you in the Moz community and many

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19.07.2018
18:00 ПраймКонтекстная реклама на "Яндексе" временно не отображается, компания устраняет неполадки

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18.07.2018
15:26 habrahabr.ru[Из песочницы] О чем должен помнить веб-разработчик, чтобы сделать всё по SEO-феншую

Сегодня очень сложно оставаться монопрофильным специалистом. И часто, делая новый сайт или внося различные правки, можно позаботиться заранее об основных вещах, которые помогут сразу сделать всё чисто и красиво не только с точки зрения программирования, но и с точки зрения SEO. Так о чём же надо помнить, чтобы делать работу качественно, и SEO-специалисты были довольны вашей работой? Читать дальше →

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13:00 CMSmagazineC 1 июня 2018 года “Студия F1” продолжит работу в составе бренда “SEO Интеллект”

Рекламное агентство “SEO Интеллект” (seointellect.ru) с радостью сообщает о слиянии с компанией “Студия F1” (studiof1.ru).

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17.07.2018
10:19 Seomoz.OrgThe Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients

Posted by MiriamEllis

Photo credit: Michelle Shirley
What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the amount of spending that stays in their town, reduce pollution in their community, improve their neighbors’ health, and strengthen democracy?
What if the brass ring of content dev, link opportunities, consumer sentiment and realtime local inventory is just waiting for you to grab it, on a ride we just haven’t taken yet, in a setting we’re just not talking about?
Let’s travel a different road today, one that parallels our industry’s typical conversation about citations, reviews, markup, and Google My Business. As a 15-year sailor on the

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14.07.2018
11:36 habrahabr.ruКоммерческие факторы в SEO интернет-магазина и сайта услуг

Внимание, лонгрид!
Это подробнейший разбор коммерческих факторов, основанный на анализе через вебвизор поведения посетителей из Яндекс.Толоки, информации из официальных документов поисковых систем и выступлений их сотрудников на конференциях. Разбираем коммерческие факторы как интернет-магазинов, так и сайтов, на которых предоставляют услуги.
Чек-лист по коммерческим факторам в конце статьи.

Читать дальше →

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13.07.2018
10:12 Seomoz.OrgThe Rules of Link Building - Whiteboard Friday

Posted by BritneyMuller
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today's episode of Whiteboard Friday.


Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Goggle and can greatly benefit your website. But there is a little confusion around what's okay to do as far as links and what's not. So hopefully, this helps clear some of that up.
The Dos All right. So what are the dos? What do you want to be doing? First and most

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11.07.2018
01:12 Seomoz.OrgYour Red-Tape Toolkit: 7 Ways to Earn Trust and Get Your Search Work Implemented

Posted by HeatherPhysioc
Tell me if this rings a bell. Are your search recommendations overlooked and misunderstood? Do you feel like you hit roadblocks at every turn? Are you worried that people don't understand the value of your work?
I had an eye-opening moment when my colleague David Mitchell, Chief Technology Officer at VML, said to me, “You know the best creatives here aren’t the ones who are the best artists — they’re the ones who are best at talking about the work.”
I have found that the same holds true in search. As an industry, we are great at talking about the work — we’re fabulous about sharing technical knowledge and new developments in search. But we’re not so great at talking about how we talk about the work. And that can make all the difference between our work getting implementing and achieving great results, or languishing in a backlog.
It’s so

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06.07.2018
10:25 Seomoz.OrgDesktop, Mobile, or Voice? (D) All of the Above - Whiteboard Friday

Posted by Dr-Pete
We're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. Especially in the wake of the mobile-first index, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon sweeping the tech world?
As with most things, the most important factor is to consider your audience. People aren't siloed to a single device — your optimization strategy shouldn't be, either. In today's Whiteboard Friday, Dr. Pete soothes our fears about a multi-platform world and highlights the necessity of optimizing for a journey rather than a touchpoint.



Click on the whiteboard image above to open a high-resolution version

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05.07.2018
15:47 CMSmagazineSEOnews подвел итоги рейтинга "SEO глазами клиентов 2018"

Редакция SEOnews объявляет итоги девятого рейтинга "SEO глазами клиентов". В 2018 году в рейтинге приняли участие 76 агентств, качество работы которых оценили их клиенты.

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03.07.2018
13:32 CnewsЧужую почту на Gmail может читать любой разработчик для Android

Несмотря на то, что Google уже более года не использует данные переписки пользователей Gmail для подбора персонализированной контекстной рекламы, сторонние компании и разработчики приложений по-прежнему имеют к ней доступ и не гнушаются использовать это в собственных интересах.

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10:13 Seomoz.OrgHow to Optimize Car Dealership Websites

Posted by sherrybonelli
Getting any local business to rank high on Google is becoming more and more difficult, but one of the most competitive — and complex — industries for local SEO are car dealerships. Today’s car shoppers do much of their research online before they even step into a dealership showroom. (And many people don’t even know what type of car they even want when they begin their search.)
According to Google, the average car shopper only visits two dealerships when they’re searching for a new vehicle. That means it’s even more important than ever for car dealerships to show up high in local search results.
However, car dealerships are more complex than the average local business — which means their digital marketing strategies are more complex, as well. First, dealers often sell new vehicles from several different manufacturers with a variety of makes

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01.07.2018
20:55 CMSWire.comICYMI: Trends Driving Blockchain, Google Rebrands AdWords, More

The top articles, resources and events from CMSWire for the week of June 25-28, 2018.

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29.06.2018
10:22 Seomoz.OrgWhat Do SEOs Do When Google Removes Organic Search Traffic? - Whiteboard Friday

Posted by randfish
We rely pretty heavily on Google, but some of their decisions of late have made doing SEO more difficult than it used to be. Which organic opportunities have been taken away, and what are some potential solutions? Rand covers a rather unsettling trend for SEO in this week's Whiteboard Friday.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're talking about something kind of unnerving. What do we, as SEOs, do as Google is removing organic search traffic?
So for the last 19 years or 20 years that Google has been around, every month Google has had, at least seasonally adjusted, not just more

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28.06.2018
22:53 CMSWire.comGoogle Rebrands AdWords and DoubleClick to Google Ads

Why the time was ripe for Google to retire the AdWords brand.

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10:04 Seomoz.OrgThe Minimum Viable Knowledge You Need to Work with JavaScript & SEO Today

Posted by sergeystefoglo
If your work involves SEO at some level, you’ve most likely been hearing more and more about JavaScript and the implications it has on crawling and indexing. Frankly, Googlebot struggles with it, and many websites utilize modern-day JavaScript to load in crucial content today. Because of this, we need to be equipped to discuss this topic when it comes up in order to be effective.
The goal of this post is to equip you with the minimum viable knowledge required to do so. This post won’t go into the nitty gritty details, describe the history, or give you extreme detail on specifics. There are a lot of incredible write-ups that already do this — I suggest giving them a read if you are interested in diving deeper (I’ll link out to my favorites at the bottom).
In order to be effective consultants when it comes to the topic of JavaScript and SEO, we

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27.06.2018
13:17 Sostav.ruКонец эпохи AdWords: Google запускает новые бренды для рекламных продуктов

Интернет-гигант предложит рекламодателям три платформы: Google Ads, Google Marketing Platform и Google Ad Manager

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09:12 Ixbt.com Google AdWords и DoubleClick останутся в прошлом

Компания Google объявила о своем самом большом ребрендинге: бренды DoubleClick и AdWords будут отправлены на покой, чтобы «оптимизировать точки входа для рекламодателей и продавцов рекламы».
По словам Google, расценки не меняются и никакие услуги не объединяются. Компания сохранит бренды AdSense и AdMob для рекламных технологий продаж, ориентированных на небольшие сайты, и для разработчиков мобильных приложений соответственно.
Однако основной рекламный инструмент теперь будет называться Google Ads. Он обеспечит охват поискового механизма Google, сервиса YouTube, магазина приложений Google Play и трех миллионов партнерских ресурсов. Как утверждается, интерфейс, используемый в Google Ads по умолчанию, будет упрощен и автоматизирован.
Программное обеспечение для покупателей рекламы теперь будет называться Google Marketing Platform. Дополнительным инструментом для крупных продавцов

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07:22 Techcrunch.ComGoogle rebrands its ad lineup, with AdWords becoming Google Ads

Google’s complex lineup of ad products is getting rebranded. Sridhar Ramaswamy, the senior vice president who leads Google’s ad efforts, explained the rebrand at a press event this morning, where he said the company has been getting “consistent feedback” over the past few years that the plethora of ad products and brands — assembled largely […]

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26.06.2018
22:50 Seomoz.OrgHow to Diagnose Your SEO Client's Search Maturity

Posted by HeatherPhysioc
One of the biggest mistakes I see (and am guilty of making) is assuming a client is knowledgeable, bought-in, and motivated to execute search work simply because they agreed to pay us to do it. We start trucking full-speed ahead, dumping recommendations in their laps, and are surprised when the work doesn’t get implemented.
We put the cart before the horse. It’s easy to forget that clients start at different points of maturity and knowledge levels about search, and even clients with advanced knowledge may have organizational challenges that create barriers to implementing the work. Identifying where your client falls on a maturity curve can help you better tailor communication and recommendations to meet them where they are, and increase the likelihood that your work will be implemented.
How mature is your client? No, not emotional maturity.

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02:55 Seomoz.OrgHow to Rock MozCon 2018 Like the Marketing Superhero You Are

Posted by FeliciaCrawford
MozCon is just around the corner, meaning it’s time to share one of our absolute favorite posts of the year: the semi-official MozCon Guide to Seattle!
For those of you following the yellow brick road of I-5 into the heart of the Emerald City to spend three days absorbing all the SEO insight you can hold, this should help you plan both how you spend your time at the conference and outside of it. For those watching on the sidelines, scroll along and you’ll find a treasure trove of fun Seattle ideas and resources for future cons or trips you might make to this fair city by the sea.

And if you’ve been waffling on whether or not to take the plunge (to attend the conference — I wouldn’t recommend plunging into the Puget Sound, it’s quite cold), there may still be time:

Register for MozCon!
We’re now over 99% sold out, so act fast

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23.06.2018
21:44 habrahabr.ru[Из песочницы] История рождения онлайн сервиса поиска и букинга авторских путешествий по всему миру: слово от разработчика

С чего все начиналось Идейные муки Технологии и как они не однозначны Подытожим С чего все начиналось Я хочу поделиться нашей полугодичной историей создания онлайн сервиса поиска и букинга авторских путешествий по всему миру. При создании данной стати ставилась цель рассказать об опыте создания собственного решения с нуля и теми проблемами, и вызовами, с которыми мы столкнулись на этом пути, так что не судите строго. Начну с того, что это за сервис, и зачем нужно было его создавать. Долгое время наша команда работала над различными крупными проектами для бизнес клиентов. Это порталы для банков, предприятий, крупных холдингов, а также системы документооборота. Естественно, работа с таким сегментом предполагает удовлетворение узкого круга заинтересованных сотрудников и не всегда заканчивается долгим и успешным использованием. Причин этому несколько: непонимание проекта на

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22.06.2018
18:35 habrahabr.ruХакатон как лекарство от творческой скуки

10 лет назад SEMrush начинался как стартап двух SEO-шников. Сегодня продукт предлагает около 40 инструментов для digital-маркетолога, и произошло это благодаря тому, что в команде всегда поощрялись новые идеи. Поддержание такой среды, в которой идеи драйвят процесс развития – одна из главных задач компании. Творчество вне рабочей недели Чтобы творчество не ограничивалось рамками рабочего распорядка, мы проводим небольшие «встряски»: мероприятия, которые помогают взбодрить людей, пробуждают в них стартаперский дух и мотивируют мыслить нестандартно. В 2016 и 2017 мы провели Неделю Инноваций. Участники делились на команды и создавали инструменты для решения внутренних задач. Каждый выбирал сам, над чем ему интереснее работать: над ботом, подсказывающим, сколько дней отпуска осталось, или над сервисом для создания визиток. Но такой формат получался несколько затянутым, и мы решили попробовать

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10:27 Seomoz.OrgThe Goal-Based Approach to Domain Selection - Whiteboard Friday

Posted by KameronJenkins
Choosing a domain is a big deal, and there's a lot that goes into it. Even with everything that goes into determining your URL, there are two essential questions to ask that ought to guide your decision-making: what are my goals, and what's best for my users? In today's edition of Whiteboard Friday, we're beyond delighted to welcome Kameron Jenkins, our SEO Wordsmith, to the show to teach us all about how to select a domain that aligns with and supports your business goals.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and I am the SEO Wordsmith here at Moz. Today we're going to be talking about a goals-based

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21.06.2018
22:31 Seomoz.OrgQ&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward

Posted by MiriamEllis

Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.
Q: What happened? A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23, 2018. For a brief period, these anonymous reviews were still visible, but were then removed from display. I haven’t seen any official announcement about this, to date, and it remains unclear as to whether all reviews designated as being from “A Google User” have been removed, or whether some still remain. I haven’t been able to discover a single one since the update.
Q: How do I know if I was affected by this action? A:

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10:46 CMSmagazineТехническая оптимизация SEO: прихоть или необходимость?

Если ресурс не оптимизирован технически, то поисковые боты могут вовсе не индексировать сайт. В результате, независимо от того, насколько качественный контент на сайте, поисковые системы попросту не увидят его, так что техническая оптимизация должна выполняться в первую очередь.

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19.06.2018
21:57 Seomoz.OrgMoz's Mid-Year Retrospective: Exciting Upgrades from the First Half of 2018

Posted by NeilCrist
Every year, we publish an overview of all the upgrades we’ve made to our tools and how those changes benefit our customers and Moz Community members. So far, 2018 has been a whirlwind of activity here at Moz — not only did we release a massive, long-awaited update to our link building tool, we've also been improving and updating systems and tools across the board to make your Moz experience even better. To that end, we’re sharing a mid-year retrospective to keep up with the incredible amount of progress we’ve made.
We receive a lot of amazing feedback from our customers on pain points they experience and improvements they’d like to see. Folks, we hear you.
We not only massively restructured some of our internal systems to provide you with better data, we also innovated new ways to display and report on that data, making the tools more accurate and

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10:32 Seomoz.OrgAn 8-Point Checklist for Debugging Strange Technical SEO Problems

Posted by Dom-Woodman
Occasionally, a problem will land on your desk that's a little out of the ordinary. Something where you don't have an easy answer. You go to your brain and your brain returns nothing.
These problems can’t be solved with a little bit of keyword research and basic technical configuration. These are the types of technical SEO problems where the rabbit hole goes deep.
The very nature of these situations defies a checklist, but it's useful to have one for the same reason we have them on planes: even the best of us can and will forget things, and a checklist will provvide you with places to dig.
Fancy some examples of strange SEO problems? Here are four examples to mull over while you read. We’ll answer them at the end.
1. Why wasn’t Google showing 5-star markup on product pages?
The pages had server-rendered product markup and they also

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18.06.2018
08:12 habrahabr.ru[recovery mode] Скам или не скам? Проверяем ICO по пяти методам

Интернет кишит SEO-статьями с кучей советов о том, как оценивать ICO-проекты. Одни подробные, авторские, а другие — обычная вода. Основатели телеграм-канала «10$ Баффета» как участники нашей блокчейн-конференции в Москве поделились с нами своими критериями, по которым они оценивают ICO-проекты. Я решил проверить, можно ли по этим критериям заранее вычислить скам. Проверять буду на двух завершившихся токенсейлах: один стал известным скамом, а второй пока не проявил признаков такового. Но один подход — это скучно и мало, поэтому я взял из Интернета еще четыре и попытался понять, какой подход — лучший для определения скама. Читать дальше →

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15.06.2018
10:32 Seomoz.OrgWhen Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't - Whiteboard Friday

Posted by randfish
When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey. Learn what Rand has to say about the great metrics debate in today's episode of Whiteboard Friday.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about times at which bounce rate, browse rate, which is pages per visit, and time on site are terrible metrics and when they're actually quite useful

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08:23 CMSmagazineКомпания "Цифровой Элемент" в ТОП-100 интернет-агентств, занимающихся контекстной рекламой

Информационный портал "Рейтинг Рунета" составил актуальный рейтинг агентств, занимающихся контекстной рекламой. Компания "Цифровой Элемент" вошла в ТОП-100 лучших компаний.

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14.06.2018
10:03 Sostav.ruКейс Nimax: SEO для издательского дома Conde Nast

Увеличиваем целевой трафик из поиска для крупнейших глянцевых СМИ России

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12.06.2018
10:21 Seomoz.OrgTrust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

Posted by Carlosesal
There is no doubt that Google Analytics is one of the most important tools you could use to understand your users' behavior and measure the performance of your site. There's a reason it's used by millions across the world.
But despite being such an essential part of the decision-making process for many businesses and blogs, I often find sites (of all sizes) that do little or no data filtering after installing the tracking code, which is a huge mistake.
Think of a Google Analytics property without filtered data as one of those styrofoam cakes with edible parts. It may seem genuine from the top, and it may even feel right when you cut a slice, but as you go deeper and deeper you find that much of it is artificial.

If you're one of those that haven’t properly configured their Google Analytics and you only pay attention to the summary

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11.06.2018
10:28 Seomoz.OrgHow a Few Pages Can Make or Break Your Website

Posted by Jeff_Baker
A prospect unequivocally disagreed with a recommendation I made recently.
I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry?
Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be quantified, and they can generate a return for your business.
Most of your content won't do anything In order to have this conversation, we really need to deal with this fact.
Most content created lives deep on page 7 of Google, ranking for an obscure keyword completely unrelated to your brand. A lack of scientific (objective math) process is to blame. But more on that later.


Case in point: Brafton

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08.06.2018
10:16 Seomoz.OrgRisk-Averse Link Building - Whiteboard Friday

Posted by rjonesx.
Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In today's Whiteboard Friday, Russ Jones breaks things down.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hey, folks, welcome to another great Whiteboard Friday. I am Russ Jones, Principal Search Scientist here at Moz. I get to do a lot of great research, but I'll tell you, my first love in SEO is link building. The 10 years I spent before joining Moz, I worked at an agency and we did a lot of it,

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06.06.2018
17:32 CMSWire.comHow to Create a B2B Prioritized Sales List Using SEO

How to build a prioritized list of the most promising B2B prospects that will be your next unicorns.

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15:41 CMSmagazineДиректор по производству Demis Group рассказал об особенностях SEO на "Ecom Expo"

Директор по производству Demis Group Анатолий Тетерядченко выступил в деловой программе крупнейшей в России выставки по электронной коммерции "Ecom Expo".

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15:41 CMSmagazineDemis Group разработал уникальный сервис для продвижения сайтов: Demis-Visibility

Инструмент помогает быстро и качественно проработать семантическое ядро с сотнями запросов и сформировать рекомендации по улучшению эффективности SEO.

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15:41 CMSmagazineDemis Group на международной строительной выставке "Batimat Russia - 2018"

Директор департамента продвижения сайтов Demis Group Эльвира Савидова выступила с докладом в рамках деловой программы "Batimat Russia - 2018".

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10:48 Seomoz.OrgBeyond Youtube: Video Hosting, Marketing, and Monetization Platforms, Compared

Posted by AnnSmarty
A few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for this follow-up.
The increasing interest in video marketing and diversifying your efforts is not surprising: According to HubSpot’s research 45% of web users watch an hour or more of video per day. That’s a lot if time our customers spend watching videos! And it's projected that by 2020, 82% of all consumer web traffic will be video.
Obviously, if you are seriously entering the video marketing arena, limiting yourself to YouTube alone is not a smart idea, just like limiting yourself to any one marketing channel is probably never a good way to go.
With that in mind, what other options do we have?
More

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05.06.2018
10:26 Seomoz.OrgLooking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera

Posted by Jes.Scholz
Let’s play a game. I’ll show you an image. You type in the keyword to find the exact product featured in the image online. Ready?
Google her sunglasses…

What did you type? Brown sunglasses? Brown sunglasses with heavy frame? Retro-look brown sunglasses with heavy frame? It doesn’t matter how long-tail you go, it will be difficult to find that exact pair, if not impossible. And you’re not alone.
For 74% of consumers, traditional text-based keyword searches are inefficient at helping find the right products online.
But much of your current search behavior is based on the false premise that you can describe things in words. In many situations, we can’t.
And this shows in the data. Sometimes we forget that Google Images accounts for 22.6% of all searches — searches where traditional methods of searching were not the best

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03.06.2018
19:03 habrahabr.ruАудиопоиск, аудио-SEO и помощь для подкастов – специалисты Google уже работают над этим

Согласно данным Podcast Insights, количество жителей США, слушающих подкасты ежемесячно, возросло более чем в 2 раза за последние 5 лет. Поэтому в Google решили подумать о реализации полноценного поиска по таким аудиозаписям. За счет этого подхода ИТ-гигант планирует удвоить количество слушателей подкастов не только в США, но и по всему миру. Подробнее об этой новости и возможных планах компании, расскажем ниже. Читать дальше →

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16:40 CMSmagazineSEO в 2018 году: Почему блогерам стоит уделить особое внимание голосовому поиску?

Важные тенденции в области SEO, которые необходимо учитывать блогерам при продвижении своего контента: голосовой поиск, расширение сниппета, mobile-first индекс.

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01.06.2018
10:36 Seomoz.OrgPICA Protocol: A Visualization Prescription for Impactful Data Storytelling - Whiteboard Friday

Posted by Lea-Pica
If you find your presentations are often met with a lukewarm reception, it's a sure sign it's time for you to invest in your data storytelling. By following a few smart rules, a structured approach to data visualization could make all the difference in how stakeholders receive and act upon your insights. In this edition of Whiteboard Friday, we're thrilled to welcome data viz expert Lea Pica to share her strategic methodology for creating highly effective charts.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hello, Moz fans. Welcome to another edition of Whiteboard Friday. I'm here to talk to you this week about a very hot topic in the digital marketing space. So my name is

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31.05.2018
12:24 CMSmagazineРеклама запрещенных товаров в Google AdWords и Facebook

Часто рекламодатели сталкиваются с тем, что по правилам Google AdWords или Facebook их товары рекламировать нельзя, но кто-то из конкурентов все равно висит в выдаче или крутит объявления. Как они это делают? Есть множество способов обойти правила и условности систем.

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30.05.2018
10:18 Seomoz.OrgGetting Real with Retail: An Agency’s Guide to Inspiring In-Store Excellence

Posted by MiriamEllis

No marketing agency staffer feels good when they see a retail client getting reviews like this on the web.
But we can find out why they’re happening, and if we’re going above-and-beyond in our work, we just might be able to catalyze turning things around if we’re committed to being honest with clients and have an actionable strategy for their in-store improvements.
In this post, I’ll highlight some advice from an internal letter at Tesla that I feel is highly applicable to the retail sector. I’d also like to help your agency combat the retail blues headlining the news these days with big brands downsizing, liquidating and closing up shop — I’m going to share a printable infographic with some statistics with you that are almost guaranteed to generate the client positivity so essential to making real change. And, for some further inspiration,

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29.05.2018
10:31 Seomoz.OrgTracking Your Link Prospecting Using Lists in Link Explorer

Posted by Dr-Pete
I'm a lazy marketer some days — I'll admit it. I don't do a lot of manual link prospecting, because it's a ton of work, outreach, and follow-up. There are plenty of times, though, where I've got a good piece of content (well, at least I hope it's good) and I want to know if it's getting attention from specific sites, whether they're in the search industry or the broader marketing or PR world. Luckily, we've made that question a lot easier to answer in Link Explorer, so today's post is for all of you curious but occasionally lazy marketers. Hop into the tool if you want to follow along:

Open Link Explorer
(1) Track your content the lazy way When you first visit Link Explorer, you'll see that it defaults to "root domain":


Some days, you don't want to wade through your entire domain, but just want to target a single

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28.05.2018
10:34 Seomoz.OrgHow Much Data Is Missing from Analytics? And Other Analytics Black Holes

Posted by Tom.Capper
If you’ve ever compared two analytics implementations on the same site, or compared your analytics with what your business is reporting in sales, you’ve probably noticed that things don’t always match up. In this post, I’ll explain why data is missing from your web analytics platforms and how large the impact could be. Some of the issues I cover are actually quite easily addressed, and have a decent impact on traffic — there’s never been an easier way to hit your quarterly targets. ;)
I’m going to focus on GA (Google Analytics), as it's the most commonly used provider, but most on-page analytics platforms have the same issues. Platforms that rely on server logs do avoid some issues but are fairly rare, so I won’t cover them in any depth.
Side note: Our test setup (multiple trackers & customized GA) On Distilled.net, we have a standard Google

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25.05.2018
10:29 Seomoz.OrgHow Do You Set Smart SEO Goals for Your Team/Agency/Project? - Whiteboard Friday

Posted by randfish
Are you sure that your current SEO goals are the best fit for your organization? It's incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to improve. In this edition of Whiteboard Friday, Rand outlines how to set the right SEO goals for your team and shares two examples of how different businesses might go about doing just that.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about SEO goals, how to set smart ones, how to measure your progress against them, how to amplify those goals

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23.05.2018
11:14 Seomoz.OrgThe MozCon 2018 Final Agenda

Posted by Trevor-Klein
MozCon 2018 is just around the corner — just over six weeks away — and we're excited to share the final agenda with you today. There are some familiar faces, and some who'll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from navigating bureaucracy for buy-in to cutting the noise out of your reporting.
We're also thrilled to announce this year's winning pitches for our six MozCon Community Speaker slots! If you're not familiar, each year we hold several shorter speaking slots, asking you all to submit your best pitches for what you'd like to teach everyone at MozCon. The winners — all members of the Moz Community — are invited to the conference alongside all our other speakers, and are always some of the most impressive folks on the stage. Check out

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22.05.2018
11:02 Seomoz.OrgBacklink Blindspots: The State of Robots.txt

Posted by rjonesx.
Here at Moz we have committed to making Link Explorer as similar to Google as possible, specifically in the way we crawl the web. I have discussed in previous articles some metrics we use to ascertain that performance, but today I wanted to spend a little bit of time talking about the impact of robots.txt and crawling the web.
Most of you are familiar with robots.txt as the method by which webmasters can direct Google and other bots to visit only certain pages on the site. Webmasters can be selective, allowing certain bots to visit some pages while denying other bots access to the same. This presents a problem for companies like Moz, Majestic, and Ahrefs: we try to crawl the web like Google, but certain websites deny access to our bots while allowing that access to Googlebot. So, why exactly does this matter?
Why does it matter?


As

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21.05.2018
11:38 Seomoz.OrgWhat Google's GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions

Posted by willcritchlow
It should be quite obvious for anyone that knows me that I’m not a lawyer, and therefore that what follows is not legal advice. For anyone who doesn’t know me: I’m not a lawyer, I’m certainly not your lawyer, and what follows is definitely not legal advice.
With that out of the way, I wanted to give you some bits of information that might feed into your GDPR planning, as they come up more from the marketing side than the pure legal interpretation of your obligations and responsibilities under this new legislation. While most legal departments will be considering the direct impacts of the GDPR on their own operations, many might miss the impacts that other companies’ (namely, in this case, Google’s) compliance actions have on your data.
But I might be getting a bit ahead of myself: it’s quite possible that not all of you know what the GDPR is,

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10:32 Seomoz.OrgGDPR: What it Means for Google Analytics & Online Marketing

Posted by Angela_Petteys
If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another. As a marketer, a few of those notices have most likely come from Google.
With the General Data Privacy Regulation (GDPR) set to go into effect on May 25th, 2018, many Internet services have been scrambling to get in compliance with the new standards — and Google is no exception. Given the nature of the services Google provides to marketers, GDPR absolutely made some significant changes in how they conduct business. And, in turn, some marketers may have to take steps to make sure their use of Google Analytics is allowable under the new rules. But a lot of marketers aren’t entirely sure what exactly GDPR is, what it means for their jobs, and what they need to do to follow the rules.
What

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18.05.2018
15:46 CMSmagazineКак узнать всю правду о продвижении сайта

Ingate выступил на Adindex City Conference

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14:39 CMSmagazineОпубликован Рейтинг агентств контекстной рекламы-2018

Рейтинг Рунета представил результаты ежегодного Рейтинга агентств контекстной рекламы. Относительно прошлого года в нем произошли заметные изменения: в топ-100 вошло девятнадцать новичков, двенадцати компаниям удалось улучшить свои позиции на тридцать строчек и более.

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13:32 CMSmagazineКак покорить мобильный ТОП

17 мая 2017 года состоялся бесплатный вебинар Ingate, посвящённый продвижению сайта в мобильной выдаче.

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11:08 Seomoz.OrgLet's Make Money: 4 Tactics for Agencies Looking to Succeed - Whiteboard Friday

Posted by rjonesx.
We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more attention are the tactics agencies should employ in order to see success. From confidently raising your prices to knowing when to say no, Moz's own Russ Jones covers four essential success tactics that'll ultimately increase your bottom line in today's edition of Whiteboard Friday.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans. I am Russ Jones, and I can't tell you how excited I am for my first Whiteboard Friday. I am Principal Search Scientist here at Moz. But before coming to Moz, for the 10 years prior to that, I was the Chief Technology

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16.05.2018
18:58 Seomoz.OrgTime to Act: Review Responses Just Evolved from "Extra" to "Expected"

Posted by MiriamEllis
I’ve advocated the use of Google’s owner response review feature since it first rolled out in 2010. This vital vehicle defends brand reputation and revenue, offering companies a means of transforming dissatisfied consumers into satisfied ones, supporting retention so that less has to be spent on new customer acquisition. I consider review responses to be a core customer service responsibility. Yet, eight years into the existence of this feature, marketing forums are still filled with entry-level questions like:
Should I respond to reviews? Should I respond to positive reviews? How should I respond to negative reviews? Over the years, I’ve seen different local SEO consultants reply in differing degrees to these common threads, but as of May 11, 2018, both agencies and brands woke to a new day: the day on which Google announced it would be emailing

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11:06 Seomoz.OrgHow to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away)

Posted by Dr-Pete

Summary: As of mid-May 2018, Google has reverted back to shorter display snippets. Our data suggests these changes are widespread and that most meta descriptions are being cut off in the previous range of about 155–160 characters.
Back in December, Google made a significant shift in how they displayed search snippets, with our research showing many snippets over 300 characters. Over the weekend, they seem to have rolled back that change (Danny Sullivan partially confirmed this on Twitter on May 14). Besides the obvious question — What are the new limits? — it may leave you wondering how to cope when the rules keep changing. None of us have a crystal ball, but I'm going to attempt to answer both questions based on what we know today.
Lies, dirty lies, and statistics... I pulled all available search snippets from the MozCast

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15.05.2018
12:03 Seomoz.OrgA Machine Learning Guide for Average Humans

Posted by alexis-sanders
(function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = '.' + $(this).attr('rel'); // If the content is hidden, show it

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11.05.2018
10:51 Seomoz.OrgMonitoring Featured Snippets - Whiteboard Friday

Posted by BritneyMuller
We've covered finding featured snippet opportunities. We've covered the process of targeting featured snippets you want to win. Now it's time for the third and final piece of the puzzle: how to monitor and measure the effectiveness of all your efforts thus far. In this episode of Whiteboard Friday, Britney shares three pro tips on how to make sure your featured snippet strategy is working.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are going over part three of our three-part series all about featured snippets. So part one was about how to discover those featured snippet opportunities, part two

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09:47 CMSmagazineРейтинг рунета опубликовал список лучших компаний по продвижению сайтов!

"Цифровой Элемент" в этом году показал высокие результаты – многие сайты держатся в ТОПе поисковых систем.

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09.05.2018
10:58 Seomoz.OrgHow to Discover and Monitor Bad Backlinks

Posted by rjonesx.
Identifying bad backlinks has become easier over the past few years with better tool sets, bigger link indexes, and increased knowledge, but for many in our industry it's still crudely implemented. While the ideal scenario would be to have a professional poring over your link profile and combing each link one-by-one for concerns, for many webmasters that's just too expensive (and, frankly, overkill).
I'm going to walk through a simple methodology using Link Explorer and Excel (although you could do this with Google Sheets just as easily) to combine together the power of Moz Link Explorer, Keyword Explorer Lists, and finally Link Lists to do a comprehensive link audit.
The basics There are several components involved in determining whether a link is "bad" and should potentially be removed. Ultimately, we want to be able to measure the riskiness of

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07.05.2018
19:57 Techcrunch.ComPrintify, a new marketplace for custom printing, raises $1 million seed

Printify, a startup all the way from Riga, Lativia, has raised $1 million in seed funding led by Google AdSense pioneer Gokul Rajaram as it looks to expand its services in the U.S. and build out its team in Latvia Today, roughly 50,000 e-commerce stores use Printify’s services for printing-on-demand, according to the company. Together […]

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16:27 Sostav.ruГазонокосилки и бассейны: «Яндекс.Директ» изучил сезонный спрос

Повышенным спросом с мая по июль вполне естественно пользуются товары, связанные с досугом

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12:47 CMSmagazineDemis Group заняла 1 место в Рейтинге Рунета среди всех российских seo-компаний

Demis Group в десятый раз стала безоговорочным лидером ежегодного Рейтинга Рунета по продвижению сайтов, обогнав ближайшего конкурента практически в 2 раза.

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11:56 habrahabr.ruСравнение сервисов автоматической кластеризации ключевых слов для SEO


В небольшом SEO-отделе большого контентного проекта, где я работаю, решили увеличить штат. Набирать планировалось людей с небольшим опытом или совсем без опыта. По этой причине было решено создать некий гайд, который бы служил исчерпывающим руководством по написанию новых статей. Руководство получилось действительно подробным и полным, один из его важных блоков – это кластеризация запросов.
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04.05.2018
15:07 habrahabr.ruБиомеханика. Начало

Всем доброго времени суток! Мы студенты «ЛЭТИ» Овсепьян Артур (Artsearcher) и Квиндт Павел (Paul_Quindt). Всю нашу осознанную деятельность в университете мы посвятили работе с 3D моделями анатомических структур человеческого организма и их биомеханическому анализу под руководством профессора, доктора технических наук Бегуна Петра Иосифовича, доцента, кандидата технических наук Лебедевой Елены Александровны, ассистента, кандидата технических наук Пустозерова Евгения Анатольевича. Для чего это нужно? Во-первых, информация, получаемая классическими методами визуализации анатомических структур, такими как компьютерная томография (КТ), магнитно-резонансная томография (МРТ) и ангиография чаще всего используется частично и оценивается врачами качественно. В то же время процессы, фиксируемые этими методами, несут информацию, которая, в частности, связана с объяснением природы возникновения патологий

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10:46 Seomoz.OrgMoz's Link Data Used to Suck... But Not Anymore! The New Link Explorer is Here - Whiteboard Friday

Posted by randfish
Earlier this week we launched our brand-new link building tool, and we're happy to say that Link Explorer addresses and improves upon a lot of the big problems that have plagued our legacy link tool, Open Site Explorer. In today's Whiteboard Friday, Rand transparently lists out many of the biggest complaints we've heard about OSE over the years and explains the vast improvements Link Explorer provides, from DA scores updated daily to historic link data to a huge index of almost five trillion URLs.



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm very excited to say that Moz's Open Site Explorer product,

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02.05.2018
11:38 Seomoz.OrgEfficient Link Reclamation: How to Speed Up & Scale Your Efforts

Posted by DarrenKingman
Link reclamation: Tools, tools everywhere Every link builder, over time, starts to narrow down their favorite tactics and techniques. Link reclamation is pretty much my numero-uno. In my experience, it’s one of the best ROI activities we can use for gaining links particularly to the homepage, simply because the hard work — the "mention" (in whatever form that is) — is already there. That mention could be of your brand, an influencer who works there, or a tagline from a piece of content you’ve produced, whether it’s an image asset, video, etc. That’s the hard part. But with it done, and after a little hunting and vetting the right mentions, you’re just left with the outreach.
Aside from the effort-to-return ratio, there are various other benefits to link reclamation:

It’s something you can start right away without assetsIt’s a low

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01.05.2018
10:54 Seomoz.OrgBig, Fast, and Strong: Setting the Standard for Backlink Index Comparisons

Posted by rjonesx.
It's all wrong It always was. Most of us knew it. But with limited resources, we just couldn't really compare the quality, size, and speed of link indexes very well. Frankly, most backlink index comparisons would barely pass for a high school science fair project, much less a rigorous peer review.
My most earnest attempt at determining the quality of a link index was back in 2015, before I joined Moz as Principal Search Scientist. But I knew at the time that I was missing a huge key to any study of this sort that hopes to call itself scientific, authoritative or, frankly, true: a random, uniform sample of the web.
But let me start with a quick request. Please take the time to read this through. If you can't today, schedule some time later. Your businesses depend on the data you bring in, and this article will allow you to stop taking data quality

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30.04.2018
22:32 Seomoz.OrgFaster, Fresher, Better: Announcing Link Explorer, Moz's New Link Building Tool

Posted by SarahBird
More link data. Fresher link data. Faster link data.
Today, I’m delighted to share that after eons of hard work, blood, sweat, tears, and love, Moz is taking a major step forward on our commitment to provide the best SEO tools money can buy.
We’ve rebuilt our link technology from the ground up and the data is now broadly available throughout Moz tools. It’s bigger, fresher, and much, much faster than our legacy link tech. And we’re just getting started! The best way to quickly understand the potential power of our revolutionary new link tech is to play with the beta of our Link Explorer.
Introducing Link Explorer, the newest addition to the Moz toolset! We’ve heard your frustrations with Open Site Explorer and we know that you want more from Moz and your link building tools. OSE has done more than put in its time. Groundbreaking when it

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27.04.2018
11:41 habrahabr.ru[recovery mode] Не можете зайти в AdWords? Что делать?

Вот уже неделю провайдерами блокируются ip-адреса сервиса Telegram. Кроме самого сервиса, под блокировку попал ряд других компаний. Серьезные проблемы возникли у многих рекламодателей с доступом к личному кабинету Google AdWords.
Предлагаем вашему вниманию полезные советы, как обойти блокировку и беспрепятственно пользоваться личным кабинетом Google AdWords.
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10:37 Seomoz.OrgContent for Answers: The Inverted Pyramid - Whiteboard Friday

Posted by Dr-Pete
If you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place.
Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time. Learn how in this Whiteboard Friday starring the one and only Dr. Pete!



Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription Hey, Moz fans, Dr. Pete here. I'm the Marketing Scientist at Moz and visiting you from

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26.04.2018
23:32 Techcrunch.ComThe alternative to the four-hour workweek mindset

Often when I attend a conference or a networking event I am surprised by how many people operate at the periphery of the tech industry. Social media gurus, SEO "ninjas," bloggers, etc. It’s a coterie of tech "club promoters." The hype men of the industry.

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23:21 Seomoz.OrgWin a Ticket + Lodging to MozCon 2018!

Posted by ErinMcCaul
Have you been wanting to come to MozCon but just can’t swing the budget? Want to take a selfie with Roger, meet like-minded friends at our afterparties, and learn from leading industry experts? I’m thrilled to announce that you can do it all by winning a free ticket to join us at MozCon this July!
I’m one of the behind-the-scenes house elves who helps make MozCon happen, and I’m here to tell you everything you need to know about entering to win!
To enter, just submit a unique piece of content telling us why we should send you to MozCon by Sunday May 6th at 5pm PDT. Make sure your entry is both original and creative — the Moz staff will review all submissions and vote on the winner! If you’re chosen, we’ll pick up the tab for your registration and accommodations at the Grand Hyatt. You’ll also have a reserved VIP seat in our front-row, and an invite to mix and

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16:21 CMSmagazineРейтинг Рунета опубликовал Рейтинг SEO-компаний-2018

Опубликованы результаты ежегодного рейтинга компаний, оказывающих услуги по поисковому продвижению. Напомним его методологию — строчки распределяются с учетом посещаемости (эти данные предоставляет постоянный партнер рейтинга — SimilarWeb) и авторитетности продвигаемых участниками сайтов.

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